Surface & texture · Flatness
Flat
No simulated depth or texture.
A design choice in Stylogeny’s vocabulary, under surface & texture: what is the material finish?
- styles make it
- 241
- as a defining choice
- 69
- as a usual one
- 144
- now and then
- 28
- avoid it
- 23
Styles defined by it 69
For these styles it is one of the choices that make the style.
- Ancient Egyptian Hieroglyphic & Register CompositionThe visual system of pharaonic Egypt, in which writing is made of pictures and pictures are ruled like writing.
Chinese Paper-Cut (Jianzhi)China's folk art of cut paper, made mostly by rural women and passed from mother to daughter, and by town guilds and workshops.
- Ethiopian Ge'ez Manuscript & Haräg IlluminationThe manuscript art of the Ethiopian and Eritrean Orthodox Tewahedo Church, written in the Ge'ez syllabary on parchment from the Garima Gospels (radiocarbon-dated to roughly the 4th–7th centuries) to the present.
Kamon (Japanese Family Crests)Japan's family crests: small one-colour emblems that reduce a plant, animal, tool or pattern to a flat silhouette, mirrored or repeated around a centre, often ringed and drawn with compass and brush.
- Square Kufic (Bannāʾī)Square Kufic builds Arabic script on a square grid: straight lines and right angles only, with every stroke as wide as the gap beside it.
Mixteca-Puebla Codex PaintingThe painted screenfold books of Postclassic southern and central Mexico (not the Maya codices): long strips of gesso-coated deerskin, folded like a screen and painted on both sides.
Mongol Bichig Calligraphy & Ugalz OrnamentMongolia's classical script and the auspicious ornament that frames it on state, Buddhist and household objects.
Persian Miniature (Ilkhanid, Timurid and Safavid Book Painting)The court book painting of Iran and Timurid Herat, formed in Mongol Tabriz from Islamic, Byzantine and Chinese models: from Rashid al-Din's Jamiʿ al-tawarikh (1314) and the Great Mongol Shahnama to Behzad's Herat and the Shahnama of Shah Tahmasp, ending in the album pages of Safavid Isfahan.
Mithila (Madhubani) PaintingWomen's ritual wall and floor painting from Mithila in north Bihar and Nepal's Terai, attested from at least the 14th century, seen by W.
- Javanese Wayang Kulit (Tatah Sungging)The visual language of Javanese shadow puppets: flat figures cut from buffalo parchment, with head and legs in profile, shoulders turned to the front and long jointed arms worked by horn rods.
- Northwest Coast Formline DesignThe two-dimensional design system of the northern Northwest Coast nations, painted, carved and woven onto boxes, house fronts, robes and hats, and printed as serigraphs since the 1960s.
- Thai Yantra (Yant) DiagramsThai protective diagrams in which Pali formulae, written in Khom, a sacred script derived from Khmer, are packed into squares, circles, triangles, spires and the outlines of Buddhas, monks and tigers, often framed by lines of script.
Fante Asafo Flags (Frankaa)The company flags (frankaa) of the Fante asafo, the old warrior companies of Ghana's central coast, widely adopted from the mid-nineteenth century.
JaponismeThe Western absorption of Japanese woodblock prints, textiles and crafts after Japan reopened to trade in the 1850s.
- Norwegian and Finnish National Romantic Graphics (Munthe & Karelianism)The flat, decorative branch of Norway's and Finland's national romanticism, which turned Viking carving, the sagas, the Kalevala and old peasant weaving into modern ornament.
Kanga (Swahili Message Cloth)Printed cotton wraps worn by women of the Swahili coast and its hinterland since the late nineteenth century, bought in pairs.
Nieuwe Kunst (Dutch Art Nouveau)The Dutch branch of Art Nouveau, seen mostly in book covers, vignettes and posters.
- Senegalese Sufi Devotional Imagery (Souwère Glass Painting and Amadou Bamba Portraits)The devotional imagery of Senegal's Sufi brotherhoods, above all the Mourides: reverse paintings on glass (souwère), made in Senegal's cities since about 1900, and the murals, banners, prints and photocopies that multiply one 1913 photograph of Sheikh Amadou Bamba across Dakar and Touba.
De StijlA Dutch movement formed around Theo van Doesburg's journal De Stijl and Piet Mondrian's Neoplasticism, which sought universal harmony through the most elementary means: horizontal and vertical lines, rectangles, the three primaries and black, white and grey.
- Brazilian Modernismo Graphics (Klaxon and the Semana de 22)The print side of São Paulo's Modernismo (1922-29), set in jobbing print shops.
Republican Chinese Book Cover Design (Lu Xun & Tao Yuanqing)The covers of China's New Literature.
Harlem Renaissance Graphic ArtThe illustration, cover and jacket art of the New Negro movement, set by Aaron Douglas after he moved to Harlem in 1925 and studied with Winold Reiss.
Scandinavian FunctionalismNordic functionalism (funkis) arrived in graphic form with Sigurd Lewerentz's posters and winged emblem for the 1930 Stockholm Exhibition.
Penguin Paperback Design (Three Bands to the Marber Grid)The cover system of Penguin Books, London, from 1935 until Germano Facetti left in 1972.
- Ndebele Geometric PaintingThe mural tradition of Southern Ndebele women, who paint homestead walls and gateways, and later canvases and objects, with bold, symmetrical geometric designs.
UPA & Cartoon ModernThe modern cartoon of United Productions of America (UPA) and the 1950s films, commercials and books it inspired.
International Typographic StyleA post-war refinement of the New Typography in which the mathematical grid, objective photography and neo-grotesque sans-serifs were used to communicate with clarity and neutrality.
Japanese Postwar ModernismBuilding on the New Typography that Hiromu Hara and the Nippon Kobo circle had absorbed in the 1930s, Japan's postwar graphic designers fused the grid, sans-serif and objective photography of European modernism with indigenous traditions of family crests (kamon), asymmetry and charged emptiness (ma).
Brazilian Concrete DesignA São Paulo and Rio movement in which concrete art, concrete poetry and Brazil's first design offices shared one vocabulary: Max Bill's mathematically generated geometry, serial repetition and sans-serif type.
Finnish Bold Print (Marimekko Modernism)The printed-cotton modernism of Marimekko, founded in Helsinki in 1951 by Armi and Viljo Ratia out of Viljo's printing firm Printex.
Zagreb Modernist Graphics (EXAT 51 to Teatar &TD)Zagreb graphic design grown from the EXAT 51 manifesto (1951), which tied abstract art to visual communication.
HfG Ulm Systematic DesignThe Hochschule für Gestaltung Ulm (1953–1968) was founded as the successor to the Bauhaus.
Corporate Identity ModernismModernist reduction applied to corporate communication.
British Road Signage (Kinneir & Calvert)The national sign system Jock Kinneir and Margaret Calvert designed for Britain's motorways, first used on the Preston By-pass in 1958, and through the Worboys Committee for all roads from 1 January 1965.
Turkish Modernist Poster & Graphic DesignThe posters of Istanbul's first generation of professional graphic designers for theatres, films, festivals and exhibitions.
- Bossa Nova Sleeve Modernism (César Villela and Elenco)The cover language of bossa nova, made in Rio by the self-taught designer César Villela, first at Odeon and then on the first sixteen LPs of Aloysio de Oliveira's label Elenco (from 1963), often around Francisco Pereira's photographs.
Cuban Revolutionary Poster (OSPAAAL & ICAIC)The poster culture of revolutionary Cuba, produced for the film institute ICAIC and the solidarity organisation OSPAAAL.
- Greek Tourism Modernism (EOT)The modernist image of Greece made for the National Tourism Organisation (EOT) by Michalis Katzourakis, its art adviser in 1960-1967, and by Frederick Carabott, who advised it until 1967; in 1962 the two also founded the K&K Athens Advertising Centre.
Indian Institutional Modernism (NID)The design culture of independent India's public institutions, banks and broadcasters.
- Casablanca School Graphic ModernismA postcolonial modernism formed at the Casablanca fine-art school under Farid Belkahia, where Mohamed Melehi, Mohammed Chabâa and colleagues set Amazigh rugs and jewellery, painted ceilings and calligraphy beside a Bauhaus-style merging of art, craft and design.
Woodland School (Legend Painting)A school of painting from northwestern Ontario, made public when Norval Morrisseau showed at Toronto's Pollock Gallery in 1962 and carried on by Ojibwe, Odawa, Oji-Cree and Cree artists such as Daphne Odjig and Carl Ray.
Tropicália Graphic DesignThe graphic language of Brazil's Tropicália, foreshadowed by Rogério Duarte's poster for Deus e o Diabo na Terra do Sol (1964), which already devours Ulm modernism, and set by his 1968 covers for Caetano Veloso and Gilberto Gil.
Munich 1972 Olympic Design (Otl Aicher)The visual programme Otl Aicher's department made for the 1972 Munich Olympics, the 'cheerful Games' meant to show a democratic, modest West Germany.
Tingatinga PaintingA Tanzanian popular painting school begun in Dar es Salaam by Edward Tingatinga (1932–1972), who from 1968 painted animals, birds and village scenes in glossy bicycle enamel on square hardboard ceiling boards for residents and tourists.
Australian Poster Collective ScreenprintsScreenprinted posters from the political poster collectives and community workshops that spread across Australia from Sydney's Tin Sheds, where Earthworks began in 1971.
Roman-like Thai Typography (modern loopless Thai)A Thai type genre that drops the head loops of most Thai letters, so the script reads as an even sans like Helvetica.
- Pardhan Gond Painting (Jangarh Kalam)Painting on paper and canvas by Pardhan Gond artists of Patangarh and Bhopal, begun when Bharat Bhavan, Bhopal, recruited Jangarh Singh Shyam in 1981; the style was later named Jangarh Kalam after him.
- Madinah Mushaf (King Fahd Complex Qur'an Page)One fixed page for the Qur'an across much of the Muslim world: Uthman Taha's fully vowelled Naskh in fifteen justified lines, written so that every page ends at the end of a verse (the late Ottoman âyet-berkenar layout), inside a floral frame, with sura titles in framed cartouches and verse numbers in small round medallions.
Techno-Futurist GraphicsElectronic-music and video-game graphics of the late 1980s and 1990s that turned corporate modernism into a sci-fi consumer fantasy.
L'Association and French Alternative ComicsThe black-and-white auteur comics of L'Association, the Paris publisher founded by seven cartoonists in 1990, and the 1990s small-press scene it led.
Hype Streetwear Graphics (Box Logo to Quotation Marks)The logo-led graphics of streetwear since the 1990s: one wordmark or emblem on a plain T-shirt, hoodie or object is the product.
SuperflatThe flat, saturated, cartoon-crowded look that Takashi Murakami named in his exhibition and manifesto Superflat (Tokyo, 2000; US tour 2001).
- Indian Pop-Kitsch Design (Desi Kitsch)Urban Indian gift and T-shirt design from the late 1990s into the 2010s that recasts the street and bazaar as ironic, affectionate icons: truck tails and 'Horn OK Please', auto-rickshaws, Ambassadors and Chetaks, cutting chai, old Bollywood stills and dialogues, Bhagat Singh in place of Che.
Contemporary Arabic & Dual-Script Type DesignA twenty-first-century type culture that redraws Arabic as a family matched to a Latin companion in weight, proportion and contrast, so the two scripts can share a page, screen or sign as equals.
Neo-Swiss RevivalA contemporary revival of the International Typographic Style, fuelled by digital re-releases of neo-grotesques and by studios such as Experimental Jetset and Norm: modular grids, flush-left grotesque type, huge tightly set headlines and flat fields of black, white and one signal colour.
Polish Information Picture Book (Dwie Siostry)Mostly large-format information picture books made since 2008 by the Warsaw publisher Dwie Siostry with young illustrators led by Aleksandra and Daniel Mizieliński, graduates of the city's Academy of Fine Arts: atlases, cross-sections, labyrinths, activity books and wordless seek-and-find board books.
Newsroom Data Graphics & ScrollytellingThe house style of newspaper graphics desks since about 2009–2011 (the New York Times graphics desk, D3.js, the Guardian Datablog): conventional charts drawn from the data, on a white or pale paper ground with light grey gridlines and no axis titles, lines labelled directly in place of a legend where possible and short annotations saying what to look at.
Flat DesignAn interface and illustration language that stripped screens of simulated materials, replacing bevels, gloss and textures with solid fields of colour, clean sans-serif type and reduced pictograms.
GOV.UK Design (GDS Style)The text-led design of GOV.UK, the UK government's single website, built by the Government Digital Service from 2012 and codified in the GOV.UK Design System (2018).
Plain Tobacco PackagingA packaging language written into law to strip tobacco of persuasion.
Brutalist Web DesignA reaction against templated, conversion-optimised web design that exposes the raw materials of the browser: default system fonts, blue underlined links, visible borders, unstyled forms and plain document flow.
- Front-of-Pack Warning Octagons (Latin American Food Warning Seals)A state warning system stacked on commercial food packs.
Illustrated Rom-Com Book Cover (Cartoon Couple Cover)The illustrated cover of the contemporary romantic comedy: a couple drawn as flat cartoon figures with simplified faces, from silhouettes and hidden faces to a few cartoon features, caught in one gesture that states the premise, on a single saturated ground of teal, pink, yellow or purple, under a hand-lettered title so large that the figures often lean on it.
Corporate MemphisThe flat vector illustration style that became the default visual voice of big tech in the late 2010s: faceless, ethnically non-specific figures with elongated limbs and tiny heads, drawn in bright flat colour among blobs, leaves and confetti.
NFT Profile-Picture Collections (CryptoPunks to Bored Apes)Sets of thousands of avatar portraits that code assembles from one or two hundred hand-drawn traits, each sold as a token on a blockchain.
Instagram Slideshow Activism (Social-Justice Infographics)The text-led explainer slideshows that filled Instagram after George Floyd's murder in May 2020.
- Neo-BrutalismA friendly, commercial descendant of web brutalism that keeps its blunt boxes but adds candy colour: thick black outlines, hard unblurred offset shadows, flat saturated fills and chunky sans-serif type on conventional, usable layouts.
- Palestinian Watermelon and Keffiyeh GraphicsGraphics of Palestinian identity and of solidarity with Palestinians, made by Palestinian artists, the diaspora and supporters worldwide and shared mainly online, above all since the Gaza war began in October 2023.
Ukrainian Wartime Graphics (Saint Javelin, War Stamps and Be Brave Like Ukraine)The graphics of Ukraine's defence since Russia's full-scale invasion in February 2022, made by the state, the national post, agencies, illustrators and volunteers at home and abroad.
Styles that often use it 144
A characteristic choice: usual in these styles, though not essential.
Amazigh Sign System & TifinaghThe visual language shared by Amazigh communities from the Rif, Atlas and Kabylie to the Aurès and the Tuareg Sahara.
Andean Woven Graphic SystemsThe graphic systems of Andean cloth, the region's most prestigious medium, in which every motif is built on the warp-and-weft grid.
Islamic Geometric & Calligraphic TraditionA visual system shared across the Islamic world in which proportioned calligraphy, compass-and-straightedge geometry and the vegetal arabesque carry meaning and beauty in place of figurative imagery.
Armenian Manuscript IlluminationThe illuminated books of the Armenian Church, from the Gospel of Queen Mlke (c. 862) and the Etchmiadzin Gospels (989) to the last manuscripts around 1800.
- Hebrew MicrographyA Jewish scribal art in which lines of minute Hebrew script, usually the Masoretic notes that guard the biblical text, are written so that the line itself draws: interlaced frames and star rosettes on full carpet pages, and animals, knights, fish and grotesques in the margins.
- Maghrebi Script (Maghribi Calligraphy of al-Andalus and North Africa)The family of Arabic scripts of al-Andalus and North Africa, descended from early Kufic bookhands.
Nianhua & Chinese Folk PrintWoodblock pictures bought each New Year and pasted on doors, walls and kitchen shrines to invite luck and ward off harm: paired door gods, plump babies with carp, the Kitchen God, opera scenes and auspicious rebuses.
European HeraldryThe hereditary identifying devices of medieval Europe's knights and seals, codified into a rule-bound grammar still used by states, cities, churches, universities and families.
Vyaz (Ornamental Slavonic Lettering)Cyrillic letters bound into one even band of ornament.
- Ottoman Tughra & Dîvânî Chancery CalligraphyThe Ottoman sultan's calligraphic monogram and the chancery hand written beneath it.
- Persian Nastaʿlīq Calligraphy (Qiṭʿa, Chalipa and Siyāh-mashq)The 'hanging' script of Persian poetry and an art of the single sheet.
- Kōwhaiwhai & Toi Māori DesignToi Māori, the visual arts of the tangata whenua of Aotearoa, of which kōwhaiwhai, the painted scroll patterns of paddles and meeting-house rafters, is the most graphic strand.
- Zoomorphic & Figural Calligraphy (Islamic Calligrams)Pictorial writing in which the strokes of a devotional text form one figure: a lion of ʿAli built from the Nad-e ʿAli prayer, a galleon whose hull spells the names of the Seven Sleepers, a peacock, a Sufi cap.
Batik Pattern TraditionThe Javanese wax-resist textile tradition in which hot wax is drawn with a canting or stamped with a copper cap, then dyed in successive baths to build layered all-over patterns.
- Đông Hồ & Hàng Trống Folk PrintsVietnam's two classic folk-print schools, bought for Tết. Đông Hồ families press each colour from its own carved block onto giấy điệp, dó paper brushed with ground scallop shell whose streaked, faintly sparkling surface serves as the white, and print the black line last.
Rinpa & Saga-bonA Kyoto school of decorative design that revived the poetry and court painting of the Heian period, begun around 1600 by the calligrapher Hon'ami Kōetsu and the painter Tawaraya Sōtatsu and carried on less by teaching than by admiration across generations: Ogata Kōrin, Sakai Hōitsu, Kamisaka Sekka.
- Sápmi Graphic Identity (Duodji & Gákti Colour Code)Duodji is Sámi handicraft: hard work in wood, horn and bone, soft work in skin and cloth; drums painted with alder-bark figures survive from the 17th and 18th centuries.
Ukiyo-e Woodblock PrintsMass-produced Edo-period woodblock prints of actors, courtesans, legends and landscapes, designed by an artist, cut and printed by specialist craftsmen and sold cheaply by commercial publishers.
Adinkra & Kente Symbol SystemsThe Akan textile languages of Ghana.
Diné (Navajo) Weaving DesignThe tapestry-woven design tradition of Diné (Navajo) weavers, recorded in Spanish sources from the early 18th century.
Imagerie d'Épinal & European BilderbogenCheap single-sheet popular prints sold by pedlars across 19th-century Europe, led by the Pellerin imagerie at Épinal and the Neuruppin Bilderbogen.
Bulaq (Amiriyya) Naskh Book PrintingThe page of the Arabic printed book as Egypt's state press at Bulaq shaped it from 1822: justified blocks of black Naskh type on pale paper, often boxed in a ruled frame, with an ornamental headpiece on the opening page, headings set larger or in a second script such as Nastaʿlīq, and almost no pictures.
Celtic Revival Illumination & LetteringOrnament and lettering of the Celtic Revival in Ireland, Scotland and the Isle of Man, modelled on Insular gospel books such as Kells and on carved stone crosses.
- African Wax & Fancy PrintIndustrially printed cotton made for West and Central African markets, first by Dutch and British mills that imitated Javanese batik with resin resist, and later by African mills.
Lotería Card Imagery (Mexican Lotería)The picture deck of Mexico's lotería, a bingo-like game of chance.
Art NouveauAn international 'new art' that sought a modern style free of historical revival, drawing its forms from plant growth and the female figure.
- Glasgow StyleGlasgow's distinctive answer to Art Nouveau, formed around Charles Rennie Mackintosh, Margaret and Frances Macdonald and Herbert MacNair at the Glasgow School of Art.
Simplicissimus Satirical Style (Munich)The house style of the Munich satirical weekly Simplicissimus, set by Th.
Vienna SecessionThe Viennese break with academic art led by Gustav Klimt, Koloman Moser, Josef Hoffmann and Alfred Roller, which pulled Art Nouveau toward the square, the grid and the flat plane.
Mir iskusstva Book ArtThe graphic idiom of the St Petersburg World of Art circle (journal 1898–1904, exhibitions until Paris 1927) and the book artists around it.
Bògòlanfini Mud ClothThe mud-dyed cotton cloth of the Bamana and other Malian peoples, in which the ground rather than the motif is painted: cloth dyed yellow with n'gallama leaves is covered around each sign with fermented iron-rich mud, and the unpainted signs are then bleached pale.
- Guna MolaThe reverse-appliqué blouse panels of Guna women in Panama, made by cutting through two to seven stacked layers of cotton so that every shape is ringed by echoing bands of the colours beneath.
Uli & Nsibidi Line and Sign TraditionTwo linked graphic languages of southeastern Nigeria.
Plakatstil / SachplakatThe German 'object poster' launched by Lucian Bernhard's Priester match poster and printed by Berlin's Hollerbaum & Schmidt.
- Bezalel SchoolThe house style of the Bezalel School of Arts and Crafts, opened in Jerusalem by Boris Schatz in 1906 with E.
- London Transport DesignThe design programme Frank Pick built for London's Underground from 1908 and the London Passenger Transport Board (1933–40), continued by Harold Hutchison (1947–66).
- Italian FuturismLaunched by Marinetti's 1909 manifesto, Futurism glorified speed, machines, the city and war, and turned the printed page into an explosive, noisy field.
Art DecoThe glamorous modern style named after the 1925 Paris Exposition des Arts Décoratifs, which disciplined ornament into geometry: sunbursts, chevrons, stepped forms and sleek stylised figures rendered in lacquer-smooth colour with metallic accents.
- Taishō Roman & Lyrical IllustrationThe lyrical illustration (jojōga) of late-Meiji to early-Shōwa Japan, led by Takehisa Yumeji: willowy, large-eyed women in kimono drawn with an Art Nouveau contour, set among camellias and kimono patterns and lettered by hand.
- Arnhem Land Bark Painting & RarrkPainting in ochres on flattened stringybark by Yolŋu, Kunwinjku, Kuninjku and other clans of Arnhem Land, carrying ceremonial designs into portable form; collected from 1912, painted through art centres since the 1970s.
- Vorticism & BLAST TypographyLondon's short-lived rival to Futurism, launched by Wyndham Lewis with BLAST (dated 20 June 1914; War Number, July 1915).
SuprematismKazimir Malevich's non-objective art, unveiled with the Black Square at the 0.10 exhibition in Petrograd in 1915, reduced painting to pure geometric planes floating in white, infinite space.
Kultur-Lige & Yiddish Avant-Garde Book DesignThe Yiddish modernist book of the Kultur-Lige, the secular Jewish culture league founded in Kyiv in 1918, and its circle: El Lissitzky, Issachar Ber Ryback, Iosif Chaikov, Boris Aronson and others, who sought a new Jewish art in the shtetl synagogues and tombstones they had recorded and in Cubo-Futurism and Suprematism.
- Russian ConstructivismConstructivism rejected art for art's sake in favour of the artist-engineer building useful things for the new Soviet society.
Wendingen & Amsterdam School TypographyThe graphic language of Wendingen (1918–1932), monthly of the Amsterdam architects' society Architectura et Amicitia, and its editor H.
- BauhausThe German school founded by Walter Gropius in 1919 moved from Expressionist craft ideals to a programme of 'art and technology' after 1923, when Moholy-Nagy, Herbert Bayer and Joost Schmidt made its printing and advertising workshops a laboratory for functional communication.
ROSTA WindowsHand-stencilled satirical news posters made by the Russian Telegraph Agency during the Civil War and hung in empty shop windows, first in Moscow, then in Petrograd and provincial towns.
Czech Poetist Book Design (Devětsil)The book and magazine design of the Czech Devětsil circle, where Karel Teige and his colleagues turned constructivist tools (asymmetry, sans and slab capitals, heavy bars, photomontage) toward Poetism's lyrical celebration of travel, cinema, jazz and the circus.
Die Neue TypographieThe programme that turned avant-garde experiment into a functional typographic method, named by Moholy-Nagy in 1923 and codified in Jan Tschichold's 'elementare typographie' (1925) and Die neue Typographie (1928).
Isotype Pictorial StatisticsA method of visual education developed by Otto Neurath, Marie Neurath (Reidemeister) and Gerd Arntz in Red Vienna from 1925, which turns statistics into rows of identical pictograms where a greater quantity is shown by more signs, never by bigger ones.
Lianhuanhua Picture-Story BooksPalm-sized Chinese picture books, about three by five inches, that tell a novel, opera, film or revolutionary story in hundreds of single framed drawings, one to a page, each with a short caption.
Giallo Mondadori Covers (I Libri Gialli)The cover system of Mondadori's crime series, Milan, from I Libri Gialli of 1929 to Il Giallo Mondadori today.
Ligne Claire (Franco-Belgian Clear Line)The comic drawing style of Hergé's Tintin and the Brussels school, named 'klare lijn' by Joost Swarte in 1977.
Estado Novo Folk Modernism (SPN)The official image of Salazar's Estado Novo, shaped by António Ferro's Secretariado de Propaganda Nacional (SPN, 1933; SNI from 1944).
Milanese Industrial Modernism (Olivetti, Pirelli, Studio Boggeri)The Milan-centred school that married Bauhaus- and Swiss-trained discipline with Italian painterly wit for enlightened industrial patrons such as Olivetti, Pirelli and La Rinascente.
Hebrew Poster Lettering & Early Israeli State DesignThe commercial and state graphics of the Jewish community in Mandate Palestine and early Israel, made in Tel Aviv from 1934 by designers who had trained in Berlin and Vienna: Franz Krausz, Otte Wallish and the Shamir brothers.
WPA Silkscreen PostersPosters made by the Federal Art Project of the Works Progress Administration to promote health campaigns, education, theatre, travel and the national parks during the Depression.
Spanish Civil War PosterThe poster war waged by the Spanish Republic, its unions and its anarchist, communist and socialist parties against Franco's uprising.
American Mid-Century ModernismThe American synthesis of European avant-garde form with wit, pragmatism and commercial clients, led by Paul Rand, Alvin Lustig, Lester Beall, Bradbury Thompson and Saul Bass.
Bengali Modernist Book Cover (Prachchhad)A literary book-jacket culture that began at Calcutta's Signet Press in 1943, where Satyajit Ray and later Purnendu Pattrea made the hand-drawn Bengali title the main image of the cover.
Googie & Atomic AgeThe exuberant commercial modernism of post-war American roadside culture (coffee shops, motels, car washes, bowling alleys and neon signs), named in 1952 by critic Douglas Haskell after John Lautner's Googie's coffee shop in Los Angeles (1949).
- Vietnamese Propaganda Poster (Tranh cổ động)The state poster art of Vietnam from the 1945 August Revolution to today.
Puerto Rican Silkscreen Poster (DIVEDCO & ICP)The hand-pulled silkscreen poster of Puerto Rico, begun by Irene Delano's workshop in 1946–47 and grown in the government's Division of Community Education (DIVEDCO, 1949) and the Instituto de Cultura Puertorriqueña's print workshop under Lorenzo Homar (1957–73).
Escuela Bruguera (Spanish Humour Comics)The house style of Editorial Bruguera's humour cartoonists in Barcelona from 1947 to 1986, named the 'Escuela Bruguera' by Terenci Moix in 1968.
- Machine-Age Simplified Arabic TypeArabic redrawn for the machine rather than the reed pen.
French Post-War Visual-Gag Poster (Savignac, Villemot, Morvan)The humorous street poster of post-war Paris, which took off in 1949 when Raymond Savignac and Bernard Villemot showed their rejected projects together and Savignac's Monsavon cow, its udder filling a bar of soap, went up on the walls.
Taiwan Floral Cloth (Huabu)Cheap printed cotton covered edge to edge in large, full-blown peonies with lotuses, phoenixes, dragons, mandarin ducks, small florets and auspicious emblems on saturated vermilion, bright pink or sky-blue grounds.
West African Barbershop & Hair Salon SignsHand-painted boards advertising barbershops and braiding salons across West and Central Africa, made by self-taught, often anonymous sign painters since the mid-20th century.
Cairo–Beirut Arab Modernist Book & Periodical DesignThe illustrated book, magazine and children's-book culture that ran from Cairo's post-1952 publishing houses to the Arab nationalist and leftist presses of Beirut.
Vicente Rojo & Mexican Editorial ModernismThe design of Mexico City's literary and cultural press, shaped from the 1950s by the Barcelona-born exile Vicente Rojo: México en la Cultura, the Revista de la Universidad, Plural, La Jornada and the covers of Ediciones Era.
West German Conceptual Film & Culture Poster (Hillmann and Rambow)The art-film and culture poster Hans Hillmann developed from 1953 for the West German distributors Neue Filmkunst and Atlas Film, which his Kassel student Gunter Rambow took with Gerhard Lienemeyer into staged photo posters for theatre, publishers and protest.
Push Pin StyleThe eclectic illustrative style of New York's Push Pin Studios, founded by Seymour Chwast, Milton Glaser and Edward Sorel.
Pop Art GraphicsPop turned the commercial imagery of post-war consumer culture (comics, packaging, celebrity photographs and advertising) into both its subject and its method.
Arab Children's Comic Magazines (Samir to Majid)Arabic children's comics weeklies, from Dar al-Hilal's Samir in Cairo (1956) to Abu Dhabi's Majid (1979), mixing translated Western strips with house characters by Egyptian, Lebanese, Armenian and European artists.
Blue Note Jazz Sleeve ModernismThe record-sleeve language of Blue Note Records, set by art director Reid Miles, who designed some 350 twelve-inch LP covers between about 1956 and 1967, often around Francis Wolff's session photographs.
Chinese National-Style Animation (Shanghai Animation Film Studio)The 'national style' of the Shanghai Animation Film Studio, which turned from Disney and Soviet models to Chinese media: Peking-opera masks and movement, paper-cut and folded-paper figures, mural and New Year print colour and, from 1960, ink-wash painting set in motion after Qi Baishi and Li Keran.
Polish Cold War Neon (PRL Neonisation)The neon of People's Poland: after the 1956 thaw a state firm, Reklama, and a planned 'neonisation' set out to make war-ruined Warsaw a European capital of neon.
Thaw Modernism (Soviet and Czechoslovak)The light, stylised modernism that replaced Socialist Realist illusionism and Stalinist pomp in Soviet and Czechoslovak graphic and applied design, from the 1956 Secret Speech, the 1957 Moscow youth festival and Expo 58 to the crushing of the Prague Spring in 1968 (a political cut-off; the manner ran on into the 1970s).
Di Tella Graphic Design (Instituto Torcuato Di Tella)The in-house graphics of Buenos Aires' Instituto Torcuato Di Tella, 1960–1970, led by Juan Carlos Distéfano with Juan Andralis, Rubén Fontana, Norberto Coppola and Carlos Soler.
Iranian Modernist Graphic DesignIranian graphic design came of age in the 1960s and 1970s.
Op Art GraphicsA 1960s style that turned perceptual research into graphic effect: precisely drawn lines, checks, concentric rings and modular grids, usually black and white or complementaries of equal value, that seem to vibrate, swell or move.
Fluxus Graphics (Maciunas)The house graphics George Maciunas made from 1962 until his death in 1978 for Fluxus, a network of artists who staged events and sold cheap multiples.
Phototype Expressive Typography (Lubalin & U&lc)The display typography of the phototype era, led in New York by Herb Lubalin, his lettering partners John Pistilli, Tom Carnase and Tony DiSpigna, and the International Typeface Corporation.
Baybayin Revival GraphicsThe revival of baybayin, the precolonial Tagalog abugida, as a mark of Filipino identity.
Total Design & Dutch FunctionalismThe Dutch strand of systematic modernism took shape when Wim Crouwel, Benno Wissing, Friso Kramer and Paul and Dick Schwarz founded Total Design in Amsterdam in 1963 as the country's first multidisciplinary studio.
Hong Kong East–West Graphic ModernismThe studio design of Hong Kong from the 1960s, made for banks, developers, trade bodies, hotels and cultural events in a city that had to speak Chinese and English at once.
Angura Theatre PosterThe posters of Japan's underground (angura) theatre from the mid-1960s to the mid-1980s, made for troupes such as Kara Jūrō's Jōkyō Gekijō and Terayama Shūji's Tenjō Sajiki.
Chicano Screenprint PosterThe screenprinted poster of the Chicano Movement and its heirs, made from the mid-1960s in community workshops across California and the Southwest for farmworker strikes and boycotts, teatro, dances, anti-war marches and immigrant rights.
Minimalist Graphic DesignModernism reduced to its barest means, informed by 1960s Minimal art and Japanese emptiness: one image or line of type, vast white or neutral space, a monochrome or near-monochrome palette and meticulous typographic detail.
- Palestinian Resistance PosterThe poster culture of the Palestinian national movement after 1965, issued by the PLO and its factions from Beirut and other Arab capitals for refugee camps, homes and solidarity audiences abroad.
Psychedelic PosterThe concert-poster language of the 1960s counterculture, born in San Francisco's Fillmore and Avalon ballrooms and echoed in London's underground press.
- Mexico 68 Olympic & Metro IdentityThe graphic programme of the 1968 Mexico City Olympics and the city's first Metro line.
Soviet Central Asian Ornamental ModernismThe monumental art of Soviet Central Asia after the 1966 Tashkent earthquake: a strand of Socialist Realism mixed with Islamic and national ornament.
Amar Chitra Katha ComicsThe Bombay comic-book series that from 1967 retold Hindu myth and epic, Buddhist and Jain tales, saints, folk legends, the jests of the court wits Birbal and Tenali Raman, and Indian history for children, in English and Indian languages, with well over 500 titles by the early 1990s.
Chilean Unidad Popular & Nueva Canción GraphicsThe graphics of the Nueva Canción Chilena and Allende's Unidad Popular, 1967–1973.
- Atelier Populaire (May '68 Screenprint Poster)The posters of the Atelier populaire, set up when students, teachers and artists occupied the École des Beaux-Arts in Paris on 14 May 1968, until police cleared the school on 27 June.
- Ultras Graphics (Curva Banners and Tifo)The graphic language of Italy's organised football supporters, the ultras, from the late 1960s, and of the groups that copied them across Europe, North Africa and beyond.
Pop Achorado (Peruvian Agrarian Reform Posters)Posters for the Peruvian military government's agrarian reform, made in Lima from 1969 by Jesús Ruiz Durand and colleagues at the state's reform publicity office.
Kawaii DesignJapan's culture of cuteness, which grew from 1970s teenage rounded handwriting and shōjo fancy goods into a global design language through Sanrio, character merchandise and emoji.
Kinshasa Popular PaintingA school of easel painting founded in Kinshasa in the early 1970s by Chéri Samba, Moké, Chéri Chérin and Pierre Bodo, largely self-taught painters, several of them trained in Kinshasa's billboard and sign workshops.
Warli PaintingThe ritual wall painting of the Warli, an Adivasi people of the northern Sahyadri in Maharashtra, carried onto paper and canvas from the 1970s by Jivya Soma Mashe and others.
- Western Desert IconographyThe acrylic painting movement that took form at Papunya in 1971, when men there painted the Honey Ant Dreaming on the school wall and then on board, carrying an older practice of sand, body and ceremonial designs into lasting form. 'Western Desert' is an umbrella name: the movement also includes Warlpiri, Anmatyerre and Arrernte painters of the Central Desert.
Turkish Weekly Humour Magazines (Gırgır to Uykusuz)Istanbul's weekly cartoon magazines, from the Aral brothers' Gırgır (1972), which sold up to about half a million copies, through the chain of breakaways that followed it: Limon, LeMan, Penguen and Uykusuz.
- Ethiopian Revolutionary Poster (Derg Era)The poster and mural art of the Derg military government and its successor, Mengistu's People's Democratic Republic of Ethiopia (1974–1991), made mostly by teachers and students of the Addis Ababa School of Fine Arts.
Lebanese Civil War Party PosterThe posters that some twenty parties and militias pasted on the walls of Beirut and other towns between 1975 and 1990, marking each quarter as one faction's territory.
Bitmap & Pixel GraphicsGraphics and lettering built from the square pixels of low-resolution screens (arcade and console sprites, home-computer displays and the first graphical user interfaces), where every dot was placed by hand within tight limits of memory, resolution and palette.
- Post-Punk Record Sleeve (Stiff, Factory, 4AD)The record sleeves that British art-school designers made after punk, for independent labels and some majors: Barney Bubbles at Stiff, Malcolm Garrett for Buzzcocks, Peter Saville at Factory and 23 Envelope at 4AD.
South African Resistance PosterThe posters of the struggle against apartheid, from the exiled Medu Art Ensemble in Gaborone to the community workshops that served the United Democratic Front and the unions in the 1980s.
Stencil Street ArtPictures cut rather than drawn: a photograph is reduced to two or three flat tones, cut into card and sprayed onto a wall, usually uninvited, so one hard-edged figure appears in the street, in black with at most one accent colour.
City Pop IllustrationThe painted look of Japanese city pop record sleeves and magazine covers, fixed by Hiroshi Nagai's sleeve for Eiichi Ohtaki's A Long Vacation (1981) and Eizin Suzuki's for Tatsuro Yamashita's For You (1982).
- Chicha PosterFluorescent screen-printed street posters that emerged in the 1980s to promote chicha (Andean cumbia) concerts in Lima, made by printers from Andean migrant communities.
NSK Retro-Avant-GardeThe retro-avant-garde of Neue Slowenische Kunst, founded in Ljubljana in 1984 by Laibach, IRWIN and the Scipion Nasice Sisters Theatre, with Novi kolektivizem as its design department.
Pixação (São Paulo Tag Reto)The name-writing of São Paulo's pixadores, which since the 1980s has covered walls and façades and, from the 1990s, the upper floors of tower blocks.
Solidarność & Polish Underground GraphicsThe graphic language of Poland's Solidarność movement, from the August 1980 shipyard strike to the semi-free election of 4 June 1989.
Memphis DesignThe Milan collective founded by Ettore Sottsass, whose furniture, laminates and objects (first shown in September 1981) became a graphic language of their own.
Emigre & Early Digital TypeRudy VanderLans and Zuzana Licko's magazine and type foundry, launched in 1984 alongside the first Macintosh, turned the computer's low-resolution constraints into a new typographic idiom.
Out-of-Square Hangul TypographyA Korean typographic movement that frees Hangul from the equal square in which metal and photo type had always set each syllable.
ACT UP & Gran Fury AIDS Activist GraphicsThe graphics of New York's AIDS activist movement: the SILENCE=DEATH poster of 1987, a pink triangle above white capitals on black, and the posters, stickers, T-shirts, billboards and bus ads of Gran Fury (1988–1995), ACT UP's 'unofficial propaganda ministry'.
Screenprinted Gig & Alt-Movie PosterHand-pulled, numbered screenprints that revived the rock poster in Austin from 1991, led by Frank Kozik, and spread via Flatstock fairs and, from 2004, Mondo to 'alternative' film posters, for collectors as much as the show.
- Bitterkomix (Afrikaans Underground Comics)The Afrikaans underground comics magazine founded in Stellenbosch in 1992 by Anton Kannemeyer (Joe Dog) and Conrad Botes (Konradski), with Mark Kannemeyer (Lorcan White).
Emoji Pictographic LanguagePictographs typed as characters and set inline in running text.
Japanese Dense Web DesignThe information-packed look of Japan's big portals, shops, airlines and ministries: three or more narrow columns of boxed modules, crowded with small Japanese text, blue links, tiny thumbnails, dated news lists and rotating ad banners, in bright colours on a white page.
Yuru-chara (Japanese Local Mascot Design)Japan's local mascots: characters commissioned by prefectures, towns and tourism bodies to stand for a place, named yuru-kyara ('loose characters') by the illustrator Jun Miura around 2000.
Korean Webtoon GraphicsThe full-colour, vertical-scroll comic that Korean web portals made standard in the 2000s and smartphone apps took worldwide.
- Internet Ugly & Meme VernacularA deliberately amateur image dialect of forums, imageboards and social feeds, named 'Internet Ugly' by Nick Douglas in 2014.
Neo-Andean Architecture (Cholets)The facades and party halls of El Alto, Bolivia, begun by the Aymara builder-architect Freddy Mamani in 2005 for a new Aymara merchant class.
- Seoul Independent Graphic Design (Small-Studio Scene)Graphic design by Seoul's small, self-run studios, which from about 2005 chose to stay small.
- Danmaku Bullet-Comment OverlayThe bullet-comment layer of Japanese and Chinese video sites, begun on Niconico in December 2006 and taken up by AcFun and Bilibili in 2008–2009.
Generative & Dynamic IdentitiesIdentity systems designed as rules rather than fixed marks: logos and graphics generated by code, data or parameters so that they vary endlessly while staying recognisable.
Lucerne Poster Scene (Neubad & Südpol Posters)Lucerne's poster culture for small non-commercial venues (Südpol, Neubad, Treibhaus) and the Weltformat festival.
DTC 'Blanding' / Millennial MinimalismThe friendly, frictionless minimalism of 2010s direct-to-consumer start-ups, built for the phone screen, the Instagram feed and the unboxing.
Low Poly IllustrationA digital illustration and game look in which subjects are built from a visible mesh of a few flat-shaded polygons, so that animals, faces, vehicles and landscapes read as hard-edged facets with no outline or texture.
- Hong Kong Protest Art (Umbrella Movement to the 2019–20 Protests)The graphics of Hong Kong's democracy protests, from the 2014 Umbrella Movement to the national security law of 2020, in two linked media.
Material DesignGoogle's design system, launched in 2014, which reintroduced controlled depth to flat design through the metaphor of 'material': sheets of digital paper and ink that sit at defined elevations, cast consistent shadows and move with meaningful motion.
Latin American Feminist Protest Graphics (Ni Una Menos and the Green Wave)The graphics of Latin America's feminist tide, a mass movement since Ni Una Menos (Buenos Aires, 3 June 2015) and the 2018 'marea verde' for legal abortion, though its scarf dates from 2003.
Kinetic Typography & Variable TypeTypography as the moving image: letterforms that stretch, squash, rotate and morph along variable-font axes, loop seamlessly and cut to the beat of music, used for identities, social-media posters and digital out-of-home screens.
Newtro (Korean New-Retro)A South Korean branding trend, named 'Going New-tro' in Seoul National University's Trend Korea 2019 (October 2018), in which heritage firms reissue their own postwar to 1990s labels, trademarks and mascots, polished for young buyers.
Extinction Rebellion GraphicsThe visual identity of Extinction Rebellion, the climate movement founded in Stroud in 2018, built by its volunteer Art Group as a free kit anyone may print.
Guochao (China-Chic National Trend)A Chinese branding and fashion trend, usually dated from Li-Ning's 'China Li-Ning' show at New York Fashion Week in February 2018, that redraws heritage motifs as finishes for sneakers, apparel, cosmetics and museum merchandise.
Post-Binary Typography (Bye Bye Binary and Inclusive French Type)A Franco-Belgian type practice that redesigns written French for gender inclusion inside the word.
Book Blob (Abstract Colour-Blob Literary Fiction Cover)The default jacket of US literary fiction around 2019–2023: soft, overlapping blobs of saturated colour fill the cover edge to edge (cobalt, pink, orange-red, deep green, mustard).
Dark Tech MinimalismThe dark, restrained aesthetic of developer tools and SaaS landing pages since about 2019: near-black grounds, grey type ramps, a neutral grotesque such as Inter, hairline borders, soft radial glows and bento grids of crisp product screenshots.
Black Lives Matter Street MuralsA single protest slogan painted along the roadway in capitals 20 to 35 feet tall, filling the street from kerb to kerb, so it reads whole only from rooftops, drones and helicopters.
- Woman, Life, Freedom Protest Graphics (Iran and the Diaspora)Posters and digital graphics made in Iran and the diaspora after Mahsa (Jina) Amini died in morality-police custody in September 2022.
Styles that use it now and then 28
An occasional choice in these styles.
- Song–Ming Woodblock Book Typography (Songti / Mincho)c. 960–present
- Tibetan Woodblock Print Culture (Pecha & Prayer Flags)c. 1410–present
- Burmese Parabaik Painting (Konbaung Folding Books)1752–1885
- Chaekgeori & Minhwa Screen Painting1776–present
- Urdu Katib Lithography1837–present
- Persian Popular Narrative (Lithographs & Coffeehouse Painting)1843–2012
- Nirnaya Sagar Devanagari Typography (Bombay Metal Type)1864–present
- Belle Époque Lithographic Poster1866–1914
- Shanghai Modern & Yuefenpai1910–1949
- Hungarian Revolutionary Poster1912–1919
- Italian Fascist Graphics (Romanità & Exhibition Photomontage)1921–1943
- Leningrad Avant-Garde Picture Book1922–1936
- Australian Travel Poster (ANTA Era)1929–1959
- Socialist Realist Propaganda Poster1932–1989
- Nippon Kōbō & Tōhōsha Photo-Propaganda Magazines (NIPPON & FRONT)1933–1945
- American Four-Colour Comic Book (Golden to Bronze Age)1934–1993
- Zagreb School of Animated Film1954–1980
- AfriCOBRA1968–present
- Gráfica del 68 (Mexican Student Movement Graphics)1968
- Afrobeat Sleeve Art1974–present
- Iranian Revolutionary & Sacred Defence Poster1978–1988
- Ghanaian Funeral Poster & Banner1990–present
- Torres Strait Islander Linocut1991–present
- Arabic Calligraffiti2002–present
- Modern Calligraphy and Brush Lettering2005–present
- Natural Wine Label Art2007–present
- Egyptian Revolutionary Street Art (Mohamed Mahmoud Murals)2011–2014
- Analog Horror Graphics2015–present
It often goes with
Choices that the styles making it make more often than the atlas as a whole.
- Flat fieldsin 222 of 241
- Repetition & rhythmin 148 of 241
- Geometric primitivesin 104 of 241
- Rational & objectivein 61 of 241
- Limited spot coloursin 158 of 241
- Authoritative & institutionalin 87 of 241
Styles that avoid it
Styles that deliberately leave it out.
- Chinese Calligraphy & Seal Carving (Shufa & Zhuanke)c. 0–present
- Cuban Tobacco Lithography (Habilitaciones & Marquillas)1845–present
- Indian Calendar & Bazaar Art1878–present
- Spanish Bullfight Poster (Cartel Taurino)1879–present
- Fileteado Porteño1890–present
- Basel Object Poster (Swiss Sachplakat)1919–1955
- Surrealist Graphics1924–1960
- Amazonian Boat Lettering (Abridores de Letras)1925–present
- Filipino Komiks1929–1999
- Mexican Calendar Chromo (Cromos calendáricos)1930–1970
- Hand-Painted Bollywood Poster1940–1999
- Jeepney Art1946–present
- Pakistani Truck Art1947–present
- Argentine Adventure Historieta (Oesterheld–Breccia)1948–1996
- Underground Comix1968–1982
- Métal hurlant Science-Fiction Comics (Mœbius, Druillet & Les Humanoïdes Associés)1974–1987
- Grunge Typography1990–2000
- Matatu & Nganya Art1990–present
- Korean Commercial Calligraphy (Kaelligeurapi)1999–present
- Skeuomorphic UI2000–2013
- Frutiger Aero2004–2013
- Claymorphism & Soft 3D2020–present
- Generative-AI Image Aesthetic2022–present