Surface & texture · Flatness
Hard offset shadow
Solid, unblurred drop shadows and outlines.
A design choice in Stylogeny’s vocabulary, under surface & texture: what is the material finish?
- styles make it
- 48
- as a defining choice
- 5
- as a usual one
- 25
- now and then
- 18
- avoid it
- 4
Styles defined by it 5
For these styles it is one of the choices that make the style.
Hand-Painted Signage & Vernacular LetteringLetters painted by trained sign writers on fascias, windows, walls, vehicles and showcards, from Victorian gold leaf on glass to Mexican rótulos, Indian bazaar boards and Ghanaian barbershop signs.
- Amazonian Boat Lettering (Abridores de Letras)The painted boat names of Pará's rivers in the Brazilian Amazon, made for about a century by self-taught riverside painters (abridores de letras).
Graffiti & Hip-Hop GraphicsBorn on New York's subway cars and Bronx party flyers, graffiti writing turns the writer's name into a monumental letter-sculpture: bubble, block and wildstyle letters with arrows, 3D drop shadows, fades and highlights, painted freehand in aerosol.
- Danmaku Bullet-Comment OverlayThe bullet-comment layer of Japanese and Chinese video sites, begun on Niconico in December 2006 and taken up by AcFun and Bilibili in 2008–2009.
- Neo-BrutalismA friendly, commercial descendant of web brutalism that keeps its blunt boxes but adds candy colour: thick black outlines, hard unblurred offset shadows, flat saturated fills and chunky sans-serif type on conventional, usable layouts.
Styles that often use it 25
A characteristic choice: usual in these styles, though not essential.
Victorian Letterpress & Wood TypeThe commercial jobbing print of the industrial century: posters, playbills, auction notices and ephemera built from a flood of new display types (fat faces, Egyptians, grotesques, Tuscans and condensed wood type).
Cuban Tobacco Lithography (Habilitaciones & Marquillas)The chromolithographed dress of Havana tobacco.
Fileteado PorteñoA Buenos Aires tradition of ornamental brush painting that began around 1900 on the grey-painted trade carts of Italian immigrant coachbuilders and spread to trucks, colectivo buses, shop signs and gallery panels.
- Guna MolaThe reverse-appliqué blouse panels of Guna women in Panama, made by cutting through two to seven stacked layers of cotton so that every shape is ringed by echoing bands of the colours beneath.
Egyptian Painted Film PosterThe painted publicity of Egyptian cinema from the early talkies to the 1990s, designed outside the studios by artist-printers such as Hassan Mazhar Gassour and printed as colour lithographs in Cairo.
- Ndebele Geometric PaintingThe mural tradition of Southern Ndebele women, who paint homestead walls and gateways, and later canvases and objects, with bold, symmetrical geometric designs.
Pop Art GraphicsPop turned the commercial imagery of post-war consumer culture (comics, packaging, celebrity photographs and advertising) into both its subject and its method.
Woodland School (Legend Painting)A school of painting from northwestern Ontario, made public when Norval Morrisseau showed at Toronto's Pollock Gallery in 1962 and carried on by Ojibwe, Odawa, Oji-Cree and Cree artists such as Daphne Odjig and Carl Ray.
Tropicália Graphic DesignThe graphic language of Brazil's Tropicália, foreshadowed by Rogério Duarte's poster for Deus e o Diabo na Terra do Sol (1964), which already devours Ulm modernism, and set by his 1968 covers for Caetano Veloso and Gilberto Gil.
- Black Panther Party GraphicsThe visual language of the Black Panther Party, created largely by its Minister of Culture, Emory Douglas, for the weekly newspaper The Black Panther.
Chilean Unidad Popular & Nueva Canción GraphicsThe graphics of the Nueva Canción Chilena and Allende's Unidad Popular, 1967–1973.
Pop Achorado (Peruvian Agrarian Reform Posters)Posters for the Peruvian military government's agrarian reform, made in Lima from 1969 by Jesús Ruiz Durand and colleagues at the state's reform publicity office.
- Chicha PosterFluorescent screen-printed street posters that emerged in the 1980s to promote chicha (Andean cumbia) concerts in Lima, made by printers from Andean migrant communities.
Jamaican Dancehall Signs & Sleeve ArtThe street graphics of Jamaica's dancehall era.
Ghanaian Funeral Poster & BannerThe printed death announcements of southern Ghana, also found elsewhere in West Africa: colour posters, mostly A2, pasted on walls, trees, poles and vehicles, and by the mid-2010s large PVC banners hung at the family house.
- Nigerian Pentecostal Crusade Poster & BillboardThe roadside adverts of Nigeria's Pentecostal and independent churches: billboards, banners and posters on poles, walls and bridges announcing crusades, revivals, conventions and night vigils.
- Nollywood Video Jacket & Film PosterThe cover and poster art of Nigeria's home-video boom, from Living in Bondage (1992) on.
- South African Vernacular Design (Ijusi)A post-apartheid design language launched in Durban in 1995 by Garth Walker's Orange Juice Design and its free, experimental magazine Ijusi (isiZulu for 'juice'), which asked 'What makes me South African, and what does that look like?'.
- Indian Pop-Kitsch Design (Desi Kitsch)Urban Indian gift and T-shirt design from the late 1990s into the 2010s that recasts the street and bazaar as ironic, affectionate icons: truck tails and 'Horn OK Please', auto-rickshaws, Ambassadors and Chetaks, cutting chai, old Bollywood stills and dialogues, Bhagat Singh in place of Che.
- Tamil Nadu Flex BannersThe digitally printed vinyl boards, locally called flex banners, that fan clubs, party cadres, businesses and families have put up along the roads of Tamil Nadu since about 2000, as flex displaced hand-painted cinema banners and cut-outs over the following decade.
Arabic CalligraffitiArabic letters sprayed, rolled and brushed at the scale of buildings.
- Internet Ugly & Meme VernacularA deliberately amateur image dialect of forums, imageboards and social feeds, named 'Internet Ugly' by Nick Douglas in 2014.
- YouTube Thumbnail Style (the 'YouTube Face')The custom thumbnail of YouTube's creator economy: a 16:9 still made to be read at fingernail size in a feed of recommendations.
- 'Good Morning' Greeting Images (WhatsApp Forward Vernacular)The ready-made greeting pictures that millions of smartphone users, many of them older and new to the internet, forward to family, friends and groups each morning on WhatsApp, above all in India and Brazil.
- VTuber Avatar and Stream GraphicsThe graphic kit of virtual YouTubers, streamers who perform behind an animated anime-style character instead of their own face.
Styles that use it now and then 18
An occasional choice in these styles.
- Estridentismo (Stridentist) Graphics1921–1927
- Early Turkish Republican Graphic Design1925–1960
- American Four-Colour Comic Book (Golden to Bronze Age)1934–1993
- Bonelli Fumetto (Italian Popular Adventure Comics)1948–present
- Hong Kong Neon & Beiwei Shop-Sign Lettering1950–present
- West African Barbershop & Hair Salon Signs1950–present
- Picó Sound-System Painting (Colombian Caribbean)1967–present
- Ultras Graphics (Curva Banners and Tifo)1968–present
- City Pop Illustration1979–present
- Memphis Design1981–1988
- Matatu & Nganya Art1990–present
- Early Web Vernacular1994–2004
- Cartonera Books (Latin American Cardboard Publishing)2003–present
- Itasha (Anime Character Car Graphics)2005–present
- Flat Design2010–2016
- GOV.UK Design (GDS Style)2012–present
- Brutalist Web Design2014–present
- Newtro (Korean New-Retro)2017–present
It often goes with
Choices that the styles making it make more often than the atlas as a whole.
- Full polychromein 42 of 48
- Ornamented displayin 30 of 48
- Complementary clashin 23 of 48
- Eclectic mixingin 25 of 48
- Horror vacuiin 33 of 48
- Found & vernacular imageryin 22 of 48
Styles that avoid it
Styles that deliberately leave it out.