Stylogenyin the style of Modern Calligraphy and Brush Lettering

Postmodern · 2005–present · North America, Western Europe, Global / networked

Modern Calligraphy and Brush Lettering

Also known as Modern calligraphy, Brush lettering, Bounce lettering, Bouncy lettering, Modern script calligraphy

The loose pointed-pen and brush-pen script of wedding stationery and the 2010s craft boom. It keeps copperplate's thick downstrokes and hairline upstrokes but drops the fixed slant and baseline, so letters bounce, loop and trail long exit strokes. A name or short phrase sits centred on white or cream stock in black, gold or watercolour, often among painted leaves. Taught in manuals from 2013, it became a mass hobby; the type designer Ale Paul saw 'an almost invasive DIY streak' in the wider lettering boom (2015), and by 2025 Monotype called it 'the norm' for weddings, cliché and all.

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The word “Bloom” appears in large, flowing dark blue calligraphy on an ivory background. Symmetrical watercolor-style arrangements of pale pink flowers, green leaves, and fine stems with golden dots frame it above and below.
AI-generated by Stylogeny from the style’s design choices. Not a real or historical work.

Use it with care

Modern calligraphy is a living trade of freelance calligraphers who sell wedding commissions, workshops and scanned alphabets: commission or license a hand instead of tracing a calligrapher's published names, quotes or practice sheets, and never present a generated hand as the work of a named letterer. Image models write pseudo-script with missing, doubled or garbled letters, so have every word written by hand or checked letter by letter before it goes on an invitation or a sign.

01

How it works

  • Write with a flexible pointed nib or a brush pen, pressing into thick downstrokes and lifting into hairline upstrokes.
  • Loosen the copperplate model: let slant, letter size and baseline wander so the letters bounce, and stretch loops, entry and exit strokes into flourishes.
  • Make one name, word or short phrase the whole design, centred on white, cream or soft colour with wide margins, and set any details small in a quiet serif or tracked sans.
  • Colour it in black ink, gold or watercolour and gouache washes, and frame it with loosely painted leaves and flowers rather than rules, with at most a monogram or wax seal as an emblem.
  • Write the key words by hand for the occasion and scan and vectorise them for logos, prints, stationery and posts; mass-market work sets the same look in brush-script fonts.

Wedding stationery and craft culture in the United States from the mid-2000s, becoming a mass hobby in the early 2010s through blogs, Pinterest, Instagram and craft publishing, with a British strand from London publishers. Wedding calligraphers worked the pointed pen before the boom: Maybelle Imasa-Stukuls, an Oakland calligrapher who likes her work 'perfectly imperfect', drew an illustrated map and wrote the addressed envelopes, place cards and menus for a wedding in Saratoga Springs featured in the Spring 2005 issue of Martha Stewart Weddings (The Design Files, 2013, which calls her 'a modern calligrapher'). Molly Suber Thorpe, a Los Angeles designer and calligrapher who graduated from UCLA's Design Communication Arts programme in 2009, wrote Modern Calligraphy (St. Martin's Griffin, 2013), which its publisher billed as 'the first book to teach this bold new style', for script pieces 'like the ones featured in wedding magazines and popular websites like Pinterest'; workshop manuals by Kirsten Burke (Studio Press) and Imogen Owen (Quadrille) followed in London in 2017, and Running Press published the 'popular Instagram letterer' Nicole Miyuki Santo's By Hand in 2018. The start date is approximate: the wedding strand is documented from 2005, the mass hobby from the early 2010s. The atlas has no entry for the copperplate (English roundhand) and Spencerian penmanship it loosens, so it has no parent here; hipster-artisanal, the handmade-branding revival of the same years, whose 'flowing casual scripts' and chalkboards ran alongside it, is an influence on its chalk and script-accent strand rather than its source (an analytical reading)

02

Its design choices

From Stylogeny’s vocabulary of design choices: defining choices make the style, characteristic ones are usual, occasional ones turn up now and then.

Layout & composition
Space & hierarchy
Typography
Colour
Form & shape
Surface & texture
Ornament
Imagery
Medium & production
Tone & intent
Avoids
Ironic & self-aware, Rebellious & subversive, Horror vacui, Fluorescent & neon, Blackletter, Condensed display, Photocopy & distress, Modular grid, 3D render, Angular & zigzag, Rules & bars

Palette

  • #fbf8f3
  • #1f1d1c
  • #e8c5bd
  • #a8b9a3
  • #c6a45a
  • #2f3b52

Typefaces

  • Pointed-pen script written with a flexible steel nib, loosened from English roundhand (copperplate) and Spencerian models

    slant, letter size and baseline vary, loops and entry and exit strokes are exaggerated

  • Brush-pen script (brush lettering)

    thick downstrokes and thin upstrokes from felt-tip brush pens, brushes and paint pens, often in watercolour

  • Bounce lettering, in which each downstroke dips below the baseline

  • Chalk lettering on blackboards and brush lettering in paint, as in Imogen Owen's manual

  • Scanned and vectorised calligraphy used as logos and printed names, beside a quiet serif or tracked sans for the details

  • Modern-calligraphy and brush-script fonts, the so-called 'wedding fonts', in the brush style a 2025 Monotype note calls the norm for invitations, favours, name cards and banners, as in Roseville Designs' 'calligraphy-style font for the names' (2018)

Known for

  • Maybelle Imasa-Stukuls, pointed-pen calligraphy for a wedding in Saratoga Springs featured in Martha Stewart Weddings (Spring 2005)

    an illustrated map, addressed envelopes, place cards and menus, by an Oakland calligrapher who likes her work 'perfectly imperfect' (The Design Files, 2013); wedding work that predates the hobby manuals

  • Molly Suber Thorpe, Modern Calligraphy

    Everything You Need to Know to Get Started in Script Calligraphy, plus 20 DIY Projects for Weddings, Parties, Blogs, and More (St. Martin's Griffin, 2013), billed as 'the first book to teach this bold new style', with lessons on watercolour and gouache, on digitising calligraphy, and on addressed envelopes ('Pushing the envelope: postal art')

  • Kirsten Burke (with Jill Hembling), Kirsten Burke's Secrets of Modern Calligraphy (Studio Press, London, 2017), a pointed-nib workbook built from her workshops, with seven hand-lettered art cards

  • Imogen Owen, Modern Calligraphy Workshop

    The Creative Art of Pen, Brush and Chalk Lettering (Quadrille, London, 2017): ink, chalk and painted-brush lettering for stationery, snail mail and home decor, from engagements and weddings to baby showers, 'developing your own rules and methods as you go'

  • Nicole Miyuki Santo, By Hand

    The Art of Modern Lettering (Running Press, 2018), by a 'popular Instagram letterer': 30 projects from watercolour place cards to pillows, written with brush pens, brushes and paint pens

  • Roseville Designs (Sandy), watercolour crest wedding invitations for a summer wedding on the Connecticut shoreline

    (Oh So Beautiful Paper, 3 July 2018): 'a calligraphy-style font for the names', a formal serif for the initials in the crest's shield, a watercolour crest in greens, blues, pinks and peaches whose florals were enlarged for the envelope liner, and a custom wax seal with the crest's monogram, digitally printed on white stock

03

Make something in this style

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04

Where it comes from, and what it’s close to

Before it

The style it grew out of, and the styles it borrowed from.

This styleModern Calligraphy and Brush Lettering2005–present · North America, Western Europe, Global / networked

After it

The styles that grew out of it.

No later style in the atlas grew out of it yet.

Alike in its design choices

Styles that make many of the same choices, related or not, besides those above.

05

Sources

  1. Internet Archive catalogue record: Molly Suber Thorpe, Modern Calligraphy: Everything You Need to Know to Get Started in Script Calligraphy, plus 20 DIY Projects for Weddings, Parties, Blogs, and More (New York: St. Martin's Griffin, 2013, vi + 184 pp.), with the publisher's description ('The first book to teach this bold new style'; pointed pen and ink, watercolour and gouache, digitising; projects for weddings, entertainment and personal stationery; pieces 'like the ones featured in wedding magazines and popular websites like Pinterest') and contents ('Pushing the envelope: postal art'): https://archive.org/details/moderncalligraph0000thor
  2. Molly Suber Thorpe, About (UCLA Design Communication Arts, 2009; Modern Calligraphy, 2013; Mastering Modern Calligraphy, 2019): https://www.mollysuberthorpe.com/about
  3. Lucy Feagins, 'Modern Calligraphy · Maybelle Imasa-Stukuls for The School', The Design Files (18 September 2013): an Oakland calligrapher using 'a pointed pen dipped into ink'; 'I like when my work is perfectly imperfect'; an illustrated map, addressed envelopes, place cards and menus for a wedding in Saratoga Springs in the Spring 2005 issue of Martha Stewart Weddings; 'a modern calligrapher': https://thedesignfiles.net/2013/09/modern-calligraphy-maybelle-imasa-stukuls
  4. Open Library: Nicole Miyuki Santo, By Hand: The Art of Modern Lettering (Running Press, 2018), with the publisher's description ('popular Instagram letterer'; brush pens, brushes and paint pens; 30 projects 'from watercolor place cards to cozy pillows'; 'an on-trend pastime'): https://openlibrary.org/works/OL19753391W
  5. Internet Archive catalogue record: Kirsten Burke and Jill Hembling (both listed as authors), Kirsten Burke's Secrets of Modern Calligraphy (London: Studio Press, 2017): https://archive.org/details/kirstenburkessec0000burk_2017
  6. Internet Archive catalogue record: Imogen Owen, Modern Calligraphy Workshop: The Creative Art of Pen, Brush and Chalk Lettering (London: Quadrille, 2017): https://archive.org/details/moderncalligraph0000owen
  7. Fashion Institute of Technology Library, Maker Minds research guide: Calligraphy (lists Thorpe's Modern Calligraphy and Santo's By Hand): https://fitnyc.libguides.com/makerminds/calligraphy
  8. Angelynn Grant, '3 Typography Experts Weigh in on the Recent Hand-Lettering Boom', AIGA Eye on Design (9 March 2015), with Ken Barber, Martina Flor and Ale Paul; Ale Paul, co-founder of the type foundry Sudtipos, speaking of the hand-lettering boom in general: 'an almost invasive DIY streak, with almost no evident rules, happening wherever craft and computers interact'; 'What works in Pinterest will likely not work for a butcher': https://eyeondesign.aiga.org/3-typography-experts-on-how-to-tell-good-hand-lettering-from-the-wannabes/
  9. Emily Potts, 'How @Goodtype Made Hand Lettering Instagram-famous', AIGA Eye on Design (12 February 2015), on Instagram hand lettering in general (the wider scene; it does not mention brush lettering or modern calligraphy): https://eyeondesign.aiga.org/how-the-goodtype-made-hand-lettering-instagram-famous/
  10. Dummies (Wiley), 'How to Do Bounce Lettering' (page dated 11 July 2017): a style 'often seen on DIY projects'; 'Let your downstrokes go below the descender line': https://www.dummies.com/article/home-auto-hobbies/crafts/calligraphy/how-to-do-bounce-lettering-241864/
  11. Zebra Pen, 'Bouncy Lettering Tutorial Using Brush Pens' ('Bouncy lettering is where the downstroke of a letter dips below the baseline'; brush pens that give 'thick downstrokes and thin upstrokes'): https://www.zebrapen.com/blogs/enlightened-writing/bouncy-lettering-tutorial-using-brush-pens
  12. Monotype, 'Wedding Whimsy: Marie Boulanger Explores Popularity of Brush Calligraphy Typefaces with The Independent' (22 July 2025): 'an approachable brush calligraphy style has quickly become the norm' for wedding invitations, favours, name cards and banners; so-called 'wedding fonts', and 'cliches aren't always a bad thing': https://www.monotype.com/company/news/wedding-whimsy-marie-boulanger-the-independent
  13. Wikipedia, 'Copperplate script' (a roundhand based on English Roundhand; Bickham's The Universal Penman, 1733–1741; fine-point metal nibs): https://en.wikipedia.org/wiki/Copperplate_script
  14. Wikipedia, 'Spencerian script' (Platt Rogers Spencer, c. 1840; used in the United States c. 1850–1925): https://en.wikipedia.org/wiki/Spencerian_script
  15. Oh So Beautiful Paper, 'Colorful Watercolor Crest Wedding Invitations' (3 July 2018), by Sandy of Roseville Designs: 'a calligraphy-style font for the names', a formal serif for the initials in the crest, a watercolour crest whose florals became the envelope liner, 'a custom wax seal incorporating the monogram from the crest', digitally printed: https://ohsobeautifulpaper.com/2018/07/colorful-watercolor-crest-wedding-invitations/

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