Stylogenyin the style of Latin American Feminist Protest Graphics (Ni Una Menos and the Green Wave)

Counterculture · 2015–present · Latin America & Caribbean

Latin American Feminist Protest Graphics (Ni Una Menos and the Green Wave)

Also known as Marea verde, Green Wave, Pañuelo verde, Ni Una Menos graphics

The graphics of Latin America's feminist tide, a mass movement since Ni Una Menos (Buenos Aires, 3 June 2015) and the 2018 'marea verde' for legal abortion, though its scarf dates from 2003. Its identity is an object and a colour: a green triangle of cloth printed in white with the Campaign's emblem and slogan, tied to necks, wrists and bags until a crowd turns green. Around it: slogans hand-lettered on cardboard and walls, violet for feminism, linocut posters, and in Mexico purple antimonumentas, Venus signs with a raised fist lettered with demands and the names of murdered women.

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Three stylized women look upward against a purple background, wearing green neckerchiefs with white flower emblems. Large rough-edged pink lettering reading “LIBRES” fills the top, surrounded by pink radiating strokes.
AI-generated by Stylogeny from the style’s design choices. Not a real or historical work.

Use it with care

This is the living language of a movement against femicide and for abortion rights whose subjects are real women, many murdered or disappeared, and whose families raised the antimonumentas and wrote the names on them: do not reuse victims' names, photographs, pink crosses or the antimonumentas as decoration, merchandise or a backdrop for a brand. The green scarf is the emblem of the Campaña Nacional por el Derecho al Aborto Legal, Seguro y Gratuito and Ni Una Menos is a collective; do not put their emblem, slogan or name on your own products, fundraising or advertising, or dress a company's message in green and violet to borrow the movements' credibility. The scarf is still contested: it has been banned in some schools, wearing it can bring backlash, it is answered by the anti-abortion pañuelo celeste, and Argentina's legal-abortion law of 2020 has faced calls for repeal, so do not use green as a neutral 'hope' colour where it will be read as a political position. Never present a generated image as documentation of a real protest.

01

How it works

  • Make the identity an object anyone can own and wear: one triangle of cloth in a single green, printed in white with a small emblem and the slogan, tied to the neck, the wrist or a bag.
  • Let repetition do the design: thousands of identical scarves, raised together in a pañuelazo, turn a crowd and its railings into one field of colour that photographs from far away.
  • Hold colour to a code rather than a palette: green for legal abortion, violet for feminism, pink lettering and crosses for femicide, black for mourning, white for the printed words.
  • Letter slogans by hand, in marker or paint on cardboard, cloth and walls or cut into linoleum beside a woman's face, as questions and exclamations thrown at the state ('¿Te parecemos muchas? ¡Nos faltan miles!').
  • Reduce the sign to a pictogram anyone can redraw or weld: the kerchief silhouette, the Venus sign with a raised fist.
  • Name the dead: write victims' names and the daily count of femicides on monuments, plinths and hoardings, lay out their silhouettes or portraits with cardboard, stencils and spray paint, and paint them again when the city covers them.

Argentina: green kerchiefs first handed out at the closing march of the XVIII Encuentro Nacional de Mujeres in Rosario (2003) and adopted as the emblem of the Campaña Nacional por el Derecho al Aborto Legal, Seguro y Gratuito, launched on 28 May 2005; its printed kerchief quotes the white headscarves of the Madres de Plaza de Mayo, and the siluetazos of 2015 revived the Siluetazo of 21 September 1983, when life-size silhouettes standing for the disappeared were drawn life-size on paper and pasted on walls, fences and trees at the Plaza de Mayo. The first Ni Una Menos march (Buenos Aires and dozens of other cities, 3 June 2015) echoed the line attributed to the poet Susana Chávez, 'Ni una mujer menos, ni una muerte más' (Ciudad Juárez, 1995), in the city where the relatives' group Voces sin Eco (1998–2001) had begun painting black crosses on pink grounds on utility posts, since an icon against femicide. With the women's strike of 19 October 2016, when many dressed in black, and the pañuelazos and 'marea verde' of the 2018 abortion debate, scarf, colours and slogans became a mass identity, taken up in Mexico from August 2018 and in Chile, Peru and Colombia. A print strand ran beside it: the linocut call #VivasNosQueremos of Mujeres Grabando Resistencias (Mexico City, from 2014), who tie their work to the women printmakers of the Taller de Gráfica Popular, taken up in Argentina in 2015; and in Mexico purple antimonumentas answered from 2019

02

Its design choices

From Stylogeny’s vocabulary of design choices: defining choices make the style, characteristic ones are usual, occasional ones turn up now and then.

Layout & composition
Space & hierarchy
Typography
Colour
Form & shape
Surface & texture
Ornament
Imagery
Medium & production
Tone & intent
Avoids
Full polychrome, Gradients, Gloss & highlights, Chrome & 3D render, 3D render, Abundant decoration, Modular grid, Luxurious & glamorous

Palette

  • #00964b
  • #ffffff
  • #6b3fa0
  • #e46fae
  • #c7a57a
  • #141414

Typefaces

  • The Campaign's white print on the green scarf

    its name in condensed bold sans-serif above a white kerchief emblem, with the slogan in bold, mostly lowercase sans-serif set round the emblem in a circle; home-made scarves cut from green cloth carry slogans in permanent marker

  • Hand-lettered placards in marker or paint on cardboard and white board, in capitals or plain handwriting, often framed by Spanish opening and closing question and exclamation marks ('¿TE PARECEMOS MUCHAS? ¡NOS FALTAN MILES!!', 8M march, Mexico City, 2020)

  • Serif capitals painted round the ring and along the arm of the antimonumentas, pink on purple in Mexico City and white on purple in Chetumal, with victims' names handwritten on the plinth and 'Vivas nos queremos' in pink script

  • Outlined hand-painted capitals and columns of handwritten names on the black hoardings of the Glorieta de las Mujeres que Luchan

    'GLORIETA DE LAS MUJERES QUE LUCHAN', 'NI PERDÓN NI OLVIDO'

  • Slogans and the hashtag #VivasNosQueremos cut into linoleum or wood with the image in the black-and-white prints of Mujeres Grabando Resistencias and of the Argentine Vivas Nos Queremos campaign

Known for

  • Green pañuelo of the Campaña Nacional por el Derecho al Aborto Legal, Seguro y Gratuito

    (emblem since the Campaign's launch in 2005; first green scarves at the 2003 Encuentro Nacional de Mujeres in Rosario): a triangle of green cloth, between Pantone 347 C and 3415 C, printed in white with the Campaign's name, a white kerchief silhouette in reference to the white headscarves of the Madres de Plaza de Mayo, and the slogan 'Educación sexual para decidir, anticonceptivos para no abortar, aborto legal para no morir' set round it in a circle; in Chile printed with 'Aborto libre, seguro y gratuito' and '#NoBastan3Causales' (from 2018), and adopted as the icon of Colombia's Causa Justa movement (from 2020)

  • #NiUnaMenos call for the march of 3 June 2015

    images, mostly illustrations, carrying the hashtag and the time '3 de junio a las 17 horas', including drawings by the cartoonists Maitena, Rep, Liniers, Erlich and Langer after a call to illustrators on the blog Haceme un dibujo; and the siluetazos, first called by two young artists in March 2015 who asked people to bring cardboard, stencils and spray paint, the fourth held at the 3 June gathering in Buenos Aires

  • Mujeres Grabando Resistencias (Mexico), #VivasNosQueremos print campaign from July 2014

    open calls for vertical black-and-white linocuts or woodcuts (28 × 38 cm) carrying the hashtag and a phrase, reprinted as 75 × 90 cm screenprints under copyleft to be pasted up in the street

  • Campaña gráfica Vivas Nos Queremos, Argentina, officially launched at the march of 25 November 2015 on Mujeres Grabando Resistencias' call

    anonymous, freely circulating woodcuts and linocuts, each with one or more women's faces, a phrase and the hashtag, pasted on walls and carried in marches; many portray real women such as Berta Cáceres, Diana Sacayán and Laura Iglesias, another a mother and daughter hand in hand at night saying that one day they will live without fear; the collective's ink later turned green ('la tinta se tiñó de verde'), and its prints are collected in books from Muchas Nueces

  • Pañuelazos of 2018

    the first on 19 February 2018 in front of Congress in Buenos Aires, the night of the Senate vote of 8 August 2018, and the pañuelazo at the Hemiciclo a Juárez in Mexico City in support of it; the Campaign distributed more than 200,000 scarves that year, against about 8,000 a year before, and anti-abortion groups answered with a sky-blue pañuelo celeste

  • Antimonumenta, Avenida Juárez opposite the Palacio de Bellas Artes

    Mexico City, raised on 8 March 2019 by victims' families and feminist collectives: a purple Venus sign with a raised fist in the ring, lettered in pink capitals 'EN MÉXICO 9 MUJERES SON ASESINADAS AL DÍA', '¡NI UNA MÁS!', 'EXIGIMOS ALERTA DE GÉNERO NACIONAL' and 'NO + FEMINICIDIOS', with pink crosses, photographs and candles at its foot in November 2019

  • Antimonumenta in Chetumal, Quintana Roo, in front of the state legislature (25 November 2020, Red Feminista Quintanarroense)

    the purple sign with a green fist for the decriminalisation of abortion, '¡ALTO A LA VIOLENCIA CONTRA LAS MUJERES!' round the ring, '¡NI UNA MÁS!' on the arm and the names of women killed in the state since 2015 handwritten on the plinth

  • LASTESIS, 'Un violador en tu camino', Valparaíso, 20 November 2019, and Santiago, 25 November 2019 (some 2,000 performers)

    women in rows with black cloth blindfolds and the green pañuelo at the neck, a performance copied worldwide

03

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Say what you need, and Stylogeny’s image studio draws it from Latin American Feminist Protest Graphics (Ni Una Menos and the Green Wave)’s design choices and checks it against them. It takes about a minute, and you get a link to share.

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04

Where it comes from, and what it’s close to

Before it

The style it grew out of, and the styles it borrowed from.

This styleLatin American Feminist Protest Graphics (Ni Una Menos and the Green Wave)2015–present · Latin America & Caribbean

After it

The styles that grew out of it.

No later style in the atlas grew out of it yet.

Alike in its design choices

Styles that make many of the same choices, related or not, besides those above.

05

Sources

  1. Wikipedia (es): 'Pañuelo verde' (https://es.wikipedia.org/wiki/Pa%C3%B1uelo_verde: created at the XVIII Encuentro Nacional de Mujeres in Rosario in 2003 and first used at its closing march; adopted by the Campaña Nacional por el Derecho al Aborto Legal, Seguro y Gratuito, founded 2005; reference to the white headscarves of the Madres de Plaza de Mayo; green chosen for hope, for having no prior political association and because there was not enough purple fabric; shade between Pantone 347 C and 3415 C, called 'verde Benetton' and later 'verde aborto legal' in Buenos Aires shops; the slogan; worn on neck, wrist or backpack; 'marea verde' and more than 200,000 scarves distributed by 2018; the pañuelo celeste of Más Vida; Chile from 2018 with 'Aborto libre, seguro y gratuito' and #NoBastan3Causales; use in Spain, the United States, Mexico and Poland)
  2. Wikipedia (en): 'Green scarf' (https://en.wikipedia.org/wiki/Green_scarf: distribution of about 8,000 scarves a year until 2018 and more than 200,000 in 2018; the 28 September 2017 march; Colombia's Causa Justa movement from September 2020 and the Constitutional Court ruling of February 2022; bans in private and some state schools)
  3. Karina Felitti and María del Rosario Ramírez Morales, 'Pañuelos verdes por el aborto legal: historia, significados y circulaciones en Argentina y México', Encartes 3 (5), 2020, pp. 110–145 (https://encartes.mx/en/felitti-ramirez-panuelos-verdes-aborto-argentina-mexico/: the scarf as an initiative of the Campaign launched on 28 May 2005, 'historical heir' to the Madres' white scarf; Marta Alanis on green as a colour of life without party identity; worn on wrists, necks and bags, tied to bag straps and window grilles; votes of 14 June and 8 August 2018; Mexican adoption in August–September 2018 after white or gold alternatives found no traction; homemade Mexican versions; violet accessories, the orange scarf for a secular state and the pink glitter of August 2019; the light-blue counter-scarf in Mexico)
  4. Margaux Barbier, 'The green scarf in Argentina or when the right to abort comes out of the closet', Institut du Genre en Géopolitique, June 2020 (https://igg-geo.org/?p=1541: 'a green triangular fabric on which is drawn a white scarf' in reference to the Madres de Plaza de Mayo; scarves first handed out in Rosario in 2003 on the initiative of Católicas por el Derecho a Decidir; about 8,000 a year in 2016–2017 and 100,000 between January and June 2018; first pañuelazo on 19 February 2018)
  5. Joe Hernandez, 'How green became the color of the abortion rights movement', NPR, 27 June 2022 (https://www.npr.org/2022/06/27/1107717283/abortion-rights-green-symbol: Marta Alanis, founder of the Argentine branch of Catholics for the Right to Decide, on the white scarves of the mothers of the disappeared and green as a 'symbol of hope, health, life'; Argentina legalised abortion in 2020)
  6. Phoebe Martin, 'The "Pañuelo Verde" Across Latin America: a Symbol of Transnational and Local Feminist (Re)volution', Feminist Perspectives, King's College London, 17 September 2020 (https://www.kcl.ac.uk/the-panuelo-verde-across-latin-america: DIY scarves cut from green fabric into a large triangle with slogans in permanent marker; worn at the neck so logo and slogan show, or at the wrist where only the green remains; lilac, white and beige national campaigns in 2018 giving way to green; wearing it exposes the wearer to backlash; its use by feminist activists in Peru)
  7. Florencia Laura Rovetto, 'Violencia contra las mujeres: comunicación visual y acción política en "Ni Una Menos" y "Vivas Nos Queremos"', Contratexto 24, Universidad de Lima, 2015, pp. 13–34 (https://www.redalyc.org/articulo.oa?id=570667377002: Mujeres Grabando Resistencias' #VivasNosQueremos campaign from July 2014, its calls for 28 × 38 cm black-and-white linocuts or woodcuts with the hashtag and a phrase, reprinted as 75 × 90 cm screenprints under copyleft, and its links to the muralist tradition; the #NiUnaMenos graphic campaign from 10 May 2015, mostly illustrations with the hashtag and '3 de junio a las 17 horas'; the Haceme un dibujo call answered by Maitena, Rep, Liniers, Erlich and Langer; siluetazos with cardboard, stencils and spray paint, drawing on the interventions used in Argentina for those disappeared under the last dictatorship (n. 10); MGR's origin in the Escuela de Cultura Popular Mártires del '68, founded 1988 (n. 3); screenprints on stickers, postcards and posters (p. 17); from 2011 the portraits and names of disappeared and murdered women of Nuestras Hijas de Regreso a Casa, from Ciudad Juárez, printed as stencils, posters and screenprints (n. 12))
  8. Wikipedia (es): 'Ni una menos' (https://es.wikipedia.org/wiki/Ni_una_menos: first march on 3 June 2015 in eighty Argentine cities; Susana Chávez's 1995 phrase 'Ni una mujer menos, ni una muerte más'; the strike of 19 October 2016 between 13:00 and 14:00, many women dressed in black at a call from social media, and the march from the Obelisco to the Plaza de Mayo; the hashtag and the colour violet as the movement's symbols; the green scarf worn by participants) and Wikipedia (en): 'Ni una menos' (https://en.wikipedia.org/wiki/Ni_una_menos: the murder of Chiara Páez in May 2015; the drawing of a little girl with a closed fist that came to represent the movement)
  9. Macy Young, 'From the streets to the walls: Fernanda Laguna brings Ni Una Menos to MALBA', Buenos Aires Times, 24 April 2026 (https://www.batimes.com.ar/news/culture/from-the-streets-to-the-walls-fernanda-laguna-brings-ni-una-menos-to-malba.phtml: painted T-shirts, banners, flyers and feminist iconography of the movement in Laguna's MALBA retrospective; 'Mareadas en la Marea' with Cecilia Palmeiro from 2017; first National Women's Strike on 19 October 2016)
  10. Wikipedia (es): 'Antimonumenta' (https://es.wikipedia.org/wiki/Antimonumenta: the Mexico City antimonumenta of 8 March 2019 on Avenida Juárez opposite Bellas Artes, a purple Venus sign with a raised fist, its pink lettering and its makers; later antimonumentas in Nezahualcóyotl (2019, pink with purple letters), Guadalajara and Chetumal (25 November 2020, green fist, names of women killed since 2015) and Monterrey (2022))
  11. Wikipedia (en): 'Glorieta de las mujeres que luchan' (https://en.wikipedia.org/wiki/Glorieta_de_las_mujeres_que_luchan: wooden purple figure of a woman with raised left arm, 1.9 m, installed by anonymous feminists on 25 September 2021 and replaced by a 2.3 m steel version on 5 March 2022; names of murdered and disappeared women painted on the fences, covered by the city and repainted; removal of the Columbus statue on 10 October 2020)
  12. Wikipedia (es): 'Un violador en tu camino' (https://es.wikipedia.org/wiki/Un_violador_en_tu_camino: LASTESIS of Valparaíso; first performed on 20 November 2019 and by some 2,000 women in Santiago on 25 November 2019; performers blindfolded with black cloth and wearing the green scarf at the neck)
  13. Wikipedia (es): 'Ley de Interrupción Voluntaria del Embarazo de Argentina' (https://es.wikipedia.org/wiki/Ley_de_Interrupci%C3%B3n_Voluntaria_del_Embarazo_de_Argentina: Campaign decided at the XIX Encuentro Nacional de Mujeres in Mendoza in 2004 under its slogan; the 2018 pañuelazo in front of Congress and in a hundred cities; law 27.610 passed on 30 December 2020 and promulgated on 14 January 2021; Milei's stated intention in 2024 to seek repeal)
  14. Wikimedia Commons photographs used to check the visual description: 'El Pañuelo verde, símbolo de la campaña por el aborto legal en Argentina' (Ojota, 2021; the triangle, the condensed sans name, the kerchief emblem and the slogan set in a circle), 'Pañuelazo en Ciudad de México por el aborto legal en Argentina - 17' (ProtoplasmaKid, 8 August 2018, Hemiciclo a Juárez), 'Antimonumenta- Ni una mas in daylight' (26 November 2019; pink serif capitals on purple, pink crosses), 'Antimonumenta en Chetumal 01' (2024; white serif capitals, green fist, handwritten names and pink script on the plinth), 'Glorieta de las mujeres que luchan (Paseo de la Reforma) 12' (December 2021; outlined hand-painted capitals, columns of names, purple Venus-fist emblem on black hoardings) and 'Marcha 8M 2020, en la CDMX' (8 March 2020; hand-lettered cardboard placards) (https://commons.wikimedia.org/wiki/Category:Pa%C3%B1uelo_verde and individual file pages)
  15. Mujeres Grabando Resistencias (MUGRE), 'Mujeres en la gráfica: lucha y resistencia', Hysteria 16, 23 December 2015 (https://hysteria.mx/mujeres-en-la-grafica-lucha-y-resistencia/: the collective begun by 14 women; the women printmakers of the Taller de Gráfica Popular, among them Andrea Gómez, Rini Templeton and Elizabeth Catlett, to whom 'nos vinculamos a ellas por realizar el mismo trabajo de la gráfica social'; its own series 'Vivas nos queremos #1 y 2' and 'Por nuestros muertos')
  16. Wikipedia (es): 'Siluetazo' (https://es.wikipedia.org/wiki/Siluetazo: conceived by Rodolfo Aguerreberry, Julio Flores and Guillermo Kexel and held on 21 September 1983 at the Plaza de Mayo; life-size silhouettes on paper or cardboard, drawn freehand from templates or traced round bodies, pasted on buildings, fences and trees for the disappeared; a siluetazo against femicide in Salta, March 2015) and Wikipedia (es): 'Susana Chávez' (https://es.wikipedia.org/wiki/Susana_Ch%C3%A1vez: the phrase 'Ni una menos, ni una muerta más', later 'Ni una menos', attributed to her and taken up by civil organisations across Latin America against femicide)
  17. Kent Paterson, 'A Family's 20-Year Quest for Truth, Justice and the Border Dream', Frontera NorteSur, in La Prensa San Diego, 4 September 2015 (https://laprensa.org/familys-20-year-quest-truth-justice-and-border-dream: the relatives' group Voces sin Eco, active 1998–2001, introduced the black crosses on pink backgrounds, since icons of the movement against femicide, which still cover utility posts in Ciudad Juárez)
  18. Elisabetta Elia, '"Vivas nos queremos", una campagna grafica dall'Argentina', imPagine, 13 June 2018 (https://www.impagine.it/attualita/vivas-nos-queremos-una-campagna-grafica-dallargentina/: the call of Mujeres Grabando Resistencias reaching Argentina in 2015 and officially launched at the march of 25 November; each woodcut with one or more women's faces, a phrase and #VivasNosQueremos; unsigned; portraits of Berta Cáceres, Alina Sánchez, Diana Sacayán and Laura Iglesias; a mother and daughter holding hands at night who say that one day they will live without fear ('Un giorno vivremo senza paura' in the article's Italian))
  19. FiLiA, 'Vivas Nos Queremos – art exhibition', 12 August 2019 (https://www.filia.org.uk/latest-news/2019/8/12/vivas-nos-queremos-art-exhibition: the movement begun in Mexico in 2014 at MUGRE's call, posters first on the walls of Mexico City; in Argentina from 2015 with graphic campaigns and linocut workshops; posters seen in Brazil, Colombia, Costa Rica, Ecuador and Peru) and Colectiva editorial VNQ, 'Vivas nos queremos: las gráficas de la resistencia florecen en el asfalto', Infobae Cultura, 12 December 2024 (https://www.infobae.com/cultura/2024/12/12/vivas-nos-queremos-las-graficas-de-la-resistencia-florecen-en-el-asfalto/: matrices cut with gouges and printed by the collective; anonymous posters 'de todas y todes', pasted in the streets and carried through schools, hospitals, assemblies and neighbourhoods; 'La tinta se tiñó de verde'; volume II of its graphic work published by Muchas Nueces)
  20. 'Pañuelazos a favor y en contra en Rosario', La Capital (Rosario), 31 July 2018 (https://lacapital.com.ar/la-ciudad/panuelazos-favor-y-contra-rosario-n1650062.html: at a pañuelazo in the Plaza San Martín green scarves were handed out and T-shirts could be screenprinted on the spot)

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