Greek Tourism Modernism (EOT)

• Isolate one Hellenic sign, such as a photographed relief, vase, statue or Ionic capital, a Byzantine dome, a boat or the sun, on an unmodulated field of saturated colour, and let the empty field carry the poster.
• Treat photographs of antiquities as graphic material: cut them out, posterise them to black on a single colour, mirror them, or repeat one as photograph, white silhouette and black silhouette.
• Abstract the place instead of painting a picturesque view: build a harbour from cut-paper rectangles, an island from mosaic tesserae and a ship from woven stripes.
• Name the country in one word in the language of the market, either in lowercase bold sans (grèce, greece, griechenland) or in widely spaced roman capitals (GRÈCE, GREECE), and cut every other line down to a festival title and dates.
• Work in two or three flat inks drawn from sea and sun (ultramarine, sun yellow, vermilion, orange, with black), and keep full polychrome for mosaic and woven motifs.

Athens: the Greek National Tourism Organisation (EOT, GNTO) and its art advisers Michalis Katzourakis and Frederick Carabott

1. Greek National Tourism Organisation, historical poster archive (Ιστορικό Αρχείο: Αφίσες), records with designer, lithographer and print run, e.g. 1963 'Σύνθεση Ψηφιδωτό': https://gnto.gov.gr/afisa/1963-synthesi-psifidoto/; 1962 Lenormant relief: https://gnto.gov.gr/afisa/1962-synthesi-me-to-anaglyfo-apo-parastasi-triirous-anaglyfo-lenormant/; 1961 'Σύνθεση' (Carabott): https://gnto.gov.gr/afisa/1961-synthesi/; 1963 'Αρχιτεκτονική Σύνθεση' (Carabott): https://gnto.gov.gr/afisa/1963-architektoniki-synthesi/; 1963 Mystras: https://gnto.gov.gr/afisa/1963-mystras-moni-pantanassas-synthesi-kokkino-fonto/; 1963 trireme: https://gnto.gov.gr/afisa/1963-synthesi-triiris/; 1960-1962 sun and seal stone: https://gnto.gov.gr/afisa/1960-1962-synthesi-me-ilio-sfragidolitho/; under the junta, 1967 'Ψηφιδωτό με τριήρεις' (Gravalos/Vakirtzis): https://gnto.gov.gr/afisa/1967-psifidoto-me-triireis/; 1974 'Φεστιβάλ Αθηνών' (Kostopoulos, photograph K. Daskalakos): https://gnto.gov.gr/afisa/1974-festival-athinon/
2. Michalis Katzourakis, official biography (born Alexandria 1933; studied under André Lhote and Paul Colin in Paris; EOT art adviser 1960-1967; ran K&K with F. Carabott 1962-1974): https://www.michaliskatzourakis.com/biography/; poster gallery with dates and the Livorno prizes of 1961 and 1962: https://www.michaliskatzourakis.com/design-gr/%CE%B1%CF%86%CE%AF%CF%83%CE%B5%CF%82
3. Alliance Graphique Internationale, Michalis Katzourakis, with the Epidavros Festival posters of 1965 and 1966: https://a-g-i.org/user/michaliskatzourakis/; 'Poster for the Greek National Tourist Organization 2, 1960' (the orange 'grèce'): https://a-g-i.org/design/poster-for-the-greek-national-tourist-organization-2
4. Alliance Graphique Internationale, Frederick Vincent Carabott (Chelsea and St Martin's 1950-1953; art consultant to Aspioti-Elka from 1957 and to the Greek Tourist Board until 1967; the Board's 1962 Golden Tulip from the International Advertising Association; co-founder of K+K in 1962): https://a-g-i.org/user/frederickvincentcarabott/
5. SearchCulture.gr (National Documentation Centre), thematic collection of EOT posters, on the 1963 posters' modernist approach and on the printers: https://www.searchculture.gr/aggregator/portal/thematicCollections/eot
6. Imagining Greece: How Tourism Shaped a Nation, 1945-1989 (digital exhibition, University of Sheffield and Leeds Beckett University), 'Greek Weaving Art 1963' and 'Greece as a mosaic': https://imagininggreece.com/artefacts/greek-weaving-art-1963
7. National Historical Museum, 'Advertising Greece: the early days of Greek tourism', Hydra, 2025, on 'modernism, abstraction and visual design of the 1960s' and the 1963 Lindos poster by M. Katzourakis and F. V. Carabott: https://nhmuseum.gr/en/exhibitions/temporary-exhibitions/item/17655-diafimizontas-tin-ellada-oi-aparxes-tou-ellinikoy-tourismoy
8. Lambrini Kouzeli, 'Live Your Myth in Greece since 1930', To Vima, 28 July 2025, on the 1963 mosaic poster and the shift from drawn images to photography after 1967: https://www.tovima.com/culture/live-your-myth-in-greece-since-1930/
9. Design διαδρομές / Design routes: Freddie Carabott, Michalis and Agni Katzourakis (Athens: Hellenic Literary and Historical Archive, 2008), ISBN 9789602011904: https://openlibrary.org/works/OL32195578W
10. Elena Nikolarea, 'Greek Monuments in Advertising', ILN IP Insider, 21 February 2025, on article 46 (paragraphs 4-4D) of Law 4858/2021: prior licence from the Ministry of Culture and fees for advertising use of depictions of state-owned monuments: https://www.ilnipinsider.com/2025/02/greek-monuments-in-advertising/; Acropolis Museum, fees for photography, filming and use of images of its movable exhibits: https://www.theacropolismuseum.gr/sites/default/files/inline-files/fees_for_photography_and_filming_etc.pdf

How Stylogeny researches and checks a style: where the facts come from.