Digital native · 1977–1995 · North America, East Asia
Bitmap & Pixel Graphics
Also known as Pixel art, 8-bit graphics, Bitmap type, Low-res graphics
Graphics and lettering built from the square pixels of low-resolution screens (arcade and console sprites, home-computer displays and the first graphical user interfaces), where every dot was placed by hand within tight limits of memory, resolution and palette. Designers such as Susan Kare turned those constraints into a language of legible pictogram icons, jagged bitmap fonts and dithered tones.
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01
How it works
- Draw every glyph, icon and sprite on the pixel grid, placing each dot by hand and never relying on smooth curves or anti-aliasing.
- Reduce subjects to the fewest pixels that still read (an icon in 32×32, a character in 16×16), exaggerating the key features.
- Work within a fixed hardware palette, from 1-bit black and white to 4–16 colours, and fake extra tones with dither patterns.
- Design type as bitmaps for one specific size, whether monospaced terminal fonts or proportional screen faces like Chicago and Geneva.
- Make interfaces legible through metaphor and pictograms (trash can, folder, wristwatch) so that function reads without words.
US personal-computer makers (Apple, Xerox PARC) and Japanese arcade and console developers (Taito, Namco, Nintendo)
02
Its design choices
From Stylogeny’s vocabulary of design choices: defining choices make the style, characteristic ones are usual, occasional ones turn up now and then.
- Layout & composition
- Space & hierarchy
- Colour
- Surface & texture
- Ornament
- Medium & production
- Tone & intent
- Avoids
- Gradients, Gloss & highlights, Skeuomorphic material, Painterly brushwork, Script, Whiplash line, Straight photography
Palette
#000000#f2f2f2#55ffff#ff55ff#352879#9bbc0f
Typefaces
Chicago
Susan Kare, 1984
Geneva and Monaco
Macintosh bitmap fonts
Oakland, Emperor and Universal
Zuzana Licko, 1985; later reissued as Lo-Res
Commodore PETSCII character set
Known for
Susan Kare
Apple Macintosh icons and the Chicago, Geneva and Monaco fonts, 1984
Bill Atkinson
MacPaint, 1984
Tomohiro Nishikado
Space Invaders, Taito, 1978
Toru Iwatani
Pac-Man, Namco, 1980
Shigeru Miyamoto
Super Mario Bros., Nintendo, 1985
Zuzana Licko
Emperor, Oakland and Universal bitmap faces, Emigre, 1985
Wim Crouwel
New Alphabet, 1967; a precursor of screen type
03
Make something in this style
Say what you need, and Stylogeny’s image studio draws it from Bitmap & Pixel Graphics’s design choices and checks it against them. It takes about a minute, and you get a link to share.
04
Where it comes from, and what it’s close to
Before it
The style it grew out of, and the styles it borrowed from.
Alike in its design choices
Styles that make many of the same choices, related or not, besides those above.
05
Real works
Artefacts in museums, libraries and archives that show the style, linked at their source.
- MacPaint screen with an early MacPaint drawing by Susan KareBill Atkinson (MacPaint) and Susan Kare (icons, Chicago font and drawing), Apple Computer · c. 1984 · Computer History Museum
- Space InvadersTomohiro Nishikado (Taito Corporation) · 1978 · The Museum of Modern Art, New York
- Pac-ManToru Iwatani (NAMCO) · 1980 · The Museum of Modern Art, New York
- Graphic icon sketch ("debug" and "boot")Susan Kare · 1982–1983 · The Museum of Modern Art, New York
- Oakland (bitmap typeface)Zuzana Licko (Emigre) · 1985 · The Museum of Modern Art, New York
06
Sources
- Rudy VanderLans & Zuzana Licko, Emigre: Graphic Design into the Digital Realm (1993)
- Philip B. Meggs & Alston W. Purvis, Meggs' History of Graphic Design (chapter on the digital revolution)
How Stylogeny researches and checks a style: where the facts come from.















