The 17 styles
Oldest first. Each has its own page: its design choices, where it comes from, and real works.
- Chicha PosterFluorescent screen-printed street posters that emerged in the 1980s to promote chicha (Andean cumbia) concerts in Lima, made by printers from Andean migrant communities.
Cranbrook & Deconstructivist TypographyGraduate-school experimentation, centred on Katherine and Michael McCoy's Cranbrook design programme, that applied post-structuralist literary theory to the page.
Jamaican Dancehall Signs & Sleeve ArtThe street graphics of Jamaica's dancehall era.
NSK Retro-Avant-GardeThe retro-avant-garde of Neue Slowenische Kunst, founded in Ljubljana in 1984 by Laibach, IRWIN and the Scipion Nasice Sisters Theatre, with Novi kolektivizem as its design department.
Pixação (São Paulo Tag Reto)The name-writing of São Paulo's pixadores, which since the 1980s has covered walls and façades and, from the 1990s, the upper floors of tower blocks.
Solidarność & Polish Underground GraphicsThe graphic language of Poland's Solidarność movement, from the August 1980 shipyard strike to the semi-free election of 4 June 1989.
Memphis DesignThe Milan collective founded by Ettore Sottsass, whose furniture, laminates and objects (first shown in September 1981) became a graphic language of their own.
- Pardhan Gond Painting (Jangarh Kalam)Painting on paper and canvas by Pardhan Gond artists of Patangarh and Bhopal, begun when Bharat Bhavan, Bhopal, recruited Jangarh Singh Shyam in 1981; the style was later named Jangarh Kalam after him.
Emigre & Early Digital TypeRudy VanderLans and Zuzana Licko's magazine and type foundry, launched in 1984 alongside the first Macintosh, turned the computer's low-resolution constraints into a new typographic idiom.
Demoscene Graphics (Cracktros, Demos & Text-Mode Art)The graphics of the demoscene, a mainly European community of coders, graphicians and musicians that grew from the intros software crackers added to pirated Commodore 64 and Amiga games in the mid-1980s.
Ghanaian Movie PosterHand-painted posters commissioned by Ghana's mobile video clubs from about 1985, painted by apprenticed sign painters on stitched flour sacks to advertise VHS screenings of Hollywood, Hong Kong, Nigerian and Indian films.
- Madinah Mushaf (King Fahd Complex Qur'an Page)One fixed page for the Qur'an across much of the Muslim world: Uthman Taha's fully vowelled Naskh in fifteen justified lines, written so that every page ends at the end of a verse (the late Ottoman âyet-berkenar layout), inside a floral frame, with sura titles in framed cartouches and verse numbers in small round medallions.
Out-of-Square Hangul TypographyA Korean typographic movement that frees Hangul from the equal square in which metal and photo type had always set each syllable.
Techno-Futurist GraphicsElectronic-music and video-game graphics of the late 1980s and 1990s that turned corporate modernism into a sci-fi consumer fantasy.
ACT UP & Gran Fury AIDS Activist GraphicsThe graphics of New York's AIDS activist movement: the SILENCE=DEATH poster of 1987, a pink triangle above white capitals on black, and the posters, stickers, T-shirts, billboards and bus ads of Gran Fury (1988–1995), ACT UP's 'unofficial propaganda ministry'.
Global Village CoffeehouseThe faux-naive, earth-toned illustration style that late-1980s American designers set against Memphis, and that chain cafés, bookstores, packaging and clip art spread through the 1990s.
Rave & Acid House GraphicsThe pocket-sized promotional art of acid house, rave and early techno, handed out in record shops and car parks to advertise all-night parties.
The design choices they share
The choices these styles make more often than the 359 styles in the atlas as a whole, most telling first.
- Rebellious & subversivein 11 of 17
- Offset printingin 13 of 17
- Desktop publishingin 6 of 17
- Found & vernacular imageryin 8 of 17
- Playful & wittyin 13 of 17
- Experimental & distortedin 7 of 17
- Typography onlyin 9 of 17
- Collage & layeringin 8 of 17