Stylogeny in the style of Skønvirke (Danish Art Nouveau, Bindesbøll)

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Craft & organic · 1890–1920 · Northern Europe

Skønvirke (Danish Art Nouveau, Bindesbøll)

Also known as Skønvirke, Skønvirkestil, Danish Art Nouveau, Bindesbøll style

The Danish answer to Art Nouveau, around 1890–1920, seen in print above all in Thorvald Bindesbøll's work: heavy, roughly drawn hand lettering locked into dense ornament of swelling tendrils, cloud and wave forms. Labels, logos, covers and vignettes are framed and centred, in black with one or two flat colours. Bindesbøll kept his ornament abstract; the wider movement added stylised wild flowers, insects and sea life. Both trade Art Nouveau's thin whiplash line and female figures for blunt, swelling masses. The 1904 Carlsberg label is still in use in adapted form.

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An ornate, vertically symmetrical poster surrounds the large blue word “NORDLYS” with curling green leaves, rust-red flowers, blue flourishes and golden dots on a cream background. A narrow botanical border encloses the composition, with circular floral motifs in the corners.
AI-generated by Stylogeny from the style’s design choices. Not a real or historical work.

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How it works

  • Draw the name by hand in blunt, weighty letters and make them part of the ornament, not a caption set apart from it.
  • Fill the field around a centred name with scrolls that swell into leaf, cloud or wave masses, leaving little empty ground.
  • Let abstract, swelling ornament carry the design; when plants or animals appear (hop vine, Danish wild flowers, insects, sea life), stylise them into the same heavy mass, with swelling, blunt scrolls rather than Art Nouveau's thin whiplash.
  • Frame the whole design in a border built from small ornament units that can be repeated and recombined.
  • Print in black plus one or two flat colours, with one colour such as green clearly in charge.
  • Make the mark sturdy enough to serve as a label, monogram or club badge for decades.

Copenhagen. The Danish style that ran parallel to Jugendstil and Art Nouveau, a blend of them and Arts and Crafts with Nordic national romanticism, traceable to about 1890; it was named at a 1907 exhibition at the Kunstindustrimuseet (now Designmuseum Danmark), and the magazine Skønvirke followed in 1914. Its motifs came from Danish flora and fauna, wild flowers, insects and sea life, and from medieval church murals and Nordic interlace (ormeslyng, vikingeslyng). Its graphic side rests above all on the architect-designer Thorvald Bindesbøll (1846–1908), called the spiritual father of the skønvirke era, who turned from architecture to ceramics, bindings, labels, logos and book ornament and kept his own ornament abstract.

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Its design choices

From Stylogeny’s vocabulary of design choices: defining choices make the style, characteristic ones are usual, occasional ones turn up now and then.

Layout & composition
Space & hierarchy
Typography
Colour
Form & shape
Surface & texture
Ornament
Imagery
Medium & production
Tone & intent
Avoids
Naturalistic depiction, Ornament-free, Generous white space, Pastel, Gradients, Grotesque & neo-grotesque, Straight photography

Palette

  • #efe7d3
  • #1b1a17
  • #2f6b3a
  • #a8322a
  • #d4a32c
  • #2c4f80

Typefaces

  • Thorvald Bindesbøll's hand-drawn label lettering, the 'roughly sketched letters' of the Carlsberg Pilsner label (1904), which Carlsberg has carried over in adapted form to other beers

  • The Carlsberg wordmark (Bindesbøll, 1904), hand-drawn and still in use

  • Bindesbøll's monograms, trademarks (bomærker), ex libris and letterheads (brevhoveder) for friends and firms, lettered by hand into their ornament (Den Store Danske)

  • Small book stamps (bogstempler) that Bindesbøll drew to be combined freely into borders and patterns in other books

    Den Store Danske

Known for

  • Thorvald Bindesbøll, Carlsberg Pilsner label, 1904, still in use in adapted form; a printed example on a Carlsberg bottle is in the V&A

    C.61B-1989

  • Thorvald Bindesbøll, the Carlsberg logo (1904) and the logos of Kjøbenhavns Boldklub and Dansk Boldspil-Union (dated 1900 by Den Store Danske); the DBU badge is still in use

  • Thorvald Bindesbøll, vignettes and decorative frames for Troldtøj (1889–1890), around drawings by Joakim Skovgaard and August Jerndorff

  • Thorvald Bindesbøll, cover for Thomas Laub's collection of hymn melodies

    1896

  • Thorvald Bindesbøll, cover vignette drawings later used for Kunstmuseets Aarsskrift (from 1914), dated 1890–1899 by SMK

    KKS1974-252

  • Thorvald Bindesbøll, sheet of ten studies for ornament, pen and black ink, 1895

    SMK, KKS1965-132

  • Thorvald Bindesbøll, friezes, vignettes and binding stamps for books for the Copenhagen bookbinders Petersen & Petersen, from the 1880s

  • Thorvald Bindesbøll, calfskin cover with flower and leaf motifs for Harald Weitemeyer, Le Danemark

    1899

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Make something in this style

Say what you need, and Stylogeny’s image studio draws it from Skønvirke (Danish Art Nouveau, Bindesbøll)’s design choices and checks it against them. It takes about a minute, and you get a link to share.

Rule out a choice, read the prompt, or blend in another style: take this brief to Mix styles.

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Often taken for

Skønvirke has no real works recorded yet, so these are its nearest styles by its choices alone, with the choices that tell them apart.

— means the choice isn’t among the style’s recorded choices. Critics recorded each work’s choices with the styles’ descriptions in view, so this shows whether the descriptions hold together, not proof that they are right.

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Sources

  1. Den Store Danske (lex.dk), 'Thorvald Bindesbøll' (Carlsberg label in adapted form; monograms, bomærker, ex libris, brevhoveder; bogstempler; Laub cover 1896; Le Danemark 1899): https://lex.dk/Thorvald_Bindesbøll
  2. Den Store Danske (lex.dk), 'skønvirke': https://lex.dk/skønvirke
  3. Victoria and Albert Museum, Beer bottle for Carlsberg Pilsner with paper label designed by Thorvald Bindesbøll, C.61B-1989: https://collections.vam.ac.uk/item/O9529
  4. SMK, Statens Museum for Kunst, Thorvald Bindesbøll, Omslagsvignetter til Kunstmuseets Aarskrift, KKS1974-252: https://open.smk.dk/artwork/image/KKS1974-252
  5. SMK, Thorvald Bindesbøll, Blad med ti studier til forskellig ornamentik (1895), KKS1965-132: https://open.smk.dk/artwork/image/KKS1965-132
  6. Danish Wikipedia, 'Thorvald Bindesbøll' (Petersen & Petersen friezes and vignettes; 'skønvirketidens åndelige fader'): https://da.wikipedia.org/wiki/Thorvald_Bindesbøll
  7. Danish Wikipedia, 'Skønvirke' (blend with nationalromantik; wild flowers, insects, sea life; Rørdam, Danmarks Tilblivelse, 1898): https://da.wikipedia.org/wiki/Skønvirke
  8. Den Store Danske (lex.dk), 'Anker Kyster' (Bindesbøll's spine and edges for the Troldtøj binding, 1889–90): https://lex.dk/Anker_Kyster

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