Tone & intent · Stance
Rebellious & subversive
Against authority, taste or convention.
A design choice in Stylogeny’s vocabulary, under tone & intent: what should the work make people feel or do?
- styles make it
- 115
- as a defining choice
- 34
- as a usual one
- 48
- now and then
- 33
- avoid it
- 31
Styles defined by it 34
For these styles it is one of the choices that make the style.
Simplicissimus Satirical Style (Munich)The house style of the Munich satirical weekly Simplicissimus, set by Th.
Expressionist Woodcut GraphicsThe graphic arm of German Expressionism, from Die Brücke in Dresden (1905) to the Berlin journals Der Sturm and Die Aktion and Frans Masereel's woodcut novels.
Russian Futurist BookThe cheap, small-run books of the Russian Cubo-Futurist poets and painters, from Kruchenykh and Khlebnikov to Goncharova, Larionov and Rozanova.
- Vorticism & BLAST TypographyLondon's short-lived rival to Futurism, launched by Wyndham Lewis with BLAST (dated 20 June 1914; War Number, July 1915).
- DadaBorn in wartime Zurich at the Cabaret Voltaire in 1916 and spreading to Berlin, Hanover, Cologne and Paris, Dada used chance, absurdity and provocation against the culture that had produced the war.
- Estridentismo (Stridentist) GraphicsMexico's first avant-garde (1921-27), launched when Manuel Maples Arce pasted his manifesto Actual No. 1 on Mexico City walls.
- Brazilian Modernismo Graphics (Klaxon and the Semana de 22)The print side of São Paulo's Modernismo (1922-29), set in jobbing print shops.
- MavoTokyo's anarchist avant-garde, founded in July 1923 by Murayama Tomoyoshi, back from a year in Berlin, with four former Futurists, and its magazine MAVO (seven issues, July 1924 to August 1925).
Situationist Détournement GraphicsGraphics of the Letterist and Situationist Internationals (1956–1972), built on détournement: taking existing words and pictures (comic strips, advertisements, news photographs, city maps, classic texts) and turning them against their source.
Tropicália Graphic DesignThe graphic language of Brazil's Tropicália, foreshadowed by Rogério Duarte's poster for Deus e o Diabo na Terra do Sol (1964), which already devours Ulm modernism, and set by his 1968 covers for Caetano Veloso and Gilberto Gil.
Angura Theatre PosterThe posters of Japan's underground (angura) theatre from the mid-1960s to the mid-1980s, made for troupes such as Kara Jūrō's Jōkyō Gekijō and Terayama Shūji's Tenjō Sajiki.
- Black Panther Party GraphicsThe visual language of the Black Panther Party, created largely by its Minister of Culture, Emory Douglas, for the weekly newspaper The Black Panther.
- Atelier Populaire (May '68 Screenprint Poster)The posters of the Atelier populaire, set up when students, teachers and artists occupied the École des Beaux-Arts in Paris on 14 May 1968, until police cleared the school on 27 June.
Gráfica del 68 (Mexican Student Movement Graphics)The graphics of the 1968 Mexican student movement, made in days by brigades in the print workshops of San Carlos and La Esmeralda and in improvised school workshops.
Underground ComixSelf-published, adults-only comic books from the San Francisco counterculture, made outside the Comics Code on the newsstand comic's format.
Turkish Weekly Humour Magazines (Gırgır to Uykusuz)Istanbul's weekly cartoon magazines, from the Aral brothers' Gırgır (1972), which sold up to about half a million copies, through the chain of breakaways that followed it: Limon, LeMan, Penguen and Uykusuz.
Afrobeat Sleeve ArtThe painted and collaged record covers of Nigerian Afrobeat, defined by Lemi Ghariokwu's sleeves for Fela Kuti from Alagbon Close (1974) onward.
- Punk & DIY ZineThe graphic voice of punk rock in fanzines, record sleeves and gig flyers: images and words cut from newspapers, typed or scrawled, pasted down and run off on a photocopier.
Stencil Street ArtPictures cut rather than drawn: a photograph is reduced to two or three flat tones, cut into card and sprayed onto a wall, usually uninvited, so one hard-edged figure appears in the street, in black with at most one accent colour.
Pixação (São Paulo Tag Reto)The name-writing of São Paulo's pixadores, which since the 1980s has covered walls and façades and, from the 1990s, the upper floors of tower blocks.
ACT UP & Gran Fury AIDS Activist GraphicsThe graphics of New York's AIDS activist movement: the SILENCE=DEATH poster of 1987, a pink triangle above white capitals on black, and the posters, stickers, T-shirts, billboards and bus ads of Gran Fury (1988–1995), ACT UP's 'unofficial propaganda ministry'.
- Black Metal GraphicsThe visual language of black metal, fixed by Norway's second wave in the early 1990s, now worldwide, since the 2010s borrowed by mainstream acts (Szpajdel's Rihanna and Metallica logos, 2016).
- Bitterkomix (Afrikaans Underground Comics)The Afrikaans underground comics magazine founded in Stellenbosch in 1992 by Anton Kannemeyer (Joe Dog) and Conrad Botes (Konradski), with Mark Kannemeyer (Lorcan White).
- Indonesian Woodcut Activism (Taring Padi)The protest graphics of Taring Padi, the collective founded by students and activists in Yogyakarta in 1998 as Suharto fell, and of the punk and activist woodcut scenes around it.
Glitch Art & Datamosh GraphicsAn art and design practice that makes digital failure the picture.
- Oaxacan Protest Printmaking & Street Graphics (ASARO)The street graphics of Oaxaca City since the 2006 teachers' strike and APPO uprising, when ASARO, the stencil collective Lapiztola and later workshops such as Colectivo Subterráneos made the colonial centre's walls a newspaper.
Arab Independent Comics (Samandal, TokTok, Lab619, Skefkef)Adult comics magazines edited by Arab artists' collectives since 2007, at times with a ministry grant or an NGO partner: Samandal in Beirut, TokTok in Cairo, Lab619 in Tunis and Skefkef in Casablanca.
Egyptian Revolutionary Street Art (Mohamed Mahmoud Murals)The street art of Egypt's 2011 revolution and the years after it, when Cairo's walls, above all around Tahrir and Mohamed Mahmoud Street, became what Ammar Abo Bakr called a newspaper.
Syrian Revolution Graphics (Kafranbel Banners & Poster Collectives)Protest graphics of the Syrian uprising from 2011, made to be photographed and shared online rather than to last on a wall.
Brutalist Web DesignA reaction against templated, conversion-optimised web design that exposes the raw materials of the browser: default system fonts, blue underlined links, visible borders, unstyled forms and plain document flow.
- Hong Kong Protest Art (Umbrella Movement to the 2019–20 Protests)The graphics of Hong Kong's democracy protests, from the 2014 Umbrella Movement to the national security law of 2020, in two linked media.
Post-Binary Typography (Bye Bye Binary and Inclusive French Type)A Franco-Belgian type practice that redesigns written French for gender inclusion inside the word.
Chilean Estallido Social Graphics (Revuelta Popular of 2019–20)The street graphics of Chile's popular revolt, from 18 October 2019 to the March 2020 lockdowns, when a leaderless movement covered Santiago's Plaza de la Dignidad, the Alameda and other cities' walls.
- Woman, Life, Freedom Protest Graphics (Iran and the Diaspora)Posters and digital graphics made in Iran and the diaspora after Mahsa (Jina) Amini died in morality-police custody in September 2022.
Styles that often use it 48
A characteristic choice: usual in these styles, though not essential.
Cubist Pictorial SpaceThe pictorial revolution of Picasso and Braque that shattered single-point perspective into overlapping, faceted planes seen from several viewpoints at once.
- Italian FuturismLaunched by Marinetti's 1909 manifesto, Futurism glorified speed, machines, the city and war, and turned the printed page into an explosive, noisy field.
Hungarian Revolutionary PosterThe political posters of Hungary's revolutions.
Surrealist GraphicsLaunched by André Breton's 1924 manifesto, Surrealism sought the marvellous in dreams, chance and the unconscious.
- AIZ Political Photomontage (Heartfield)The political photomontage John Heartfield made for the communist weekly AIZ from 1930 to 1938, in Berlin and, from 1933, in Prague exile.
Chinese Modern Woodcut MovementThe leftist print movement launched by Lu Xun's 1931 Shanghai woodcut workshop, which made the self-cut black-and-white woodcut China's art of national crisis and revolution.
Spanish Civil War PosterThe poster war waged by the Spanish Republic, its unions and its anarchist, communist and socialist parties against Franco's uprising.
Taller de Gráfica PopularA Mexico City printmaking collective founded in 1937 around Leopoldo Méndez, Pablo O'Higgins and Luis Arenal to put art at the service of popular and anti-fascist struggles.
Argentine Adventure Historieta (Oesterheld–Breccia)The adult adventure comics of Buenos Aires newsstand magazines, from Misterix (1948) and Oesterheld's Hora Cero (1957) to Skorpio and Fierro; the humour line of Patoruzú, Rico Tipo and Mafalda is another tradition.
Polish Poster SchoolA painterly, metaphorical poster culture that flourished in communist Poland, chiefly for film, theatre, opera and circus.
Drum Magazine & Sophiatown PhotojournalismThe picture magazine of Black urban Africa in the 1950s.
West German Conceptual Film & Culture Poster (Hillmann and Rambow)The art-film and culture poster Hans Hillmann developed from 1953 for the West German distributors Neue Filmkunst and Atlas Film, which his Kassel student Gunter Rambow took with Gerhard Lienemeyer into staged photo posters for theatre, publishers and protest.
- Dazibao (Big-Character Posters)Handwritten wall posters in large brush characters that turned the walls of Mao-era China into a public forum for criticism, denunciation and, at the Democracy Wall, dissent.
- Casablanca School Graphic ModernismA postcolonial modernism formed at the Casablanca fine-art school under Farid Belkahia, where Mohamed Melehi, Mohammed Chabâa and colleagues set Amazigh rugs and jewellery, painted ceilings and calligraphy beside a Bauhaus-style merging of art, craft and design.
Fluxus Graphics (Maciunas)The house graphics George Maciunas made from 1962 until his death in 1978 for Fluxus, a network of artists who staged events and sold cheap multiples.
Chicano Screenprint PosterThe screenprinted poster of the Chicano Movement and its heirs, made from the mid-1960s in community workshops across California and the Southwest for farmworker strikes and boycotts, teatro, dances, anti-war marches and immigrant rights.
- Palestinian Resistance PosterThe poster culture of the Palestinian national movement after 1965, issued by the PLO and its factions from Beirut and other Arab capitals for refugee camps, homes and solidarity audiences abroad.
Psychedelic PosterThe concert-poster language of the 1960s counterculture, born in San Francisco's Fillmore and Avalon ballrooms and echoed in London's underground press.
AfriCOBRAThe Black Arts Movement collective founded in Chicago in 1968 by Jeff Donaldson, Wadsworth and Jae Jarrell, Barbara Jones-Hogu and Gerald Williams, after OBAC's Wall of Respect mural.
- Swiss Punk / New Wave TypographyA rebellion from inside the Swiss school: Wolfgang Weingart and his Basel students kept the grotesque and the grid but set them in motion with extreme letterspacing, stepped and angled lines, rules and bars, enlarged halftone screens and layered film montage.
- Ultras Graphics (Curva Banners and Tifo)The graphic language of Italy's organised football supporters, the ultras, from the late 1960s, and of the groups that copied them across Europe, North Africa and beyond.
Pop Achorado (Peruvian Agrarian Reform Posters)Posters for the Peruvian military government's agrarian reform, made in Lima from 1969 by Jesús Ruiz Durand and colleagues at the state's reform publicity office.
- Grapus (French Militant Graphic Collective)The posters and identities of Grapus, a Paris collective founded in 1970 by Communist Party members who had met in the 1968 poster workshops.
Australian Poster Collective ScreenprintsScreenprinted posters from the political poster collectives and community workshops that spread across Australia from Sydney's Tin Sheds, where Earthworks began in 1971.
Graffiti & Hip-Hop GraphicsBorn on New York's subway cars and Bronx party flyers, graffiti writing turns the writer's name into a monumental letter-sculpture: bubble, block and wildstyle letters with arrows, 3D drop shadows, fades and highlights, painted freehand in aerosol.
- Roots Reggae Sleeve Art & Rasta IconographyThe record sleeves of roots reggae, from Catch a Fire (1973) until dancehall took over in the 1980s.
Métal hurlant Science-Fiction Comics (Mœbius, Druillet & Les Humanoïdes Associés)The adult science-fiction comics of Métal hurlant, the Paris magazine founded in 1974 by Mœbius, Philippe Druillet, Jean-Pierre Dionnet and Bernard Farkas.
Dutch Expressive Postmodernism (Studio Dumbar & Hard Werken)An anti-functionalist current in Dutch graphic design led by Studio Dumbar in The Hague (from 1977) and the Rotterdam collective Hard Werken (magazine from 1979, design office 1982–1994).
La Movida Madrileña GraphicsThe graphics of Madrid's Movida, the post-Franco scene of new-wave bands, fanzines and night life usually dated from the Canito concert of 9 February 1980 and later backed by the city council.
South African Resistance PosterThe posters of the struggle against apartheid, from the exiled Medu Art Ensemble in Gaborone to the community workshops that served the United Democratic Front and the unions in the 1980s.
Cranbrook & Deconstructivist TypographyGraduate-school experimentation, centred on Katherine and Michael McCoy's Cranbrook design programme, that applied post-structuralist literary theory to the page.
NSK Retro-Avant-GardeThe retro-avant-garde of Neue Slowenische Kunst, founded in Ljubljana in 1984 by Laibach, IRWIN and the Scipion Nasice Sisters Theatre, with Novi kolektivizem as its design department.
Solidarność & Polish Underground GraphicsThe graphic language of Poland's Solidarność movement, from the August 1980 shipyard strike to the semi-free election of 4 June 1989.
Memphis DesignThe Milan collective founded by Ettore Sottsass, whose furniture, laminates and objects (first shown in September 1981) became a graphic language of their own.
Emigre & Early Digital TypeRudy VanderLans and Zuzana Licko's magazine and type foundry, launched in 1984 alongside the first Macintosh, turned the computer's low-resolution constraints into a new typographic idiom.
Out-of-Square Hangul TypographyA Korean typographic movement that frees Hangul from the equal square in which metal and photo type had always set each syllable.
Rave & Acid House GraphicsThe pocket-sized promotional art of acid house, rave and early techno, handed out in record shops and car parks to advertise all-night parties.
Grunge TypographyThe 1990s magazine and music-industry style in which type was layered, eroded, overlapped and cropped until legibility became negotiable.
L'Association and French Alternative ComicsThe black-and-white auteur comics of L'Association, the Paris publisher founded by seven cartoonists in 1990, and the 1990s small-press scene it led.
Matatu & Nganya ArtThe commissioned livery of Kenya's privately owned minibus taxis, at its most elaborate the Nairobi nganya.
Hype Streetwear Graphics (Box Logo to Quotation Marks)The logo-led graphics of streetwear since the 1990s: one wordmark or emblem on a plain T-shirt, hoodie or object is the product.
- Cartonera Books (Latin American Cardboard Publishing)Books of Latin America's cartonera presses, begun by Eloísa Cartonera in Buenos Aires in 2003 after Argentina's 2001 crash: photocopied texts stapled and glued by hand into covers cut from used boxes, usually bought from cartoneros (waste pickers) above the market price.
- Internet Ugly & Meme VernacularA deliberately amateur image dialect of forums, imageboards and social feeds, named 'Internet Ugly' by Nick Douglas in 2014.
Natural Wine Label ArtThe labels of the natural (low-intervention) wine scene, which grew from Beaujolais into a worldwide network of small growers, bars and importers.
Latin American Feminist Protest Graphics (Ni Una Menos and the Green Wave)The graphics of Latin America's feminist tide, a mass movement since Ni Una Menos (Buenos Aires, 3 June 2015) and the 2018 'marea verde' for legal abortion, though its scarf dates from 2003.
Acid Graphics / New UglyA late-2010s club and poster style that updates 1990s rave graphics with modern 3D tools: liquid-chrome and melting lettering, neo-tribal spikes, wireframes, op-art patterns and acid-green palettes on black, mixed with blackletter and stretched grotesques.
Extinction Rebellion GraphicsThe visual identity of Extinction Rebellion, the climate movement founded in Stroud in 2018, built by its volunteer Art Group as a free kit anyone may print.
- Palestinian Watermelon and Keffiyeh GraphicsGraphics of Palestinian identity and of solidarity with Palestinians, made by Palestinian artists, the diaspora and supporters worldwide and shared mainly online, above all since the Gaza war began in October 2023.
Styles that use it now and then 33
An occasional choice in these styles.
- Amazigh Sign System & Tifinaghc. 0–present
- Gothic Blackletter & Fraktur Traditionc. 1180–present
- Mithila (Madhubani) Paintingc. 1350–present
- Đông Hồ & Hàng Trống Folk Prints1600–present
- Lubok Popular Print1650–1920
- Kalighat Pat & Battala Bazaar Prints1830–1930
- Mexican Popular Graphics (Posada)1880–1917
- Guna Mola1900–present
- Republican Chinese Book Cover Design (Lu Xun & Tao Yuanqing)1923–1949
- Zagreb Modernist Graphics (EXAT 51 to Teatar &TD)1951–1975
- Zagreb School of Animated Film1954–1980
- Phototype Expressive Typography (Lubalin & U&lc)1962–1985
- Baybayin Revival Graphics1963–present
- Chilean Unidad Popular & Nueva Canción Graphics1967–1973
- Afrofuturist Design1970–present
- Kinshasa Popular Painting1970–present
- Lebanese Civil War Party Poster1975–1990
- Post-Punk Record Sleeve (Stiff, Factory, 4AD)1977–1990
- Jamaican Dancehall Signs & Sleeve Art1980–present
- Demoscene Graphics (Cracktros, Demos & Text-Mode Art)1985–present
- Screenprinted Gig & Alt-Movie Poster1991–present
- South African Vernacular Design (Ijusi)1995–present
- Indian Pop-Kitsch Design (Desi Kitsch)1997–present
- Arabic Calligraffiti2002–present
- Itasha (Anime Character Car Graphics)2005–present
- Neo-Andean Architecture (Cholets)2005–present
- Seoul Independent Graphic Design (Small-Studio Scene)2005–present
- Risograph & Indie Print Culture2008–present
- Solarpunk2014–present
- NFT Profile-Picture Collections (CryptoPunks to Bored Apes)2017–present
- Black Lives Matter Street Murals2020–present
- Neo-Brutalism2020–present
- Ukrainian Wartime Graphics (Saint Javelin, War Stamps and Be Brave Like Ukraine)2022–present
It often goes with
Choices that the styles making it make more often than the atlas as a whole.
- Ironic & self-awarein 58 of 115
- Found & vernacular imageryin 53 of 115
- Collage & layeringin 59 of 115
- Agitational & persuasivein 62 of 115
- Experimental & distortedin 44 of 115
- Comic & cartoonin 53 of 115
Styles that avoid it
Styles that deliberately leave it out.
- Spanish Bullfight Poster (Cartel Taurino)1879–present
- London Transport Design1908–1966
- Art Deco1910–1939
- Shanghai Modern & Yuefenpai1910–1949
- Italian Fascist Graphics (Romanità & Exhibition Photomontage)1921–1943
- Early Turkish Republican Graphic Design1925–1960
- Australian Travel Poster (ANTA Era)1929–1959
- Mexican Calendar Chromo (Cromos calendáricos)1930–1970
- Streamline Moderne1930–1945
- Socialist Realist Propaganda Poster1932–1989
- Estado Novo Folk Modernism (SPN)1933–1949
- Milanese Industrial Modernism (Olivetti, Pirelli, Studio Boggeri)1933–1975
- Nippon Kōbō & Tōhōsha Photo-Propaganda Magazines (NIPPON & FRONT)1933–1945
- Hebrew Poster Lettering & Early Israeli State Design1934–1974
- Onitsha Market Pamphlets1947–1980
- Japanese Postwar Modernism1950–1990
- Corporate Identity Modernism1955–1990
- Arab Children's Comic Magazines (Samir to Majid)1956–present
- Greek Tourism Modernism (EOT)1960–1974
- Hong Kong East–West Graphic Modernism1964–present
- Amar Chitra Katha Comics1967–present
- Ghanaian Funeral Poster & Banner1990–present
- Nigerian Pentecostal Crusade Poster & Billboard1990–present
- Skeuomorphic UI2000–2013
- Yuru-chara (Japanese Local Mascot Design)2000–present
- Frutiger Aero2004–2013
- Modern Calligraphy and Brush Lettering2005–present
- 'Good Morning' Greeting Images (WhatsApp Forward Vernacular)2013–present
- Illustrated Rom-Com Book Cover (Cartoon Couple Cover)2016–present
- Corporate Memphis2017–present
- Guochao (China-Chic National Trend)2018–present