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Tone & intent · Stance

Utopian & idealistic

Design as a means to build a better world.

A design choice in Stylogeny’s vocabulary, under tone & intent: what should the work make people feel or do?

styles make it: 83
as a defining choice: 10
as a usual one: 41
now and then: 32
avoid it: 1

Styles defined by it 10

For these styles it is one of the choices that make the style.

Santiniketan & Bengal School Graphics1905–1954 · South AsiaThe nationalist, anti-academic art of Calcutta and Santiniketan, which turned from oil-paint naturalism and chromolithograph gloss to Indian and pan-Asian sources.
Suprematism1915–1925 · Eastern EuropeKazimir Malevich's non-objective art, unveiled with the Black Square at the 0.10 exhibition in Petrograd in 1915, reduced painting to pure geometric planes floating in white, infinite space.
Kultur-Lige & Yiddish Avant-Garde Book Design1917–1924 · Eastern Europe, Central EuropeThe Yiddish modernist book of the Kultur-Lige, the secular Jewish culture league founded in Kyiv in 1918, and its circle: El Lissitzky, Issachar Ber Ryback, Iosif Chaikov, Boris Aronson and others, who sought a new Jewish art in the shtetl synagogues and tombstones they had recorded and in Cubo-Futurism and Suprematism.
Thaw Modernism (Soviet and Czechoslovak)1956–1968 · Eastern Europe, Central Europe, Northern EuropeThe light, stylised modernism that replaced Socialist Realist illusionism and Stalinist pomp in Soviet and Czechoslovak graphic and applied design, from the 1956 Secret Speech, the 1957 Moscow youth festival and Expo 58 to the crushing of the Prague Spring in 1968 (a political cut-off; the manner ran on into the 1970s).
Indian Institutional Modernism (NID)1961–1990 · South AsiaThe design culture of independent India's public institutions, banks and broadcasters.
Casablanca School Graphic Modernism1962–1987 · Middle East & North AfricaA postcolonial modernism formed at the Casablanca fine-art school under Farid Belkahia, where Mohamed Melehi, Mohammed Chabâa and colleagues set Amazigh rugs and jewellery, painted ceilings and calligraphy beside a Bauhaus-style merging of art, craft and design.
Soviet Central Asian Ornamental Modernism1966–1999 · Eastern EuropeThe monumental art of Soviet Central Asia after the 1966 Tashkent earthquake: a strand of Socialist Realism mixed with Islamic and national ornament.
Afrofuturist Design1970–present · North America, Sub-Saharan Africa, Global / networkedA visual language of Black futures that fuses African and diasporic iconography (pyramids and ankhs, Adinkra and Nsibidi glyphs, textile patterning) with spacecraft, cosmic fields and technology.
Solarpunk2014–present · Global / networked, North America, Latin America & CaribbeanHopeful eco-futurist imagery born online.
Post-Binary Typography (Bye Bye Binary and Inclusive French Type)2018–present · Western Europe, Central EuropeA Franco-Belgian type practice that redesigns written French for gender inclusion inside the word.

Styles that often use it 41

A characteristic choice: usual in these styles, though not essential.

Styles that use it now and then 32

An occasional choice in these styles.

It often goes with

Choices that the styles making it make more often than the atlas as a whole.

Diagonal axisin 33 of 83
Geometric primitivesin 44 of 83
Geometric sansin 27 of 83
Typography onlyin 39 of 83
Technological & futuristin 26 of 83
Limited spot coloursin 60 of 83

Styles that avoid it

Styles that deliberately leave it out.

Vorticism & BLAST Typography1914–1920

Other choices in tone & intent