Tone & intent · Emotion
Luxurious & glamorous
Wealth, refinement, glamour.
A design choice in Stylogeny’s vocabulary, under tone & intent: what should the work make people feel or do?
- styles make it
- 55
- as a defining choice
- 5
- as a usual one
- 23
- now and then
- 27
- avoid it
- 66
Styles defined by it 5
For these styles it is one of the choices that make the style.
Persian Miniature (Ilkhanid, Timurid and Safavid Book Painting)The court book painting of Iran and Timurid Herat, formed in Mongol Tabriz from Islamic, Byzantine and Chinese models: from Rashid al-Din's Jamiʿ al-tawarikh (1314) and the Great Mongol Shahnama to Behzad's Herat and the Shahnama of Shah Tahmasp, ending in the album pages of Safavid Isfahan.
Rinpa & Saga-bonA Kyoto school of decorative design that revived the poetry and court painting of the Heian period, begun around 1600 by the calligrapher Hon'ami Kōetsu and the painter Tawaraya Sōtatsu and carried on less by teaching than by admiration across generations: Ogata Kōrin, Sakai Hōitsu, Kamisaka Sekka.
Cuban Tobacco Lithography (Habilitaciones & Marquillas)The chromolithographed dress of Havana tobacco.
Art DecoThe glamorous modern style named after the 1925 Paris Exposition des Arts Décoratifs, which disciplined ornament into geometry: sunbursts, chevrons, stepped forms and sleek stylised figures rendered in lacquer-smooth colour with metallic accents.
Neo-Andean Architecture (Cholets)The facades and party halls of El Alto, Bolivia, begun by the Aymara builder-architect Freddy Mamani in 2005 for a new Aymara merchant class.
Styles that often use it 23
A characteristic choice: usual in these styles, though not essential.
Armenian Manuscript IlluminationThe illuminated books of the Armenian Church, from the Gospel of Queen Mlke (c. 862) and the Etchmiadzin Gospels (989) to the last manuscripts around 1800.
- Ottoman Tughra & Dîvânî Chancery CalligraphyThe Ottoman sultan's calligraphic monogram and the chancery hand written beneath it.
- Persian Nastaʿlīq Calligraphy (Qiṭʿa, Chalipa and Siyāh-mashq)The 'hanging' script of Persian poetry and an art of the single sheet.
- Ten Bamboo Studio Colour Woodblock (Douban & Gonghua)A kind of colour woodblock printing begun in late-Ming Nanjing, made so that a print looks like a brush painting.
Burmese Parabaik Painting (Konbaung Folding Books)Painted Burmese folding books of the Konbaung court and its monasteries.
Neoclassical Book TypographyThe Enlightenment book stripped of Renaissance woodcut decoration.
Chaekgeori & Minhwa Screen PaintingKorean painted folding screens of the late Joseon period.
- African Wax & Fancy PrintIndustrially printed cotton made for West and Central African markets, first by Dutch and British mills that imitated Javanese batik with resin resist, and later by African mills.
Art NouveauAn international 'new art' that sought a modern style free of historical revival, drawing its forms from plant growth and the female figure.
- German Book Art Movement (Buchkunstbewegung)The German reform of the book, from the magazine Pan (1895) to the private presses that ended around 1933.
Vienna SecessionThe Viennese break with academic art led by Gustav Klimt, Koloman Moser, Josef Hoffmann and Alfred Roller, which pulled Art Nouveau toward the square, the grid and the flat plane.
Mir iskusstva Book ArtThe graphic idiom of the St Petersburg World of Art circle (journal 1898–1904, exhibitions until Paris 1927) and the book artists around it.
Shanghai Modern & YuefenpaiThe commercial art of treaty-port Shanghai.
Egyptian Painted Film PosterThe painted publicity of Egyptian cinema from the early talkies to the 1990s, designed outside the studios by artist-printers such as Hassan Mazhar Gassour and printed as colour lithographs in Cairo.
- Nippon Kōbō & Tōhōsha Photo-Propaganda Magazines (NIPPON & FRONT)Luxury photo-propaganda magazines that imperial Japan sent abroad, 1934–45.
Hand-Painted Bollywood PosterThe painted publicity of Bombay's Hindi film industry, at its height from the 1940s to the 1980s.
Shōjo Manga (Japanese Girls' Comics)The look of Japan's girls' comics (strictly a readership, not a style), which Takahashi Macoto fixed in 1958 from the lyrical illustration (jojōga) of Nakahara Jun'ichi and the Year 24 Group remade in the 1970s.
Minimalist Graphic DesignModernism reduced to its barest means, informed by 1960s Minimal art and Japanese emptiness: one image or line of type, vast white or neutral space, a monochrome or near-monochrome palette and meticulous typographic detail.
Matatu & Nganya ArtThe commissioned livery of Kenya's privately owned minibus taxis, at its most elaborate the Nairobi nganya.
Hype Streetwear Graphics (Box Logo to Quotation Marks)The logo-led graphics of streetwear since the 1990s: one wordmark or emblem on a plain T-shirt, hoodie or object is the product.
Skeuomorphic UIInterface design that imitates physical materials and objects (stitched leather, linen, wooden shelves, brushed aluminium, felt, paper and glass) so that digital tools look and behave like their real-world counterparts.
- Contemporary Chinese Book Design ('Most Beautiful Books of China')Chinese book design since 2003, when Shanghai founded the yearly 'Most Beautiful Books of China' award, whose winners go on to Leipzig.
Guochao (China-Chic National Trend)A Chinese branding and fashion trend, usually dated from Li-Ning's 'China Li-Ning' show at New York Fashion Week in February 2018, that redraws heritage motifs as finishes for sneakers, apparel, cosmetics and museum merchandise.
Styles that use it now and then 27
An occasional choice in these styles.
- Chinese Calligraphy & Seal Carving (Shufa & Zhuanke)c. 0–present
- Vyaz (Ornamental Slavonic Lettering)c. 1230–present
- Javanese Wayang Kulit (Tatah Sungging)1500–present
- Batik Pattern Tradition1600–present
- Japonisme1860–1910
- Belle Époque Lithographic Poster1866–1914
- Bezalel School1906–1929
- Wendingen & Amsterdam School Typography1918–1932
- Mexican Calendar Chromo (Cromos calendáricos)1930–1970
- Streamline Moderne1930–1945
- Tiki Pop (Polynesian Pop)1934–present
- Drum Magazine & Sophiatown Photojournalism1951–1965
- Picó Sound-System Painting (Colombian Caribbean)1967–present
- City Pop Illustration1979–present
- Ghanaian Funeral Poster & Banner1990–present
- Nigerian Pentecostal Crusade Poster & Billboard1990–present
- Superflat1993–present
- Y2K Futurism1997–2005
- Tamil Nadu Flex Banners2000–present
- Modern Calligraphy and Brush Lettering2005–present
- Synthwave / Outrun2006–present
- Slow-Living Editorial (the Kinfolk Look)2011–present
- DTC 'Blanding' / Millennial Minimalism2012–2022
- NFT Profile-Picture Collections (CryptoPunks to Bored Apes)2017–present
- Dark Tech Minimalism2019–present
- Neumorphism2019–2021
- Glassmorphism2020–present
It often goes with
Choices that the styles making it make more often than the atlas as a whole.
- Gradientsin 30 of 55
- Jewel & metallicin 23 of 55
- Floral & vegetalin 28 of 55
- Romantic & sensualin 24 of 55
- Painterly illustrationin 31 of 55
- Illusion of depthin 24 of 55
Styles that avoid it
Styles that deliberately leave it out.
- Russian Futurist Book1910–1920
- Dada1916–1924
- Russian Constructivism1917–1934
- ROSTA Windows1919–1922
- Brazilian Modernismo Graphics (Klaxon and the Semana de 22)1922–1929
- Republican Chinese Book Cover Design (Lu Xun & Tao Yuanqing)1923–1949
- Harlem Renaissance Graphic Art1925–1940
- AIZ Political Photomontage (Heartfield)1930–1938
- Chinese Modern Woodcut Movement1931–1949
- Estado Novo Folk Modernism (SPN)1933–1949
- WPA Silkscreen Posters1935–1943
- Spanish Civil War Poster1936–1939
- Taller de Gráfica Popular1937–1977
- Puerto Rican Silkscreen Poster (DIVEDCO & ICP)1946–1989
- Escuela Bruguera (Spanish Humour Comics)1947–1986
- Zagreb Modernist Graphics (EXAT 51 to Teatar &TD)1951–1975
- Cairo–Beirut Arab Modernist Book & Periodical Design1952–1990
- West German Conceptual Film & Culture Poster (Hillmann and Rambow)1953–1990
- Situationist Détournement Graphics1956–1972
- Thaw Modernism (Soviet and Czechoslovak)1956–1968
- Di Tella Graphic Design (Instituto Torcuato Di Tella)1960–1970
- Fluxus Graphics (Maciunas)1962–1978
- Chicano Screenprint Poster1965–present
- Black Panther Party Graphics1967–1980
- Chilean Unidad Popular & Nueva Canción Graphics1967–1973
- Atelier Populaire (May '68 Screenprint Poster)1968
- Gráfica del 68 (Mexican Student Movement Graphics)1968
- Ultras Graphics (Curva Banners and Tifo)1968–present
- Grapus (French Militant Graphic Collective)1970–1990
- Australian Poster Collective Screenprints1971–1994
- Turkish Weekly Humour Magazines (Gırgır to Uykusuz)1972–2025
- Ethiopian Revolutionary Poster (Derg Era)1974–1991
- Lebanese Civil War Party Poster1975–1990
- Punk & DIY Zine1976–1986
- South African Resistance Poster1978–1994
- Stencil Street Art1978–present
- Chicha Poster1980–present
- Solidarność & Polish Underground Graphics1980–1989
- Emigre & Early Digital Type1984–1998
- Bitterkomix (Afrikaans Underground Comics)1992–present
- Early Web Vernacular1994–2004
- South African Vernacular Design (Ijusi)1995–present
- Indonesian Woodcut Activism (Taring Padi)1998–present
- Cartonera Books (Latin American Cardboard Publishing)2003–present
- Internet Ugly & Meme Vernacular2003–present
- Seoul Independent Graphic Design (Small-Studio Scene)2005–present
- Oaxacan Protest Printmaking & Street Graphics (ASARO)2006–present
- Arab Independent Comics (Samandal, TokTok, Lab619, Skefkef)2007–present
- Natural Wine Label Art2007–present
- Risograph & Indie Print Culture2008–present
- Egyptian Revolutionary Street Art (Mohamed Mahmoud Murals)2011–2014
- Syrian Revolution Graphics (Kafranbel Banners & Poster Collectives)2011–2024
- Plain Tobacco Packaging2012–present
- Hong Kong Protest Art (Umbrella Movement to the 2019–20 Protests)2014–2020
- Analog Horror Graphics2015–present
- Latin American Feminist Protest Graphics (Ni Una Menos and the Green Wave)2015–present
- Extinction Rebellion Graphics2018–present
- Post-Binary Typography (Bye Bye Binary and Inclusive French Type)2018–present
- Sudanese Revolution Graphics (Digital Illustrations and Sit-in Murals)2018–present
- Chilean Estallido Social Graphics (Revuelta Popular of 2019–20)2019–2022
- Weirdcore & Dreamcore2019–present
- Black Lives Matter Street Murals2020–present
- Neo-Brutalism2020–present
- Palestinian Watermelon and Keffiyeh Graphics2021–present
- Ukrainian Wartime Graphics (Saint Javelin, War Stamps and Be Brave Like Ukraine)2022–present
- Woman, Life, Freedom Protest Graphics (Iran and the Diaspora)2022–present