Tone & intent · Stance
Agitational & persuasive
Propaganda, protest and calls to action.
A design choice in Stylogeny’s vocabulary, under tone & intent: what should the work make people feel or do?
- styles make it
- 114
- as a defining choice
- 44
- as a usual one
- 24
- now and then
- 46
- avoid it
- 13
Styles defined by it 44
For these styles it is one of the choices that make the style.
Fante Asafo Flags (Frankaa)The company flags (frankaa) of the Fante asafo, the old warrior companies of Ghana's central coast, widely adopted from the mid-nineteenth century.
Hungarian Revolutionary PosterThe political posters of Hungary's revolutions.
- Russian ConstructivismConstructivism rejected art for art's sake in favour of the artist-engineer building useful things for the new Soviet society.
ROSTA WindowsHand-stencilled satirical news posters made by the Russian Telegraph Agency during the Civil War and hung in empty shop windows, first in Moscow, then in Petrograd and provincial towns.
- Italian Fascist Graphics (Romanità & Exhibition Photomontage)The visual language of Italian Fascism, which turned modernist means to a cult of Rome and of the Duce.
- AIZ Political Photomontage (Heartfield)The political photomontage John Heartfield made for the communist weekly AIZ from 1930 to 1938, in Berlin and, from 1933, in Prague exile.
Chinese Modern Woodcut MovementThe leftist print movement launched by Lu Xun's 1931 Shanghai woodcut workshop, which made the self-cut black-and-white woodcut China's art of national crisis and revolution.
Socialist Realist Propaganda PosterThe official art doctrine of the Soviet Union from 1932, later exported across the socialist world, which replaced avant-garde experiment with legible, heroic realism 'national in form, socialist in content'.
Spanish Civil War PosterThe poster war waged by the Spanish Republic, its unions and its anarchist, communist and socialist parties against Franco's uprising.
Taller de Gráfica PopularA Mexico City printmaking collective founded in 1937 around Leopoldo Méndez, Pablo O'Higgins and Luis Arenal to put art at the service of popular and anti-fascist struggles.
- Vietnamese Propaganda Poster (Tranh cổ động)The state poster art of Vietnam from the 1945 August Revolution to today.
- Dazibao (Big-Character Posters)Handwritten wall posters in large brush characters that turned the walls of Mao-era China into a public forum for criticism, denunciation and, at the Democracy Wall, dissent.
Cuban Revolutionary Poster (OSPAAAL & ICAIC)The poster culture of revolutionary Cuba, produced for the film institute ICAIC and the solidarity organisation OSPAAAL.
Chicano Screenprint PosterThe screenprinted poster of the Chicano Movement and its heirs, made from the mid-1960s in community workshops across California and the Southwest for farmworker strikes and boycotts, teatro, dances, anti-war marches and immigrant rights.
- Palestinian Resistance PosterThe poster culture of the Palestinian national movement after 1965, issued by the PLO and its factions from Beirut and other Arab capitals for refugee camps, homes and solidarity audiences abroad.
- Black Panther Party GraphicsThe visual language of the Black Panther Party, created largely by its Minister of Culture, Emory Douglas, for the weekly newspaper The Black Panther.
Chilean Unidad Popular & Nueva Canción GraphicsThe graphics of the Nueva Canción Chilena and Allende's Unidad Popular, 1967–1973.
- Atelier Populaire (May '68 Screenprint Poster)The posters of the Atelier populaire, set up when students, teachers and artists occupied the École des Beaux-Arts in Paris on 14 May 1968, until police cleared the school on 27 June.
Gráfica del 68 (Mexican Student Movement Graphics)The graphics of the 1968 Mexican student movement, made in days by brigades in the print workshops of San Carlos and La Esmeralda and in improvised school workshops.
Pop Achorado (Peruvian Agrarian Reform Posters)Posters for the Peruvian military government's agrarian reform, made in Lima from 1969 by Jesús Ruiz Durand and colleagues at the state's reform publicity office.
- Grapus (French Militant Graphic Collective)The posters and identities of Grapus, a Paris collective founded in 1970 by Communist Party members who had met in the 1968 poster workshops.
Australian Poster Collective ScreenprintsScreenprinted posters from the political poster collectives and community workshops that spread across Australia from Sydney's Tin Sheds, where Earthworks began in 1971.
Afrobeat Sleeve ArtThe painted and collaged record covers of Nigerian Afrobeat, defined by Lemi Ghariokwu's sleeves for Fela Kuti from Alagbon Close (1974) onward.
- Ethiopian Revolutionary Poster (Derg Era)The poster and mural art of the Derg military government and its successor, Mengistu's People's Democratic Republic of Ethiopia (1974–1991), made mostly by teachers and students of the Addis Ababa School of Fine Arts.
Lebanese Civil War Party PosterThe posters that some twenty parties and militias pasted on the walls of Beirut and other towns between 1975 and 1990, marking each quarter as one faction's territory.
- Iranian Revolutionary & Sacred Defence PosterPosters, murals and stamps of the 1978–79 Iranian Revolution and the 1980–88 war with Iraq, which fused the red-white-black international revolutionary poster with Persian miniature and coffeehouse narrative painting.
South African Resistance PosterThe posters of the struggle against apartheid, from the exiled Medu Art Ensemble in Gaborone to the community workshops that served the United Democratic Front and the unions in the 1980s.
Solidarność & Polish Underground GraphicsThe graphic language of Poland's Solidarność movement, from the August 1980 shipyard strike to the semi-free election of 4 June 1989.
ACT UP & Gran Fury AIDS Activist GraphicsThe graphics of New York's AIDS activist movement: the SILENCE=DEATH poster of 1987, a pink triangle above white capitals on black, and the posters, stickers, T-shirts, billboards and bus ads of Gran Fury (1988–1995), ACT UP's 'unofficial propaganda ministry'.
- Indonesian Woodcut Activism (Taring Padi)The protest graphics of Taring Padi, the collective founded by students and activists in Yogyakarta in 1998 as Suharto fell, and of the punk and activist woodcut scenes around it.
- Oaxacan Protest Printmaking & Street Graphics (ASARO)The street graphics of Oaxaca City since the 2006 teachers' strike and APPO uprising, when ASARO, the stencil collective Lapiztola and later workshops such as Colectivo Subterráneos made the colonial centre's walls a newspaper.
Egyptian Revolutionary Street Art (Mohamed Mahmoud Murals)The street art of Egypt's 2011 revolution and the years after it, when Cairo's walls, above all around Tahrir and Mohamed Mahmoud Street, became what Ammar Abo Bakr called a newspaper.
Syrian Revolution Graphics (Kafranbel Banners & Poster Collectives)Protest graphics of the Syrian uprising from 2011, made to be photographed and shared online rather than to last on a wall.
Plain Tobacco PackagingA packaging language written into law to strip tobacco of persuasion.
- Hong Kong Protest Art (Umbrella Movement to the 2019–20 Protests)The graphics of Hong Kong's democracy protests, from the 2014 Umbrella Movement to the national security law of 2020, in two linked media.
Latin American Feminist Protest Graphics (Ni Una Menos and the Green Wave)The graphics of Latin America's feminist tide, a mass movement since Ni Una Menos (Buenos Aires, 3 June 2015) and the 2018 'marea verde' for legal abortion, though its scarf dates from 2003.
- Front-of-Pack Warning Octagons (Latin American Food Warning Seals)A state warning system stacked on commercial food packs.
Extinction Rebellion GraphicsThe visual identity of Extinction Rebellion, the climate movement founded in Stroud in 2018, built by its volunteer Art Group as a free kit anyone may print.
Chilean Estallido Social Graphics (Revuelta Popular of 2019–20)The street graphics of Chile's popular revolt, from 18 October 2019 to the March 2020 lockdowns, when a leaderless movement covered Santiago's Plaza de la Dignidad, the Alameda and other cities' walls.
Black Lives Matter Street MuralsA single protest slogan painted along the roadway in capitals 20 to 35 feet tall, filling the street from kerb to kerb, so it reads whole only from rooftops, drones and helicopters.
Instagram Slideshow Activism (Social-Justice Infographics)The text-led explainer slideshows that filled Instagram after George Floyd's murder in May 2020.
- Palestinian Watermelon and Keffiyeh GraphicsGraphics of Palestinian identity and of solidarity with Palestinians, made by Palestinian artists, the diaspora and supporters worldwide and shared mainly online, above all since the Gaza war began in October 2023.
Ukrainian Wartime Graphics (Saint Javelin, War Stamps and Be Brave Like Ukraine)The graphics of Ukraine's defence since Russia's full-scale invasion in February 2022, made by the state, the national post, agencies, illustrators and volunteers at home and abroad.
- Woman, Life, Freedom Protest Graphics (Iran and the Diaspora)Posters and digital graphics made in Iran and the diaspora after Mahsa (Jina) Amini died in morality-police custody in September 2022.
Styles that often use it 24
A characteristic choice: usual in these styles, though not essential.
Lubok Popular PrintCheap single-sheet Russian popular prints sold at fairs and by pedlars from the later 17th century: woodcut, later engraved and lithographed pictures of saints, fables, heroes, battles and satire in which text and image share one sheet.
Imagerie d'Épinal & European BilderbogenCheap single-sheet popular prints sold by pedlars across 19th-century Europe, led by the Pellerin imagerie at Épinal and the Neuruppin Bilderbogen.
Victorian Letterpress & Wood TypeThe commercial jobbing print of the industrial century: posters, playbills, auction notices and ephemera built from a flood of new display types (fat faces, Egyptians, grotesques, Tuscans and condensed wood type).
- Mexican Popular Graphics (Posada)Cheap broadsheets, chapbooks and gazettes sold on the streets of Porfirian Mexico City by the publisher Antonio Vanegas Arroyo and illustrated by Manuel Manilla and José Guadalupe Posada.
Simplicissimus Satirical Style (Munich)The house style of the Munich satirical weekly Simplicissimus, set by Th.
- Italian FuturismLaunched by Marinetti's 1909 manifesto, Futurism glorified speed, machines, the city and war, and turned the printed page into an explosive, noisy field.
- Vorticism & BLAST TypographyLondon's short-lived rival to Futurism, launched by Wyndham Lewis with BLAST (dated 20 June 1914; War Number, July 1915).
- DadaBorn in wartime Zurich at the Cabaret Voltaire in 1916 and spreading to Berlin, Hanover, Cologne and Paris, Dada used chance, absurdity and provocation against the culture that had produced the war.
- Estridentismo (Stridentist) GraphicsMexico's first avant-garde (1921-27), launched when Manuel Maples Arce pasted his manifesto Actual No. 1 on Mexico City walls.
- MavoTokyo's anarchist avant-garde, founded in July 1923 by Murayama Tomoyoshi, back from a year in Berlin, with four former Futurists, and its magazine MAVO (seven issues, July 1924 to August 1925).
Estado Novo Folk Modernism (SPN)The official image of Salazar's Estado Novo, shaped by António Ferro's Secretariado de Propaganda Nacional (SPN, 1933; SNI from 1944).
- Nippon Kōbō & Tōhōsha Photo-Propaganda Magazines (NIPPON & FRONT)Luxury photo-propaganda magazines that imperial Japan sent abroad, 1934–45.
Hebrew Poster Lettering & Early Israeli State DesignThe commercial and state graphics of the Jewish community in Mandate Palestine and early Israel, made in Tel Aviv from 1934 by designers who had trained in Berlin and Vienna: Franz Krausz, Otte Wallish and the Shamir brothers.
WPA Silkscreen PostersPosters made by the Federal Art Project of the Works Progress Administration to promote health campaigns, education, theatre, travel and the national parks during the Depression.
Situationist Détournement GraphicsGraphics of the Letterist and Situationist Internationals (1956–1972), built on détournement: taking existing words and pictures (comic strips, advertisements, news photographs, city maps, classic texts) and turning them against their source.
AfriCOBRAThe Black Arts Movement collective founded in Chicago in 1968 by Jeff Donaldson, Wadsworth and Jae Jarrell, Barbara Jones-Hogu and Gerald Williams, after OBAC's Wall of Respect mural.
- Ultras Graphics (Curva Banners and Tifo)The graphic language of Italy's organised football supporters, the ultras, from the late 1960s, and of the groups that copied them across Europe, North Africa and beyond.
Kinshasa Popular PaintingA school of easel painting founded in Kinshasa in the early 1970s by Chéri Samba, Moké, Chéri Chérin and Pierre Bodo, largely self-taught painters, several of them trained in Kinshasa's billboard and sign workshops.
- Roots Reggae Sleeve Art & Rasta IconographyThe record sleeves of roots reggae, from Catch a Fire (1973) until dancehall took over in the 1980s.
- Punk & DIY ZineThe graphic voice of punk rock in fanzines, record sleeves and gig flyers: images and words cut from newspapers, typed or scrawled, pasted down and run off on a photocopier.
Stencil Street ArtPictures cut rather than drawn: a photograph is reduced to two or three flat tones, cut into card and sprayed onto a wall, usually uninvited, so one hard-edged figure appears in the street, in black with at most one accent colour.
NSK Retro-Avant-GardeThe retro-avant-garde of Neue Slowenische Kunst, founded in Ljubljana in 1984 by Laibach, IRWIN and the Scipion Nasice Sisters Theatre, with Novi kolektivizem as its design department.
- Nigerian Pentecostal Crusade Poster & BillboardThe roadside adverts of Nigeria's Pentecostal and independent churches: billboards, banners and posters on poles, walls and bridges announcing crusades, revivals, conventions and night vigils.
- Tamil Nadu Flex BannersThe digitally printed vinyl boards, locally called flex banners, that fan clubs, party cadres, businesses and families have put up along the roads of Tamil Nadu since about 2000, as flex displaced hand-painted cinema banners and cut-outs over the following decade.
Styles that use it now and then 46
An occasional choice in these styles.
- Sápmi Graphic Identity (Duodji & Gákti Colour Code)1600–present
- Edo-moji Commercial Lettering (Kanteiryū, Yose-moji, Sumō-ji)1779–present
- Urdu Katib Lithography1837–present
- Celtic Revival Illumination & Lettering1861–1951
- Belle Époque Lithographic Poster1866–1914
- Indian Calendar & Bazaar Art1878–present
- African Wax & Fancy Print1880–present
- Kanga (Swahili Message Cloth)1886–present
- Expressionist Woodcut Graphics1905–1925
- Plakatstil / Sachplakat1905–1920
- Arnhem Land Bark Painting & Rarrk1912–present
- Leningrad Avant-Garde Picture Book1922–1936
- Early Turkish Republican Graphic Design1925–1960
- Filipino Komiks1929–1999
- American Four-Colour Comic Book (Golden to Bronze Age)1934–1993
- Hand-Painted Bollywood Poster1940–1999
- UPA & Cartoon Modern1944–1960
- Puerto Rican Silkscreen Poster (DIVEDCO & ICP)1946–1989
- Argentine Adventure Historieta (Oesterheld–Breccia)1948–1996
- Drum Magazine & Sophiatown Photojournalism1951–1965
- Cairo–Beirut Arab Modernist Book & Periodical Design1952–1990
- West German Conceptual Film & Culture Poster (Hillmann and Rambow)1953–1990
- Arab Children's Comic Magazines (Samir to Majid)1956–present
- Thaw Modernism (Soviet and Czechoslovak)1956–1968
- Turkish Modernist Poster & Graphic Design1959–2000
- Iranian Modernist Graphic Design1960–present
- Casablanca School Graphic Modernism1962–1987
- Rorke's Drift Linocut1962–1982
- Tropicália Graphic Design1964–1975
- Soviet Central Asian Ornamental Modernism1966–1999
- Amar Chitra Katha Comics1967–present
- Picó Sound-System Painting (Colombian Caribbean)1967–present
- Underground Comix1968–1982
- Turkish Weekly Humour Magazines (Gırgır to Uykusuz)1972–2025
- Chicha Poster1980–present
- Pixação (São Paulo Tag Reto)1980–present
- Ghanaian Movie Poster1985–2005
- Matatu & Nganya Art1990–present
- Bitterkomix (Afrikaans Underground Comics)1992–present
- Nollywood Video Jacket & Film Poster1992–present
- Japanese Dense Web Design1999–present
- Arabic Calligraffiti2002–present
- Arab Independent Comics (Samandal, TokTok, Lab619, Skefkef)2007–present
- YouTube Thumbnail Style (the 'YouTube Face')2012–present
- Analog Horror Graphics2015–present
- Post-Binary Typography (Bye Bye Binary and Inclusive French Type)2018–present
It often goes with
Choices that the styles making it make more often than the atlas as a whole.
- Communal & popularin 86 of 114
- Rebellious & subversivein 62 of 114
- All capsin 78 of 114
- Naturalistic depictionin 66 of 114
- Emblems & badgesin 70 of 114
- Extreme scale contrastin 73 of 114
Styles that avoid it
Styles that deliberately leave it out.
- Taishō Roman & Lyrical Illustration1910–1940
- Scandinavian Functionalism1930–present
- Zagreb Modernist Graphics (EXAT 51 to Teatar &TD)1951–1975
- Shōjo Manga (Japanese Girls' Comics)1958–present
- Munich 1972 Olympic Design (Otl Aicher)1966–1972
- Kawaii Design1970–present
- La Movida Madrileña Graphics1977–1988
- Post-Punk Record Sleeve (Stiff, Factory, 4AD)1977–1990
- Ghanaian Funeral Poster & Banner1990–present
- Screenprinted Gig & Alt-Movie Poster1991–present
- Torres Strait Islander Linocut1991–present
- Lo-fi Anime Aesthetic2017–present
- Weirdcore & Dreamcore2019–present