Colour · Key & temperature
Fluorescent & neon
Day-glo inks and RGB brights.
A design choice in Stylogeny’s vocabulary, under colour: what is the colour strategy?
- styles make it
- 50
- as a defining choice
- 10
- as a usual one
- 15
- now and then
- 25
- avoid it
- 73
Styles defined by it 10
For these styles it is one of the choices that make the style.
Hong Kong Neon & Beiwei Shop-Sign LetteringThe night-time signscape of Hong Kong's Kowloon streets.
Polish Cold War Neon (PRL Neonisation)The neon of People's Poland: after the 1956 thaw a state firm, Reklama, and a planned 'neonisation' set out to make war-ruined Warsaw a European capital of neon.
- Picó Sound-System Painting (Colombian Caribbean)The hand-painted fronts of the picós, the giant sound systems that play dances in the barrios of Barranquilla and Cartagena.
Australian Poster Collective ScreenprintsScreenprinted posters from the political poster collectives and community workshops that spread across Australia from Sydney's Tin Sheds, where Earthworks began in 1971.
- Chicha PosterFluorescent screen-printed street posters that emerged in the 1980s to promote chicha (Andean cumbia) concerts in Lima, made by printers from Andean migrant communities.
Rave & Acid House GraphicsThe pocket-sized promotional art of acid house, rave and early techno, handed out in record shops and car parks to advertise all-night parties.
Neo-Andean Architecture (Cholets)The facades and party halls of El Alto, Bolivia, begun by the Aymara builder-architect Freddy Mamani in 2005 for a new Aymara merchant class.
Synthwave / OutrunThe retro-futurist look of synthwave music: a 1980s revival that grew from mid-2000s French electro and online synth scenes, took its other name from Sega's arcade racer Out Run (1986) and reached the mainstream with Drive (2011).
Risograph & Indie Print CultureA contemporary culture of zines, art books, posters and prints made on Japanese Risograph stencil duplicators, whose soy-based spot inks (fluorescent pink, yellow, blue, teal) are laid down one drum at a time.
Acid Graphics / New UglyA late-2010s club and poster style that updates 1990s rave graphics with modern 3D tools: liquid-chrome and melting lettering, neo-tribal spikes, wireframes, op-art patterns and acid-green palettes on black, mixed with blackletter and stretched grotesques.
Styles that often use it 15
A characteristic choice: usual in these styles, though not essential.
Googie & Atomic AgeThe exuberant commercial modernism of post-war American roadside culture (coffee shops, motels, car washes, bowling alleys and neon signs), named in 1952 by critic Douglas Haskell after John Lautner's Googie's coffee shop in Los Angeles (1949).
Angura Theatre PosterThe posters of Japan's underground (angura) theatre from the mid-1960s to the mid-1980s, made for troupes such as Kara Jūrō's Jōkyō Gekijō and Terayama Shūji's Tenjō Sajiki.
Psychedelic PosterThe concert-poster language of the 1960s counterculture, born in San Francisco's Fillmore and Avalon ballrooms and echoed in London's underground press.
- Punk & DIY ZineThe graphic voice of punk rock in fanzines, record sleeves and gig flyers: images and words cut from newspapers, typed or scrawled, pasted down and run off on a photocopier.
Demoscene Graphics (Cracktros, Demos & Text-Mode Art)The graphics of the demoscene, a mainly European community of coders, graphicians and musicians that grew from the intros software crackers added to pirated Commodore 64 and Amiga games in the mid-1980s.
Techno-Futurist GraphicsElectronic-music and video-game graphics of the late 1980s and 1990s that turned corporate modernism into a sci-fi consumer fantasy.
Matatu & Nganya ArtThe commissioned livery of Kenya's privately owned minibus taxis, at its most elaborate the Nairobi nganya.
Screenprinted Gig & Alt-Movie PosterHand-pulled, numbered screenprints that revived the rock poster in Austin from 1991, led by Frank Kozik, and spread via Flatstock fairs and, from 2004, Mondo to 'alternative' film posters, for collectors as much as the show.
Early Web VernacularThe amateur web of the mid-1990s to early 2000s, when millions of people hand-coded personal homepages on free hosts such as GeoCities with table layouts, browser-default fonts, tiled backgrounds, animated GIFs, MIDI soundtracks, hit counters and ‘under construction’ signs.
- Indian Pop-Kitsch Design (Desi Kitsch)Urban Indian gift and T-shirt design from the late 1990s into the 2010s that recasts the street and bazaar as ironic, affectionate icons: truck tails and 'Horn OK Please', auto-rickshaws, Ambassadors and Chetaks, cutting chai, old Bollywood stills and dialogues, Bhagat Singh in place of Che.
Fantasy User Interface (FUI) & Sci-Fi HUDFantasy user interfaces are the screen graphics of films and series: computer screens, holograms and helmet HUDs made to be watched for a few seconds, not used.
Glitch Art & Datamosh GraphicsAn art and design practice that makes digital failure the picture.
- Danmaku Bullet-Comment OverlayThe bullet-comment layer of Japanese and Chinese video sites, begun on Niconico in December 2006 and taken up by AcFun and Bilibili in 2008–2009.
VaporwaveAn internet-born microgenre and visual aesthetic that remixes the debris of late-20th-century consumer culture (Windows 95 dialogs, classical busts, palm trees, mall interiors, Japanese text, early 3D renders) in pastel pinks and cyans.
Extinction Rebellion GraphicsThe visual identity of Extinction Rebellion, the climate movement founded in Stroud in 2018, built by its volunteer Art Group as a free kit anyone may print.
Styles that use it now and then 25
An occasional choice in these styles.
- Pakistani Truck Art1947–present
- Pop Art Graphics1955–1975
- Woodland School (Legend Painting)1962–present
- AfriCOBRA1968–present
- Pop Achorado (Peruvian Agrarian Reform Posters)1969–1975
- Kawaii Design1970–present
- Graffiti & Hip-Hop Graphics1972–present
- La Movida Madrileña Graphics1977–1988
- Hype Streetwear Graphics (Box Logo to Quotation Marks)1993–present
- Y2K Futurism1997–2005
- Cartonera Books (Latin American Cardboard Publishing)2003–present
- Internet Ugly & Meme Vernacular2003–present
- Neo-Swiss Revival2005–present
- Seoul Independent Graphic Design (Small-Studio Scene)2005–present
- Natural Wine Label Art2007–present
- YouTube Thumbnail Style (the 'YouTube Face')2012–present
- Brutalist Web Design2014–present
- Hong Kong Protest Art (Umbrella Movement to the 2019–20 Protests)2014–2020
- Kinetic Typography & Variable Type2016–present
- VTuber Avatar and Stream Graphics2016–present
- Lo-fi Anime Aesthetic2017–present
- Post-Binary Typography (Bye Bye Binary and Inclusive French Type)2018–present
- Dark Tech Minimalism2019–present
- Weirdcore & Dreamcore2019–present
- Neo-Brutalism2020–present
It often goes with
Choices that the styles making it make more often than the atlas as a whole.
- Found & vernacular imageryin 27 of 50
- Web & CSSin 22 of 50
- 3D renderin 16 of 50
- Collage & layeringin 26 of 50
- Gradientsin 25 of 50
- Rebellious & subversivein 27 of 50
Styles that avoid it
Styles that deliberately leave it out.
- Chinese Calligraphy & Seal Carving (Shufa & Zhuanke)c. 0–present
- Armenian Manuscript Illuminationc. 862–1800
- Hebrew Micrographyc. 895–present
- European Heraldryc. 1140–present
- Gothic Blackletter & Fraktur Traditionc. 1180–present
- Mongol Bichig Calligraphy & Ugalz Ornamentc. 1204–present
- Vyaz (Ornamental Slavonic Lettering)c. 1230–present
- Persian Miniature (Ilkhanid, Timurid and Safavid Book Painting)c. 1300–1700
- Ottoman Tughra & Dîvânî Chancery Calligraphyc. 1324–present
- Persian Nastaʿlīq Calligraphy (Qiṭʿa, Chalipa and Siyāh-mashq)c. 1400–present
- Javanese Wayang Kulit (Tatah Sungging)1500–present
- Kōwhaiwhai & Toi Māori Design1500–present
- Ma & Wabi-sabi Aesthetics1500–present
- Batik Pattern Tradition1600–present
- Đông Hồ & Hàng Trống Folk Prints1600–present
- Sápmi Graphic Identity (Duodji & Gákti Colour Code)1600–present
- Ten Bamboo Studio Colour Woodblock (Douban & Gonghua)1626–present
- Northwest Coast Formline Design1700–present
- Pacific Barkcloth (Tapa) Design1700–present
- Edo-moji Commercial Lettering (Kanteiryū, Yose-moji, Sumō-ji)1779–present
- Celtic Revival Illumination & Lettering1861–1951
- Nieuwe Kunst (Dutch Art Nouveau)1892–1914
- Simplicissimus Satirical Style (Munich)1896–1944
- Bògòlanfini Mud Cloth1900–present
- Uli & Nsibidi Line and Sign Tradition1900–present
- Cubist Pictorial Space1907–1925
- Arnhem Land Bark Painting & Rarrk1912–present
- Lianhuanhua Picture-Story Books1925–1990
- Scandinavian Functionalism1930–present
- Nippon Kōbō & Tōhōsha Photo-Propaganda Magazines (NIPPON & FRONT)1933–1945
- Story Manga (Postwar Japanese Comics)1947–present
- Argentine Adventure Historieta (Oesterheld–Breccia)1948–1996
- Vicente Rojo & Mexican Editorial Modernism1953–1990
- Chinese National-Style Animation (Shanghai Animation Film Studio)1956–1989
- Shōjo Manga (Japanese Girls' Comics)1958–present
- Iranian Modernist Graphic Design1960–present
- Baybayin Revival Graphics1963–present
- Hong Kong East–West Graphic Modernism1964–present
- Minimalist Graphic Design1965–present
- Palestinian Resistance Poster1965–1993
- Soviet Central Asian Ornamental Modernism1966–1999
- Amar Chitra Katha Comics1967–present
- Chilean Unidad Popular & Nueva Canción Graphics1967–1973
- Gráfica del 68 (Mexican Student Movement Graphics)1968
- ECM Sleeve Aesthetic (Munich)1969–present
- Warli Painting1970–present
- Roots Reggae Sleeve Art & Rasta Iconography1973–1985
- Ethiopian Revolutionary Poster (Derg Era)1974–1991
- Lebanese Civil War Party Poster1975–1990
- Iranian Revolutionary & Sacred Defence Poster1978–1988
- City Pop Illustration1979–present
- Solidarność & Polish Underground Graphics1980–1989
- Global Village Coffeehouse1988–2003
- Black Metal Graphics1990–present
- L'Association and French Alternative Comics1990–present
- Torres Strait Islander Linocut1991–present
- Korean Commercial Calligraphy (Kaelligeurapi)1999–present
- Skeuomorphic UI2000–2013
- Yuru-chara (Japanese Local Mascot Design)2000–present
- Contemporary Chinese Book Design ('Most Beautiful Books of China')2003–present
- Modern Calligraphy and Brush Lettering2005–present
- Hipster Artisanal Revival2007–2018
- Polish Information Picture Book (Dwie Siostry)2008–present
- Newsroom Data Graphics & Scrollytelling2009–present
- Slow-Living Editorial (the Kinfolk Look)2011–present
- Syrian Revolution Graphics (Kafranbel Banners & Poster Collectives)2011–2024
- DTC 'Blanding' / Millennial Minimalism2012–2022
- Data Humanism2014–present
- Solarpunk2014–present
- Analog Horror Graphics2015–present
- Sudanese Revolution Graphics (Digital Illustrations and Sit-in Murals)2018–present
- Neumorphism2019–2021
- Instagram Slideshow Activism (Social-Justice Infographics)2020–present