Imagery · Synthetic & found
3D render
Computer-generated objects, scenes and textures.
A design choice in Stylogeny’s vocabulary, under imagery: what kind of pictures, if any?
- styles make it
- 28
- as a defining choice
- 3
- as a usual one
- 12
- now and then
- 13
- avoid it
- 16
Styles defined by it 3
For these styles it is one of the choices that make the style.
Y2K FuturismThe optimistic, chrome-plated vision of the future that surrounded the turn of the millennium, spread by consumer electronics, music videos, games, fashion and dot-com branding.
Low Poly IllustrationA digital illustration and game look in which subjects are built from a visible mesh of a few flat-shaded polygons, so that animals, faces, vehicles and landscapes read as hard-edged facets with no outline or texture.
Claymorphism & Soft 3DA soft, toy-like 3D look from product design around 2020, given the name 'claymorphism' in a December 2021 article by Michał Malewicz.
Styles that often use it 12
A characteristic choice: usual in these styles, though not essential.
Demoscene Graphics (Cracktros, Demos & Text-Mode Art)The graphics of the demoscene, a mainly European community of coders, graphicians and musicians that grew from the intros software crackers added to pirated Commodore 64 and Amiga games in the mid-1980s.
Rave & Acid House GraphicsThe pocket-sized promotional art of acid house, rave and early techno, handed out in record shops and car parks to advertise all-night parties.
Emoji Pictographic LanguagePictographs typed as characters and set inline in running text.
Fantasy User Interface (FUI) & Sci-Fi HUDFantasy user interfaces are the screen graphics of films and series: computer screens, holograms and helmet HUDs made to be watched for a few seconds, not used.
Skeuomorphic UIInterface design that imitates physical materials and objects (stitched leather, linen, wooden shelves, brushed aluminium, felt, paper and glass) so that digital tools look and behave like their real-world counterparts.
- Frutiger AeroThe glossy, optimistic look of consumer technology from the mid-2000s to the early 2010s, retrospectively named in 2017 by the Consumer Aesthetics Research Institute after Windows Vista's Aero interface and Adrian Frutiger's humanist sans.
Synthwave / OutrunThe retro-futurist look of synthwave music: a 1980s revival that grew from mid-2000s French electro and online synth scenes, took its other name from Sega's arcade racer Out Run (1986) and reached the mainstream with Drive (2011).
VaporwaveAn internet-born microgenre and visual aesthetic that remixes the debris of late-20th-century consumer culture (Windows 95 dialogs, classical busts, palm trees, mall interiors, Japanese text, early 3D renders) in pastel pinks and cyans.
Analog Horror GraphicsA horror genre, mostly on YouTube, that tells its stories through imitation television and home-video graphics rather than actors: emergency-alert screens, station IDs, public-service, educational and instructional tapes, set between the 1960s and early 2000s.
Acid Graphics / New UglyA late-2010s club and poster style that updates 1990s rave graphics with modern 3D tools: liquid-chrome and melting lettering, neo-tribal spikes, wireframes, op-art patterns and acid-green palettes on black, mixed with blackletter and stretched grotesques.
- VTuber Avatar and Stream GraphicsThe graphic kit of virtual YouTubers, streamers who perform behind an animated anime-style character instead of their own face.
Generative-AI Image AestheticThe house look of pictures synthesised by text-to-image diffusion models since 2022.
Styles that use it now and then 13
An occasional choice in these styles.
- Techno-Futurist Graphics1986–2002
- Early Web Vernacular1994–2004
- Glitch Art & Datamosh Graphics2001–present
- Korean Webtoon Graphics2002–present
- Internet Ugly & Meme Vernacular2003–present
- Lucerne Poster Scene (Neubad & Südpol Posters)2007–present
- Newsroom Data Graphics & Scrollytelling2009–present
- YouTube Thumbnail Style (the 'YouTube Face')2012–present
- Kinetic Typography & Variable Type2016–present
- NFT Profile-Picture Collections (CryptoPunks to Bored Apes)2017–present
- Dark Tech Minimalism2019–present
- Weirdcore & Dreamcore2019–present
- Glassmorphism2020–present
It often goes with
Choices that the styles making it make more often than the atlas as a whole.
- Web & CSSin 23 of 28
- Motion & broadcastin 22 of 28
- Gradientsin 22 of 28
- Technological & futuristin 19 of 28
- Illusion of depthin 20 of 28
- Gloss & highlightsin 15 of 28
Styles that avoid it
Styles that deliberately leave it out.
- UPA & Cartoon Modern1944–1960
- Zagreb School of Animated Film1954–1980
- Chinese National-Style Animation (Shanghai Animation Film Studio)1956–1989
- Turkish Weekly Humour Magazines (Gırgır to Uykusuz)1972–2025
- Global Village Coffeehouse1988–2003
- Screenprinted Gig & Alt-Movie Poster1991–present
- Cartonera Books (Latin American Cardboard Publishing)2003–present
- Hauntology & Ghost Box Design2004–present
- Modern Calligraphy and Brush Lettering2005–present
- Hipster Artisanal Revival2007–2018
- Risograph & Indie Print Culture2008–present
- Slow-Living Editorial (the Kinfolk Look)2011–present
- Brutalist Web Design2014–present
- Data Humanism2014–present
- Latin American Feminist Protest Graphics (Ni Una Menos and the Green Wave)2015–present
- Extinction Rebellion Graphics2018–present