Colour · Strategy
Primary triad
Red, yellow and blue with black and white.
A design choice in Stylogeny’s vocabulary, under colour: what is the colour strategy?
- styles make it
- 25
- as a defining choice
- 4
- as a usual one
- 12
- now and then
- 9
- avoid it
- 3
Styles defined by it 4
For these styles it is one of the choices that make the style.
- Sápmi Graphic Identity (Duodji & Gákti Colour Code)Duodji is Sámi handicraft: hard work in wood, horn and bone, soft work in skin and cloth; drums painted with alder-bark figures survive from the 17th and 18th centuries.
- BauhausThe German school founded by Walter Gropius in 1919 moved from Expressionist craft ideals to a programme of 'art and technology' after 1923, when Moholy-Nagy, Herbert Bayer and Joost Schmidt made its printing and advertising workshops a laboratory for functional communication.
Styles that often use it 12
A characteristic choice: usual in these styles, though not essential.
- Ndebele Geometric PaintingThe mural tradition of Southern Ndebele women, who paint homestead walls and gateways, and later canvases and objects, with bold, symmetrical geometric designs.
Styles that use it now and then 9
An occasional choice in these styles.
- Leningrad Avant-Garde Picture Book1922–1936
- American Mid-Century Modernism1940–1970
- UPA & Cartoon Modern1944–1960
- International Typographic Style1950–1975
- Arab Children's Comic Magazines (Samir to Majid)1956–present
- Grapus (French Militant Graphic Collective)1970–1990
- Dutch Expressive Postmodernism (Studio Dumbar & Hard Werken)1977–1994
- Out-of-Square Hangul Typography1985–present
- Newtro (Korean New-Retro)2017–present
It often goes with
Choices that the styles making it make more often than the atlas as a whole.
- Geometric primitivesin 16 of 25
- Diagonal axisin 12 of 25
- Flat fieldsin 25 of 25
- Dynamic asymmetryin 13 of 25
- Rectilinearin 13 of 25
- Architecture & signagein 15 of 25
Styles that avoid it
Styles that deliberately leave it out.