Layout & composition · Axis & balance
Central symmetry
Elements mirrored around a central axis; formal and stable.
A design choice in Stylogeny’s vocabulary, under layout & composition: how is the picture plane organised?
- styles make it
- 205
- as a defining choice
- 41
- as a usual one
- 101
- now and then
- 63
- avoid it
- 22
Styles defined by it 41
For these styles it is one of the choices that make the style.
Chinese Paper-Cut (Jianzhi)China's folk art of cut paper, made mostly by rural women and passed from mother to daughter, and by town guilds and workshops.
Islamic Geometric & Calligraphic TraditionA visual system shared across the Islamic world in which proportioned calligraphy, compass-and-straightedge geometry and the vegetal arabesque carry meaning and beauty in place of figurative imagery.
Armenian Manuscript IlluminationThe illuminated books of the Armenian Church, from the Gospel of Queen Mlke (c. 862) and the Etchmiadzin Gospels (989) to the last manuscripts around 1800.
Kamon (Japanese Family Crests)Japan's family crests: small one-colour emblems that reduce a plant, animal, tool or pattern to a flat silhouette, mirrored or repeated around a centre, often ringed and drawn with compass and brush.
Nianhua & Chinese Folk PrintWoodblock pictures bought each New Year and pasted on doors, walls and kitchen shrines to invite luck and ward off harm: paired door gods, plump babies with carp, the Kitchen God, opera scenes and auspicious rebuses.
European HeraldryThe hereditary identifying devices of medieval Europe's knights and seals, codified into a rule-bound grammar still used by states, cities, churches, universities and families.
Mongol Bichig Calligraphy & Ugalz OrnamentMongolia's classical script and the auspicious ornament that frames it on state, Buddhist and household objects.
Renaissance Book TypographyThe printed book as shaped by humanist Italy and France: roman and italic types modelled on humanist handwriting, a single justified text block set in harmonious proportions within generous margins, and woodcut initials, borders and printer's devices as the only ornament.
- Kōwhaiwhai & Toi Māori DesignToi Māori, the visual arts of the tangata whenua of Aotearoa, of which kōwhaiwhai, the painted scroll patterns of paddles and meeting-house rafters, is the most graphic strand.
Emblem Book (Motto, Picture & Epigram)A European book genre in which, from Chrestien Wechel's Paris edition of 1534 on, every page or opening repeats one fixed unit: a short motto, an allegorical picture and an explanatory verse, which only together yield a moral, amorous or religious meaning.
Diné (Navajo) Weaving DesignThe tapestry-woven design tradition of Diné (Navajo) weavers, recorded in Spanish sources from the early 18th century.
- Northwest Coast Formline DesignThe two-dimensional design system of the northern Northwest Coast nations, painted, carved and woven onto boxes, house fronts, robes and hats, and printed as serigraphs since the 1960s.
- Thai Yantra (Yant) DiagramsThai protective diagrams in which Pali formulae, written in Khom, a sacred script derived from Khmer, are packed into squares, circles, triangles, spires and the outlines of Buddhas, monks and tigers, often framed by lines of script.
Neoclassical Book TypographyThe Enlightenment book stripped of Renaissance woodcut decoration.
Victorian Letterpress & Wood TypeThe commercial jobbing print of the industrial century: posters, playbills, auction notices and ephemera built from a flood of new display types (fat faces, Egyptians, grotesques, Tuscans and condensed wood type).
Bulaq (Amiriyya) Naskh Book PrintingThe page of the Arabic printed book as Egypt's state press at Bulaq shaped it from 1822: justified blocks of black Naskh type on pale paper, often boxed in a ruled frame, with an ornamental headpiece on the opening page, headings set larger or in a second script such as Nastaʿlīq, and almost no pictures.
Cuban Tobacco Lithography (Habilitaciones & Marquillas)The chromolithographed dress of Havana tobacco.
Celtic Revival Illumination & LetteringOrnament and lettering of the Celtic Revival in Ireland, Scotland and the Isle of Man, modelled on Insular gospel books such as Kells and on carved stone crosses.
- Indian Calendar & Bazaar ArtMass-printed images of Hindu deities, epic scenes, saints, nationalist heroes and film stars, sold in bazaars and given away as business calendars, from the chromolithographs of the Calcutta Art Studio and Ravi Varma Press to Sivakasi offset.
Kanga (Swahili Message Cloth)Printed cotton wraps worn by women of the Swahili coast and its hinterland since the late nineteenth century, bought in pairs.
Fileteado PorteñoA Buenos Aires tradition of ornamental brush painting that began around 1900 on the grey-painted trade carts of Italian immigrant coachbuilders and spread to trucks, colectivo buses, shop signs and gallery panels.
- Glasgow StyleGlasgow's distinctive answer to Art Nouveau, formed around Charles Rennie Mackintosh, Margaret and Frances Macdonald and Herbert MacNair at the Glasgow School of Art.
Nieuwe Kunst (Dutch Art Nouveau)The Dutch branch of Art Nouveau, seen mostly in book covers, vignettes and posters.
Vienna SecessionThe Viennese break with academic art led by Gustav Klimt, Koloman Moser, Josef Hoffmann and Alfred Roller, which pulled Art Nouveau toward the square, the grid and the flat plane.
- Bezalel SchoolThe house style of the Bezalel School of Arts and Crafts, opened in Jerusalem by Boris Schatz in 1906 with E.
Art DecoThe glamorous modern style named after the 1925 Paris Exposition des Arts Décoratifs, which disciplined ornament into geometry: sunbursts, chevrons, stepped forms and sleek stylised figures rendered in lacquer-smooth colour with metallic accents.
Wendingen & Amsterdam School TypographyThe graphic language of Wendingen (1918–1932), monthly of the Amsterdam architects' society Architectura et Amicitia, and its editor H.
Penguin Paperback Design (Three Bands to the Marber Grid)The cover system of Penguin Books, London, from 1935 until Germano Facetti left in 1972.
- Ndebele Geometric PaintingThe mural tradition of Southern Ndebele women, who paint homestead walls and gateways, and later canvases and objects, with bold, symmetrical geometric designs.
- Onitsha Market PamphletsCheap, stapled pamphlets of romance, advice, drama and political biography, written by students, clerks, journalists and traders and printed by jobbing letterpress shops around Onitsha Main Market in eastern Nigeria from the late 1940s.
- Picó Sound-System Painting (Colombian Caribbean)The hand-painted fronts of the picós, the giant sound systems that play dances in the barrios of Barranquilla and Cartagena.
Lebanese Civil War Party PosterThe posters that some twenty parties and militias pasted on the walls of Beirut and other towns between 1975 and 1990, marking each quarter as one faction's territory.
NSK Retro-Avant-GardeThe retro-avant-garde of Neue Slowenische Kunst, founded in Ljubljana in 1984 by Laibach, IRWIN and the Scipion Nasice Sisters Theatre, with Novi kolektivizem as its design department.
- Madinah Mushaf (King Fahd Complex Qur'an Page)One fixed page for the Qur'an across much of the Muslim world: Uthman Taha's fully vowelled Naskh in fifteen justified lines, written so that every page ends at the end of a verse (the late Ottoman âyet-berkenar layout), inside a floral frame, with sura titles in framed cartouches and verse numbers in small round medallions.
- Black Metal GraphicsThe visual language of black metal, fixed by Norway's second wave in the early 1990s, now worldwide, since the 2010s borrowed by mainstream acts (Szpajdel's Rihanna and Metallica logos, 2016).
Modern Calligraphy and Brush LetteringThe loose pointed-pen and brush-pen script of wedding stationery and the 2010s craft boom.
Neo-Andean Architecture (Cholets)The facades and party halls of El Alto, Bolivia, begun by the Aymara builder-architect Freddy Mamani in 2005 for a new Aymara merchant class.
Synthwave / OutrunThe retro-futurist look of synthwave music: a 1980s revival that grew from mid-2000s French electro and online synth scenes, took its other name from Sega's arcade racer Out Run (1986) and reached the mainstream with Drive (2011).
Hipster Artisanal RevivalThe trade-mark look of the 2007–2018 craft boom, which dressed new coffee roasters, breweries and stationers as nineteenth- and early-twentieth-century firms.
Plain Tobacco PackagingA packaging language written into law to strip tobacco of persuasion.
Newtro (Korean New-Retro)A South Korean branding trend, named 'Going New-tro' in Seoul National University's Trend Korea 2019 (October 2018), in which heritage firms reissue their own postwar to 1990s labels, trademarks and mascots, polished for young buyers.
Styles that often use it 101
A characteristic choice: usual in these styles, though not essential.
Amazigh Sign System & TifinaghThe visual language shared by Amazigh communities from the Rif, Atlas and Kabylie to the Aurès and the Tuareg Sahara.
- Ancient Egyptian Hieroglyphic & Register CompositionThe visual system of pharaonic Egypt, in which writing is made of pictures and pictures are ruled like writing.
- Ethiopian Ge'ez Manuscript & Haräg IlluminationThe manuscript art of the Ethiopian and Eritrean Orthodox Tewahedo Church, written in the Ge'ez syllabary on parchment from the Garima Gospels (radiocarbon-dated to roughly the 4th–7th centuries) to the present.
Andean Woven Graphic SystemsThe graphic systems of Andean cloth, the region's most prestigious medium, in which every motif is built on the warp-and-weft grid.
- Hebrew MicrographyA Jewish scribal art in which lines of minute Hebrew script, usually the Masoretic notes that guard the biblical text, are written so that the line itself draws: interlaced frames and star rosettes on full carpet pages, and animals, knights, fish and grotesques in the margins.
- Maghrebi Script (Maghribi Calligraphy of al-Andalus and North Africa)The family of Arabic scripts of al-Andalus and North Africa, descended from early Kufic bookhands.
Song–Ming Woodblock Book Typography (Songti / Mincho)The page and letter of the East Asian book.
Gothic Blackletter & Fraktur TraditionThe broken scripts of the Latin West.
Vyaz (Ornamental Slavonic Lettering)Cyrillic letters bound into one even band of ornament.
Mithila (Madhubani) PaintingWomen's ritual wall and floor painting from Mithila in north Bihar and Nepal's Terai, attested from at least the 14th century, seen by W.
- Persian Nastaʿlīq Calligraphy (Qiṭʿa, Chalipa and Siyāh-mashq)The 'hanging' script of Persian poetry and an art of the single sheet.
- Tibetan Woodblock Print Culture (Pecha & Prayer Flags)Tibetan Buddhist and Bön woodblock printing, from the first printed Kangyur (1410, cut in China) and the 15th-century presses of Gungthang to the great printing houses of Narthang, Derge and Lhasa.
- Đông Hồ & Hàng Trống Folk PrintsVietnam's two classic folk-print schools, bought for Tết. Đông Hồ families press each colour from its own carved block onto giấy điệp, dó paper brushed with ground scallop shell whose streaked, faintly sparkling surface serves as the white, and print the black line last.
- Sápmi Graphic Identity (Duodji & Gákti Colour Code)Duodji is Sámi handicraft: hard work in wood, horn and bone, soft work in skin and cloth; drums painted with alder-bark figures survive from the 17th and 18th centuries.
Tarot de Marseille Woodcut CardsThe standard pattern of French tarot cards, descended from Milanese tarot and recut by card-makers in Paris, Lyon, Avignon, Dijon and Marseille from the 17th century.
Adinkra & Kente Symbol SystemsThe Akan textile languages of Ghana.
Pacific Barkcloth (Tapa) DesignBarkcloth beaten from paper-mulberry inner bark and decorated across Polynesia and Fiji for gift exchange at weddings, funerals and chiefly investitures.
Chaekgeori & Minhwa Screen PaintingKorean painted folding screens of the late Joseon period.
Edo-moji Commercial Lettering (Kanteiryū, Yose-moji, Sumō-ji)The fat, ink-heavy brush hands that Edo's professional sign and bill writers made for the city's entertainments: Kanteiryū for kabuki signboards and playbills from 1779, yose-moji for rakugo halls, sumō-ji for sumo ranking sheets, and squarish kago-moji for votive name slips.
Imagerie d'Épinal & European BilderbogenCheap single-sheet popular prints sold by pedlars across 19th-century Europe, led by the Pellerin imagerie at Épinal and the Neuruppin Bilderbogen.
Hand-Painted Signage & Vernacular LetteringLetters painted by trained sign writers on fascias, windows, walls, vehicles and showcards, from Victorian gold leaf on glass to Mexican rótulos, Indian bazaar boards and Ghanaian barbershop signs.
Arts & Crafts MovementA British-led reform movement that answered industrial shoddiness with honest handcraft, medieval models and the ideal of joy in labour.
Nirnaya Sagar Devanagari Typography (Bombay Metal Type)Devanagari as Javaji Dadaji's Bombay type foundry (1864) and Nirnaya Sagar Press (1869) cut and printed it: upright metal type with a strong headline, cut with the punch-cutter Ranoji Aru, and enough conjunct and 'Akhand' sorts to set Sanskrit, Vedic accents and Marathi whole.
Spanish Bullfight Poster (Cartel Taurino)The Spanish bullfight poster in its illustrated form, from Marcelino de Unceta's lithographs (from 1879) to the Valencian house of Ortega, which supplied rings across Spain.
- African Wax & Fancy PrintIndustrially printed cotton made for West and Central African markets, first by Dutch and British mills that imitated Javanese batik with resin resist, and later by African mills.
- Mexican Popular Graphics (Posada)Cheap broadsheets, chapbooks and gazettes sold on the streets of Porfirian Mexico City by the publisher Antonio Vanegas Arroyo and illustrated by Manuel Manilla and José Guadalupe Posada.
- Norwegian and Finnish National Romantic Graphics (Munthe & Karelianism)The flat, decorative branch of Norway's and Finland's national romanticism, which turned Viking carving, the sagas, the Kalevala and old peasant weaving into modern ornament.
Lotería Card Imagery (Mexican Lotería)The picture deck of Mexico's lotería, a bingo-like game of chance.
Art NouveauAn international 'new art' that sought a modern style free of historical revival, drawing its forms from plant growth and the female figure.
- German Book Art Movement (Buchkunstbewegung)The German reform of the book, from the magazine Pan (1895) to the private presses that ended around 1933.
Simplicissimus Satirical Style (Munich)The house style of the Munich satirical weekly Simplicissimus, set by Th.
Mir iskusstva Book ArtThe graphic idiom of the St Petersburg World of Art circle (journal 1898–1904, exhibitions until Paris 1927) and the book artists around it.
- Guna MolaThe reverse-appliqué blouse panels of Guna women in Panama, made by cutting through two to seven stacked layers of cotton so that every shape is ringed by echoing bands of the colours beneath.
- Senegalese Sufi Devotional Imagery (Souwère Glass Painting and Amadou Bamba Portraits)The devotional imagery of Senegal's Sufi brotherhoods, above all the Mourides: reverse paintings on glass (souwère), made in Senegal's cities since about 1900, and the murals, banners, prints and photocopies that multiply one 1913 photograph of Sheikh Amadou Bamba across Dakar and Touba.
- London Transport DesignThe design programme Frank Pick built for London's Underground from 1908 and the London Passenger Transport Board (1933–40), continued by Harold Hutchison (1947–66).
Shanghai Modern & YuefenpaiThe commercial art of treaty-port Shanghai.
- Italian Fascist Graphics (Romanità & Exhibition Photomontage)The visual language of Italian Fascism, which turned modernist means to a cult of Rome and of the Duce.
Early Turkish Republican Graphic DesignThe pictorial poster, label and ticket art of the young Turkish Republic, led by İhap Hulusi Görey after his Munich training in Ludwig Hohlwein's orbit, with Münif Fehim Özarman and, after 1943, Kenan Temizan.
Giallo Mondadori Covers (I Libri Gialli)The cover system of Mondadori's crime series, Milan, from I Libri Gialli of 1929 to Il Giallo Mondadori today.
- AIZ Political Photomontage (Heartfield)The political photomontage John Heartfield made for the communist weekly AIZ from 1930 to 1938, in Berlin and, from 1933, in Prague exile.
Estado Novo Folk Modernism (SPN)The official image of Salazar's Estado Novo, shaped by António Ferro's Secretariado de Propaganda Nacional (SPN, 1933; SNI from 1944).
Hebrew Poster Lettering & Early Israeli State DesignThe commercial and state graphics of the Jewish community in Mandate Palestine and early Israel, made in Tel Aviv from 1934 by designers who had trained in Berlin and Vienna: Franz Krausz, Otte Wallish and the Shamir brothers.
Tiki Pop (Polynesian Pop)The mainland American fantasy of the South Seas, begun by Don the Beachcomber's Hollywood bar (about 1934) and Trader Vic's in Oakland and at its height in the Polynesian restaurants of the 1950s and 60s.
WPA Silkscreen PostersPosters made by the Federal Art Project of the Works Progress Administration to promote health campaigns, education, theatre, travel and the national parks during the Depression.
Literatura de Cordel WoodcutThe cover art of Brazil's literatura de cordel, pocket chapbooks of verse whose single picture is a small woodcut cut in soft umburana wood and printed in black above a plain letterpress title.
Jeepney ArtThe decoration of the Philippine jeepney, the shared taxi built from surplus US Army jeeps after 1945 and later from locally fabricated stainless-steel bodies by firms such as Sarao and Francisco Motors.
- Pakistani Truck ArtThe total decoration of Pakistan's trucks and buses, which grew from company marks and saints' portraits painted in the late 1940s into a workshop art in which painters, metalworkers, woodcarvers and reflective-tape specialists collaborate on each vehicle.
Japanese Postwar ModernismBuilding on the New Typography that Hiromu Hara and the Nippon Kobo circle had absorbed in the 1930s, Japan's postwar graphic designers fused the grid, sans-serif and objective photography of European modernism with indigenous traditions of family crests (kamon), asymmetry and charged emptiness (ma).
West African Barbershop & Hair Salon SignsHand-painted boards advertising barbershops and braiding salons across West and Central Africa, made by self-taught, often anonymous sign painters since the mid-20th century.
Vicente Rojo & Mexican Editorial ModernismThe design of Mexico City's literary and cultural press, shaped from the 1950s by the Barcelona-born exile Vicente Rojo: México en la Cultura, the Revista de la Universidad, Plural, La Jornada and the covers of Ediciones Era.
Turkish Modernist Poster & Graphic DesignThe posters of Istanbul's first generation of professional graphic designers for theatres, films, festivals and exhibitions.
Cuban Revolutionary Poster (OSPAAAL & ICAIC)The poster culture of revolutionary Cuba, produced for the film institute ICAIC and the solidarity organisation OSPAAAL.
- Greek Tourism Modernism (EOT)The modernist image of Greece made for the National Tourism Organisation (EOT) by Michalis Katzourakis, its art adviser in 1960-1967, and by Frederick Carabott, who advised it until 1967; in 1962 the two also founded the K&K Athens Advertising Centre.
Iranian Modernist Graphic DesignIranian graphic design came of age in the 1960s and 1970s.
Indian Institutional Modernism (NID)The design culture of independent India's public institutions, banks and broadcasters.
- Casablanca School Graphic ModernismA postcolonial modernism formed at the Casablanca fine-art school under Farid Belkahia, where Mohamed Melehi, Mohammed Chabâa and colleagues set Amazigh rugs and jewellery, painted ceilings and calligraphy beside a Bauhaus-style merging of art, craft and design.
Phototype Expressive Typography (Lubalin & U&lc)The display typography of the phototype era, led in New York by Herb Lubalin, his lettering partners John Pistilli, Tom Carnase and Tony DiSpigna, and the International Typeface Corporation.
Woodland School (Legend Painting)A school of painting from northwestern Ontario, made public when Norval Morrisseau showed at Toronto's Pollock Gallery in 1962 and carried on by Ojibwe, Odawa, Oji-Cree and Cree artists such as Daphne Odjig and Carl Ray.
Baybayin Revival GraphicsThe revival of baybayin, the precolonial Tagalog abugida, as a mark of Filipino identity.
Tropicália Graphic DesignThe graphic language of Brazil's Tropicália, foreshadowed by Rogério Duarte's poster for Deus e o Diabo na Terra do Sol (1964), which already devours Ulm modernism, and set by his 1968 covers for Caetano Veloso and Gilberto Gil.
Angura Theatre PosterThe posters of Japan's underground (angura) theatre from the mid-1960s to the mid-1980s, made for troupes such as Kara Jūrō's Jōkyō Gekijō and Terayama Shūji's Tenjō Sajiki.
Chicano Screenprint PosterThe screenprinted poster of the Chicano Movement and its heirs, made from the mid-1960s in community workshops across California and the Southwest for farmworker strikes and boycotts, teatro, dances, anti-war marches and immigrant rights.
- Palestinian Resistance PosterThe poster culture of the Palestinian national movement after 1965, issued by the PLO and its factions from Beirut and other Arab capitals for refugee camps, homes and solidarity audiences abroad.
Psychedelic PosterThe concert-poster language of the 1960s counterculture, born in San Francisco's Fillmore and Avalon ballrooms and echoed in London's underground press.
- Mexico 68 Olympic & Metro IdentityThe graphic programme of the 1968 Mexico City Olympics and the city's first Metro line.
Soviet Central Asian Ornamental ModernismThe monumental art of Soviet Central Asia after the 1966 Tashkent earthquake: a strand of Socialist Realism mixed with Islamic and national ornament.
- Ultras Graphics (Curva Banners and Tifo)The graphic language of Italy's organised football supporters, the ultras, from the late 1960s, and of the groups that copied them across Europe, North Africa and beyond.
Pop Achorado (Peruvian Agrarian Reform Posters)Posters for the Peruvian military government's agrarian reform, made in Lima from 1969 by Jesús Ruiz Durand and colleagues at the state's reform publicity office.
Afrofuturist DesignA visual language of Black futures that fuses African and diasporic iconography (pyramids and ankhs, Adinkra and Nsibidi glyphs, textile patterning) with spacecraft, cosmic fields and technology.
Kawaii DesignJapan's culture of cuteness, which grew from 1970s teenage rounded handwriting and shōjo fancy goods into a global design language through Sanrio, character merchandise and emoji.
Australian Poster Collective ScreenprintsScreenprinted posters from the political poster collectives and community workshops that spread across Australia from Sydney's Tin Sheds, where Earthworks began in 1971.
- Roots Reggae Sleeve Art & Rasta IconographyThe record sleeves of roots reggae, from Catch a Fire (1973) until dancehall took over in the 1980s.
- Ethiopian Revolutionary Poster (Derg Era)The poster and mural art of the Derg military government and its successor, Mengistu's People's Democratic Republic of Ethiopia (1974–1991), made mostly by teachers and students of the Addis Ababa School of Fine Arts.
- Iranian Revolutionary & Sacred Defence PosterPosters, murals and stamps of the 1978–79 Iranian Revolution and the 1980–88 war with Iraq, which fused the red-white-black international revolutionary poster with Persian miniature and coffeehouse narrative painting.
South African Resistance PosterThe posters of the struggle against apartheid, from the exiled Medu Art Ensemble in Gaborone to the community workshops that served the United Democratic Front and the unions in the 1980s.
- Chicha PosterFluorescent screen-printed street posters that emerged in the 1980s to promote chicha (Andean cumbia) concerts in Lima, made by printers from Andean migrant communities.
Jamaican Dancehall Signs & Sleeve ArtThe street graphics of Jamaica's dancehall era.
Demoscene Graphics (Cracktros, Demos & Text-Mode Art)The graphics of the demoscene, a mainly European community of coders, graphicians and musicians that grew from the intros software crackers added to pirated Commodore 64 and Amiga games in the mid-1980s.
Rave & Acid House GraphicsThe pocket-sized promotional art of acid house, rave and early techno, handed out in record shops and car parks to advertise all-night parties.
Ghanaian Funeral Poster & BannerThe printed death announcements of southern Ghana, also found elsewhere in West Africa: colour posters, mostly A2, pasted on walls, trees, poles and vehicles, and by the mid-2010s large PVC banners hung at the family house.
Screenprinted Gig & Alt-Movie PosterHand-pulled, numbered screenprints that revived the rock poster in Austin from 1991, led by Frank Kozik, and spread via Flatstock fairs and, from 2004, Mondo to 'alternative' film posters, for collectors as much as the show.
Hype Streetwear Graphics (Box Logo to Quotation Marks)The logo-led graphics of streetwear since the 1990s: one wordmark or emblem on a plain T-shirt, hoodie or object is the product.
SuperflatThe flat, saturated, cartoon-crowded look that Takashi Murakami named in his exhibition and manifesto Superflat (Tokyo, 2000; US tour 2001).
Early Web VernacularThe amateur web of the mid-1990s to early 2000s, when millions of people hand-coded personal homepages on free hosts such as GeoCities with table layouts, browser-default fonts, tiled backgrounds, animated GIFs, MIDI soundtracks, hit counters and ‘under construction’ signs.
Emoji Pictographic LanguagePictographs typed as characters and set inline in running text.
Yuru-chara (Japanese Local Mascot Design)Japan's local mascots: characters commissioned by prefectures, towns and tourism bodies to stand for a place, named yuru-kyara ('loose characters') by the illustrator Jun Miura around 2000.
- Internet Ugly & Meme VernacularA deliberately amateur image dialect of forums, imageboards and social feeds, named 'Internet Ugly' by Nick Douglas in 2014.
- Seoul Independent Graphic Design (Small-Studio Scene)Graphic design by Seoul's small, self-run studios, which from about 2005 chose to stay small.
Slow-Living Editorial (the Kinfolk Look)The look of Kinfolk, the slow-living quarterly founded in Portland in 2011 and run from Copenhagen since 2015, and of the indie lifestyle titles and Instagram feeds that copied it.
VaporwaveAn internet-born microgenre and visual aesthetic that remixes the debris of late-20th-century consumer culture (Windows 95 dialogs, classical busts, palm trees, mall interiors, Japanese text, early 3D renders) in pastel pinks and cyans.
DTC 'Blanding' / Millennial MinimalismThe friendly, frictionless minimalism of 2010s direct-to-consumer start-ups, built for the phone screen, the Instagram feed and the unboxing.
- 'Good Morning' Greeting Images (WhatsApp Forward Vernacular)The ready-made greeting pictures that millions of smartphone users, many of them older and new to the internet, forward to family, friends and groups each morning on WhatsApp, above all in India and Brazil.
Analog Horror GraphicsA horror genre, mostly on YouTube, that tells its stories through imitation television and home-video graphics rather than actors: emergency-alert screens, station IDs, public-service, educational and instructional tapes, set between the 1960s and early 2000s.
Illustrated Rom-Com Book Cover (Cartoon Couple Cover)The illustrated cover of the contemporary romantic comedy: a couple drawn as flat cartoon figures with simplified faces, from silhouettes and hidden faces to a few cartoon features, caught in one gesture that states the premise, on a single saturated ground of teal, pink, yellow or purple, under a hand-lettered title so large that the figures often lean on it.
Kinetic Typography & Variable TypeTypography as the moving image: letterforms that stretch, squash, rotate and morph along variable-font axes, loop seamlessly and cut to the beat of music, used for identities, social-media posters and digital out-of-home screens.
Extinction Rebellion GraphicsThe visual identity of Extinction Rebellion, the climate movement founded in Stroud in 2018, built by its volunteer Art Group as a free kit anyone may print.
Guochao (China-Chic National Trend)A Chinese branding and fashion trend, usually dated from Li-Ning's 'China Li-Ning' show at New York Fashion Week in February 2018, that redraws heritage motifs as finishes for sneakers, apparel, cosmetics and museum merchandise.
Dark Tech MinimalismThe dark, restrained aesthetic of developer tools and SaaS landing pages since about 2019: near-black grounds, grey type ramps, a neutral grotesque such as Inter, hairline borders, soft radial glows and bento grids of crisp product screenshots.
NeumorphismA short-lived interface trend in which controls are extruded from, or pressed into, a background of the same colour and modelled only by paired soft shadows.
Generative-AI Image AestheticThe house look of pictures synthesised by text-to-image diffusion models since 2022.
- Woman, Life, Freedom Protest Graphics (Iran and the Diaspora)Posters and digital graphics made in Iran and the diaspora after Mahsa (Jina) Amini died in morality-police custody in September 2022.
Styles that use it now and then 63
An occasional choice in these styles.
- Chinese Calligraphy & Seal Carving (Shufa & Zhuanke)c. 0–present
- Square Kufic (Bannāʾī)c. 1100–present
- Mixteca-Puebla Codex Paintingc. 1200–1560
- Javanese Wayang Kulit (Tatah Sungging)1500–present
- Zoomorphic & Figural Calligraphy (Islamic Calligrams)1500–present
- Batik Pattern Tradition1600–present
- Lubok Popular Print1650–1920
- Burmese Parabaik Painting (Konbaung Folding Books)1752–1885
- Urdu Katib Lithography1837–present
- Persian Popular Narrative (Lithographs & Coffeehouse Painting)1843–2012
- Fante Asafo Flags (Frankaa)1850–present
- Bògòlanfini Mud Cloth1900–present
- Plakatstil / Sachplakat1905–1920
- Santiniketan & Bengal School Graphics1905–1954
- Arnhem Land Bark Painting & Rarrk1912–present
- Vorticism & BLAST Typography1914–1920
- Kultur-Lige & Yiddish Avant-Garde Book Design1917–1924
- Basel Object Poster (Swiss Sachplakat)1919–1955
- Brazilian Modernismo Graphics (Klaxon and the Semana de 22)1922–1929
- Leningrad Avant-Garde Picture Book1922–1936
- Republican Chinese Book Cover Design (Lu Xun & Tao Yuanqing)1923–1949
- Amazonian Boat Lettering (Abridores de Letras)1925–present
- Harlem Renaissance Graphic Art1925–1940
- Australian Travel Poster (ANTA Era)1929–1959
- Mexican Calendar Chromo (Cromos calendáricos)1930–1970
- Streamline Moderne1930–1945
- Socialist Realist Propaganda Poster1932–1989
- Nippon Kōbō & Tōhōsha Photo-Propaganda Magazines (NIPPON & FRONT)1933–1945
- Vietnamese Propaganda Poster (Tranh cổ động)1945–present
- Puerto Rican Silkscreen Poster (DIVEDCO & ICP)1946–1989
- Hong Kong Neon & Beiwei Shop-Sign Lettering1950–present
- West German Conceptual Film & Culture Poster (Hillmann and Rambow)1953–1990
- Push Pin Style1954–1980
- Corporate Identity Modernism1955–1990
- Kinngait (Cape Dorset) Inuit Printmaking1957–present
- British Road Signage (Kinneir & Calvert)1958–present
- Op Art Graphics1960–1975
- Rorke's Drift Linocut1962–1982
- Hong Kong East–West Graphic Modernism1964–present
- Chilean Unidad Popular & Nueva Canción Graphics1967–1973
- Atelier Populaire (May '68 Screenprint Poster)1968
- Warli Painting1970–present
- Solidarność & Polish Underground Graphics1980–1989
- ACT UP & Gran Fury AIDS Activist Graphics1987–1995
- Torres Strait Islander Linocut1991–present
- Indian Pop-Kitsch Design (Desi Kitsch)1997–present
- Fantasy User Interface (FUI) & Sci-Fi HUD1999–present
- Skeuomorphic UI2000–2013
- Tamil Nadu Flex Banners2000–present
- Danmaku Bullet-Comment Overlay2006–present
- Lucerne Poster Scene (Neubad & Südpol Posters)2007–present
- Natural Wine Label Art2007–present
- Latin American Feminist Protest Graphics (Ni Una Menos and the Green Wave)2015–present
- Acid Graphics / New Ugly2016–present
- VTuber Avatar and Stream Graphics2016–present
- Post-Binary Typography (Bye Bye Binary and Inclusive French Type)2018–present
- Book Blob (Abstract Colour-Blob Literary Fiction Cover)2019–2023
- Weirdcore & Dreamcore2019–present
- Claymorphism & Soft 3D2020–present
- Glassmorphism2020–present
- Instagram Slideshow Activism (Social-Justice Infographics)2020–present
- Palestinian Watermelon and Keffiyeh Graphics2021–present
- Ukrainian Wartime Graphics (Saint Javelin, War Stamps and Be Brave Like Ukraine)2022–present
It often goes with
Choices that the styles making it make more often than the atlas as a whole.
- Borders & framesin 113 of 205
- Folk & sacred symbolsin 102 of 205
- Spiritual & sacredin 94 of 205
- Framed panelsin 125 of 205
- Authoritative & institutionalin 83 of 205
- Repetition & rhythmin 124 of 205
Styles that avoid it
Styles that deliberately leave it out.
- Ma & Wabi-sabi Aesthetics1500–present
- Ukiyo-e Woodblock Prints1670–1900
- Japonisme1860–1910
- Cubist Pictorial Space1907–1925
- Italian Futurism1909–1944
- Dada1916–1924
- De Stijl1917–1931
- Russian Constructivism1917–1934
- Bauhaus1919–1933
- Czech Poetist Book Design (Devětsil)1922–1938
- Die Neue Typographie1923–1940
- American Mid-Century Modernism1940–1970
- Googie & Atomic Age1945–1965
- International Typographic Style1950–1975
- Blue Note Jazz Sleeve Modernism1956–1967
- Bossa Nova Sleeve Modernism (César Villela and Elenco)1960–1968
- Total Design & Dutch Functionalism1963–1990
- Swiss Punk / New Wave Typography1968–1990
- Dutch Expressive Postmodernism (Studio Dumbar & Hard Werken)1977–1994
- Cranbrook & Deconstructivist Typography1980–1998
- Emigre & Early Digital Type1984–1998
- Grunge Typography1990–2000