Ornament · Motif
Folk & sacred symbols
Culturally coded motifs, glyphs and talismans.
A design choice in Stylogeny’s vocabulary, under ornament: how much decoration, and of what kind?
- styles make it
- 133
- as a defining choice
- 46
- as a usual one
- 49
- now and then
- 38
- avoid it
- 5
Styles defined by it 46
For these styles it is one of the choices that make the style.
Amazigh Sign System & TifinaghThe visual language shared by Amazigh communities from the Rif, Atlas and Kabylie to the Aurès and the Tuareg Sahara.
- Ancient Egyptian Hieroglyphic & Register CompositionThe visual system of pharaonic Egypt, in which writing is made of pictures and pictures are ruled like writing.
Chinese Paper-Cut (Jianzhi)China's folk art of cut paper, made mostly by rural women and passed from mother to daughter, and by town guilds and workshops.
Andean Woven Graphic SystemsThe graphic systems of Andean cloth, the region's most prestigious medium, in which every motif is built on the warp-and-weft grid.
Nianhua & Chinese Folk PrintWoodblock pictures bought each New Year and pasted on doors, walls and kitchen shrines to invite luck and ward off harm: paired door gods, plump babies with carp, the Kitchen God, opera scenes and auspicious rebuses.
Mixteca-Puebla Codex PaintingThe painted screenfold books of Postclassic southern and central Mexico (not the Maya codices): long strips of gesso-coated deerskin, folded like a screen and painted on both sides.
Mongol Bichig Calligraphy & Ugalz OrnamentMongolia's classical script and the auspicious ornament that frames it on state, Buddhist and household objects.
Mithila (Madhubani) PaintingWomen's ritual wall and floor painting from Mithila in north Bihar and Nepal's Terai, attested from at least the 14th century, seen by W.
- Tibetan Woodblock Print Culture (Pecha & Prayer Flags)Tibetan Buddhist and Bön woodblock printing, from the first printed Kangyur (1410, cut in China) and the 15th-century presses of Gungthang to the great printing houses of Narthang, Derge and Lhasa.
- Javanese Wayang Kulit (Tatah Sungging)The visual language of Javanese shadow puppets: flat figures cut from buffalo parchment, with head and legs in profile, shoulders turned to the front and long jointed arms worked by horn rods.
- Kōwhaiwhai & Toi Māori DesignToi Māori, the visual arts of the tangata whenua of Aotearoa, of which kōwhaiwhai, the painted scroll patterns of paddles and meeting-house rafters, is the most graphic strand.
- Đông Hồ & Hàng Trống Folk PrintsVietnam's two classic folk-print schools, bought for Tết. Đông Hồ families press each colour from its own carved block onto giấy điệp, dó paper brushed with ground scallop shell whose streaked, faintly sparkling surface serves as the white, and print the black line last.
- Sápmi Graphic Identity (Duodji & Gákti Colour Code)Duodji is Sámi handicraft: hard work in wood, horn and bone, soft work in skin and cloth; drums painted with alder-bark figures survive from the 17th and 18th centuries.
Adinkra & Kente Symbol SystemsThe Akan textile languages of Ghana.
- Northwest Coast Formline DesignThe two-dimensional design system of the northern Northwest Coast nations, painted, carved and woven onto boxes, house fronts, robes and hats, and printed as serigraphs since the 1960s.
Pacific Barkcloth (Tapa) DesignBarkcloth beaten from paper-mulberry inner bark and decorated across Polynesia and Fiji for gift exchange at weddings, funerals and chiefly investitures.
- Thai Yantra (Yant) DiagramsThai protective diagrams in which Pali formulae, written in Khom, a sacred script derived from Khmer, are packed into squares, circles, triangles, spires and the outlines of Buddhas, monks and tigers, often framed by lines of script.
- Norwegian and Finnish National Romantic Graphics (Munthe & Karelianism)The flat, decorative branch of Norway's and Finland's national romanticism, which turned Viking carving, the sagas, the Kalevala and old peasant weaving into modern ornament.
Bògòlanfini Mud ClothThe mud-dyed cotton cloth of the Bamana and other Malian peoples, in which the ground rather than the motif is painted: cloth dyed yellow with n'gallama leaves is covered around each sign with fermented iron-rich mud, and the unpainted signs are then bleached pale.
- Senegalese Sufi Devotional Imagery (Souwère Glass Painting and Amadou Bamba Portraits)The devotional imagery of Senegal's Sufi brotherhoods, above all the Mourides: reverse paintings on glass (souwère), made in Senegal's cities since about 1900, and the murals, banners, prints and photocopies that multiply one 1913 photograph of Sheikh Amadou Bamba across Dakar and Touba.
Uli & Nsibidi Line and Sign TraditionTwo linked graphic languages of southeastern Nigeria.
- Bezalel SchoolThe house style of the Bezalel School of Arts and Crafts, opened in Jerusalem by Boris Schatz in 1906 with E.
- Arnhem Land Bark Painting & RarrkPainting in ochres on flattened stringybark by Yolŋu, Kunwinjku, Kuninjku and other clans of Arnhem Land, carrying ceremonial designs into portable form; collected from 1912, painted through art centres since the 1970s.
Kultur-Lige & Yiddish Avant-Garde Book DesignThe Yiddish modernist book of the Kultur-Lige, the secular Jewish culture league founded in Kyiv in 1918, and its circle: El Lissitzky, Issachar Ber Ryback, Iosif Chaikov, Boris Aronson and others, who sought a new Jewish art in the shtetl synagogues and tombstones they had recorded and in Cubo-Futurism and Suprematism.
Harlem Renaissance Graphic ArtThe illustration, cover and jacket art of the New Negro movement, set by Aaron Douglas after he moved to Harlem in 1925 and studied with Winold Reiss.
Estado Novo Folk Modernism (SPN)The official image of Salazar's Estado Novo, shaped by António Ferro's Secretariado de Propaganda Nacional (SPN, 1933; SNI from 1944).
Tiki Pop (Polynesian Pop)The mainland American fantasy of the South Seas, begun by Don the Beachcomber's Hollywood bar (about 1934) and Trader Vic's in Oakland and at its height in the Polynesian restaurants of the 1950s and 60s.
Cairo–Beirut Arab Modernist Book & Periodical DesignThe illustrated book, magazine and children's-book culture that ran from Cairo's post-1952 publishing houses to the Arab nationalist and leftist presses of Beirut.
Woodland School (Legend Painting)A school of painting from northwestern Ontario, made public when Norval Morrisseau showed at Toronto's Pollock Gallery in 1962 and carried on by Ojibwe, Odawa, Oji-Cree and Cree artists such as Daphne Odjig and Carl Ray.
Hong Kong East–West Graphic ModernismThe studio design of Hong Kong from the 1960s, made for banks, developers, trade bodies, hotels and cultural events in a city that had to speak Chinese and English at once.
Chicano Screenprint PosterThe screenprinted poster of the Chicano Movement and its heirs, made from the mid-1960s in community workshops across California and the Southwest for farmworker strikes and boycotts, teatro, dances, anti-war marches and immigrant rights.
- Palestinian Resistance PosterThe poster culture of the Palestinian national movement after 1965, issued by the PLO and its factions from Beirut and other Arab capitals for refugee camps, homes and solidarity audiences abroad.
Afrofuturist DesignA visual language of Black futures that fuses African and diasporic iconography (pyramids and ankhs, Adinkra and Nsibidi glyphs, textile patterning) with spacecraft, cosmic fields and technology.
Warli PaintingThe ritual wall painting of the Warli, an Adivasi people of the northern Sahyadri in Maharashtra, carried onto paper and canvas from the 1970s by Jivya Soma Mashe and others.
- Western Desert IconographyThe acrylic painting movement that took form at Papunya in 1971, when men there painted the Honey Ant Dreaming on the school wall and then on board, carrying an older practice of sand, body and ceremonial designs into lasting form. 'Western Desert' is an umbrella name: the movement also includes Warlpiri, Anmatyerre and Arrernte painters of the Central Desert.
- Roots Reggae Sleeve Art & Rasta IconographyThe record sleeves of roots reggae, from Catch a Fire (1973) until dancehall took over in the 1980s.
- Iranian Revolutionary & Sacred Defence PosterPosters, murals and stamps of the 1978–79 Iranian Revolution and the 1980–88 war with Iraq, which fused the red-white-black international revolutionary poster with Persian miniature and coffeehouse narrative painting.
Solidarność & Polish Underground GraphicsThe graphic language of Poland's Solidarność movement, from the August 1980 shipyard strike to the semi-free election of 4 June 1989.
- Pardhan Gond Painting (Jangarh Kalam)Painting on paper and canvas by Pardhan Gond artists of Patangarh and Bhopal, begun when Bharat Bhavan, Bhopal, recruited Jangarh Singh Shyam in 1981; the style was later named Jangarh Kalam after him.
Global Village CoffeehouseThe faux-naive, earth-toned illustration style that late-1980s American designers set against Memphis, and that chain cafés, bookstores, packaging and clip art spread through the 1990s.
Torres Strait Islander LinocutRelief prints by Torres Strait Islander artists of Zenadth Kes, which grew from an Indigenous visual art course at Cairns College of TAFE by 1991 and the Mualgau Minaral collective on Mua (Moa) Island.
- Indian Pop-Kitsch Design (Desi Kitsch)Urban Indian gift and T-shirt design from the late 1990s into the 2010s that recasts the street and bazaar as ironic, affectionate icons: truck tails and 'Horn OK Please', auto-rickshaws, Ambassadors and Chetaks, cutting chai, old Bollywood stills and dialogues, Bhagat Singh in place of Che.
- Oaxacan Protest Printmaking & Street Graphics (ASARO)The street graphics of Oaxaca City since the 2006 teachers' strike and APPO uprising, when ASARO, the stencil collective Lapiztola and later workshops such as Colectivo Subterráneos made the colonial centre's walls a newspaper.
Egyptian Revolutionary Street Art (Mohamed Mahmoud Murals)The street art of Egypt's 2011 revolution and the years after it, when Cairo's walls, above all around Tahrir and Mohamed Mahmoud Street, became what Ammar Abo Bakr called a newspaper.
Guochao (China-Chic National Trend)A Chinese branding and fashion trend, usually dated from Li-Ning's 'China Li-Ning' show at New York Fashion Week in February 2018, that redraws heritage motifs as finishes for sneakers, apparel, cosmetics and museum merchandise.
- Palestinian Watermelon and Keffiyeh GraphicsGraphics of Palestinian identity and of solidarity with Palestinians, made by Palestinian artists, the diaspora and supporters worldwide and shared mainly online, above all since the Gaza war began in October 2023.
Styles that often use it 49
A characteristic choice: usual in these styles, though not essential.
- Ethiopian Ge'ez Manuscript & Haräg IlluminationThe manuscript art of the Ethiopian and Eritrean Orthodox Tewahedo Church, written in the Ge'ez syllabary on parchment from the Garima Gospels (radiocarbon-dated to roughly the 4th–7th centuries) to the present.
Armenian Manuscript IlluminationThe illuminated books of the Armenian Church, from the Gospel of Queen Mlke (c. 862) and the Etchmiadzin Gospels (989) to the last manuscripts around 1800.
- Hebrew MicrographyA Jewish scribal art in which lines of minute Hebrew script, usually the Masoretic notes that guard the biblical text, are written so that the line itself draws: interlaced frames and star rosettes on full carpet pages, and animals, knights, fish and grotesques in the margins.
Kamon (Japanese Family Crests)Japan's family crests: small one-colour emblems that reduce a plant, animal, tool or pattern to a flat silhouette, mirrored or repeated around a centre, often ringed and drawn with compass and brush.
- Zoomorphic & Figural Calligraphy (Islamic Calligrams)Pictorial writing in which the strokes of a devotional text form one figure: a lion of ʿAli built from the Nad-e ʿAli prayer, a galleon whose hull spells the names of the Seven Sleepers, a peacock, a Sufi cap.
Batik Pattern TraditionThe Javanese wax-resist textile tradition in which hot wax is drawn with a canting or stamped with a copper cap, then dyed in successive baths to build layered all-over patterns.
Tarot de Marseille Woodcut CardsThe standard pattern of French tarot cards, descended from Milanese tarot and recut by card-makers in Paris, Lyon, Avignon, Dijon and Marseille from the 17th century.
Diné (Navajo) Weaving DesignThe tapestry-woven design tradition of Diné (Navajo) weavers, recorded in Spanish sources from the early 18th century.
Chaekgeori & Minhwa Screen PaintingKorean painted folding screens of the late Joseon period.
Fante Asafo Flags (Frankaa)The company flags (frankaa) of the Fante asafo, the old warrior companies of Ghana's central coast, widely adopted from the mid-nineteenth century.
Celtic Revival Illumination & LetteringOrnament and lettering of the Celtic Revival in Ireland, Scotland and the Isle of Man, modelled on Insular gospel books such as Kells and on carved stone crosses.
- Indian Calendar & Bazaar ArtMass-printed images of Hindu deities, epic scenes, saints, nationalist heroes and film stars, sold in bazaars and given away as business calendars, from the chromolithographs of the Calcutta Art Studio and Ravi Varma Press to Sivakasi offset.
- African Wax & Fancy PrintIndustrially printed cotton made for West and Central African markets, first by Dutch and British mills that imitated Javanese batik with resin resist, and later by African mills.
- Mexican Popular Graphics (Posada)Cheap broadsheets, chapbooks and gazettes sold on the streets of Porfirian Mexico City by the publisher Antonio Vanegas Arroyo and illustrated by Manuel Manilla and José Guadalupe Posada.
Lotería Card Imagery (Mexican Lotería)The picture deck of Mexico's lotería, a bingo-like game of chance.
Fileteado PorteñoA Buenos Aires tradition of ornamental brush painting that began around 1900 on the grey-painted trade carts of Italian immigrant coachbuilders and spread to trucks, colectivo buses, shop signs and gallery panels.
Mir iskusstva Book ArtThe graphic idiom of the St Petersburg World of Art circle (journal 1898–1904, exhibitions until Paris 1927) and the book artists around it.
- Guna MolaThe reverse-appliqué blouse panels of Guna women in Panama, made by cutting through two to seven stacked layers of cotton so that every shape is ringed by echoing bands of the colours beneath.
Santiniketan & Bengal School GraphicsThe nationalist, anti-academic art of Calcutta and Santiniketan, which turned from oil-paint naturalism and chromolithograph gloss to Indian and pan-Asian sources.
Republican Chinese Book Cover Design (Lu Xun & Tao Yuanqing)The covers of China's New Literature.
Hebrew Poster Lettering & Early Israeli State DesignThe commercial and state graphics of the Jewish community in Mandate Palestine and early Israel, made in Tel Aviv from 1934 by designers who had trained in Berlin and Vienna: Franz Krausz, Otte Wallish and the Shamir brothers.
Taller de Gráfica PopularA Mexico City printmaking collective founded in 1937 around Leopoldo Méndez, Pablo O'Higgins and Luis Arenal to put art at the service of popular and anti-fascist struggles.
Literatura de Cordel WoodcutThe cover art of Brazil's literatura de cordel, pocket chapbooks of verse whose single picture is a small woodcut cut in soft umburana wood and printed in black above a plain letterpress title.
- Ndebele Geometric PaintingThe mural tradition of Southern Ndebele women, who paint homestead walls and gateways, and later canvases and objects, with bold, symmetrical geometric designs.
Bengali Modernist Book Cover (Prachchhad)A literary book-jacket culture that began at Calcutta's Signet Press in 1943, where Satyajit Ray and later Purnendu Pattrea made the hand-drawn Bengali title the main image of the cover.
Jeepney ArtThe decoration of the Philippine jeepney, the shared taxi built from surplus US Army jeeps after 1945 and later from locally fabricated stainless-steel bodies by firms such as Sarao and Francisco Motors.
- Pakistani Truck ArtThe total decoration of Pakistan's trucks and buses, which grew from company marks and saints' portraits painted in the late 1940s into a workshop art in which painters, metalworkers, woodcarvers and reflective-tape specialists collaborate on each vehicle.
- Hurufiyya Calligraphic ModernismA pan-Arab and Iranian modern-art movement, begun by Madiha Omar in the late 1940s, that freed the letters of the Arabic script from text and used them as abstract visual units.
Taiwan Floral Cloth (Huabu)Cheap printed cotton covered edge to edge in large, full-blown peonies with lotuses, phoenixes, dragons, mandarin ducks, small florets and auspicious emblems on saturated vermilion, bright pink or sky-blue grounds.
Chinese National-Style Animation (Shanghai Animation Film Studio)The 'national style' of the Shanghai Animation Film Studio, which turned from Disney and Soviet models to Chinese media: Peking-opera masks and movement, paper-cut and folded-paper figures, mural and New Year print colour and, from 1960, ink-wash painting set in motion after Qi Baishi and Li Keran.
- Greek Tourism Modernism (EOT)The modernist image of Greece made for the National Tourism Organisation (EOT) by Michalis Katzourakis, its art adviser in 1960-1967, and by Frederick Carabott, who advised it until 1967; in 1962 the two also founded the K&K Athens Advertising Centre.
Iranian Modernist Graphic DesignIranian graphic design came of age in the 1960s and 1970s.
Indian Institutional Modernism (NID)The design culture of independent India's public institutions, banks and broadcasters.
- Casablanca School Graphic ModernismA postcolonial modernism formed at the Casablanca fine-art school under Farid Belkahia, where Mohamed Melehi, Mohammed Chabâa and colleagues set Amazigh rugs and jewellery, painted ceilings and calligraphy beside a Bauhaus-style merging of art, craft and design.
Rorke's Drift LinocutThe prints of the Lutheran art centre that Swedish teachers Peder and Ulla Gowenius started at Ceza Hospital in 1962 and moved to Rorke's Drift in 1963: under apartheid, which denied Black South Africans formal fine-art education, the chief training ground for many Black artists.
Baybayin Revival GraphicsThe revival of baybayin, the precolonial Tagalog abugida, as a mark of Filipino identity.
Tropicália Graphic DesignThe graphic language of Brazil's Tropicália, foreshadowed by Rogério Duarte's poster for Deus e o Diabo na Terra do Sol (1964), which already devours Ulm modernism, and set by his 1968 covers for Caetano Veloso and Gilberto Gil.
Angura Theatre PosterThe posters of Japan's underground (angura) theatre from the mid-1960s to the mid-1980s, made for troupes such as Kara Jūrō's Jōkyō Gekijō and Terayama Shūji's Tenjō Sajiki.
Soviet Central Asian Ornamental ModernismThe monumental art of Soviet Central Asia after the 1966 Tashkent earthquake: a strand of Socialist Realism mixed with Islamic and national ornament.
AfriCOBRAThe Black Arts Movement collective founded in Chicago in 1968 by Jeff Donaldson, Wadsworth and Jae Jarrell, Barbara Jones-Hogu and Gerald Williams, after OBAC's Wall of Respect mural.
Lebanese Civil War Party PosterThe posters that some twenty parties and militias pasted on the walls of Beirut and other towns between 1975 and 1990, marking each quarter as one faction's territory.
NSK Retro-Avant-GardeThe retro-avant-garde of Neue Slowenische Kunst, founded in Ljubljana in 1984 by Laibach, IRWIN and the Scipion Nasice Sisters Theatre, with Novi kolektivizem as its design department.
- Black Metal GraphicsThe visual language of black metal, fixed by Norway's second wave in the early 1990s, now worldwide, since the 2010s borrowed by mainstream acts (Szpajdel's Rihanna and Metallica logos, 2016).
- South African Vernacular Design (Ijusi)A post-apartheid design language launched in Durban in 1995 by Garth Walker's Orange Juice Design and its free, experimental magazine Ijusi (isiZulu for 'juice'), which asked 'What makes me South African, and what does that look like?'.
- Indonesian Woodcut Activism (Taring Padi)The protest graphics of Taring Padi, the collective founded by students and activists in Yogyakarta in 1998 as Suharto fell, and of the punk and activist woodcut scenes around it.
Yuru-chara (Japanese Local Mascot Design)Japan's local mascots: characters commissioned by prefectures, towns and tourism bodies to stand for a place, named yuru-kyara ('loose characters') by the illustrator Jun Miura around 2000.
Neo-Andean Architecture (Cholets)The facades and party halls of El Alto, Bolivia, begun by the Aymara builder-architect Freddy Mamani in 2005 for a new Aymara merchant class.
Syrian Revolution Graphics (Kafranbel Banners & Poster Collectives)Protest graphics of the Syrian uprising from 2011, made to be photographed and shared online rather than to last on a wall.
Ukrainian Wartime Graphics (Saint Javelin, War Stamps and Be Brave Like Ukraine)The graphics of Ukraine's defence since Russia's full-scale invasion in February 2022, made by the state, the national post, agencies, illustrators and volunteers at home and abroad.
Styles that use it now and then 38
An occasional choice in these styles.
- Square Kufic (Bannāʾī)c. 1100–present
- Lubok Popular Print1650–1920
- Burmese Parabaik Painting (Konbaung Folding Books)1752–1885
- Kalighat Pat & Battala Bazaar Prints1830–1930
- Persian Popular Narrative (Lithographs & Coffeehouse Painting)1843–2012
- Lira Popular (Chilean Illustrated Verse Broadsheets)1866–1930
- Kanga (Swahili Message Cloth)1886–present
- Nieuwe Kunst (Dutch Art Nouveau)1892–1914
- Russian Futurist Book1910–1920
- Shanghai Modern & Yuefenpai1910–1949
- Australian Travel Poster (ANTA Era)1929–1959
- Mexican Calendar Chromo (Cromos calendáricos)1930–1970
- Chinese Modern Woodcut Movement1931–1949
- Nippon Kōbō & Tōhōsha Photo-Propaganda Magazines (NIPPON & FRONT)1933–1945
- Puerto Rican Silkscreen Poster (DIVEDCO & ICP)1946–1989
- Hong Kong Neon & Beiwei Shop-Sign Lettering1950–present
- Finnish Bold Print (Marimekko Modernism)1951–present
- Vicente Rojo & Mexican Editorial Modernism1953–1990
- Turkish Modernist Poster & Graphic Design1959–2000
- Psychedelic Poster1965–1973
- Mexico 68 Olympic & Metro Identity1966–1970
- Amar Chitra Katha Comics1967–present
- Tingatinga Painting1968–present
- Ultras Graphics (Curva Banners and Tifo)1968–present
- Australian Poster Collective Screenprints1971–1994
- Afrobeat Sleeve Art1974–present
- Ethiopian Revolutionary Poster (Derg Era)1974–1991
- La Movida Madrileña Graphics1977–1988
- Chicha Poster1980–present
- Nigerian Pentecostal Crusade Poster & Billboard1990–present
- Superflat1993–present
- Hauntology & Ghost Box Design2004–present
- 'Good Morning' Greeting Images (WhatsApp Forward Vernacular)2013–present
- Hong Kong Protest Art (Umbrella Movement to the 2019–20 Protests)2014–2020
- Latin American Feminist Protest Graphics (Ni Una Menos and the Green Wave)2015–present
- Sudanese Revolution Graphics (Digital Illustrations and Sit-in Murals)2018–present
- Chilean Estallido Social Graphics (Revuelta Popular of 2019–20)2019–2022
- Black Lives Matter Street Murals2020–present
It often goes with
Choices that the styles making it make more often than the atlas as a whole.
- Spiritual & sacredin 87 of 133
- Hand-paintedin 72 of 133
- Stylised figurationin 118 of 133
- Central symmetryin 103 of 133
- Communal & popularin 96 of 133
- Textile & craftin 55 of 133
Styles that avoid it
Styles that deliberately leave it out.