Layout & composition · Axis & balance
Dynamic asymmetry
Off-centre balance from the tension between unequal masses.
A design choice in Stylogeny’s vocabulary, under layout & composition: how is the picture plane organised?
- styles make it
- 111
- as a defining choice
- 15
- as a usual one
- 74
- now and then
- 22
- avoid it
- 36
Styles defined by it 15
For these styles it is one of the choices that make the style.
Ma & Wabi-sabi AestheticsA Japanese aesthetic rooted in Zen and the wabi tea ceremony that prizes austerity, imperfection, impermanence and the charged interval (ma) between things.
Ukiyo-e Woodblock PrintsMass-produced Edo-period woodblock prints of actors, courtesans, legends and landscapes, designed by an artist, cut and printed by specialist craftsmen and sold cheaply by commercial publishers.
JaponismeThe Western absorption of Japanese woodblock prints, textiles and crafts after Japan reopened to trade in the 1850s.
Uli & Nsibidi Line and Sign TraditionTwo linked graphic languages of southeastern Nigeria.
De StijlA Dutch movement formed around Theo van Doesburg's journal De Stijl and Piet Mondrian's Neoplasticism, which sought universal harmony through the most elementary means: horizontal and vertical lines, rectangles, the three primaries and black, white and grey.
- BauhausThe German school founded by Walter Gropius in 1919 moved from Expressionist craft ideals to a programme of 'art and technology' after 1923, when Moholy-Nagy, Herbert Bayer and Joost Schmidt made its printing and advertising workshops a laboratory for functional communication.
Czech Poetist Book Design (Devětsil)The book and magazine design of the Czech Devětsil circle, where Karel Teige and his colleagues turned constructivist tools (asymmetry, sans and slab capitals, heavy bars, photomontage) toward Poetism's lyrical celebration of travel, cinema, jazz and the circus.
Die Neue TypographieThe programme that turned avant-garde experiment into a functional typographic method, named by Moholy-Nagy in 1923 and codified in Jan Tschichold's 'elementare typographie' (1925) and Die neue Typographie (1928).
Milanese Industrial Modernism (Olivetti, Pirelli, Studio Boggeri)The Milan-centred school that married Bauhaus- and Swiss-trained discipline with Italian painterly wit for enlightened industrial patrons such as Olivetti, Pirelli and La Rinascente.
American Mid-Century ModernismThe American synthesis of European avant-garde form with wit, pragmatism and commercial clients, led by Paul Rand, Alvin Lustig, Lester Beall, Bradbury Thompson and Saul Bass.
International Typographic StyleA post-war refinement of the New Typography in which the mathematical grid, objective photography and neo-grotesque sans-serifs were used to communicate with clarity and neutrality.
Blue Note Jazz Sleeve ModernismThe record-sleeve language of Blue Note Records, set by art director Reid Miles, who designed some 350 twelve-inch LP covers between about 1956 and 1967, often around Francis Wolff's session photographs.
Thaw Modernism (Soviet and Czechoslovak)The light, stylised modernism that replaced Socialist Realist illusionism and Stalinist pomp in Soviet and Czechoslovak graphic and applied design, from the 1956 Secret Speech, the 1957 Moscow youth festival and Expo 58 to the crushing of the Prague Spring in 1968 (a political cut-off; the manner ran on into the 1970s).
- Bossa Nova Sleeve Modernism (César Villela and Elenco)The cover language of bossa nova, made in Rio by the self-taught designer César Villela, first at Odeon and then on the first sixteen LPs of Aloysio de Oliveira's label Elenco (from 1963), often around Francisco Pereira's photographs.
- Nigerian Pentecostal Crusade Poster & BillboardThe roadside adverts of Nigeria's Pentecostal and independent churches: billboards, banners and posters on poles, walls and bridges announcing crusades, revivals, conventions and night vigils.
Styles that often use it 74
A characteristic choice: usual in these styles, though not essential.
Chinese Calligraphy & Seal Carving (Shufa & Zhuanke)The written art of China and the root of East Asian lettering.
Persian Miniature (Ilkhanid, Timurid and Safavid Book Painting)The court book painting of Iran and Timurid Herat, formed in Mongol Tabriz from Islamic, Byzantine and Chinese models: from Rashid al-Din's Jamiʿ al-tawarikh (1314) and the Great Mongol Shahnama to Behzad's Herat and the Shahnama of Shah Tahmasp, ending in the album pages of Safavid Isfahan.
- Ottoman Tughra & Dîvânî Chancery CalligraphyThe Ottoman sultan's calligraphic monogram and the chancery hand written beneath it.
Rinpa & Saga-bonA Kyoto school of decorative design that revived the poetry and court painting of the Heian period, begun around 1600 by the calligrapher Hon'ami Kōetsu and the painter Tawaraya Sōtatsu and carried on less by teaching than by admiration across generations: Ogata Kōrin, Sakai Hōitsu, Kamisaka Sekka.
- Ten Bamboo Studio Colour Woodblock (Douban & Gonghua)A kind of colour woodblock printing begun in late-Ming Nanjing, made so that a print looks like a brush painting.
Fante Asafo Flags (Frankaa)The company flags (frankaa) of the Fante asafo, the old warrior companies of Ghana's central coast, widely adopted from the mid-nineteenth century.
Belle Époque Lithographic PosterThe large colour lithographic street poster that turned Paris into an open-air gallery, from Jules Chéret's first posters of 1866 to Leonetto Cappiello before the First World War.
Expressionist Woodcut GraphicsThe graphic arm of German Expressionism, from Die Brücke in Dresden (1905) to the Berlin journals Der Sturm and Die Aktion and Frans Masereel's woodcut novels.
Plakatstil / SachplakatThe German 'object poster' launched by Lucian Bernhard's Priester match poster and printed by Berlin's Hollerbaum & Schmidt.
Cubist Pictorial SpaceThe pictorial revolution of Picasso and Braque that shattered single-point perspective into overlapping, faceted planes seen from several viewpoints at once.
Russian Futurist BookThe cheap, small-run books of the Russian Cubo-Futurist poets and painters, from Kruchenykh and Khlebnikov to Goncharova, Larionov and Rozanova.
Hungarian Revolutionary PosterThe political posters of Hungary's revolutions.
- Vorticism & BLAST TypographyLondon's short-lived rival to Futurism, launched by Wyndham Lewis with BLAST (dated 20 June 1914; War Number, July 1915).
SuprematismKazimir Malevich's non-objective art, unveiled with the Black Square at the 0.10 exhibition in Petrograd in 1915, reduced painting to pure geometric planes floating in white, infinite space.
- DadaBorn in wartime Zurich at the Cabaret Voltaire in 1916 and spreading to Berlin, Hanover, Cologne and Paris, Dada used chance, absurdity and provocation against the culture that had produced the war.
Kultur-Lige & Yiddish Avant-Garde Book DesignThe Yiddish modernist book of the Kultur-Lige, the secular Jewish culture league founded in Kyiv in 1918, and its circle: El Lissitzky, Issachar Ber Ryback, Iosif Chaikov, Boris Aronson and others, who sought a new Jewish art in the shtetl synagogues and tombstones they had recorded and in Cubo-Futurism and Suprematism.
- Russian ConstructivismConstructivism rejected art for art's sake in favour of the artist-engineer building useful things for the new Soviet society.
- Estridentismo (Stridentist) GraphicsMexico's first avant-garde (1921-27), launched when Manuel Maples Arce pasted his manifesto Actual No. 1 on Mexico City walls.
- Brazilian Modernismo Graphics (Klaxon and the Semana de 22)The print side of São Paulo's Modernismo (1922-29), set in jobbing print shops.
Leningrad Avant-Garde Picture BookThin, large picture books made in Petrograd/Leningrad from 1922 to the mid-1930s for Raduga and the Gosizdat children's department led by Samuil Marshak, with Vladimir Lebedev as art editor.
- MavoTokyo's anarchist avant-garde, founded in July 1923 by Murayama Tomoyoshi, back from a year in Berlin, with four former Futurists, and its magazine MAVO (seven issues, July 1924 to August 1925).
Republican Chinese Book Cover Design (Lu Xun & Tao Yuanqing)The covers of China's New Literature.
Early Turkish Republican Graphic DesignThe pictorial poster, label and ticket art of the young Turkish Republic, led by İhap Hulusi Görey after his Munich training in Ludwig Hohlwein's orbit, with Münif Fehim Özarman and, after 1943, Kenan Temizan.
Filipino KomiksThe Philippines' newsstand comics magazines, from Kenkoy in Liwayway (1929) and Ace's Pilipino Komiks (1947) to the fall of the Roces titles in the late 1990s.
Scandinavian FunctionalismNordic functionalism (funkis) arrived in graphic form with Sigurd Lewerentz's posters and winged emblem for the 1930 Stockholm Exhibition.
Chinese Modern Woodcut MovementThe leftist print movement launched by Lu Xun's 1931 Shanghai woodcut workshop, which made the self-cut black-and-white woodcut China's art of national crisis and revolution.
- Nippon Kōbō & Tōhōsha Photo-Propaganda Magazines (NIPPON & FRONT)Luxury photo-propaganda magazines that imperial Japan sent abroad, 1934–45.
Penguin Paperback Design (Three Bands to the Marber Grid)The cover system of Penguin Books, London, from 1935 until Germano Facetti left in 1972.
Taller de Gráfica PopularA Mexico City printmaking collective founded in 1937 around Leopoldo Méndez, Pablo O'Higgins and Luis Arenal to put art at the service of popular and anti-fascist struggles.
Bengali Modernist Book Cover (Prachchhad)A literary book-jacket culture that began at Calcutta's Signet Press in 1943, where Satyajit Ray and later Purnendu Pattrea made the hand-drawn Bengali title the main image of the cover.
UPA & Cartoon ModernThe modern cartoon of United Productions of America (UPA) and the 1950s films, commercials and books it inspired.
Googie & Atomic AgeThe exuberant commercial modernism of post-war American roadside culture (coffee shops, motels, car washes, bowling alleys and neon signs), named in 1952 by critic Douglas Haskell after John Lautner's Googie's coffee shop in Los Angeles (1949).
Puerto Rican Silkscreen Poster (DIVEDCO & ICP)The hand-pulled silkscreen poster of Puerto Rico, begun by Irene Delano's workshop in 1946–47 and grown in the government's Division of Community Education (DIVEDCO, 1949) and the Instituto de Cultura Puertorriqueña's print workshop under Lorenzo Homar (1957–73).
Story Manga (Postwar Japanese Comics)The black-and-white narrative comic of postwar Japan, from Tezuka Osamu's Shin Takarajima (1947) to the weekly boys' magazines of 1959 and 1968 and the paperbacks that collect them.
Japanese Postwar ModernismBuilding on the New Typography that Hiromu Hara and the Nippon Kobo circle had absorbed in the 1930s, Japan's postwar graphic designers fused the grid, sans-serif and objective photography of European modernism with indigenous traditions of family crests (kamon), asymmetry and charged emptiness (ma).
Polish Poster SchoolA painterly, metaphorical poster culture that flourished in communist Poland, chiefly for film, theatre, opera and circus.
Brazilian Concrete DesignA São Paulo and Rio movement in which concrete art, concrete poetry and Brazil's first design offices shared one vocabulary: Max Bill's mathematically generated geometry, serial repetition and sans-serif type.
Drum Magazine & Sophiatown PhotojournalismThe picture magazine of Black urban Africa in the 1950s.
Zagreb Modernist Graphics (EXAT 51 to Teatar &TD)Zagreb graphic design grown from the EXAT 51 manifesto (1951), which tied abstract art to visual communication.
HfG Ulm Systematic DesignThe Hochschule für Gestaltung Ulm (1953–1968) was founded as the successor to the Bauhaus.
West German Conceptual Film & Culture Poster (Hillmann and Rambow)The art-film and culture poster Hans Hillmann developed from 1953 for the West German distributors Neue Filmkunst and Atlas Film, which his Kassel student Gunter Rambow took with Gerhard Lienemeyer into staged photo posters for theatre, publishers and protest.
Zagreb School of Animated FilmThe modernist animation of Zagreb Film's Studio for Animated Film, grown from reduced-animation advertisements of 1954-1955 and named the 'Zagreb school' by Georges Sadoul and André Martin after Cannes 1958.
Chinese National-Style Animation (Shanghai Animation Film Studio)The 'national style' of the Shanghai Animation Film Studio, which turned from Disney and Soviet models to Chinese media: Peking-opera masks and movement, paper-cut and folded-paper figures, mural and New Year print colour and, from 1960, ink-wash painting set in motion after Qi Baishi and Li Keran.
Di Tella Graphic Design (Instituto Torcuato Di Tella)The in-house graphics of Buenos Aires' Instituto Torcuato Di Tella, 1960–1970, led by Juan Carlos Distéfano with Juan Andralis, Rubén Fontana, Norberto Coppola and Carlos Soler.
Total Design & Dutch FunctionalismThe Dutch strand of systematic modernism took shape when Wim Crouwel, Benno Wissing, Friso Kramer and Paul and Dick Schwarz founded Total Design in Amsterdam in 1963 as the country's first multidisciplinary studio.
Hong Kong East–West Graphic ModernismThe studio design of Hong Kong from the 1960s, made for banks, developers, trade bodies, hotels and cultural events in a city that had to speak Chinese and English at once.
Minimalist Graphic DesignModernism reduced to its barest means, informed by 1960s Minimal art and Japanese emptiness: one image or line of type, vast white or neutral space, a monochrome or near-monochrome palette and meticulous typographic detail.
Munich 1972 Olympic Design (Otl Aicher)The visual programme Otl Aicher's department made for the 1972 Munich Olympics, the 'cheerful Games' meant to show a democratic, modest West Germany.
- Swiss Punk / New Wave TypographyA rebellion from inside the Swiss school: Wolfgang Weingart and his Basel students kept the grotesque and the grid but set them in motion with extreme letterspacing, stepped and angled lines, rules and bars, enlarged halftone screens and layered film montage.
ECM Sleeve Aesthetic (Munich)The cover language of the Munich label ECM, made since 1970 by Barbara Wojirsch, Dieter Rehm and later Sascha Kleis and Mayo Bucher with co-founder Manfred Eicher.
- Grapus (French Militant Graphic Collective)The posters and identities of Grapus, a Paris collective founded in 1970 by Communist Party members who had met in the 1968 poster workshops.
- Punk & DIY ZineThe graphic voice of punk rock in fanzines, record sleeves and gig flyers: images and words cut from newspapers, typed or scrawled, pasted down and run off on a photocopier.
Dutch Expressive Postmodernism (Studio Dumbar & Hard Werken)An anti-functionalist current in Dutch graphic design led by Studio Dumbar in The Hague (from 1977) and the Rotterdam collective Hard Werken (magazine from 1979, design office 1982–1994).
La Movida Madrileña GraphicsThe graphics of Madrid's Movida, the post-Franco scene of new-wave bands, fanzines and night life usually dated from the Canito concert of 9 February 1980 and later backed by the city council.
- Post-Punk Record Sleeve (Stiff, Factory, 4AD)The record sleeves that British art-school designers made after punk, for independent labels and some majors: Barney Bubbles at Stiff, Malcolm Garrett for Buzzcocks, Peter Saville at Factory and 23 Envelope at 4AD.
Cranbrook & Deconstructivist TypographyGraduate-school experimentation, centred on Katherine and Michael McCoy's Cranbrook design programme, that applied post-structuralist literary theory to the page.
Memphis DesignThe Milan collective founded by Ettore Sottsass, whose furniture, laminates and objects (first shown in September 1981) became a graphic language of their own.
Emigre & Early Digital TypeRudy VanderLans and Zuzana Licko's magazine and type foundry, launched in 1984 alongside the first Macintosh, turned the computer's low-resolution constraints into a new typographic idiom.
Out-of-Square Hangul TypographyA Korean typographic movement that frees Hangul from the equal square in which metal and photo type had always set each syllable.
Techno-Futurist GraphicsElectronic-music and video-game graphics of the late 1980s and 1990s that turned corporate modernism into a sci-fi consumer fantasy.
Ghanaian Funeral Poster & BannerThe printed death announcements of southern Ghana, also found elsewhere in West Africa: colour posters, mostly A2, pasted on walls, trees, poles and vehicles, and by the mid-2010s large PVC banners hung at the family house.
- South African Vernacular Design (Ijusi)A post-apartheid design language launched in Durban in 1995 by Garth Walker's Orange Juice Design and its free, experimental magazine Ijusi (isiZulu for 'juice'), which asked 'What makes me South African, and what does that look like?'.
Y2K FuturismThe optimistic, chrome-plated vision of the future that surrounded the turn of the millennium, spread by consumer electronics, music videos, games, fashion and dot-com branding.
Korean Commercial Calligraphy (Kaelligeurapi)Brush-written Hangul made for commerce, not the scroll.
- Tamil Nadu Flex BannersThe digitally printed vinyl boards, locally called flex banners, that fan clubs, party cadres, businesses and families have put up along the roads of Tamil Nadu since about 2000, as flex displaced hand-painted cinema banners and cut-outs over the following decade.
- Contemporary Chinese Book Design ('Most Beautiful Books of China')Chinese book design since 2003, when Shanghai founded the yearly 'Most Beautiful Books of China' award, whose winners go on to Leipzig.
Itasha (Anime Character Car Graphics)Private cars, motorbikes and bicycles that Japanese fans of anime, manga and games cover with their favourite characters, named by the mid-2000s with the self-mocking word itasha, 'painful car'.
Neo-Swiss RevivalA contemporary revival of the International Typographic Style, fuelled by digital re-releases of neo-grotesques and by studios such as Experimental Jetset and Norm: modular grids, flush-left grotesque type, huge tightly set headlines and flat fields of black, white and one signal colour.
Risograph & Indie Print CultureA contemporary culture of zines, art books, posters and prints made on Japanese Risograph stencil duplicators, whose soy-based spot inks (fluorescent pink, yellow, blue, teal) are laid down one drum at a time.
- YouTube Thumbnail Style (the 'YouTube Face')The custom thumbnail of YouTube's creator economy: a 16:9 still made to be read at fingernail size in a feed of recommendations.
Brutalist Web DesignA reaction against templated, conversion-optimised web design that exposes the raw materials of the browser: default system fonts, blue underlined links, visible borders, unstyled forms and plain document flow.
- Front-of-Pack Warning Octagons (Latin American Food Warning Seals)A state warning system stacked on commercial food packs.
- VTuber Avatar and Stream GraphicsThe graphic kit of virtual YouTubers, streamers who perform behind an animated anime-style character instead of their own face.
- Lo-fi Anime AestheticThe look of YouTube's 24/7 lo-fi hip hop streams.
Styles that use it now and then 22
An occasional choice in these styles.
- Amazigh Sign System & Tifinaghc. 0–present
- Simplicissimus Satirical Style (Munich)1896–1944
- Taishō Roman & Lyrical Illustration1910–1940
- Giallo Mondadori Covers (I Libri Gialli)1929–present
- Polish Cold War Neon (PRL Neonisation)1956–1981
- Situationist Détournement Graphics1956–1972
- Kinngait (Cape Dorset) Inuit Printmaking1957–present
- Turkish Modernist Poster & Graphic Design1959–2000
- Phototype Expressive Typography (Lubalin & U&lc)1962–1985
- Baybayin Revival Graphics1963–present
- Atelier Populaire (May '68 Screenprint Poster)1968
- Gráfica del 68 (Mexican Student Movement Graphics)1968
- Roman-like Thai Typography (modern loopless Thai)1973–present
- City Pop Illustration1979–present
- Matatu & Nganya Art1990–present
- Hauntology & Ghost Box Design2004–present
- Seoul Independent Graphic Design (Small-Studio Scene)2005–present
- Arab Independent Comics (Samandal, TokTok, Lab619, Skefkef)2007–present
- GOV.UK Design (GDS Style)2012–present
- Illustrated Rom-Com Book Cover (Cartoon Couple Cover)2016–present
- Corporate Memphis2017–present
- Neo-Brutalism2020–present
It often goes with
Choices that the styles making it make more often than the atlas as a whole.
- Rotated & vertical settingin 51 of 111
- Extreme scale contrastin 73 of 111
- Generous white spacein 58 of 111
- Diagonal axisin 45 of 111
- Grotesque & neo-grotesquein 52 of 111
- Light groundin 89 of 111
Styles that avoid it
Styles that deliberately leave it out.
- Ethiopian Ge'ez Manuscript & Haräg Illuminationc. 500–present
- Islamic Geometric & Calligraphic Traditionc. 690–present
- Armenian Manuscript Illuminationc. 862–1800
- Kamon (Japanese Family Crests)c. 1100–present
- Nianhua & Chinese Folk Printc. 1100–present
- Gothic Blackletter & Fraktur Traditionc. 1180–present
- Vyaz (Ornamental Slavonic Lettering)c. 1230–present
- Tibetan Woodblock Print Culture (Pecha & Prayer Flags)c. 1410–present
- Renaissance Book Typographyc. 1460–1600
- Emblem Book (Motto, Picture & Epigram)1531–1724
- Tarot de Marseille Woodcut Cards1639–present
- Adinkra & Kente Symbol Systems1700–present
- Diné (Navajo) Weaving Design1700–present
- Thai Yantra (Yant) Diagrams1700–present
- Neoclassical Book Typography1757–1830
- Imagerie d'Épinal & European Bilderbogen1796–1939
- Victorian Letterpress & Wood Type1810–1900
- Bulaq (Amiriyya) Naskh Book Printing1822–1956
- Celtic Revival Illumination & Lettering1861–1951
- Nirnaya Sagar Devanagari Typography (Bombay Metal Type)1864–present
- Indian Calendar & Bazaar Art1878–present
- Mexican Popular Graphics (Posada)1880–1917
- Kanga (Swahili Message Cloth)1886–present
- Lotería Card Imagery (Mexican Lotería)1887–present
- Fileteado Porteño1890–present
- Nieuwe Kunst (Dutch Art Nouveau)1892–1914
- German Book Art Movement (Buchkunstbewegung)1895–1933
- Bezalel School1906–1929
- Wendingen & Amsterdam School Typography1918–1932
- Ndebele Geometric Painting1940–present
- Pakistani Truck Art1947–present
- Picó Sound-System Painting (Colombian Caribbean)1967–present
- NSK Retro-Avant-Garde1980–present
- Madinah Mushaf (King Fahd Complex Qur'an Page)1985–present
- Neo-Andean Architecture (Cholets)2005–present
- Hipster Artisanal Revival2007–2018