Form & shape · Representation
Non-representational
Pure form with no depicted subject.
A design choice in Stylogeny’s vocabulary, under form & shape: what is the shape language?
- styles make it
- 101
- as a defining choice
- 11
- as a usual one
- 52
- now and then
- 38
- avoid it
- 70
Styles defined by it 11
For these styles it is one of the choices that make the style.
Islamic Geometric & Calligraphic TraditionA visual system shared across the Islamic world in which proportioned calligraphy, compass-and-straightedge geometry and the vegetal arabesque carry meaning and beauty in place of figurative imagery.
Diné (Navajo) Weaving DesignThe tapestry-woven design tradition of Diné (Navajo) weavers, recorded in Spanish sources from the early 18th century.
SuprematismKazimir Malevich's non-objective art, unveiled with the Black Square at the 0.10 exhibition in Petrograd in 1915, reduced painting to pure geometric planes floating in white, infinite space.
De StijlA Dutch movement formed around Theo van Doesburg's journal De Stijl and Piet Mondrian's Neoplasticism, which sought universal harmony through the most elementary means: horizontal and vertical lines, rectangles, the three primaries and black, white and grey.
- MavoTokyo's anarchist avant-garde, founded in July 1923 by Murayama Tomoyoshi, back from a year in Berlin, with four former Futurists, and its magazine MAVO (seven issues, July 1924 to August 1925).
- Hurufiyya Calligraphic ModernismA pan-Arab and Iranian modern-art movement, begun by Madiha Omar in the late 1940s, that freed the letters of the Arabic script from text and used them as abstract visual units.
Brazilian Concrete DesignA São Paulo and Rio movement in which concrete art, concrete poetry and Brazil's first design offices shared one vocabulary: Max Bill's mathematically generated geometry, serial repetition and sans-serif type.
Zagreb Modernist Graphics (EXAT 51 to Teatar &TD)Zagreb graphic design grown from the EXAT 51 manifesto (1951), which tied abstract art to visual communication.
- Casablanca School Graphic ModernismA postcolonial modernism formed at the Casablanca fine-art school under Farid Belkahia, where Mohamed Melehi, Mohammed Chabâa and colleagues set Amazigh rugs and jewellery, painted ceilings and calligraphy beside a Bauhaus-style merging of art, craft and design.
Soviet Central Asian Ornamental ModernismThe monumental art of Soviet Central Asia after the 1966 Tashkent earthquake: a strand of Socialist Realism mixed with Islamic and national ornament.
Generative & Dynamic IdentitiesIdentity systems designed as rules rather than fixed marks: logos and graphics generated by code, data or parameters so that they vary endlessly while staying recognisable.
Styles that often use it 52
A characteristic choice: usual in these styles, though not essential.
Amazigh Sign System & TifinaghThe visual language shared by Amazigh communities from the Rif, Atlas and Kabylie to the Aurès and the Tuareg Sahara.
Chinese Calligraphy & Seal Carving (Shufa & Zhuanke)The written art of China and the root of East Asian lettering.
Andean Woven Graphic SystemsThe graphic systems of Andean cloth, the region's most prestigious medium, in which every motif is built on the warp-and-weft grid.
- Hebrew MicrographyA Jewish scribal art in which lines of minute Hebrew script, usually the Masoretic notes that guard the biblical text, are written so that the line itself draws: interlaced frames and star rosettes on full carpet pages, and animals, knights, fish and grotesques in the margins.
- Square Kufic (Bannāʾī)Square Kufic builds Arabic script on a square grid: straight lines and right angles only, with every stroke as wide as the gap beside it.
Mongol Bichig Calligraphy & Ugalz OrnamentMongolia's classical script and the auspicious ornament that frames it on state, Buddhist and household objects.
Vyaz (Ornamental Slavonic Lettering)Cyrillic letters bound into one even band of ornament.
- Ottoman Tughra & Dîvânî Chancery CalligraphyThe Ottoman sultan's calligraphic monogram and the chancery hand written beneath it.
- Persian Nastaʿlīq Calligraphy (Qiṭʿa, Chalipa and Siyāh-mashq)The 'hanging' script of Persian poetry and an art of the single sheet.
- Kōwhaiwhai & Toi Māori DesignToi Māori, the visual arts of the tangata whenua of Aotearoa, of which kōwhaiwhai, the painted scroll patterns of paddles and meeting-house rafters, is the most graphic strand.
Ma & Wabi-sabi AestheticsA Japanese aesthetic rooted in Zen and the wabi tea ceremony that prizes austerity, imperfection, impermanence and the charged interval (ma) between things.
Batik Pattern TraditionThe Javanese wax-resist textile tradition in which hot wax is drawn with a canting or stamped with a copper cap, then dyed in successive baths to build layered all-over patterns.
- Sápmi Graphic Identity (Duodji & Gákti Colour Code)Duodji is Sámi handicraft: hard work in wood, horn and bone, soft work in skin and cloth; drums painted with alder-bark figures survive from the 17th and 18th centuries.
Pacific Barkcloth (Tapa) DesignBarkcloth beaten from paper-mulberry inner bark and decorated across Polynesia and Fiji for gift exchange at weddings, funerals and chiefly investitures.
- Thai Yantra (Yant) DiagramsThai protective diagrams in which Pali formulae, written in Khom, a sacred script derived from Khmer, are packed into squares, circles, triangles, spires and the outlines of Buddhas, monks and tigers, often framed by lines of script.
Celtic Revival Illumination & LetteringOrnament and lettering of the Celtic Revival in Ireland, Scotland and the Isle of Man, modelled on Insular gospel books such as Kells and on carved stone crosses.
Bògòlanfini Mud ClothThe mud-dyed cotton cloth of the Bamana and other Malian peoples, in which the ground rather than the motif is painted: cloth dyed yellow with n'gallama leaves is covered around each sign with fermented iron-rich mud, and the unpainted signs are then bleached pale.
- Guna MolaThe reverse-appliqué blouse panels of Guna women in Panama, made by cutting through two to seven stacked layers of cotton so that every shape is ringed by echoing bands of the colours beneath.
Uli & Nsibidi Line and Sign TraditionTwo linked graphic languages of southeastern Nigeria.
- Arnhem Land Bark Painting & RarrkPainting in ochres on flattened stringybark by Yolŋu, Kunwinjku, Kuninjku and other clans of Arnhem Land, carrying ceremonial designs into portable form; collected from 1912, painted through art centres since the 1970s.
- Vorticism & BLAST TypographyLondon's short-lived rival to Futurism, launched by Wyndham Lewis with BLAST (dated 20 June 1914; War Number, July 1915).
Wendingen & Amsterdam School TypographyThe graphic language of Wendingen (1918–1932), monthly of the Amsterdam architects' society Architectura et Amicitia, and its editor H.
- BauhausThe German school founded by Walter Gropius in 1919 moved from Expressionist craft ideals to a programme of 'art and technology' after 1923, when Moholy-Nagy, Herbert Bayer and Joost Schmidt made its printing and advertising workshops a laboratory for functional communication.
Milanese Industrial Modernism (Olivetti, Pirelli, Studio Boggeri)The Milan-centred school that married Bauhaus- and Swiss-trained discipline with Italian painterly wit for enlightened industrial patrons such as Olivetti, Pirelli and La Rinascente.
- Ndebele Geometric PaintingThe mural tradition of Southern Ndebele women, who paint homestead walls and gateways, and later canvases and objects, with bold, symmetrical geometric designs.
International Typographic StyleA post-war refinement of the New Typography in which the mathematical grid, objective photography and neo-grotesque sans-serifs were used to communicate with clarity and neutrality.
Japanese Postwar ModernismBuilding on the New Typography that Hiromu Hara and the Nippon Kobo circle had absorbed in the 1930s, Japan's postwar graphic designers fused the grid, sans-serif and objective photography of European modernism with indigenous traditions of family crests (kamon), asymmetry and charged emptiness (ma).
Finnish Bold Print (Marimekko Modernism)The printed-cotton modernism of Marimekko, founded in Helsinki in 1951 by Armi and Viljo Ratia out of Viljo's printing firm Printex.
Vicente Rojo & Mexican Editorial ModernismThe design of Mexico City's literary and cultural press, shaped from the 1950s by the Barcelona-born exile Vicente Rojo: México en la Cultura, the Revista de la Universidad, Plural, La Jornada and the covers of Ediciones Era.
Corporate Identity ModernismModernist reduction applied to corporate communication.
Di Tella Graphic Design (Instituto Torcuato Di Tella)The in-house graphics of Buenos Aires' Instituto Torcuato Di Tella, 1960–1970, led by Juan Carlos Distéfano with Juan Andralis, Rubén Fontana, Norberto Coppola and Carlos Soler.
Op Art GraphicsA 1960s style that turned perceptual research into graphic effect: precisely drawn lines, checks, concentric rings and modular grids, usually black and white or complementaries of equal value, that seem to vibrate, swell or move.
Indian Institutional Modernism (NID)The design culture of independent India's public institutions, banks and broadcasters.
Baybayin Revival GraphicsThe revival of baybayin, the precolonial Tagalog abugida, as a mark of Filipino identity.
Total Design & Dutch FunctionalismThe Dutch strand of systematic modernism took shape when Wim Crouwel, Benno Wissing, Friso Kramer and Paul and Dick Schwarz founded Total Design in Amsterdam in 1963 as the country's first multidisciplinary studio.
Minimalist Graphic DesignModernism reduced to its barest means, informed by 1960s Minimal art and Japanese emptiness: one image or line of type, vast white or neutral space, a monochrome or near-monochrome palette and meticulous typographic detail.
- Swiss Punk / New Wave TypographyA rebellion from inside the Swiss school: Wolfgang Weingart and his Basel students kept the grotesque and the grid but set them in motion with extreme letterspacing, stepped and angled lines, rules and bars, enlarged halftone screens and layered film montage.
ECM Sleeve Aesthetic (Munich)The cover language of the Munich label ECM, made since 1970 by Barbara Wojirsch, Dieter Rehm and later Sascha Kleis and Mayo Bucher with co-founder Manfred Eicher.
- Post-Punk Record Sleeve (Stiff, Factory, 4AD)The record sleeves that British art-school designers made after punk, for independent labels and some majors: Barney Bubbles at Stiff, Malcolm Garrett for Buzzcocks, Peter Saville at Factory and 23 Envelope at 4AD.
Memphis DesignThe Milan collective founded by Ettore Sottsass, whose furniture, laminates and objects (first shown in September 1981) became a graphic language of their own.
Demoscene Graphics (Cracktros, Demos & Text-Mode Art)The graphics of the demoscene, a mainly European community of coders, graphicians and musicians that grew from the intros software crackers added to pirated Commodore 64 and Amiga games in the mid-1980s.
- Madinah Mushaf (King Fahd Complex Qur'an Page)One fixed page for the Qur'an across much of the Muslim world: Uthman Taha's fully vowelled Naskh in fifteen justified lines, written so that every page ends at the end of a verse (the late Ottoman âyet-berkenar layout), inside a floral frame, with sura titles in framed cartouches and verse numbers in small round medallions.
Glitch Art & Datamosh GraphicsAn art and design practice that makes digital failure the picture.
Arabic CalligraffitiArabic letters sprayed, rolled and brushed at the scale of buildings.
Neo-Andean Architecture (Cholets)The facades and party halls of El Alto, Bolivia, begun by the Aymara builder-architect Freddy Mamani in 2005 for a new Aymara merchant class.
Neo-Swiss RevivalA contemporary revival of the International Typographic Style, fuelled by digital re-releases of neo-grotesques and by studios such as Experimental Jetset and Norm: modular grids, flush-left grotesque type, huge tightly set headlines and flat fields of black, white and one signal colour.
- Seoul Independent Graphic Design (Small-Studio Scene)Graphic design by Seoul's small, self-run studios, which from about 2005 chose to stay small.
Lucerne Poster Scene (Neubad & Südpol Posters)Lucerne's poster culture for small non-commercial venues (Südpol, Neubad, Treibhaus) and the Weltformat festival.
Newsroom Data Graphics & ScrollytellingThe house style of newspaper graphics desks since about 2009–2011 (the New York Times graphics desk, D3.js, the Guardian Datablog): conventional charts drawn from the data, on a white or pale paper ground with light grey gridlines and no axis titles, lines labelled directly in place of a legend where possible and short annotations saying what to look at.
Data HumanismAn information-design approach that draws data rather than charting it, treating numbers as personal, approximate and human.
Acid Graphics / New UglyA late-2010s club and poster style that updates 1990s rave graphics with modern 3D tools: liquid-chrome and melting lettering, neo-tribal spikes, wireframes, op-art patterns and acid-green palettes on black, mixed with blackletter and stretched grotesques.
Book Blob (Abstract Colour-Blob Literary Fiction Cover)The default jacket of US literary fiction around 2019–2023: soft, overlapping blobs of saturated colour fill the cover edge to edge (cobalt, pink, orange-red, deep green, mustard).
Styles that use it now and then 38
An occasional choice in these styles.
- Ethiopian Ge'ez Manuscript & Haräg Illuminationc. 500–present
- Armenian Manuscript Illuminationc. 862–1800
- Maghrebi Script (Maghribi Calligraphy of al-Andalus and North Africa)c. 900–present
- Kamon (Japanese Family Crests)c. 1100–present
- European Heraldryc. 1140–present
- Rinpa & Saga-bon1600–present
- Adinkra & Kente Symbol Systems1700–present
- Northwest Coast Formline Design1700–present
- Nieuwe Kunst (Dutch Art Nouveau)1892–1914
- Expressionist Woodcut Graphics1905–1925
- Cubist Pictorial Space1907–1925
- London Transport Design1908–1966
- Italian Futurism1909–1944
- Russian Futurist Book1910–1920
- Dada1916–1924
- Kultur-Lige & Yiddish Avant-Garde Book Design1917–1924
- Estridentismo (Stridentist) Graphics1921–1927
- Die Neue Typographie1923–1940
- Republican Chinese Book Cover Design (Lu Xun & Tao Yuanqing)1923–1949
- Penguin Paperback Design (Three Bands to the Marber Grid)1935–1972
- UPA & Cartoon Modern1944–1960
- West German Conceptual Film & Culture Poster (Hillmann and Rambow)1953–1990
- Zagreb School of Animated Film1954–1980
- Blue Note Jazz Sleeve Modernism1956–1967
- Turkish Modernist Poster & Graphic Design1959–2000
- Iranian Modernist Graphic Design1960–present
- Hong Kong East–West Graphic Modernism1964–present
- Western Desert Iconography1971–present
- Dutch Expressive Postmodernism (Studio Dumbar & Hard Werken)1977–1994
- Cranbrook & Deconstructivist Typography1980–1998
- Grunge Typography1990–2000
- Y2K Futurism1997–2005
- Cartonera Books (Latin American Cardboard Publishing)2003–present
- Contemporary Chinese Book Design ('Most Beautiful Books of China')2003–present
- Hauntology & Ghost Box Design2004–present
- Low Poly Illustration2012–present
- Kinetic Typography & Variable Type2016–present
- Dark Tech Minimalism2019–present
It often goes with
Choices that the styles making it make more often than the atlas as a whole.
- Geometric primitivesin 63 of 101
- Typography onlyin 56 of 101
- Pattern & repeatin 48 of 101
- All-over fieldin 38 of 101
- Rotated & vertical settingin 41 of 101
- Rectilinearin 49 of 101
Styles that avoid it
Styles that deliberately leave it out.
- Nianhua & Chinese Folk Printc. 1100–present
- Zoomorphic & Figural Calligraphy (Islamic Calligrams)1500–present
- Emblem Book (Motto, Picture & Epigram)1531–1724
- Đông Hồ & Hàng Trống Folk Prints1600–present
- Tarot de Marseille Woodcut Cards1639–present
- Lubok Popular Print1650–1920
- Burmese Parabaik Painting (Konbaung Folding Books)1752–1885
- Chaekgeori & Minhwa Screen Painting1776–present
- Imagerie d'Épinal & European Bilderbogen1796–1939
- Persian Popular Narrative (Lithographs & Coffeehouse Painting)1843–2012
- Cuban Tobacco Lithography (Habilitaciones & Marquillas)1845–present
- Belle Époque Lithographic Poster1866–1914
- Indian Calendar & Bazaar Art1878–present
- Spanish Bullfight Poster (Cartel Taurino)1879–present
- Mexican Popular Graphics (Posada)1880–1917
- Lotería Card Imagery (Mexican Lotería)1887–present
- Simplicissimus Satirical Style (Munich)1896–1944
- Senegalese Sufi Devotional Imagery (Souwère Glass Painting and Amadou Bamba Portraits)1900–present
- Bezalel School1906–1929
- Shanghai Modern & Yuefenpai1910–1949
- Basel Object Poster (Swiss Sachplakat)1919–1955
- Early Turkish Republican Graphic Design1925–1960
- Lianhuanhua Picture-Story Books1925–1990
- Australian Travel Poster (ANTA Era)1929–1959
- Filipino Komiks1929–1999
- Giallo Mondadori Covers (I Libri Gialli)1929–present
- Mexican Calendar Chromo (Cromos calendáricos)1930–1970
- Chinese Modern Woodcut Movement1931–1949
- Egyptian Painted Film Poster1932–1996
- Socialist Realist Propaganda Poster1932–1989
- American Four-Colour Comic Book (Golden to Bronze Age)1934–1993
- Tiki Pop (Polynesian Pop)1934–present
- Taller de Gráfica Popular1937–1977
- Hand-Painted Bollywood Poster1940–1999
- Vietnamese Propaganda Poster (Tranh cổ động)1945–present
- Story Manga (Postwar Japanese Comics)1947–present
- Taiwan Floral Cloth (Huabu)1950–present
- Drum Magazine & Sophiatown Photojournalism1951–1965
- Pop Art Graphics1955–1975
- Arab Children's Comic Magazines (Samir to Majid)1956–present
- Shōjo Manga (Japanese Girls' Comics)1958–present
- Woodland School (Legend Painting)1962–present
- Palestinian Resistance Poster1965–1993
- Amar Chitra Katha Comics1967–present
- Black Panther Party Graphics1967–1980
- Gráfica del 68 (Mexican Student Movement Graphics)1968
- Tingatinga Painting1968–present
- Underground Comix1968–1982
- Kinshasa Popular Painting1970–present
- Warli Painting1970–present
- Turkish Weekly Humour Magazines (Gırgır to Uykusuz)1972–2025
- Roots Reggae Sleeve Art & Rasta Iconography1973–1985
- Ethiopian Revolutionary Poster (Derg Era)1974–1991
- Lebanese Civil War Party Poster1975–1990
- Pardhan Gond Painting (Jangarh Kalam)1981–present
- Ghanaian Movie Poster1985–2005
- Ghanaian Funeral Poster & Banner1990–present
- Nigerian Pentecostal Crusade Poster & Billboard1990–present
- Bitterkomix (Afrikaans Underground Comics)1992–present
- Skeuomorphic UI2000–2013
- Tamil Nadu Flex Banners2000–present
- Yuru-chara (Japanese Local Mascot Design)2000–present
- Itasha (Anime Character Car Graphics)2005–present
- Oaxacan Protest Printmaking & Street Graphics (ASARO)2006–present
- 'Good Morning' Greeting Images (WhatsApp Forward Vernacular)2013–present
- NFT Profile-Picture Collections (CryptoPunks to Bored Apes)2017–present
- Guochao (China-Chic National Trend)2018–present
- Palestinian Watermelon and Keffiyeh Graphics2021–present
- Generative-AI Image Aesthetic2022–present
- Ukrainian Wartime Graphics (Saint Javelin, War Stamps and Be Brave Like Ukraine)2022–present