Form & shape · Curvilinear
Squiggles & confetti
Playful scribbles, dots and fragments scattered across the field.
A design choice in Stylogeny’s vocabulary, under form & shape: what is the shape language?
- styles make it
- 22
- as a defining choice
- 1
- as a usual one
- 5
- now and then
- 16
- avoid it
- 1
Styles defined by it 1
For these styles it is one of the choices that make the style.
Styles that often use it 5
A characteristic choice: usual in these styles, though not essential.
- Grapus (French Militant Graphic Collective)The posters and identities of Grapus, a Paris collective founded in 1970 by Communist Party members who had met in the 1968 poster workshops.
Kawaii DesignJapan's culture of cuteness, which grew from 1970s teenage rounded handwriting and shōjo fancy goods into a global design language through Sanrio, character merchandise and emoji.
Global Village CoffeehouseThe faux-naive, earth-toned illustration style that late-1980s American designers set against Memphis, and that chain cafés, bookstores, packaging and clip art spread through the 1990s.
Data HumanismAn information-design approach that draws data rather than charting it, treating numbers as personal, approximate and human.
Corporate MemphisThe flat vector illustration style that became the default visual voice of big tech in the late 2010s: faceless, ethnically non-specific figures with elongated limbs and tiny heads, drawn in bright flat colour among blobs, leaves and confetti.
Styles that use it now and then 16
An occasional choice in these styles.
- American Mid-Century Modernism1940–1970
- Zagreb School of Animated Film1954–1980
- Situationist Détournement Graphics1956–1972
- Thaw Modernism (Soviet and Czechoslovak)1956–1968
- Bossa Nova Sleeve Modernism (César Villela and Elenco)1960–1968
- Tingatinga Painting1968–present
- City Pop Illustration1979–present
- Cranbrook & Deconstructivist Typography1980–1998
- Early Web Vernacular1994–2004
- Cartonera Books (Latin American Cardboard Publishing)2003–present
- Natural Wine Label Art2007–present
- Risograph & Indie Print Culture2008–present
- Illustrated Rom-Com Book Cover (Cartoon Couple Cover)2016–present
- Post-Binary Typography (Bye Bye Binary and Inclusive French Type)2018–present
- Book Blob (Abstract Colour-Blob Literary Fiction Cover)2019–2023
- Neo-Brutalism2020–present
It often goes with
Choices that the styles making it make more often than the atlas as a whole.
- Warm & approachablein 18 of 22
- Playful & wittyin 21 of 22
- Pastelin 12 of 22
- Flat vector illustrationin 11 of 22
- Dynamic asymmetryin 13 of 22
- Collage & layeringin 12 of 22
