Imagery · Systematic
Pattern & repeat
Repeating motifs as the image itself.
A design choice in Stylogeny’s vocabulary, under imagery: what kind of pictures, if any?
- styles make it
- 92
- as a defining choice
- 20
- as a usual one
- 35
- now and then
- 37
- avoid it
- 2
Styles defined by it 20
For these styles it is one of the choices that make the style.
Amazigh Sign System & TifinaghThe visual language shared by Amazigh communities from the Rif, Atlas and Kabylie to the Aurès and the Tuareg Sahara.
Andean Woven Graphic SystemsThe graphic systems of Andean cloth, the region's most prestigious medium, in which every motif is built on the warp-and-weft grid.
Islamic Geometric & Calligraphic TraditionA visual system shared across the Islamic world in which proportioned calligraphy, compass-and-straightedge geometry and the vegetal arabesque carry meaning and beauty in place of figurative imagery.
- Square Kufic (Bannāʾī)Square Kufic builds Arabic script on a square grid: straight lines and right angles only, with every stroke as wide as the gap beside it.
- Kōwhaiwhai & Toi Māori DesignToi Māori, the visual arts of the tangata whenua of Aotearoa, of which kōwhaiwhai, the painted scroll patterns of paddles and meeting-house rafters, is the most graphic strand.
Batik Pattern TraditionThe Javanese wax-resist textile tradition in which hot wax is drawn with a canting or stamped with a copper cap, then dyed in successive baths to build layered all-over patterns.
Rinpa & Saga-bonA Kyoto school of decorative design that revived the poetry and court painting of the Heian period, begun around 1600 by the calligrapher Hon'ami Kōetsu and the painter Tawaraya Sōtatsu and carried on less by teaching than by admiration across generations: Ogata Kōrin, Sakai Hōitsu, Kamisaka Sekka.
Adinkra & Kente Symbol SystemsThe Akan textile languages of Ghana.
Diné (Navajo) Weaving DesignThe tapestry-woven design tradition of Diné (Navajo) weavers, recorded in Spanish sources from the early 18th century.
Pacific Barkcloth (Tapa) DesignBarkcloth beaten from paper-mulberry inner bark and decorated across Polynesia and Fiji for gift exchange at weddings, funerals and chiefly investitures.
- African Wax & Fancy PrintIndustrially printed cotton made for West and Central African markets, first by Dutch and British mills that imitated Javanese batik with resin resist, and later by African mills.
Nieuwe Kunst (Dutch Art Nouveau)The Dutch branch of Art Nouveau, seen mostly in book covers, vignettes and posters.
Bògòlanfini Mud ClothThe mud-dyed cotton cloth of the Bamana and other Malian peoples, in which the ground rather than the motif is painted: cloth dyed yellow with n'gallama leaves is covered around each sign with fermented iron-rich mud, and the unpainted signs are then bleached pale.
- Arnhem Land Bark Painting & RarrkPainting in ochres on flattened stringybark by Yolŋu, Kunwinjku, Kuninjku and other clans of Arnhem Land, carrying ceremonial designs into portable form; collected from 1912, painted through art centres since the 1970s.
Taiwan Floral Cloth (Huabu)Cheap printed cotton covered edge to edge in large, full-blown peonies with lotuses, phoenixes, dragons, mandarin ducks, small florets and auspicious emblems on saturated vermilion, bright pink or sky-blue grounds.
Finnish Bold Print (Marimekko Modernism)The printed-cotton modernism of Marimekko, founded in Helsinki in 1951 by Armi and Viljo Ratia out of Viljo's printing firm Printex.
Zagreb Modernist Graphics (EXAT 51 to Teatar &TD)Zagreb graphic design grown from the EXAT 51 manifesto (1951), which tied abstract art to visual communication.
Soviet Central Asian Ornamental ModernismThe monumental art of Soviet Central Asia after the 1966 Tashkent earthquake: a strand of Socialist Realism mixed with Islamic and national ornament.
Memphis DesignThe Milan collective founded by Ettore Sottsass, whose furniture, laminates and objects (first shown in September 1981) became a graphic language of their own.
- Pardhan Gond Painting (Jangarh Kalam)Painting on paper and canvas by Pardhan Gond artists of Patangarh and Bhopal, begun when Bharat Bhavan, Bhopal, recruited Jangarh Singh Shyam in 1981; the style was later named Jangarh Kalam after him.
Styles that often use it 35
A characteristic choice: usual in these styles, though not essential.
Chinese Paper-Cut (Jianzhi)China's folk art of cut paper, made mostly by rural women and passed from mother to daughter, and by town guilds and workshops.
Mongol Bichig Calligraphy & Ugalz OrnamentMongolia's classical script and the auspicious ornament that frames it on state, Buddhist and household objects.
Vyaz (Ornamental Slavonic Lettering)Cyrillic letters bound into one even band of ornament.
Mithila (Madhubani) PaintingWomen's ritual wall and floor painting from Mithila in north Bihar and Nepal's Terai, attested from at least the 14th century, seen by W.
- Sápmi Graphic Identity (Duodji & Gákti Colour Code)Duodji is Sámi handicraft: hard work in wood, horn and bone, soft work in skin and cloth; drums painted with alder-bark figures survive from the 17th and 18th centuries.
Arts & Crafts MovementA British-led reform movement that answered industrial shoddiness with honest handcraft, medieval models and the ideal of joy in labour.
Celtic Revival Illumination & LetteringOrnament and lettering of the Celtic Revival in Ireland, Scotland and the Isle of Man, modelled on Insular gospel books such as Kells and on carved stone crosses.
Kanga (Swahili Message Cloth)Printed cotton wraps worn by women of the Swahili coast and its hinterland since the late nineteenth century, bought in pairs.
Vienna SecessionThe Viennese break with academic art led by Gustav Klimt, Koloman Moser, Josef Hoffmann and Alfred Roller, which pulled Art Nouveau toward the square, the grid and the flat plane.
- Guna MolaThe reverse-appliqué blouse panels of Guna women in Panama, made by cutting through two to seven stacked layers of cotton so that every shape is ringed by echoing bands of the colours beneath.
- Bezalel SchoolThe house style of the Bezalel School of Arts and Crafts, opened in Jerusalem by Boris Schatz in 1906 with E.
- Taishō Roman & Lyrical IllustrationThe lyrical illustration (jojōga) of late-Meiji to early-Shōwa Japan, led by Takehisa Yumeji: willowy, large-eyed women in kimono drawn with an Art Nouveau contour, set among camellias and kimono patterns and lettered by hand.
- Ndebele Geometric PaintingThe mural tradition of Southern Ndebele women, who paint homestead walls and gateways, and later canvases and objects, with bold, symmetrical geometric designs.
Googie & Atomic AgeThe exuberant commercial modernism of post-war American roadside culture (coffee shops, motels, car washes, bowling alleys and neon signs), named in 1952 by critic Douglas Haskell after John Lautner's Googie's coffee shop in Los Angeles (1949).
- Pakistani Truck ArtThe total decoration of Pakistan's trucks and buses, which grew from company marks and saints' portraits painted in the late 1940s into a workshop art in which painters, metalworkers, woodcarvers and reflective-tape specialists collaborate on each vehicle.
Brazilian Concrete DesignA São Paulo and Rio movement in which concrete art, concrete poetry and Brazil's first design offices shared one vocabulary: Max Bill's mathematically generated geometry, serial repetition and sans-serif type.
Di Tella Graphic Design (Instituto Torcuato Di Tella)The in-house graphics of Buenos Aires' Instituto Torcuato Di Tella, 1960–1970, led by Juan Carlos Distéfano with Juan Andralis, Rubén Fontana, Norberto Coppola and Carlos Soler.
Op Art GraphicsA 1960s style that turned perceptual research into graphic effect: precisely drawn lines, checks, concentric rings and modular grids, usually black and white or complementaries of equal value, that seem to vibrate, swell or move.
- Casablanca School Graphic ModernismA postcolonial modernism formed at the Casablanca fine-art school under Farid Belkahia, where Mohamed Melehi, Mohammed Chabâa and colleagues set Amazigh rugs and jewellery, painted ceilings and calligraphy beside a Bauhaus-style merging of art, craft and design.
- Mexico 68 Olympic & Metro IdentityThe graphic programme of the 1968 Mexico City Olympics and the city's first Metro line.
AfriCOBRAThe Black Arts Movement collective founded in Chicago in 1968 by Jeff Donaldson, Wadsworth and Jae Jarrell, Barbara Jones-Hogu and Gerald Williams, after OBAC's Wall of Respect mural.
Kawaii DesignJapan's culture of cuteness, which grew from 1970s teenage rounded handwriting and shōjo fancy goods into a global design language through Sanrio, character merchandise and emoji.
- Western Desert IconographyThe acrylic painting movement that took form at Papunya in 1971, when men there painted the Honey Ant Dreaming on the school wall and then on board, carrying an older practice of sand, body and ceremonial designs into lasting form. 'Western Desert' is an umbrella name: the movement also includes Warlpiri, Anmatyerre and Arrernte painters of the Central Desert.
Bitmap & Pixel GraphicsGraphics and lettering built from the square pixels of low-resolution screens (arcade and console sprites, home-computer displays and the first graphical user interfaces), where every dot was placed by hand within tight limits of memory, resolution and palette.
Torres Strait Islander LinocutRelief prints by Torres Strait Islander artists of Zenadth Kes, which grew from an Indigenous visual art course at Cairns College of TAFE by 1991 and the Mualgau Minaral collective on Mua (Moa) Island.
Hype Streetwear Graphics (Box Logo to Quotation Marks)The logo-led graphics of streetwear since the 1990s: one wordmark or emblem on a plain T-shirt, hoodie or object is the product.
SuperflatThe flat, saturated, cartoon-crowded look that Takashi Murakami named in his exhibition and manifesto Superflat (Tokyo, 2000; US tour 2001).
- Indian Pop-Kitsch Design (Desi Kitsch)Urban Indian gift and T-shirt design from the late 1990s into the 2010s that recasts the street and bazaar as ironic, affectionate icons: truck tails and 'Horn OK Please', auto-rickshaws, Ambassadors and Chetaks, cutting chai, old Bollywood stills and dialogues, Bhagat Singh in place of Che.
Neo-Andean Architecture (Cholets)The facades and party halls of El Alto, Bolivia, begun by the Aymara builder-architect Freddy Mamani in 2005 for a new Aymara merchant class.
- Seoul Independent Graphic Design (Small-Studio Scene)Graphic design by Seoul's small, self-run studios, which from about 2005 chose to stay small.
Generative & Dynamic IdentitiesIdentity systems designed as rules rather than fixed marks: logos and graphics generated by code, data or parameters so that they vary endlessly while staying recognisable.
Lucerne Poster Scene (Neubad & Südpol Posters)Lucerne's poster culture for small non-commercial venues (Südpol, Neubad, Treibhaus) and the Weltformat festival.
Extinction Rebellion GraphicsThe visual identity of Extinction Rebellion, the climate movement founded in Stroud in 2018, built by its volunteer Art Group as a free kit anyone may print.
Guochao (China-Chic National Trend)A Chinese branding and fashion trend, usually dated from Li-Ning's 'China Li-Ning' show at New York Fashion Week in February 2018, that redraws heritage motifs as finishes for sneakers, apparel, cosmetics and museum merchandise.
- Palestinian Watermelon and Keffiyeh GraphicsGraphics of Palestinian identity and of solidarity with Palestinians, made by Palestinian artists, the diaspora and supporters worldwide and shared mainly online, above all since the Gaza war began in October 2023.
Styles that use it now and then 37
An occasional choice in these styles.
- Armenian Manuscript Illuminationc. 862–1800
- Hebrew Micrographyc. 895–present
- Kamon (Japanese Family Crests)c. 1100–present
- Nianhua & Chinese Folk Printc. 1100–present
- European Heraldryc. 1140–present
- Persian Miniature (Ilkhanid, Timurid and Safavid Book Painting)c. 1300–1700
- Ottoman Tughra & Dîvânî Chancery Calligraphyc. 1324–present
- Tarot de Marseille Woodcut Cards1639–present
- Ukiyo-e Woodblock Prints1670–1900
- Northwest Coast Formline Design1700–present
- Japonisme1860–1910
- Norwegian and Finnish National Romantic Graphics (Munthe & Karelianism)1880–1922
- Art Nouveau1890–1910
- Fileteado Porteño1890–present
- German Book Art Movement (Buchkunstbewegung)1895–1933
- Mir iskusstva Book Art1898–1927
- Uli & Nsibidi Line and Sign Tradition1900–present
- Santiniketan & Bengal School Graphics1905–1954
- Suprematism1915–1925
- Scandinavian Functionalism1930–present
- Tiki Pop (Polynesian Pop)1934–present
- Penguin Paperback Design (Three Bands to the Marber Grid)1935–1972
- Hurufiyya Calligraphic Modernism1949–present
- Shōjo Manga (Japanese Girls' Comics)1958–present
- Rorke's Drift Linocut1962–1982
- Tingatinga Painting1968–present
- Pop Achorado (Peruvian Agrarian Reform Posters)1969–1975
- Warli Painting1970–present
- Dutch Expressive Postmodernism (Studio Dumbar & Hard Werken)1977–1994
- Demoscene Graphics (Cracktros, Demos & Text-Mode Art)1985–present
- L'Association and French Alternative Comics1990–present
- Glitch Art & Datamosh Graphics2001–present
- Itasha (Anime Character Car Graphics)2005–present
- Low Poly Illustration2012–present
- Data Humanism2014–present
- Book Blob (Abstract Colour-Blob Literary Fiction Cover)2019–2023
- Black Lives Matter Street Murals2020–present
It often goes with
Choices that the styles making it make more often than the atlas as a whole.
- All-over fieldin 52 of 92
- Repetition & rhythmin 78 of 92
- Abundant decorationin 51 of 92
- Textile & craftin 51 of 92
- Biomorphic curvesin 54 of 92
- Geometric tessellationin 38 of 92
Styles that avoid it
Styles that deliberately leave it out.