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Typography · Typographic treatment

Rotated & vertical setting

Lines set at angles, stacked or running vertically.

A design choice in Stylogeny’s vocabulary, under typography: what do the letters look like, and how are they set?

styles make it: 81
as a defining choice: 12
as a usual one: 27
now and then: 42
avoid it: 4

Styles defined by it 12

For these styles it is one of the choices that make the style.

Chinese Calligraphy & Seal Carving (Shufa & Zhuanke)c. 0–present · East AsiaThe written art of China and the root of East Asian lettering.
Hebrew Micrographyc. 895–present · Middle East & North Africa, Southern Europe, Central Europe, Western EuropeA Jewish scribal art in which lines of minute Hebrew script, usually the Masoretic notes that guard the biblical text, are written so that the line itself draws: interlaced frames and star rosettes on full carpet pages, and animals, knights, fish and grotesques in the margins.
Song–Ming Woodblock Book Typography (Songti / Mincho)c. 960–present · East AsiaThe page and letter of the East Asian book.
Square Kufic (Bannāʾī)c. 1100–present · Middle East & North Africa, South AsiaSquare Kufic builds Arabic script on a square grid: straight lines and right angles only, with every stroke as wide as the gap beside it.
Mongol Bichig Calligraphy & Ugalz Ornamentc. 1204–present · East AsiaMongolia's classical script and the auspicious ornament that frames it on state, Buddhist and household objects.
Edo-moji Commercial Lettering (Kanteiryū, Yose-moji, Sumō-ji)1779–present · East AsiaThe fat, ink-heavy brush hands that Edo's professional sign and bill writers made for the city's entertainments: Kanteiryū for kabuki signboards and playbills from 1779, yose-moji for rakugo halls, sumō-ji for sumo ranking sheets, and squarish kago-moji for votive name slips.
Italian Futurism1909–1944 · Southern EuropeLaunched by Marinetti's 1909 manifesto, Futurism glorified speed, machines, the city and war, and turned the printed page into an explosive, noisy field.
Dada1916–1924 · Central Europe, Western EuropeBorn in wartime Zurich at the Cabaret Voltaire in 1916 and spreading to Berlin, Hanover, Cologne and Paris, Dada used chance, absurdity and provocation against the culture that had produced the war.
Mavo1923–1925 · East AsiaTokyo's anarchist avant-garde, founded in July 1923 by Murayama Tomoyoshi, back from a year in Berlin, with four former Futurists, and its magazine MAVO (seven issues, July 1924 to August 1925).
Story Manga (Postwar Japanese Comics)1947–present · East Asia, Global / networkedThe black-and-white narrative comic of postwar Japan, from Tezuka Osamu's Shin Takarajima (1947) to the weekly boys' magazines of 1959 and 1968 and the paperbacks that collect them.
Hong Kong Neon & Beiwei Shop-Sign Lettering1950–present · East AsiaThe night-time signscape of Hong Kong's Kowloon streets.
Shōjo Manga (Japanese Girls' Comics)1958–present · East Asia, Global / networkedThe look of Japan's girls' comics (strictly a readership, not a style), which Takahashi Macoto fixed in 1958 from the lyrical illustration (jojōga) of Nakahara Jun'ichi and the Year 24 Group remade in the 1970s.

Styles that often use it 27

A characteristic choice: usual in these styles, though not essential.

Styles that use it now and then 42

An occasional choice in these styles.

It often goes with

Choices that the styles making it make more often than the atlas as a whole.

Dynamic asymmetryin 51 of 81
Typography onlyin 52 of 81
Type as imagein 51 of 81
Non-representationalin 41 of 81
Extreme scale contrastin 53 of 81
Diagonal axisin 34 of 81

Styles that avoid it

Styles that deliberately leave it out.

Other choices in typography