Form & shape · Curvilinear
Biomorphic curves
Soft, cell-like, plant-like forms.
A design choice in Stylogeny’s vocabulary, under form & shape: what is the shape language?
- styles make it
- 104
- as a defining choice
- 7
- as a usual one
- 62
- now and then
- 35
- avoid it
- 5
Styles defined by it 7
For these styles it is one of the choices that make the style.
- Kōwhaiwhai & Toi Māori DesignToi Māori, the visual arts of the tangata whenua of Aotearoa, of which kōwhaiwhai, the painted scroll patterns of paddles and meeting-house rafters, is the most graphic strand.
Rinpa & Saga-bonA Kyoto school of decorative design that revived the poetry and court painting of the Heian period, begun around 1600 by the calligrapher Hon'ami Kōetsu and the painter Tawaraya Sōtatsu and carried on less by teaching than by admiration across generations: Ogata Kōrin, Sakai Hōitsu, Kamisaka Sekka.
Art NouveauAn international 'new art' that sought a modern style free of historical revival, drawing its forms from plant growth and the female figure.
Taiwan Floral Cloth (Huabu)Cheap printed cotton covered edge to edge in large, full-blown peonies with lotuses, phoenixes, dragons, mandarin ducks, small florets and auspicious emblems on saturated vermilion, bright pink or sky-blue grounds.
Finnish Bold Print (Marimekko Modernism)The printed-cotton modernism of Marimekko, founded in Helsinki in 1951 by Armi and Viljo Ratia out of Viljo's printing firm Printex.
SolarpunkHopeful eco-futurist imagery born online.
Book Blob (Abstract Colour-Blob Literary Fiction Cover)The default jacket of US literary fiction around 2019–2023: soft, overlapping blobs of saturated colour fill the cover edge to edge (cobalt, pink, orange-red, deep green, mustard).
Styles that often use it 62
A characteristic choice: usual in these styles, though not essential.
Chinese Calligraphy & Seal Carving (Shufa & Zhuanke)The written art of China and the root of East Asian lettering.
Chinese Paper-Cut (Jianzhi)China's folk art of cut paper, made mostly by rural women and passed from mother to daughter, and by town guilds and workshops.
Islamic Geometric & Calligraphic TraditionA visual system shared across the Islamic world in which proportioned calligraphy, compass-and-straightedge geometry and the vegetal arabesque carry meaning and beauty in place of figurative imagery.
- Maghrebi Script (Maghribi Calligraphy of al-Andalus and North Africa)The family of Arabic scripts of al-Andalus and North Africa, descended from early Kufic bookhands.
Kamon (Japanese Family Crests)Japan's family crests: small one-colour emblems that reduce a plant, animal, tool or pattern to a flat silhouette, mirrored or repeated around a centre, often ringed and drawn with compass and brush.
Mongol Bichig Calligraphy & Ugalz OrnamentMongolia's classical script and the auspicious ornament that frames it on state, Buddhist and household objects.
Vyaz (Ornamental Slavonic Lettering)Cyrillic letters bound into one even band of ornament.
Persian Miniature (Ilkhanid, Timurid and Safavid Book Painting)The court book painting of Iran and Timurid Herat, formed in Mongol Tabriz from Islamic, Byzantine and Chinese models: from Rashid al-Din's Jamiʿ al-tawarikh (1314) and the Great Mongol Shahnama to Behzad's Herat and the Shahnama of Shah Tahmasp, ending in the album pages of Safavid Isfahan.
Mithila (Madhubani) PaintingWomen's ritual wall and floor painting from Mithila in north Bihar and Nepal's Terai, attested from at least the 14th century, seen by W.
- Persian Nastaʿlīq Calligraphy (Qiṭʿa, Chalipa and Siyāh-mashq)The 'hanging' script of Persian poetry and an art of the single sheet.
- Javanese Wayang Kulit (Tatah Sungging)The visual language of Javanese shadow puppets: flat figures cut from buffalo parchment, with head and legs in profile, shoulders turned to the front and long jointed arms worked by horn rods.
Ma & Wabi-sabi AestheticsA Japanese aesthetic rooted in Zen and the wabi tea ceremony that prizes austerity, imperfection, impermanence and the charged interval (ma) between things.
- Zoomorphic & Figural Calligraphy (Islamic Calligrams)Pictorial writing in which the strokes of a devotional text form one figure: a lion of ʿAli built from the Nad-e ʿAli prayer, a galleon whose hull spells the names of the Seven Sleepers, a peacock, a Sufi cap.
Batik Pattern TraditionThe Javanese wax-resist textile tradition in which hot wax is drawn with a canting or stamped with a copper cap, then dyed in successive baths to build layered all-over patterns.
- Ten Bamboo Studio Colour Woodblock (Douban & Gonghua)A kind of colour woodblock printing begun in late-Ming Nanjing, made so that a print looks like a brush painting.
- Northwest Coast Formline DesignThe two-dimensional design system of the northern Northwest Coast nations, painted, carved and woven onto boxes, house fronts, robes and hats, and printed as serigraphs since the 1960s.
- Kalighat Pat & Battala Bazaar PrintsThe bazaar art of nineteenth-century Calcutta: watercolours sold to pilgrims by patua painters at the Kalighat temple, and the cheap woodcuts and metal engravings that Battala presses printed for chapbooks and almanacs.
Arts & Crafts MovementA British-led reform movement that answered industrial shoddiness with honest handcraft, medieval models and the ideal of joy in labour.
JaponismeThe Western absorption of Japanese woodblock prints, textiles and crafts after Japan reopened to trade in the 1850s.
- African Wax & Fancy PrintIndustrially printed cotton made for West and Central African markets, first by Dutch and British mills that imitated Javanese batik with resin resist, and later by African mills.
Kanga (Swahili Message Cloth)Printed cotton wraps worn by women of the Swahili coast and its hinterland since the late nineteenth century, bought in pairs.
Fileteado PorteñoA Buenos Aires tradition of ornamental brush painting that began around 1900 on the grey-painted trade carts of Italian immigrant coachbuilders and spread to trucks, colectivo buses, shop signs and gallery panels.
- Glasgow StyleGlasgow's distinctive answer to Art Nouveau, formed around Charles Rennie Mackintosh, Margaret and Frances Macdonald and Herbert MacNair at the Glasgow School of Art.
Nieuwe Kunst (Dutch Art Nouveau)The Dutch branch of Art Nouveau, seen mostly in book covers, vignettes and posters.
Mir iskusstva Book ArtThe graphic idiom of the St Petersburg World of Art circle (journal 1898–1904, exhibitions until Paris 1927) and the book artists around it.
- Guna MolaThe reverse-appliqué blouse panels of Guna women in Panama, made by cutting through two to seven stacked layers of cotton so that every shape is ringed by echoing bands of the colours beneath.
Uli & Nsibidi Line and Sign TraditionTwo linked graphic languages of southeastern Nigeria.
Santiniketan & Bengal School GraphicsThe nationalist, anti-academic art of Calcutta and Santiniketan, which turned from oil-paint naturalism and chromolithograph gloss to Indian and pan-Asian sources.
- Bezalel SchoolThe house style of the Bezalel School of Arts and Crafts, opened in Jerusalem by Boris Schatz in 1906 with E.
- Taishō Roman & Lyrical IllustrationThe lyrical illustration (jojōga) of late-Meiji to early-Shōwa Japan, led by Takehisa Yumeji: willowy, large-eyed women in kimono drawn with an Art Nouveau contour, set among camellias and kimono patterns and lettered by hand.
Surrealist GraphicsLaunched by André Breton's 1924 manifesto, Surrealism sought the marvellous in dreams, chance and the unconscious.
American Mid-Century ModernismThe American synthesis of European avant-garde form with wit, pragmatism and commercial clients, led by Paul Rand, Alvin Lustig, Lester Beall, Bradbury Thompson and Saul Bass.
Googie & Atomic AgeThe exuberant commercial modernism of post-war American roadside culture (coffee shops, motels, car washes, bowling alleys and neon signs), named in 1952 by critic Douglas Haskell after John Lautner's Googie's coffee shop in Los Angeles (1949).
- Hurufiyya Calligraphic ModernismA pan-Arab and Iranian modern-art movement, begun by Madiha Omar in the late 1940s, that freed the letters of the Arabic script from text and used them as abstract visual units.
Chinese National-Style Animation (Shanghai Animation Film Studio)The 'national style' of the Shanghai Animation Film Studio, which turned from Disney and Soviet models to Chinese media: Peking-opera masks and movement, paper-cut and folded-paper figures, mural and New Year print colour and, from 1960, ink-wash painting set in motion after Qi Baishi and Li Keran.
Thaw Modernism (Soviet and Czechoslovak)The light, stylised modernism that replaced Socialist Realist illusionism and Stalinist pomp in Soviet and Czechoslovak graphic and applied design, from the 1956 Secret Speech, the 1957 Moscow youth festival and Expo 58 to the crushing of the Prague Spring in 1968 (a political cut-off; the manner ran on into the 1970s).
Kinngait (Cape Dorset) Inuit PrintmakingPrints from the Inuit co-operative studio at Kinngait (Cape Dorset), Nunavut, with a catalogued collection every year since 1959.
Shōjo Manga (Japanese Girls' Comics)The look of Japan's girls' comics (strictly a readership, not a style), which Takahashi Macoto fixed in 1958 from the lyrical illustration (jojōga) of Nakahara Jun'ichi and the Year 24 Group remade in the 1970s.
- Casablanca School Graphic ModernismA postcolonial modernism formed at the Casablanca fine-art school under Farid Belkahia, where Mohamed Melehi, Mohammed Chabâa and colleagues set Amazigh rugs and jewellery, painted ceilings and calligraphy beside a Bauhaus-style merging of art, craft and design.
Woodland School (Legend Painting)A school of painting from northwestern Ontario, made public when Norval Morrisseau showed at Toronto's Pollock Gallery in 1962 and carried on by Ojibwe, Odawa, Oji-Cree and Cree artists such as Daphne Odjig and Carl Ray.
Baybayin Revival GraphicsThe revival of baybayin, the precolonial Tagalog abugida, as a mark of Filipino identity.
Tropicália Graphic DesignThe graphic language of Brazil's Tropicália, foreshadowed by Rogério Duarte's poster for Deus e o Diabo na Terra do Sol (1964), which already devours Ulm modernism, and set by his 1968 covers for Caetano Veloso and Gilberto Gil.
Psychedelic PosterThe concert-poster language of the 1960s counterculture, born in San Francisco's Fillmore and Avalon ballrooms and echoed in London's underground press.
Chilean Unidad Popular & Nueva Canción GraphicsThe graphics of the Nueva Canción Chilena and Allende's Unidad Popular, 1967–1973.
AfriCOBRAThe Black Arts Movement collective founded in Chicago in 1968 by Jeff Donaldson, Wadsworth and Jae Jarrell, Barbara Jones-Hogu and Gerald Williams, after OBAC's Wall of Respect mural.
Tingatinga PaintingA Tanzanian popular painting school begun in Dar es Salaam by Edward Tingatinga (1932–1972), who from 1968 painted animals, birds and village scenes in glossy bicycle enamel on square hardboard ceiling boards for residents and tourists.
Métal hurlant Science-Fiction Comics (Mœbius, Druillet & Les Humanoïdes Associés)The adult science-fiction comics of Métal hurlant, the Paris magazine founded in 1974 by Mœbius, Philippe Druillet, Jean-Pierre Dionnet and Bernard Farkas.
- Pardhan Gond Painting (Jangarh Kalam)Painting on paper and canvas by Pardhan Gond artists of Patangarh and Bhopal, begun when Bharat Bhavan, Bhopal, recruited Jangarh Singh Shyam in 1981; the style was later named Jangarh Kalam after him.
- Madinah Mushaf (King Fahd Complex Qur'an Page)One fixed page for the Qur'an across much of the Muslim world: Uthman Taha's fully vowelled Naskh in fifteen justified lines, written so that every page ends at the end of a verse (the late Ottoman âyet-berkenar layout), inside a floral frame, with sura titles in framed cartouches and verse numbers in small round medallions.
Global Village CoffeehouseThe faux-naive, earth-toned illustration style that late-1980s American designers set against Memphis, and that chain cafés, bookstores, packaging and clip art spread through the 1990s.
- Black Metal GraphicsThe visual language of black metal, fixed by Norway's second wave in the early 1990s, now worldwide, since the 2010s borrowed by mainstream acts (Szpajdel's Rihanna and Metallica logos, 2016).
Y2K FuturismThe optimistic, chrome-plated vision of the future that surrounded the turn of the millennium, spread by consumer electronics, music videos, games, fashion and dot-com branding.
Korean Commercial Calligraphy (Kaelligeurapi)Brush-written Hangul made for commerce, not the scroll.
Arabic CalligraffitiArabic letters sprayed, rolled and brushed at the scale of buildings.
- Frutiger AeroThe glossy, optimistic look of consumer technology from the mid-2000s to the early 2010s, retrospectively named in 2017 by the Consumer Aesthetics Research Institute after Windows Vista's Aero interface and Adrian Frutiger's humanist sans.
Modern Calligraphy and Brush LetteringThe loose pointed-pen and brush-pen script of wedding stationery and the 2010s craft boom.
Neo-Andean Architecture (Cholets)The facades and party halls of El Alto, Bolivia, begun by the Aymara builder-architect Freddy Mamani in 2005 for a new Aymara merchant class.
- 'Good Morning' Greeting Images (WhatsApp Forward Vernacular)The ready-made greeting pictures that millions of smartphone users, many of them older and new to the internet, forward to family, friends and groups each morning on WhatsApp, above all in India and Brazil.
Data HumanismAn information-design approach that draws data rather than charting it, treating numbers as personal, approximate and human.
Corporate MemphisThe flat vector illustration style that became the default visual voice of big tech in the late 2010s: faceless, ethnically non-specific figures with elongated limbs and tiny heads, drawn in bright flat colour among blobs, leaves and confetti.
GlassmorphismAn interface style of translucent, frosted panels floating over vivid, blurred backgrounds, so that depth and hierarchy come from layered transparency.
- Woman, Life, Freedom Protest Graphics (Iran and the Diaspora)Posters and digital graphics made in Iran and the diaspora after Mahsa (Jina) Amini died in morality-police custody in September 2022.
Styles that use it now and then 35
An occasional choice in these styles.
- Armenian Manuscript Illuminationc. 862–1800
- Hebrew Micrographyc. 895–present
- Nianhua & Chinese Folk Printc. 1100–present
- Ottoman Tughra & Dîvânî Chancery Calligraphyc. 1324–present
- Đông Hồ & Hàng Trống Folk Prints1600–present
- Pacific Barkcloth (Tapa) Design1700–present
- Urdu Katib Lithography1837–present
- Celtic Revival Illumination & Lettering1861–1951
- Indian Calendar & Bazaar Art1878–present
- Norwegian and Finnish National Romantic Graphics (Munthe & Karelianism)1880–1922
- German Book Art Movement (Buchkunstbewegung)1895–1933
- Vienna Secession1897–1918
- Arnhem Land Bark Painting & Rarrk1912–present
- Dada1916–1924
- Mavo1923–1925
- Harlem Renaissance Graphic Art1925–1940
- Scandinavian Functionalism1930–present
- Bengali Modernist Book Cover (Prachchhad)1943–present
- UPA & Cartoon Modern1944–1960
- Polish Poster School1950–1990
- Cairo–Beirut Arab Modernist Book & Periodical Design1952–1990
- Situationist Détournement Graphics1956–1972
- Turkish Modernist Poster & Graphic Design1959–2000
- Rorke's Drift Linocut1962–1982
- Soviet Central Asian Ornamental Modernism1966–1999
- Warli Painting1970–present
- Western Desert Iconography1971–present
- Rave & Acid House Graphics1988–2000
- Torres Strait Islander Linocut1991–present
- Contemporary Chinese Book Design ('Most Beautiful Books of China')2003–present
- DTC 'Blanding' / Millennial Minimalism2012–2022
- Extinction Rebellion Graphics2018–present
- Guochao (China-Chic National Trend)2018–present
- Claymorphism & Soft 3D2020–present
- Generative-AI Image Aesthetic2022–present
It often goes with
Choices that the styles making it make more often than the atlas as a whole.
- Floral & vegetalin 59 of 104
- Pattern & repeatin 54 of 104
- Abundant decorationin 50 of 104
- Spiritual & sacredin 57 of 104
- Organic flowin 29 of 104
- Jewel & metallicin 34 of 104
Styles that avoid it
Styles that deliberately leave it out.