Ornament · Level
Ornament-free
Decoration rejected; form follows function.
A design choice in Stylogeny’s vocabulary, under ornament: how much decoration, and of what kind?
- styles make it
- 85
- as a defining choice
- 19
- as a usual one
- 61
- now and then
- 5
- avoid it
- 80
Styles defined by it 19
For these styles it is one of the choices that make the style.
Basel Object Poster (Swiss Sachplakat)The Swiss descendant of the German object poster, made in Zurich and above all Basel from 1919 to the early 1950s.
Die Neue TypographieThe programme that turned avant-garde experiment into a functional typographic method, named by Moholy-Nagy in 1923 and codified in Jan Tschichold's 'elementare typographie' (1925) and Die neue Typographie (1928).
- Machine-Age Simplified Arabic TypeArabic redrawn for the machine rather than the reed pen.
French Post-War Visual-Gag Poster (Savignac, Villemot, Morvan)The humorous street poster of post-war Paris, which took off in 1949 when Raymond Savignac and Bernard Villemot showed their rejected projects together and Savignac's Monsavon cow, its udder filling a bar of soap, went up on the walls.
International Typographic StyleA post-war refinement of the New Typography in which the mathematical grid, objective photography and neo-grotesque sans-serifs were used to communicate with clarity and neutrality.
Brazilian Concrete DesignA São Paulo and Rio movement in which concrete art, concrete poetry and Brazil's first design offices shared one vocabulary: Max Bill's mathematically generated geometry, serial repetition and sans-serif type.
HfG Ulm Systematic DesignThe Hochschule für Gestaltung Ulm (1953–1968) was founded as the successor to the Bauhaus.
West German Conceptual Film & Culture Poster (Hillmann and Rambow)The art-film and culture poster Hans Hillmann developed from 1953 for the West German distributors Neue Filmkunst and Atlas Film, which his Kassel student Gunter Rambow took with Gerhard Lienemeyer into staged photo posters for theatre, publishers and protest.
British Road Signage (Kinneir & Calvert)The national sign system Jock Kinneir and Margaret Calvert designed for Britain's motorways, first used on the Preston By-pass in 1958, and through the Worboys Committee for all roads from 1 January 1965.
- Bossa Nova Sleeve Modernism (César Villela and Elenco)The cover language of bossa nova, made in Rio by the self-taught designer César Villela, first at Odeon and then on the first sixteen LPs of Aloysio de Oliveira's label Elenco (from 1963), often around Francisco Pereira's photographs.
Total Design & Dutch FunctionalismThe Dutch strand of systematic modernism took shape when Wim Crouwel, Benno Wissing, Friso Kramer and Paul and Dick Schwarz founded Total Design in Amsterdam in 1963 as the country's first multidisciplinary studio.
Minimalist Graphic DesignModernism reduced to its barest means, informed by 1960s Minimal art and Japanese emptiness: one image or line of type, vast white or neutral space, a monochrome or near-monochrome palette and meticulous typographic detail.
ECM Sleeve Aesthetic (Munich)The cover language of the Munich label ECM, made since 1970 by Barbara Wojirsch, Dieter Rehm and later Sascha Kleis and Mayo Bucher with co-founder Manfred Eicher.
Roman-like Thai Typography (modern loopless Thai)A Thai type genre that drops the head loops of most Thai letters, so the script reads as an even sans like Helvetica.
Neo-Swiss RevivalA contemporary revival of the International Typographic Style, fuelled by digital re-releases of neo-grotesques and by studios such as Experimental Jetset and Norm: modular grids, flush-left grotesque type, huge tightly set headlines and flat fields of black, white and one signal colour.
Newsroom Data Graphics & ScrollytellingThe house style of newspaper graphics desks since about 2009–2011 (the New York Times graphics desk, D3.js, the Guardian Datablog): conventional charts drawn from the data, on a white or pale paper ground with light grey gridlines and no axis titles, lines labelled directly in place of a legend where possible and short annotations saying what to look at.
Flat DesignAn interface and illustration language that stripped screens of simulated materials, replacing bevels, gloss and textures with solid fields of colour, clean sans-serif type and reduced pictograms.
GOV.UK Design (GDS Style)The text-led design of GOV.UK, the UK government's single website, built by the Government Digital Service from 2012 and codified in the GOV.UK Design System (2018).
Plain Tobacco PackagingA packaging language written into law to strip tobacco of persuasion.
Styles that often use it 61
A characteristic choice: usual in these styles, though not essential.
Plakatstil / SachplakatThe German 'object poster' launched by Lucian Bernhard's Priester match poster and printed by Berlin's Hollerbaum & Schmidt.
Cubist Pictorial SpaceThe pictorial revolution of Picasso and Braque that shattered single-point perspective into overlapping, faceted planes seen from several viewpoints at once.
Hungarian Revolutionary PosterThe political posters of Hungary's revolutions.
- Vorticism & BLAST TypographyLondon's short-lived rival to Futurism, launched by Wyndham Lewis with BLAST (dated 20 June 1914; War Number, July 1915).
SuprematismKazimir Malevich's non-objective art, unveiled with the Black Square at the 0.10 exhibition in Petrograd in 1915, reduced painting to pure geometric planes floating in white, infinite space.
De StijlA Dutch movement formed around Theo van Doesburg's journal De Stijl and Piet Mondrian's Neoplasticism, which sought universal harmony through the most elementary means: horizontal and vertical lines, rectangles, the three primaries and black, white and grey.
- Russian ConstructivismConstructivism rejected art for art's sake in favour of the artist-engineer building useful things for the new Soviet society.
- BauhausThe German school founded by Walter Gropius in 1919 moved from Expressionist craft ideals to a programme of 'art and technology' after 1923, when Moholy-Nagy, Herbert Bayer and Joost Schmidt made its printing and advertising workshops a laboratory for functional communication.
ROSTA WindowsHand-stencilled satirical news posters made by the Russian Telegraph Agency during the Civil War and hung in empty shop windows, first in Moscow, then in Petrograd and provincial towns.
Leningrad Avant-Garde Picture BookThin, large picture books made in Petrograd/Leningrad from 1922 to the mid-1930s for Raduga and the Gosizdat children's department led by Samuil Marshak, with Vladimir Lebedev as art editor.
Isotype Pictorial StatisticsA method of visual education developed by Otto Neurath, Marie Neurath (Reidemeister) and Gerd Arntz in Red Vienna from 1925, which turns statistics into rows of identical pictograms where a greater quantity is shown by more signs, never by bigger ones.
Ligne Claire (Franco-Belgian Clear Line)The comic drawing style of Hergé's Tintin and the Brussels school, named 'klare lijn' by Joost Swarte in 1977.
- AIZ Political Photomontage (Heartfield)The political photomontage John Heartfield made for the communist weekly AIZ from 1930 to 1938, in Berlin and, from 1933, in Prague exile.
Chinese Modern Woodcut MovementThe leftist print movement launched by Lu Xun's 1931 Shanghai woodcut workshop, which made the self-cut black-and-white woodcut China's art of national crisis and revolution.
Milanese Industrial Modernism (Olivetti, Pirelli, Studio Boggeri)The Milan-centred school that married Bauhaus- and Swiss-trained discipline with Italian painterly wit for enlightened industrial patrons such as Olivetti, Pirelli and La Rinascente.
UPA & Cartoon ModernThe modern cartoon of United Productions of America (UPA) and the 1950s films, commercials and books it inspired.
Escuela Bruguera (Spanish Humour Comics)The house style of Editorial Bruguera's humour cartoonists in Barcelona from 1947 to 1986, named the 'Escuela Bruguera' by Terenci Moix in 1968.
Fotoromanzo (Italian Photo-Romance)The photo-romance of the Italian women's weeklies: a melodrama told in staged photographs, first printed by Il mio sogno and Bolero Film in May 1947 and copied from France to Brazil.
Argentine Adventure Historieta (Oesterheld–Breccia)The adult adventure comics of Buenos Aires newsstand magazines, from Misterix (1948) and Oesterheld's Hora Cero (1957) to Skorpio and Fierro; the humour line of Patoruzú, Rico Tipo and Mafalda is another tradition.
Bonelli Fumetto (Italian Popular Adventure Comics)The house format of Milan's Bonelli publishing house and its imitators (Tex, Zagor, Dylan Dog, Nathan Never): monthly newsstand paperbacks of 16 x 21 cm with about a hundred black-and-white pages, each a long episode of a serial hero.
Polish Poster SchoolA painterly, metaphorical poster culture that flourished in communist Poland, chiefly for film, theatre, opera and circus.
Zagreb Modernist Graphics (EXAT 51 to Teatar &TD)Zagreb graphic design grown from the EXAT 51 manifesto (1951), which tied abstract art to visual communication.
Zagreb School of Animated FilmThe modernist animation of Zagreb Film's Studio for Animated Film, grown from reduced-animation advertisements of 1954-1955 and named the 'Zagreb school' by Georges Sadoul and André Martin after Cannes 1958.
Corporate Identity ModernismModernist reduction applied to corporate communication.
Blue Note Jazz Sleeve ModernismThe record-sleeve language of Blue Note Records, set by art director Reid Miles, who designed some 350 twelve-inch LP covers between about 1956 and 1967, often around Francis Wolff's session photographs.
- Dazibao (Big-Character Posters)Handwritten wall posters in large brush characters that turned the walls of Mao-era China into a public forum for criticism, denunciation and, at the Democracy Wall, dissent.
Di Tella Graphic Design (Instituto Torcuato Di Tella)The in-house graphics of Buenos Aires' Instituto Torcuato Di Tella, 1960–1970, led by Juan Carlos Distéfano with Juan Andralis, Rubén Fontana, Norberto Coppola and Carlos Soler.
Fluxus Graphics (Maciunas)The house graphics George Maciunas made from 1962 until his death in 1978 for Fluxus, a network of artists who staged events and sold cheap multiples.
Munich 1972 Olympic Design (Otl Aicher)The visual programme Otl Aicher's department made for the 1972 Munich Olympics, the 'cheerful Games' meant to show a democratic, modest West Germany.
- Atelier Populaire (May '68 Screenprint Poster)The posters of the Atelier populaire, set up when students, teachers and artists occupied the École des Beaux-Arts in Paris on 14 May 1968, until police cleared the school on 27 June.
Hipgnosis Photographic Concept SleeveThe sleeves the London studio Hipgnosis made for Pink Floyd, Led Zeppelin, Genesis, Peter Gabriel, 10cc and others from 1968 to 1983.
- Grapus (French Militant Graphic Collective)The posters and identities of Grapus, a Paris collective founded in 1970 by Communist Party members who had met in the 1968 poster workshops.
Bitmap & Pixel GraphicsGraphics and lettering built from the square pixels of low-resolution screens (arcade and console sprites, home-computer displays and the first graphical user interfaces), where every dot was placed by hand within tight limits of memory, resolution and palette.
- Post-Punk Record Sleeve (Stiff, Factory, 4AD)The record sleeves that British art-school designers made after punk, for independent labels and some majors: Barney Bubbles at Stiff, Malcolm Garrett for Buzzcocks, Peter Saville at Factory and 23 Envelope at 4AD.
Stencil Street ArtPictures cut rather than drawn: a photograph is reduced to two or three flat tones, cut into card and sprayed onto a wall, usually uninvited, so one hard-edged figure appears in the street, in black with at most one accent colour.
City Pop IllustrationThe painted look of Japanese city pop record sleeves and magazine covers, fixed by Hiroshi Nagai's sleeve for Eiichi Ohtaki's A Long Vacation (1981) and Eizin Suzuki's for Tatsuro Yamashita's For You (1982).
Pixação (São Paulo Tag Reto)The name-writing of São Paulo's pixadores, which since the 1980s has covered walls and façades and, from the 1990s, the upper floors of tower blocks.
Out-of-Square Hangul TypographyA Korean typographic movement that frees Hangul from the equal square in which metal and photo type had always set each syllable.
ACT UP & Gran Fury AIDS Activist GraphicsThe graphics of New York's AIDS activist movement: the SILENCE=DEATH poster of 1987, a pink triangle above white capitals on black, and the posters, stickers, T-shirts, billboards and bus ads of Gran Fury (1988–1995), ACT UP's 'unofficial propaganda ministry'.
- Bitterkomix (Afrikaans Underground Comics)The Afrikaans underground comics magazine founded in Stellenbosch in 1992 by Anton Kannemeyer (Joe Dog) and Conrad Botes (Konradski), with Mark Kannemeyer (Lorcan White).
Glitch Art & Datamosh GraphicsAn art and design practice that makes digital failure the picture.
Contemporary Arabic & Dual-Script Type DesignA twenty-first-century type culture that redraws Arabic as a family matched to a Latin companion in weight, proportion and contrast, so the two scripts can share a page, screen or sign as equals.
- Seoul Independent Graphic Design (Small-Studio Scene)Graphic design by Seoul's small, self-run studios, which from about 2005 chose to stay small.
- Danmaku Bullet-Comment OverlayThe bullet-comment layer of Japanese and Chinese video sites, begun on Niconico in December 2006 and taken up by AcFun and Bilibili in 2008–2009.
Arab Independent Comics (Samandal, TokTok, Lab619, Skefkef)Adult comics magazines edited by Arab artists' collectives since 2007, at times with a ministry grant or an NGO partner: Samandal in Beirut, TokTok in Cairo, Lab619 in Tunis and Skefkef in Casablanca.
Generative & Dynamic IdentitiesIdentity systems designed as rules rather than fixed marks: logos and graphics generated by code, data or parameters so that they vary endlessly while staying recognisable.
Lucerne Poster Scene (Neubad & Südpol Posters)Lucerne's poster culture for small non-commercial venues (Südpol, Neubad, Treibhaus) and the Weltformat festival.
Natural Wine Label ArtThe labels of the natural (low-intervention) wine scene, which grew from Beaujolais into a worldwide network of small growers, bars and importers.
Slow-Living Editorial (the Kinfolk Look)The look of Kinfolk, the slow-living quarterly founded in Portland in 2011 and run from Copenhagen since 2015, and of the indie lifestyle titles and Instagram feeds that copied it.
Syrian Revolution Graphics (Kafranbel Banners & Poster Collectives)Protest graphics of the Syrian uprising from 2011, made to be photographed and shared online rather than to last on a wall.
DTC 'Blanding' / Millennial MinimalismThe friendly, frictionless minimalism of 2010s direct-to-consumer start-ups, built for the phone screen, the Instagram feed and the unboxing.
Low Poly IllustrationA digital illustration and game look in which subjects are built from a visible mesh of a few flat-shaded polygons, so that animals, faces, vehicles and landscapes read as hard-edged facets with no outline or texture.
Brutalist Web DesignA reaction against templated, conversion-optimised web design that exposes the raw materials of the browser: default system fonts, blue underlined links, visible borders, unstyled forms and plain document flow.
Data HumanismAn information-design approach that draws data rather than charting it, treating numbers as personal, approximate and human.
Material DesignGoogle's design system, launched in 2014, which reintroduced controlled depth to flat design through the metaphor of 'material': sheets of digital paper and ink that sit at defined elevations, cast consistent shadows and move with meaningful motion.
Analog Horror GraphicsA horror genre, mostly on YouTube, that tells its stories through imitation television and home-video graphics rather than actors: emergency-alert screens, station IDs, public-service, educational and instructional tapes, set between the 1960s and early 2000s.
Kinetic Typography & Variable TypeTypography as the moving image: letterforms that stretch, squash, rotate and morph along variable-font axes, loop seamlessly and cut to the beat of music, used for identities, social-media posters and digital out-of-home screens.
NFT Profile-Picture Collections (CryptoPunks to Bored Apes)Sets of thousands of avatar portraits that code assembles from one or two hundred hand-drawn traits, each sold as a token on a blockchain.
Book Blob (Abstract Colour-Blob Literary Fiction Cover)The default jacket of US literary fiction around 2019–2023: soft, overlapping blobs of saturated colour fill the cover edge to edge (cobalt, pink, orange-red, deep green, mustard).
NeumorphismA short-lived interface trend in which controls are extruded from, or pressed into, a background of the same colour and modelled only by paired soft shadows.
GlassmorphismAn interface style of translucent, frosted panels floating over vivid, blurred backgrounds, so that depth and hierarchy come from layered transparency.
Styles that use it now and then 5
An occasional choice in these styles.
It often goes with
Choices that the styles making it make more often than the atlas as a whole.
- Grotesque & neo-grotesquein 51 of 85
- Generous white spacein 50 of 85
- Rational & objectivein 39 of 85
- Rectilinearin 45 of 85
- Modular gridin 36 of 85
- Flush left, ragged rightin 22 of 85
Styles that avoid it
Styles that deliberately leave it out.
- Chinese Paper-Cut (Jianzhi)c. 500–present
- Islamic Geometric & Calligraphic Traditionc. 690–present
- Armenian Manuscript Illuminationc. 862–1800
- Hebrew Micrographyc. 895–present
- Nianhua & Chinese Folk Printc. 1100–present
- Mongol Bichig Calligraphy & Ugalz Ornamentc. 1204–present
- Vyaz (Ornamental Slavonic Lettering)c. 1230–present
- Persian Miniature (Ilkhanid, Timurid and Safavid Book Painting)c. 1300–1700
- Mithila (Madhubani) Paintingc. 1350–present
- Javanese Wayang Kulit (Tatah Sungging)1500–present
- Rinpa & Saga-bon1600–present
- Sápmi Graphic Identity (Duodji & Gákti Colour Code)1600–present
- Lubok Popular Print1650–1920
- Chaekgeori & Minhwa Screen Painting1776–present
- Victorian Letterpress & Wood Type1810–1900
- Persian Popular Narrative (Lithographs & Coffeehouse Painting)1843–2012
- Cuban Tobacco Lithography (Habilitaciones & Marquillas)1845–present
- Arts & Crafts Movement1860–1920
- Celtic Revival Illumination & Lettering1861–1951
- Indian Calendar & Bazaar Art1878–present
- African Wax & Fancy Print1880–present
- Mexican Popular Graphics (Posada)1880–1917
- Norwegian and Finnish National Romantic Graphics (Munthe & Karelianism)1880–1922
- Kanga (Swahili Message Cloth)1886–present
- Art Nouveau1890–1910
- Fileteado Porteño1890–present
- Nieuwe Kunst (Dutch Art Nouveau)1892–1914
- Mir iskusstva Book Art1898–1927
- Guna Mola1900–present
- Senegalese Sufi Devotional Imagery (Souwère Glass Painting and Amadou Bamba Portraits)1900–present
- Bezalel School1906–1929
- Shanghai Modern & Yuefenpai1910–1949
- Arnhem Land Bark Painting & Rarrk1912–present
- Kultur-Lige & Yiddish Avant-Garde Book Design1917–1924
- Mavo1923–1925
- Amazonian Boat Lettering (Abridores de Letras)1925–present
- Tiki Pop (Polynesian Pop)1934–present
- Googie & Atomic Age1945–1965
- Jeepney Art1946–present
- Pakistani Truck Art1947–present
- Taiwan Floral Cloth (Huabu)1950–present
- Cairo–Beirut Arab Modernist Book & Periodical Design1952–1990
- Push Pin Style1954–1980
- Shōjo Manga (Japanese Girls' Comics)1958–present
- Tropicália Graphic Design1964–1975
- Angura Theatre Poster1965–1985
- Chicano Screenprint Poster1965–present
- Palestinian Resistance Poster1965–1993
- Psychedelic Poster1965–1973
- Soviet Central Asian Ornamental Modernism1966–1999
- Picó Sound-System Painting (Colombian Caribbean)1967–present
- AfriCOBRA1968–present
- Tingatinga Painting1968–present
- Afrofuturist Design1970–present
- Graffiti & Hip-Hop Graphics1972–present
- Roots Reggae Sleeve Art & Rasta Iconography1973–1985
- Afrobeat Sleeve Art1974–present
- La Movida Madrileña Graphics1977–1988
- Iranian Revolutionary & Sacred Defence Poster1978–1988
- Jamaican Dancehall Signs & Sleeve Art1980–present
- Memphis Design1981–1988
- Pardhan Gond Painting (Jangarh Kalam)1981–present
- Demoscene Graphics (Cracktros, Demos & Text-Mode Art)1985–present
- Global Village Coffeehouse1988–2003
- Rave & Acid House Graphics1988–2000
- Ghanaian Funeral Poster & Banner1990–present
- Matatu & Nganya Art1990–present
- Nigerian Pentecostal Crusade Poster & Billboard1990–present
- Torres Strait Islander Linocut1991–present
- Superflat1993–present
- South African Vernacular Design (Ijusi)1995–present
- Indian Pop-Kitsch Design (Desi Kitsch)1997–present
- Indonesian Woodcut Activism (Taring Padi)1998–present
- Japanese Dense Web Design1999–present
- Itasha (Anime Character Car Graphics)2005–present
- Neo-Andean Architecture (Cholets)2005–present
- Hong Kong Protest Art (Umbrella Movement to the 2019–20 Protests)2014–2020
- Solarpunk2014–present
- Acid Graphics / New Ugly2016–present
- Guochao (China-Chic National Trend)2018–present