Imagery · Systematic
Diagram & data
Charts, maps, isotypes, technical drawings.
A design choice in Stylogeny’s vocabulary, under imagery: what kind of pictures, if any?
- styles make it
- 39
- as a defining choice
- 9
- as a usual one
- 8
- now and then
- 22
- avoid it
- 1
Styles defined by it 9
For these styles it is one of the choices that make the style.
- Thai Yantra (Yant) DiagramsThai protective diagrams in which Pali formulae, written in Khom, a sacred script derived from Khmer, are packed into squares, circles, triangles, spires and the outlines of Buddhas, monks and tigers, often framed by lines of script.
- London Transport DesignThe design programme Frank Pick built for London's Underground from 1908 and the London Passenger Transport Board (1933–40), continued by Harold Hutchison (1947–66).
Isotype Pictorial StatisticsA method of visual education developed by Otto Neurath, Marie Neurath (Reidemeister) and Gerd Arntz in Red Vienna from 1925, which turns statistics into rows of identical pictograms where a greater quantity is shown by more signs, never by bigger ones.
British Road Signage (Kinneir & Calvert)The national sign system Jock Kinneir and Margaret Calvert designed for Britain's motorways, first used on the Preston By-pass in 1958, and through the Worboys Committee for all roads from 1 January 1965.
- Western Desert IconographyThe acrylic painting movement that took form at Papunya in 1971, when men there painted the Honey Ant Dreaming on the school wall and then on board, carrying an older practice of sand, body and ceremonial designs into lasting form. 'Western Desert' is an umbrella name: the movement also includes Warlpiri, Anmatyerre and Arrernte painters of the Central Desert.
Fantasy User Interface (FUI) & Sci-Fi HUDFantasy user interfaces are the screen graphics of films and series: computer screens, holograms and helmet HUDs made to be watched for a few seconds, not used.
Polish Information Picture Book (Dwie Siostry)Mostly large-format information picture books made since 2008 by the Warsaw publisher Dwie Siostry with young illustrators led by Aleksandra and Daniel Mizieliński, graduates of the city's Academy of Fine Arts: atlases, cross-sections, labyrinths, activity books and wordless seek-and-find board books.
Newsroom Data Graphics & ScrollytellingThe house style of newspaper graphics desks since about 2009–2011 (the New York Times graphics desk, D3.js, the Guardian Datablog): conventional charts drawn from the data, on a white or pale paper ground with light grey gridlines and no axis titles, lines labelled directly in place of a legend where possible and short annotations saying what to look at.
Data HumanismAn information-design approach that draws data rather than charting it, treating numbers as personal, approximate and human.
Styles that often use it 8
A characteristic choice: usual in these styles, though not essential.
Mixteca-Puebla Codex PaintingThe painted screenfold books of Postclassic southern and central Mexico (not the Maya codices): long strips of gesso-coated deerskin, folded like a screen and painted on both sides.
HfG Ulm Systematic DesignThe Hochschule für Gestaltung Ulm (1953–1968) was founded as the successor to the Bauhaus.
Situationist Détournement GraphicsGraphics of the Letterist and Situationist Internationals (1956–1972), built on détournement: taking existing words and pictures (comic strips, advertisements, news photographs, city maps, classic texts) and turning them against their source.
Fluxus Graphics (Maciunas)The house graphics George Maciunas made from 1962 until his death in 1978 for Fluxus, a network of artists who staged events and sold cheap multiples.
Techno-Futurist GraphicsElectronic-music and video-game graphics of the late 1980s and 1990s that turned corporate modernism into a sci-fi consumer fantasy.
Hauntology & Ghost Box DesignSleeves and print that rebuild a misremembered British past from the public graphics of roughly 1958–1978.
- Hong Kong Protest Art (Umbrella Movement to the 2019–20 Protests)The graphics of Hong Kong's democracy protests, from the 2014 Umbrella Movement to the national security law of 2020, in two linked media.
Dark Tech MinimalismThe dark, restrained aesthetic of developer tools and SaaS landing pages since about 2019: near-black grounds, grey type ramps, a neutral grotesque such as Inter, hairline borders, soft radial glows and bento grids of crisp product screenshots.
Styles that use it now and then 22
An occasional choice in these styles.
- Tibetan Woodblock Print Culture (Pecha & Prayer Flags)c. 1410–present
- Sápmi Graphic Identity (Duodji & Gákti Colour Code)1600–present
- Arnhem Land Bark Painting & Rarrk1912–present
- Wendingen & Amsterdam School Typography1918–1932
- Bauhaus1919–1933
- Leningrad Avant-Garde Picture Book1922–1936
- International Typographic Style1950–1975
- Arab Children's Comic Magazines (Samir to Majid)1956–present
- Rorke's Drift Linocut1962–1982
- Total Design & Dutch Functionalism1963–1990
- Mexico 68 Olympic & Metro Identity1966–1970
- Munich 1972 Olympic Design (Otl Aicher)1966–1972
- Amar Chitra Katha Comics1967–present
- Hipgnosis Photographic Concept Sleeve1968–1983
- Roots Reggae Sleeve Art & Rasta Iconography1973–1985
- Post-Punk Record Sleeve (Stiff, Factory, 4AD)1977–1990
- Cranbrook & Deconstructivist Typography1980–1998
- Generative & Dynamic Identities2007–present
- GOV.UK Design (GDS Style)2012–present
- Analog Horror Graphics2015–present
- Neumorphism2019–2021
- Instagram Slideshow Activism (Social-Justice Infographics)2020–present
It often goes with
Choices that the styles making it make more often than the atlas as a whole.
- Modular gridin 24 of 39
- Rectilinearin 26 of 39
- Rational & objectivein 20 of 39
- Rules & barsin 22 of 39
- Grotesque & neo-grotesquein 21 of 39
- Geometric primitivesin 23 of 39