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Typography · Typographic treatment

Eclectic mixing

Many typefaces and sizes combined in one composition.

A design choice in Stylogeny’s vocabulary, under typography: what do the letters look like, and how are they set?

styles make it: 92
as a defining choice: 16
as a usual one: 34
now and then: 42
avoid it: 36

Styles defined by it 16

For these styles it is one of the choices that make the style.

Victorian Letterpress & Wood Type1810–1900 · Western Europe, North AmericaThe commercial jobbing print of the industrial century: posters, playbills, auction notices and ephemera built from a flood of new display types (fat faces, Egyptians, grotesques, Tuscans and condensed wood type).
Spanish Bullfight Poster (Cartel Taurino)1879–present · Southern EuropeThe Spanish bullfight poster in its illustrated form, from Marcelino de Unceta's lithographs (from 1879) to the Valencian house of Ortega, which supplied rings across Spain.
Italian Futurism1909–1944 · Southern EuropeLaunched by Marinetti's 1909 manifesto, Futurism glorified speed, machines, the city and war, and turned the printed page into an explosive, noisy field.
Dada1916–1924 · Central Europe, Western EuropeBorn in wartime Zurich at the Cabaret Voltaire in 1916 and spreading to Berlin, Hanover, Cologne and Paris, Dada used chance, absurdity and provocation against the culture that had produced the war.
Brazilian Modernismo Graphics (Klaxon and the Semana de 22)1922–1929 · Latin America & CaribbeanThe print side of São Paulo's Modernismo (1922-29), set in jobbing print shops.
Mavo1923–1925 · East AsiaTokyo's anarchist avant-garde, founded in July 1923 by Murayama Tomoyoshi, back from a year in Berlin, with four former Futurists, and its magazine MAVO (seven issues, July 1924 to August 1925).
Onitsha Market Pamphlets1947–1980 · Sub-Saharan AfricaCheap, stapled pamphlets of romance, advice, drama and political biography, written by students, clerks, journalists and traders and printed by jobbing letterpress shops around Onitsha Main Market in eastern Nigeria from the late 1940s.
Fluxus Graphics (Maciunas)1962–1978 · North America, Central Europe, Western EuropeThe house graphics George Maciunas made from 1962 until his death in 1978 for Fluxus, a network of artists who staged events and sold cheap multiples.
Punk & DIY Zine1976–1986 · Western Europe, North AmericaThe graphic voice of punk rock in fanzines, record sleeves and gig flyers: images and words cut from newspapers, typed or scrawled, pasted down and run off on a photocopier.
Dutch Expressive Postmodernism (Studio Dumbar & Hard Werken)1977–1994 · Western EuropeAn anti-functionalist current in Dutch graphic design led by Studio Dumbar in The Hague (from 1977) and the Rotterdam collective Hard Werken (magazine from 1979, design office 1982–1994).
Cranbrook & Deconstructivist Typography1980–1998 · North AmericaGraduate-school experimentation, centred on Katherine and Michael McCoy's Cranbrook design programme, that applied post-structuralist literary theory to the page.
Emigre & Early Digital Type1984–1998 · North AmericaRudy VanderLans and Zuzana Licko's magazine and type foundry, launched in 1984 alongside the first Macintosh, turned the computer's low-resolution constraints into a new typographic idiom.
Ghanaian Funeral Poster & Banner1990–present · Sub-Saharan AfricaThe printed death announcements of southern Ghana, also found elsewhere in West Africa: colour posters, mostly A2, pasted on walls, trees, poles and vehicles, and by the mid-2010s large PVC banners hung at the family house.
Nigerian Pentecostal Crusade Poster & Billboard1990–present · Sub-Saharan AfricaThe roadside adverts of Nigeria's Pentecostal and independent churches: billboards, banners and posters on poles, walls and bridges announcing crusades, revivals, conventions and night vigils.
Early Web Vernacular1994–2004 · Global / networkedThe amateur web of the mid-1990s to early 2000s, when millions of people hand-coded personal homepages on free hosts such as GeoCities with table layouts, browser-default fonts, tiled backgrounds, animated GIFs, MIDI soundtracks, hit counters and ‘under construction’ signs.
South African Vernacular Design (Ijusi)1995–present · Sub-Saharan AfricaA post-apartheid design language launched in Durban in 1995 by Garth Walker's Orange Juice Design and its free, experimental magazine Ijusi (isiZulu for 'juice'), which asked 'What makes me South African, and what does that look like?'.

Styles that often use it 34

A characteristic choice: usual in these styles, though not essential.

Styles that use it now and then 42

An occasional choice in these styles.

It often goes with

Choices that the styles making it make more often than the atlas as a whole.

Collage & layeringin 51 of 92
Found & vernacular imageryin 45 of 92
Horror vacuiin 60 of 92
Ornamented displayin 46 of 92
Playful & wittyin 65 of 92
Photomontagein 33 of 92

Styles that avoid it

Styles that deliberately leave it out.

Other choices in typography