Typography · Serif classes
Transitional serif
Upright stress and sharper contrast: Baskerville, Times.
A design choice in Stylogeny’s vocabulary, under typography: what do the letters look like, and how are they set?
- styles make it
- 14
- as a defining choice
- 0
- as a usual one
- 7
- now and then
- 7
- avoid it
- 0
Styles that often use it 7
A characteristic choice: usual in these styles, though not essential.
Song–Ming Woodblock Book Typography (Songti / Mincho)The page and letter of the East Asian book.
Neoclassical Book TypographyThe Enlightenment book stripped of Renaissance woodcut decoration.
Vicente Rojo & Mexican Editorial ModernismThe design of Mexico City's literary and cultural press, shaped from the 1950s by the Barcelona-born exile Vicente Rojo: México en la Cultura, the Revista de la Universidad, Plural, La Jornada and the covers of Ediciones Era.
Early Web VernacularThe amateur web of the mid-1990s to early 2000s, when millions of people hand-coded personal homepages on free hosts such as GeoCities with table layouts, browser-default fonts, tiled backgrounds, animated GIFs, MIDI soundtracks, hit counters and ‘under construction’ signs.
- Contemporary Chinese Book Design ('Most Beautiful Books of China')Chinese book design since 2003, when Shanghai founded the yearly 'Most Beautiful Books of China' award, whose winners go on to Leipzig.
Brutalist Web DesignA reaction against templated, conversion-optimised web design that exposes the raw materials of the browser: default system fonts, blue underlined links, visible borders, unstyled forms and plain document flow.
Post-Binary Typography (Bye Bye Binary and Inclusive French Type)A Franco-Belgian type practice that redesigns written French for gender inclusion inside the word.
Styles that use it now and then 7
An occasional choice in these styles.
- Republican Chinese Book Cover Design (Lu Xun & Tao Yuanqing)1923–1949
- Turkish Modernist Poster & Graphic Design1959–2000
- NSK Retro-Avant-Garde1980–present
- ACT UP & Gran Fury AIDS Activist Graphics1987–1995
- Newsroom Data Graphics & Scrollytelling2009–present
- Latin American Feminist Protest Graphics (Ni Una Menos and the Green Wave)2015–present
- Weirdcore & Dreamcore2019–present
It often goes with
Choices that the styles making it make more often than the atlas as a whole.
- Typography onlyin 10 of 14
- Rules & barsin 9 of 14
- Column gridin 7 of 14
- Grotesque & neo-grotesquein 9 of 14
- Rectilinearin 9 of 14
- Found & vernacular imageryin 7 of 14
Other choices in typography
- Humanist & Garalde serif
- Didone
- Slab serif
- Grotesque & neo-grotesque
- Geometric sans
- Humanist sans
- Rounded sans
- Blackletter
- Script
- Brush & pen calligraphy
- Hand-lettering
- Ornamented display
- Condensed display
- Stencil
- Monospace
- Bitmap & pixel
- Experimental & distorted
- All caps
- Lowercase only
- Type as image
- Flush left, ragged right
- Rotated & vertical setting
- Eclectic mixing
- Tight setting
- Wide letterspacing