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Typography · Sans-serif classes

Humanist sans

Pen-derived proportions: Gill Sans, Frutiger, Myriad.

A design choice in Stylogeny’s vocabulary, under typography: what do the letters look like, and how are they set?

styles make it: 14
as a defining choice: 4
as a usual one: 4
now and then: 6
avoid it: 0

Styles defined by it 4

For these styles it is one of the choices that make the style.

London Transport Design1908–1966 · Western EuropeThe design programme Frank Pick built for London's Underground from 1908 and the London Passenger Transport Board (1933–40), continued by Harold Hutchison (1947–66).
Penguin Paperback Design (Three Bands to the Marber Grid)1935–1972 · Western EuropeThe cover system of Penguin Books, London, from 1935 until Germano Facetti left in 1972.
Contemporary Arabic & Dual-Script Type Design2004–present · Middle East & North Africa, Western Europe, Global / networkedA twenty-first-century type culture that redraws Arabic as a family matched to a Latin companion in weight, proportion and contrast, so the two scripts can share a page, screen or sign as equals.
Frutiger Aero2004–2013 · Global / networkedThe glossy, optimistic look of consumer technology from the mid-2000s to the early 2010s, retrospectively named in 2017 by the Consumer Aesthetics Research Institute after Windows Vista's Aero interface and Adrian Frutiger's humanist sans.

Styles that often use it 4

A characteristic choice: usual in these styles, though not essential.

Styles that use it now and then 6

An occasional choice in these styles.

It often goes with

Choices that the styles making it make more often than the atlas as a whole.

Rational & objectivein 11 of 14
Grotesque & neo-grotesquein 12 of 14
Measured densityin 10 of 14
Straight photographyin 10 of 14
Authoritative & institutionalin 10 of 14
Icons & pictogramsin 8 of 14

Other choices in typography