Typography · Typographic treatment

Lowercase only

Capitals rejected as unnecessary.

A design choice in Stylogeny’s vocabulary, under typography: what do the letters look like, and how are they set?

styles make it: 25
as a defining choice: 0
as a usual one: 10
now and then: 15
avoid it: 19

Styles that often use it 10

A characteristic choice: usual in these styles, though not essential.

Bauhaus1919–1933 · Central EuropeThe German school founded by Walter Gropius in 1919 moved from Expressionist craft ideals to a programme of 'art and technology' after 1923, when Moholy-Nagy, Herbert Bayer and Joost Schmidt made its printing and advertising workshops a laboratory for functional communication.
Milanese Industrial Modernism (Olivetti, Pirelli, Studio Boggeri)1933–1975 · Southern EuropeThe Milan-centred school that married Bauhaus- and Swiss-trained discipline with Italian painterly wit for enlightened industrial patrons such as Olivetti, Pirelli and La Rinascente.
Brazilian Concrete Design1951–1975 · Latin America & CaribbeanA São Paulo and Rio movement in which concrete art, concrete poetry and Brazil's first design offices shared one vocabulary: Max Bill's mathematically generated geometry, serial repetition and sans-serif type.
Zagreb Modernist Graphics (EXAT 51 to Teatar &TD)1951–1975 · Southern Europe, Central EuropeZagreb graphic design grown from the EXAT 51 manifesto (1951), which tied abstract art to visual communication.
Blue Note Jazz Sleeve Modernism1956–1967 · North AmericaThe record-sleeve language of Blue Note Records, set by art director Reid Miles, who designed some 350 twelve-inch LP covers between about 1956 and 1967, often around Francis Wolff's session photographs.
Greek Tourism Modernism (EOT)1960–1974 · Southern EuropeThe modernist image of Greece made for the National Tourism Organisation (EOT) by Michalis Katzourakis, its art adviser in 1960-1967, and by Frederick Carabott, who advised it until 1967; in 1962 the two also founded the K&K Athens Advertising Centre.
Total Design & Dutch Functionalism1963–1990 · Western EuropeThe Dutch strand of systematic modernism took shape when Wim Crouwel, Benno Wissing, Friso Kramer and Paul and Dick Schwarz founded Total Design in Amsterdam in 1963 as the country's first multidisciplinary studio.
DTC 'Blanding' / Millennial Minimalism2012–2022 · North America, Global / networkedThe friendly, frictionless minimalism of 2010s direct-to-consumer start-ups, built for the phone screen, the Instagram feed and the unboxing.
Lo-fi Anime Aesthetic2017–present · Global / networked, Western Europe, North America, East AsiaThe look of YouTube's 24/7 lo-fi hip hop streams.
Weirdcore & Dreamcore2019–present · Global / networkedAn internet aesthetic popularised on Reddit, TikTok and YouTube in the early 2020s, with dreamcore as its softer, pastel, cloud-filled sister.

Styles that use it now and then 15

An occasional choice in these styles.

It often goes with

Choices that the styles making it make more often than the atlas as a whole.

Styles that avoid it

Styles that deliberately leave it out.

Lowercase only

Styles that often use it 10

Styles that use it now and then 15

It often goes with

Styles that avoid it

Other choices in typography