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Typography · Typographic treatment

Wide letterspacing

Airy, generously spaced letters, usually capitals.

A design choice in Stylogeny’s vocabulary, under typography: what do the letters look like, and how are they set?

styles make it: 39
as a defining choice: 3
as a usual one: 15
now and then: 21
avoid it: 4

Styles defined by it 3

For these styles it is one of the choices that make the style.

Nippon Kōbō & Tōhōsha Photo-Propaganda Magazines (NIPPON & FRONT)1933–1945 · East AsiaLuxury photo-propaganda magazines that imperial Japan sent abroad, 1934–45.
Swiss Punk / New Wave Typography1968–1990 · Central Europe, North AmericaA rebellion from inside the Swiss school: Wolfgang Weingart and his Basel students kept the grotesque and the grid but set them in motion with extreme letterspacing, stepped and angled lines, rules and bars, enlarged halftone screens and layered film montage.
Vaporwave2011–2017 · Global / networked, North AmericaAn internet-born microgenre and visual aesthetic that remixes the debris of late-20th-century consumer culture (Windows 95 dialogs, classical busts, palm trees, mall interiors, Japanese text, early 3D renders) in pastel pinks and cyans.

Styles that often use it 15

A characteristic choice: usual in these styles, though not essential.

Styles that use it now and then 21

An occasional choice in these styles.

It often goes with

Choices that the styles making it make more often than the atlas as a whole.

Nostalgic & retroin 19 of 39
Humanist & Garalde serifin 13 of 39
Pastelin 16 of 39
Restrained accentsin 26 of 39
All capsin 27 of 39
Geometric sansin 16 of 39

Styles that avoid it

Styles that deliberately leave it out.

Other choices in typography