Medium & production · Screen
App & OS interface
Operating-system and mobile interfaces.
A design choice in Stylogeny’s vocabulary, under medium & production: what technology shaped it?
- styles make it
- 36
- as a defining choice
- 8
- as a usual one
- 17
- now and then
- 11
- avoid it
- 0
Styles defined by it 8
For these styles it is one of the choices that make the style.
Emoji Pictographic LanguagePictographs typed as characters and set inline in running text.
Skeuomorphic UIInterface design that imitates physical materials and objects (stitched leather, linen, wooden shelves, brushed aluminium, felt, paper and glass) so that digital tools look and behave like their real-world counterparts.
- Frutiger AeroThe glossy, optimistic look of consumer technology from the mid-2000s to the early 2010s, retrospectively named in 2017 by the Consumer Aesthetics Research Institute after Windows Vista's Aero interface and Adrian Frutiger's humanist sans.
Flat DesignAn interface and illustration language that stripped screens of simulated materials, replacing bevels, gloss and textures with solid fields of colour, clean sans-serif type and reduced pictograms.
Material DesignGoogle's design system, launched in 2014, which reintroduced controlled depth to flat design through the metaphor of 'material': sheets of digital paper and ink that sit at defined elevations, cast consistent shadows and move with meaningful motion.
NeumorphismA short-lived interface trend in which controls are extruded from, or pressed into, a background of the same colour and modelled only by paired soft shadows.
Claymorphism & Soft 3DA soft, toy-like 3D look from product design around 2020, given the name 'claymorphism' in a December 2021 article by Michał Malewicz.
GlassmorphismAn interface style of translucent, frosted panels floating over vivid, blurred backgrounds, so that depth and hierarchy come from layered transparency.
Styles that often use it 17
A characteristic choice: usual in these styles, though not essential.
Kawaii DesignJapan's culture of cuteness, which grew from 1970s teenage rounded handwriting and shōjo fancy goods into a global design language through Sanrio, character merchandise and emoji.
Roman-like Thai Typography (modern loopless Thai)A Thai type genre that drops the head loops of most Thai letters, so the script reads as an even sans like Helvetica.
Bitmap & Pixel GraphicsGraphics and lettering built from the square pixels of low-resolution screens (arcade and console sprites, home-computer displays and the first graphical user interfaces), where every dot was placed by hand within tight limits of memory, resolution and palette.
- Madinah Mushaf (King Fahd Complex Qur'an Page)One fixed page for the Qur'an across much of the Muslim world: Uthman Taha's fully vowelled Naskh in fifteen justified lines, written so that every page ends at the end of a verse (the late Ottoman âyet-berkenar layout), inside a floral frame, with sura titles in framed cartouches and verse numbers in small round medallions.
Fantasy User Interface (FUI) & Sci-Fi HUDFantasy user interfaces are the screen graphics of films and series: computer screens, holograms and helmet HUDs made to be watched for a few seconds, not used.
Korean Webtoon GraphicsThe full-colour, vertical-scroll comic that Korean web portals made standard in the 2000s and smartphone apps took worldwide.
Contemporary Arabic & Dual-Script Type DesignA twenty-first-century type culture that redraws Arabic as a family matched to a Latin companion in weight, proportion and contrast, so the two scripts can share a page, screen or sign as equals.
- Danmaku Bullet-Comment OverlayThe bullet-comment layer of Japanese and Chinese video sites, begun on Niconico in December 2006 and taken up by AcFun and Bilibili in 2008–2009.
- YouTube Thumbnail Style (the 'YouTube Face')The custom thumbnail of YouTube's creator economy: a 16:9 still made to be read at fingernail size in a feed of recommendations.
- 'Good Morning' Greeting Images (WhatsApp Forward Vernacular)The ready-made greeting pictures that millions of smartphone users, many of them older and new to the internet, forward to family, friends and groups each morning on WhatsApp, above all in India and Brazil.
- VTuber Avatar and Stream GraphicsThe graphic kit of virtual YouTubers, streamers who perform behind an animated anime-style character instead of their own face.
Corporate MemphisThe flat vector illustration style that became the default visual voice of big tech in the late 2010s: faceless, ethnically non-specific figures with elongated limbs and tiny heads, drawn in bright flat colour among blobs, leaves and confetti.
NFT Profile-Picture Collections (CryptoPunks to Bored Apes)Sets of thousands of avatar portraits that code assembles from one or two hundred hand-drawn traits, each sold as a token on a blockchain.
Dark Tech MinimalismThe dark, restrained aesthetic of developer tools and SaaS landing pages since about 2019: near-black grounds, grey type ramps, a neutral grotesque such as Inter, hairline borders, soft radial glows and bento grids of crisp product screenshots.
Instagram Slideshow Activism (Social-Justice Infographics)The text-led explainer slideshows that filled Instagram after George Floyd's murder in May 2020.
- Neo-BrutalismA friendly, commercial descendant of web brutalism that keeps its blunt boxes but adds candy colour: thick black outlines, hard unblurred offset shadows, flat saturated fills and chunky sans-serif type on conventional, usable layouts.
- Palestinian Watermelon and Keffiyeh GraphicsGraphics of Palestinian identity and of solidarity with Palestinians, made by Palestinian artists, the diaspora and supporters worldwide and shared mainly online, above all since the Gaza war began in October 2023.
Styles that use it now and then 11
An occasional choice in these styles.
- Machine-Age Simplified Arabic Type1947–present
- Baybayin Revival Graphics1963–present
- Minimalist Graphic Design1965–present
- Japanese Dense Web Design1999–present
- Glitch Art & Datamosh Graphics2001–present
- Internet Ugly & Meme Vernacular2003–present
- DTC 'Blanding' / Millennial Minimalism2012–2022
- GOV.UK Design (GDS Style)2012–present
- Newtro (Korean New-Retro)2017–present
- Guochao (China-Chic National Trend)2018–present
- Weirdcore & Dreamcore2019–present
It often goes with
Choices that the styles making it make more often than the atlas as a whole.
- Web & CSSin 30 of 36
- Icons & pictogramsin 23 of 36
- Rounded & pillin 18 of 36
- 3D renderin 14 of 36
- Warm & approachablein 22 of 36
- Motion & broadcastin 15 of 36