Stylogeny combining Instagram Slideshow Activism × Latin American Feminist Protest Graphics

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Style combination · Contrasts

Instagram Slideshow Activism × Latin American Feminist Protest Graphics

The hashtags #NiUnaMenos and #VivasNosQueremos also travelled on Facebook and Instagram, but their images point to a march, a wall or a scarf, whereas the slideshow lives and ends in the carousel in pastel templates.

From the research on Latin American Feminist Protest Graphics (Ni Una Menos and the Green Wave)

Mix them and make something Instagram Slideshow Activism Latin American Feminist Protest Graphics

RISEInstagram Slideshow × Latin American
A sample layout drawn from the recipe: shapes from Latin American Feminist Protest Graphics, their arrangement from Instagram Slideshow Activism, the finish from Latin American Feminist Protest Graphics. Not a real work, and not an image of either style.

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What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Instagram Slideshow Activism (Social-Justice Infographics) Latin American Feminist Protest Graphics (Ni Una Menos and the Green Wave)

Type from Latin American Feminist Protest Graphics
Colour from Instagram Slideshow Activism
Form from Latin American Feminist Protest Graphics
Composition from Instagram Slideshow Activism
Surface from Latin American Feminist Protest Graphics

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The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Latin American Feminist Protest Graphics

Rise

Permanent Marker, standing in for The Campaign's white print on the green scarf: its name in condensed bold sans-serif above a white kerchief emblem, with the slogan in bold, mostly lowercase sans-serif set round the emblem in a circle; home-made scarves cut from green cloth carry slogans in permanent marker

Text · Instagram Slideshow Activism

The text-led explainer slideshows that filled Instagram after George Floyd's murder in May 2020. Up to ten square or 4:5 slides in one carousel (twenty since August 2024) are read like a PowerPoint deck: a title card in big type with a swipe arrow, then bullet-point slides with sources and a call to action. Pastel pink, yellow and blue grounds, large serif or bubbly, wide sans headings, gradients and playful flat figures, often from Canva templates, borrow the look of millennial brands to reach apolitical readers.

Inter; Instagram Slideshow Activism used Large display serifs on the title card and Ovo (Nicole Fally, Sorkin Type, 2011), a medium-contrast serif with soft serifs and old-style letter widths

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The colours

The ground and leading colours come from Instagram Slideshow Activism, with a counter-accent from Latin American Feminist Protest Graphics. The ink reads on the ground at 4.5:1 or more.

Instagram Slideshow Activism (Social-Justice Infographics) Latin American Feminist Protest Graphics (Ni Una Menos and the Green Wave)

  • #fdf6ec ground · 36%
  • #1e1e1e ink · 14%
  • #c9962c accent · 18%
  • #00964b accent · 14%
  • #b9d7ee accent · 10%
  • #e46fae accent · 8%

As CSS

:root {
  --ground: #fdf6ec;
  --ink: #1e1e1e;
  --accent-1: #c9962c;
  --accent-2: #00964b;
  --accent-3: #b9d7ee;
  --accent-4: #e46fae;
  --font-display: "Permanent Marker", cursive;
  --font-text: "Inter", sans-serif;
}

Use it with care

Instagram Slideshow Activism (Social-Justice Infographics): The look grew out of the 2020 Black Lives Matter protests, and critics such as the sociologist Eve Ewing warned that slides flatten complex problems and summarise the work of often Black authors without credit: name and link every source, credit the people whose work you condense, and check claims before posting. Do not turn the names and faces of people killed by police into decorative or shareable motifs; Vox quotes a warning that the look can 'commodify tragedy and obfuscate revolutionary messages' and notes that Breonna Taylor's death 'devolved into a meme'. Do not dress brand marketing in the look to perform allyship without action, and remember that its friendly packaging works for any message, including an army's messaging in an armed conflict (the IDF slideshow of May 2021) and misinformation, which text inside images makes hard to moderate. Write the slide text into the caption or alt text so screen-reader users can follow it.

Latin American Feminist Protest Graphics (Ni Una Menos and the Green Wave): This is the living language of a movement against femicide and for abortion rights whose subjects are real women, many murdered or disappeared, and whose families raised the antimonumentas and wrote the names on them: do not reuse victims' names, photographs, pink crosses or the antimonumentas as decoration, merchandise or a backdrop for a brand. The green scarf is the emblem of the Campaña Nacional por el Derecho al Aborto Legal, Seguro y Gratuito and Ni Una Menos is a collective; do not put their emblem, slogan or name on your own products, fundraising or advertising, or dress a company's message in green and violet to borrow the movements' credibility. The scarf is still contested: it has been banned in some schools, wearing it can bring backlash, it is answered by the anti-abortion pañuelo celeste, and Argentina's legal-abortion law of 2020 has faced calls for repeal, so do not use green as a neutral 'hope' colour where it will be read as a political position. Never present a generated image as documentation of a real protest.

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