Stylogeny combining ACT UP × Latin American Feminist Protest Graphics

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Style combination · Contrasts

ACT UP × Latin American Feminist Protest Graphics

Two movements signed with a triangle, ACT UP's pink one on black and the green kerchief, but Gran Fury bought ad space and printed offset photographs and Futura, while the green wave wears its sign and letters its placards by hand; polish against handmade multitude.

From the research on Latin American Feminist Protest Graphics (Ni Una Menos and the Green Wave)

Mix them and make something ACT UP Latin American Feminist Protest Graphics

Huge black lettering reading “CARE LIVES” fills the upper half of a distressed off-white poster. Below it, a raised fist grips a flowing green cloth in front of a purple circle.
AI-generated by Stylogeny from the recipe below, and checked against it: the type from ACT UP, the form from Latin American Feminist Protest Graphics, the composition from ACT UP. Not a real or historical work.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

ACT UP & Gran Fury AIDS Activist Graphics Latin American Feminist Protest Graphics (Ni Una Menos and the Green Wave)

Type from ACT UP
Colour from Latin American Feminist Protest Graphics
Form from Latin American Feminist Protest Graphics
Composition from ACT UP
Surface from ACT UP

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · ACT UP

Rise

Anton; ACT UP used Gill Sans Bold Extra Condensed in white capitals reversed out of black for SILENCE=DEATH (1987), settled on after months in which the collective 'argued about issues, images and fonts' and Futura Extra Bold, Extra Bold Oblique and Extra Bold Condensed in black or white

Text · Latin American Feminist Protest Graphics

The graphics of Latin America's feminist tide, a mass movement since Ni Una Menos (Buenos Aires, 3 June 2015) and the 2018 'marea verde' for legal abortion, though its scarf dates from 2003. Its identity is an object and a colour: a green triangle of cloth printed in white with the Campaign's emblem and slogan, tied to necks, wrists and bags until a crowd turns green. Around it: slogans hand-lettered on cardboard and walls, violet for feminism, linocut posters, and in Mexico purple antimonumentas, Venus signs with a raised fist lettered with demands and the names of murdered women.

Oswald; Latin American Feminist Protest Graphics used The Campaign's white print on the green scarf and Hand-lettered placards in marker or paint on cardboard and white board, in capitals or plain handwriting, often framed by Spanish opening and closing question and exclamation marks ('¿TE PARECEMOS MUCHAS? ¡NOS FALTAN MILES!!', 8M march, Mexico City, 2020)

03

The colours

The ground and leading colours come from Latin American Feminist Protest Graphics, with a counter-accent from ACT UP. The ink reads on the ground at 4.5:1 or more.

ACT UP & Gran Fury AIDS Activist Graphics Latin American Feminist Protest Graphics (Ni Una Menos and the Green Wave)

  • #ffffff ground · 36%
  • #141414 ink · 14%
  • #00964b accent · 18%
  • #c8102e accent · 14%
  • #e46fae accent · 10%
  • #6b3fa0 accent · 8%

As CSS

:root {
  --ground: #ffffff;
  --ink: #141414;
  --accent-1: #00964b;
  --accent-2: #c8102e;
  --accent-3: #e46fae;
  --accent-4: #6b3fa0;
  --font-display: "Anton", sans-serif;
  --font-text: "Oswald", sans-serif;
}

Use it with care

ACT UP & Gran Fury AIDS Activist Graphics: These are the graphics of a movement of gay men, lesbians and people with AIDS who were burying their friends, and many of their makers and subjects are living or died of AIDS (Mark Simpson, who appears in Kissing Doesn't Kill, died in 1996; Oliver Johnston in 1990); HIV remains a global health issue and ACT UP is still active. The pink triangle recalls the homosexual prisoners of the Nazi camps and was turned to point up as 'a disavowal of victimhood' (in Finkelstein's account; the Henry Ford's history says the inversion began as a mistake that the collective kept): do not use it, the SILENCE=DEATH equation or the kissing couples as decoration, Pride merchandise or brand campaigns, since the style was made to turn advertising against corporate greed, and do not picture people with HIV as victims or as a threat. SILENCE=DEATH is © 1987 The Silence = Death Project, which lent it to ACT UP (the poster reads 'Used by permission by ACT-UP'); Gran Fury's website declares its own artwork public domain, but the photographed people and quoted brands are not: write your own slogan and stage your own photograph, and never present a generated image as a period work.

Latin American Feminist Protest Graphics (Ni Una Menos and the Green Wave): This is the living language of a movement against femicide and for abortion rights whose subjects are real women, many murdered or disappeared, and whose families raised the antimonumentas and wrote the names on them: do not reuse victims' names, photographs, pink crosses or the antimonumentas as decoration, merchandise or a backdrop for a brand. The green scarf is the emblem of the Campaña Nacional por el Derecho al Aborto Legal, Seguro y Gratuito and Ni Una Menos is a collective; do not put their emblem, slogan or name on your own products, fundraising or advertising, or dress a company's message in green and violet to borrow the movements' credibility. The scarf is still contested: it has been banned in some schools, wearing it can bring backlash, it is answered by the anti-abortion pañuelo celeste, and Argentina's legal-abortion law of 2020 has faced calls for repeal, so do not use green as a neutral 'hope' colour where it will be read as a political position. Never present a generated image as documentation of a real protest.

05

More combinations

With ACT UP

All 14 combinations with ACT UP

With Latin American Feminist Protest Graphics

Every style combination