Style combination · Pairs well
Memphis Design × La Movida Madrileña Graphics
Memphis showed its first collection in Milan in 1981, three years before Madrid Me Mata: add its clashing laminate colours, squiggles and geometric primitives to a Movida poster for a fuller 1980s postmodern look, keeping the hand-drawn figures and lettering.
Mix them and make something Memphis Design La Movida Madrileña Graphics
01
What each style brings
Each part of the design comes from the style with the stronger say in it, and each style gives at least two.
Memphis Design La Movida Madrileña Graphics
- Type from La Movida Madrileña Graphics
- Colour from Memphis Design
- Form from Memphis Design
- Composition from Memphis Design
- Surface from La Movida Madrileña Graphics
02
The type
Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.
Display · La Movida Madrileña Graphics
Pop
Londrina Solid, standing in for Free hand lettering over cut-out images ('collage de rotulación libre') in Madrid Me Mata, whose masthead moves from a special display lettering to a plain sans ('de una tipografía especial a otra funcional de palo') and whose 'MMM' works as a zigzag of lightning
Text · Memphis Design
The Milan collective founded by Ettore Sottsass, whose furniture, laminates and objects (first shown in September 1981) became a graphic language of their own. Clashing colours, speckles, squiggles, zigzags and primitive geometric shapes were combined with deliberate bad taste, mocking modernist good form while quoting 1950s kitsch, Pop and Art Deco.
Jost; Memphis Design used Futura and ITC Avant Garde Gothic
03
The colours
The ground and leading colours come from Memphis Design, with a counter-accent from La Movida Madrileña Graphics. The ink reads on the ground at 4.5:1 or more.
Memphis Design La Movida Madrileña Graphics
-
#ffd23fground · 36% -
#111111ink · 14% -
#ff5a36accent · 18% -
#2ec4b6accent · 14% -
#ff2e88accent · 10% -
#2a52beaccent · 8%
As CSS
:root {
--ground: #ffd23f;
--ink: #111111;
--accent-1: #ff5a36;
--accent-2: #2ec4b6;
--accent-3: #ff2e88;
--accent-4: #2a52be;
--font-display: "Londrina Solid", cursive;
--font-text: "Jost", sans-serif;
}
Use it with care
La Movida Madrileña Graphics: The Movida's makers are recent and partly living (Mariné and García-Alix still work; Ceesepe died in 2018, Ouka Leele in 2022), and their works and the Madrid Me Mata, Madriz and La Luna mastheads are under copyright: draw your own figures, titles and mastheads in the shared idiom, do not ask an image model for Ceesepe's, Costus's, Ouka Leele's or Mariné's hand, and do not present a generated piece as a period work. Its Virgins and saints, at once camp and devotional, were painted by insiders who grew up under Franco's National Catholicism; turning Catholic images into a joke or a sales gimmick from outside is a different act. The Valle de los Caídos that Costus quoted, renamed Valle de Cuelgamuros under the 2022 Democratic Memory Law, was built largely by Republican political prisoners and holds over 33,000 Civil War dead of both sides, Republicans among them: its imagery is not neutral decoration. The camp idiom came from a queer scene: Costus were a couple, and both died in 1989.
04
The two styles
05
More combinations
With Memphis Design
- International Typographic Style Contrasts · Scatter Memphis squiggles across a strict Swiss grid to stage modernism versus its postmodern critique.
- Kawaii Design Pairs well · Memphis pastel geometry and kawaii's rounded characters share a toy-like optimism; combine them for playful packaging.
- Corporate Memphis Contrasts · Corporate Memphis tamed the original's clash and irony; restore real colour conflict and wit to escape generic tech illustration.
- Neo-Brutalism Pairs well · Memphis black outlines and flat clashing fills translate directly into neo-brutalist cards, buttons and stickers.
- Swiss Punk / New Wave Typography Pairs well · Add Memphis squiggles and pastel triangles to New Wave's floating bars for the full 1980s postmodern palette.
- Dutch Expressive Postmodernism (Studio Dumbar & Hard Werken) Pairs well · A contemporary 1980s attack on good taste: set Memphis primitives, squiggles and patterned laminates inside a Dumbar-style photographed set for a poster with real shadows and clashing colour.
- Milanese Industrial Modernism (Olivetti, Pirelli, Studio Boggeri) Contrasts · Milan's own later rebellion against functional wit; set Memphis's ornamental irony against this clean industrial optimism for a deliberate generational clash.
- Bauhaus Contrasts · Memphis parodied Bauhaus primaries and solids; compare them to decide whether geometry should be earnest or ironic.
With La Movida Madrileña Graphics
- Angura Theatre Poster Contrasts · Both cram comic figures and their own country's imagery into flat, saturated colour with irony; Japan's angura posters were silkscreened for underground theatre from the mid-1960s, packed edge to edge with Meiji and Shōwa photographs, rising-sun rays and Mount Fuji around a central axis, while the Movida came after Franco's death and drew comics, hand lettering and cut-out photographs of its own people for magazines, bands and films.
- Escuela Bruguera (Spanish Humour Comics) Contrasts · Both are Spanish comics: Bruguera's Barcelona weeklies caricatured postwar losers in regular gag panels for children under Franco's censors, while Madriz and the Movida fanzines gave adults experimental, drug- and sex-aware strips, some of which barely told a story, paid for by Madrid's city council.
- Tropicália Graphic Design Contrasts · Both answer a dictatorship with ironic, saturated, hand-lettered Pop that swallows national kitsch; Tropicália did it under the regime, with cut-out photographs of singers in Art Nouveau curves, while the Movida came after Franco's death, drawing comics and sacred camp with a democratic city council paying for some of the magazines.
- Punk & DIY Zine Contrasts · The Movida grew from Madrid's punk bands and kept the photocopied fanzine and the cut-and-paste page; but where UK and US punk kept to black-and-white xerox with a fluorescent spot ink or two, ransom-note type and anger, the Movida drew its figures by hand, turned the colour up and celebrated the end of a dictatorship. Choose punk for protest, the Movida for a party.
- Pop Art Graphics Pairs well · Ceesepe worked after British Pop (Peter Blake, Peter Phillips), Zulueta's posters are plainly Pop, and Mariné modelled Madrid Me Mata on Warhol's Interview: borrow Pop's enlarged, flattened images and visible print for a Movida layout, and keep the drawn people and the Spanish camp.