Stylogeny combining La Movida Madrileña Graphics × Pop Art Graphics

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Style combination · Pairs well

La Movida Madrileña Graphics × Pop Art Graphics

Ceesepe worked after British Pop (Peter Blake, Peter Phillips), Zulueta's posters are plainly Pop, and Mariné modelled Madrid Me Mata on Warhol's Interview: borrow Pop's enlarged, flattened images and visible print for a Movida layout, and keep the drawn people and the Spanish camp.

From the research on La Movida Madrileña Graphics

Mix them and make something La Movida Madrileña Graphics Pop Art Graphics

WOWWOWLa Movida × Pop Art Graphics1977 · 1955
A sample layout drawn from the recipe: shapes from La Movida Madrileña Graphics, their arrangement from La Movida Madrileña Graphics, the finish from Pop Art Graphics. Not a real work, and not an image of either style.

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What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

La Movida Madrileña Graphics Pop Art Graphics

Type from La Movida Madrileña Graphics
Colour from Pop Art Graphics
Form from La Movida Madrileña Graphics
Composition from La Movida Madrileña Graphics
Surface from Pop Art Graphics

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · La Movida Madrileña Graphics

Wow

Londrina Solid, standing in for Free hand lettering over cut-out images ('collage de rotulación libre') in Madrid Me Mata, whose masthead moves from a special display lettering to a plain sans ('de una tipografía especial a otra funcional de palo') and whose 'MMM' works as a zigzag of lightning

Text · Pop Art Graphics

Pop turned the commercial imagery of post-war consumer culture (comics, packaging, celebrity photographs and advertising) into both its subject and its method. Images are appropriated, enlarged, flattened and repeated; colour is bright and unmodulated; and the printing process itself, from Ben-Day dots to off-register silkscreen, is left visible as a sign of mass production.

Archivo; Pop Art Graphics used Comic-book hand lettering and Franklin Gothic

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The colours

The ground and leading colours come from Pop Art Graphics, with a counter-accent from La Movida Madrileña Graphics. The ink reads on the ground at 4.5:1 or more.

La Movida Madrileña Graphics Pop Art Graphics

  • #fbf8f0 ground · 36%
  • #111111 ink · 14%
  • #ffd400 accent · 18%
  • #ff5a1f accent · 14%
  • #e10600 accent · 10%
  • #ff2e88 accent · 8%

As CSS

:root {
  --ground: #fbf8f0;
  --ink: #111111;
  --accent-1: #ffd400;
  --accent-2: #ff5a1f;
  --accent-3: #e10600;
  --accent-4: #ff2e88;
  --font-display: "Londrina Solid", cursive;
  --font-text: "Archivo", sans-serif;
}

Use it with care

La Movida Madrileña Graphics: The Movida's makers are recent and partly living (Mariné and García-Alix still work; Ceesepe died in 2018, Ouka Leele in 2022), and their works and the Madrid Me Mata, Madriz and La Luna mastheads are under copyright: draw your own figures, titles and mastheads in the shared idiom, do not ask an image model for Ceesepe's, Costus's, Ouka Leele's or Mariné's hand, and do not present a generated piece as a period work. Its Virgins and saints, at once camp and devotional, were painted by insiders who grew up under Franco's National Catholicism; turning Catholic images into a joke or a sales gimmick from outside is a different act. The Valle de los Caídos that Costus quoted, renamed Valle de Cuelgamuros under the 2022 Democratic Memory Law, was built largely by Republican political prisoners and holds over 33,000 Civil War dead of both sides, Republicans among them: its imagery is not neutral decoration. The camp idiom came from a queer scene: Costus were a couple, and both died in 1989.

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