Stylogeny combining Flat Design × Hipster Artisanal Revival

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Style combination · Contrasts

Flat Design × Hipster Artisanal Revival

Its contemporary on screen was textureless and many-coloured where this was single-ink and worn; one stamped badge inside a flat interface marks a product as hand-made.

From the research on Hipster Artisanal Revival

Mix them and make something Flat Design Hipster Artisanal Revival

KINFlat Design × Hipster Artisanal2010 · 2007
A sample layout drawn from the recipe: shapes from Flat Design, their arrangement from Hipster Artisanal Revival, the finish from Hipster Artisanal Revival. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Flat Design Hipster Artisanal Revival

Type from Hipster Artisanal Revival
Colour from Flat Design

Hipster Artisanal Revival avoids full polychrome: this is where the two pull against each other, which is the point of the contrast.

Form from Flat Design
Composition from Hipster Artisanal Revival
Surface from Hipster Artisanal Revival

Flat Design avoids paper & letterpress bite: this is where the two pull against each other, which is the point of the contrast.

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Hipster Artisanal Revival

Kin

Jost, standing in for Futura (Paul Renner, Bauer, 1927), as on the Field Notes cover

Text · Flat Design

An interface and illustration language that stripped screens of simulated materials, replacing bevels, gloss and textures with solid fields of colour, clean sans-serif type and reduced pictograms. Formalised in Microsoft's Metro design language (Windows Phone 7, 2010) and made mainstream by Apple's iOS 7 (2013), it applied Swiss modernist reduction to responsive, touch-first screens.

Inter; Flat Design used Segoe UI and Helvetica Neue

03

The colours

The ground and leading colours come from Flat Design, with a counter-accent from Hipster Artisanal Revival. The ink reads on the ground at 4.5:1 or more.

Flat Design Hipster Artisanal Revival

  • #ecf0f1 ground · 36%
  • #2c3e50 ink · 14%
  • #f1c40f accent · 18%
  • #8e2f25 accent · 14%
  • #e74c3c accent · 10%
  • #c4a27a accent · 8%

As CSS

:root {
  --ground: #ecf0f1;
  --ink: #2c3e50;
  --accent-1: #f1c40f;
  --accent-2: #8e2f25;
  --accent-3: #e74c3c;
  --accent-4: #c4a27a;
  --font-display: "Jost", sans-serif;
  --font-text: "Inter", sans-serif;
}

Use it with care

Hipster Artisanal Revival: The hipster fashion and branding of the same years also borrowed pseudo-Native 'tribal' dress: Adrienne Keene's Native Appropriations (2010) answered the fashion for 'hipster headdresses' by noting that eagle feathers 'have to be earned', and in 2012 the Navajo Nation sued Urban Outfitters over goods sold under the 'Navajo' name. Keep to arrows, triangles and trade-mark devices; do not add feathered headdresses, war bonnets or 'tribal' and 'Navajo' patterns as a heritage shorthand.

05

More combinations

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With Hipster Artisanal Revival

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