Style combination · Pairs well

Hand-Painted Signage × Hipster Artisanal Revival

Sign painting revived alongside it; paint the badge on the shop window or chalkboard so the lettering is made by hand instead of aged with a texture filter.

From the research on Hipster Artisanal Revival

Mix them and make something Hand-Painted Signage Hipster Artisanal Revival

A sample layout drawn from the recipe: shapes from Hipster Artisanal Revival, their arrangement from Hipster Artisanal Revival, the finish from Hand-Painted Signage. Not a real work, and not an image of either style.

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Hand-Painted Signage & Vernacular Lettering Hipster Artisanal Revival

Type from Hand-Painted Signage: Hand-lettering
Script
Colour from Hipster Artisanal Revival: Monochrome
Limited spot colours
Form from Hipster Artisanal Revival: Emblems & badges
Geometric primitives
Composition from Hipster Artisanal Revival: Central symmetry
Radial & concentric
Surface from Hand-Painted Signage: Hard offset shadow
Painterly brushwork

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Hand-Painted Signage

Together

Yellowtail, standing in for Brush script

Text · Hipster Artisanal Revival

The trade-mark look of the 2007–2018 craft boom, which dressed new coffee roasters, breweries and stationers as nineteenth- and early-twentieth-century firms. A centred one-ink badge holds a line-drawn icon, crossed arrows or an X with words in its quadrants, a triangle and an 'Est.' date for a firm a year old, in tracked sans capitals and a flowing script on kraft, cream or chalkboard. Stock 'Hipster Badges' made it a template; by 2012–13 trend reports and parodies called it overdone, and by 2018 it had matured into colourless, detailed monoline badges that left the arrows and scripts behind.

Jost; Hipster Artisanal Revival used Wisdom Script (James T. Edmondson, Lost Type, 2011), originally drawn for the 'Woods of Wisdom' poster series and Brothers (John Downer, Emigre, 1999), after a turn-of-the-century chromolithographed Cole Brothers circus letterhead

The colours

The ground and leading colours come from Hipster Artisanal Revival, with a counter-accent from Hand-Painted Signage. The ink reads on the ground at 4.5:1 or more.

Hand-Painted Signage & Vernacular Lettering Hipster Artisanal Revival

#f1e8d6 ground · 36%
#1e1c1a ink · 14%
#8e2f25 accent · 18%
#c99a2e accent · 14%
#c4a27a accent · 10%
#1e4a8a accent · 8%

As CSS

:root {
  --ground: #f1e8d6;
  --ink: #1e1c1a;
  --accent-1: #8e2f25;
  --accent-2: #c99a2e;
  --accent-3: #c4a27a;
  --accent-4: #1e4a8a;
  --font-display: "Yellowtail", cursive;
  --font-text: "Jost", sans-serif;
}

Use it with care

Hipster Artisanal Revival: The hipster fashion and branding of the same years also borrowed pseudo-Native 'tribal' dress: Adrienne Keene's Native Appropriations (2010) answered the fashion for 'hipster headdresses' by noting that eagle feathers 'have to be earned', and in 2012 the Navajo Nation sued Urban Outfitters over goods sold under the 'Navajo' name. Keep to arrows, triangles and trade-mark devices; do not add feathered headdresses, war bonnets or 'tribal' and 'Navajo' patterns as a heritage shorthand.

The two styles

An ornate rectangular sign reads “RIVER MARKET” in large cream-and-gold capital letters on a dark green background, with red shadows on the top word and blue shadows below. Gold borders and scrolling flourishes surround the lettering, with red decorative motifs in the black corners and visible painted texture throughout.

1800–present · Global / networked Hand-Painted Signage & Vernacular Lettering Letters painted by trained sign writers on fascias, windows, walls, vehicles and showcards, from Victorian gold leaf on glass to Mexican rótulos, Indian bazaar boards and Ghanaian barbershop signs. Brush-built letters with shading, drop shadows and outlines are fitted to the panel and mixed in a few styles for hierarchy, valuing legibility at a distance and the painter's flourish; vinyl displaced the craft in the 1980s and it has revived since the 2010s.

A distressed rust-red oval badge on cream paper contains snowcapped mountains, pine trees, a lake, and a sun with radiating rays. The words “WILDSTONE SUPPLY” sit above crossed arrows, a small pine tree, and “EST. 2018.”

2007–2018 · North America, Global / networked Hipster Artisanal Revival The trade-mark look of the 2007–2018 craft boom, which dressed new coffee roasters, breweries and stationers as nineteenth- and early-twentieth-century firms. A centred one-ink badge holds a line-drawn icon, crossed arrows or an X with words in its quadrants, a triangle and an 'Est.' date for a firm a year old, in tracked sans capitals and a flowing script on kraft, cream or chalkboard. Stock 'Hipster Badges' made it a template; by 2012–13 trend reports and parodies called it overdone, and by 2018 it had matured into colourless, detailed monoline badges that left the arrows and scripts behind.

More combinations

With Hand-Painted Signage

All 29 combinations with Hand-Painted Signage

With Hipster Artisanal Revival

All 19 combinations with Hipster Artisanal Revival

Every style combination