Style combination · Contrasts
Hipster Artisanal Revival × Phototype Expressive Typography
Both pair a script with a geometric sans, but the craft badge tracks its capitals wide in a centred one-ink frame, while Lubalin kerns the same pairing until the letters touch and join. Set one against the other to decide whether the letters should breathe or fuse.
Mix them and make something Hipster Artisanal Revival Phototype Expressive Typography
01
What each style brings
Each part of the design comes from the style with the stronger say in it, and each style gives at least two.
Hipster Artisanal Revival Phototype Expressive Typography (Lubalin & U&lc)
- Type from Phototype Expressive Typography
- Colour from Phototype Expressive Typography
- Form from Hipster Artisanal Revival
- Composition from Hipster Artisanal Revival
- Surface from Hipster Artisanal Revival
-
Phototype Expressive Typography avoids paper & letterpress bite: this is where the two pull against each other, which is the point of the contrast.
02
The type
Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.
Display · Phototype Expressive Typography
Home
Josefin Sans, standing in for ITC Avant Garde Gothic (Herb Lubalin and Tom Carnase, 1970; 33 alternate characters and interlocking capital ligatures)
Text · Hipster Artisanal Revival
The trade-mark look of the 2007–2018 craft boom, which dressed new coffee roasters, breweries and stationers as nineteenth- and early-twentieth-century firms. A centred one-ink badge holds a line-drawn icon, crossed arrows or an X with words in its quadrants, a triangle and an 'Est.' date for a firm a year old, in tracked sans capitals and a flowing script on kraft, cream or chalkboard. Stock 'Hipster Badges' made it a template; by 2012–13 trend reports and parodies called it overdone, and by 2018 it had matured into colourless, detailed monoline badges that left the arrows and scripts behind.
Jost; Hipster Artisanal Revival used Wisdom Script (James T. Edmondson, Lost Type, 2011), originally drawn for the 'Woods of Wisdom' poster series and Brothers (John Downer, Emigre, 1999), after a turn-of-the-century chromolithographed Cole Brothers circus letterhead
03
The colours
The ground and leading colours come from Phototype Expressive Typography, with a counter-accent from Hipster Artisanal Revival. The ink reads on the ground at 4.5:1 or more.
Hipster Artisanal Revival Phototype Expressive Typography (Lubalin & U&lc)
-
#f8f6f1ground · 36% -
#111111ink · 14% -
#d1322baccent · 18% -
#8e2f25accent · 14% -
#8a8479accent · 10% -
#c4a27aaccent · 8%
As CSS
:root {
--ground: #f8f6f1;
--ink: #111111;
--accent-1: #d1322b;
--accent-2: #8e2f25;
--accent-3: #8a8479;
--accent-4: #c4a27a;
--font-display: "Josefin Sans", sans-serif;
--font-text: "Jost", sans-serif;
}Use it with care
Hipster Artisanal Revival: The hipster fashion and branding of the same years also borrowed pseudo-Native 'tribal' dress: Adrienne Keene's Native Appropriations (2010) answered the fashion for 'hipster headdresses' by noting that eagle feathers 'have to be earned', and in 2012 the Navajo Nation sued Urban Outfitters over goods sold under the 'Navajo' name. Keep to arrows, triangles and trade-mark devices; do not add feathered headdresses, war bonnets or 'tribal' and 'Navajo' patterns as a heritage shorthand.
04
The two styles
05
More combinations
With Hipster Artisanal Revival
- DTC 'Blanding' / Millennial Minimalism Contrasts · Where this dressed new firms as old ones, blanding dressed them as frictionless and new, with lowercase geometric sans, pastels and white space; set the two side by side to place a brand between heritage and novelty.
- Victorian Letterpress & Wood Type Pairs well · Go back to the source: swap the stock badge parts for real jobbing type, printers' rules and stock borders to turn pastiche into the trade print it quotes.
- Risograph & Indie Print Culture Pairs well · The same small-batch maker economy; print the badge in one riso ink on uncoated stock to get real ink grain instead of a distress overlay.
- Flat Design Contrasts · Its contemporary on screen was textureless and many-coloured where this was single-ink and worn; one stamped badge inside a flat interface marks a product as hand-made.
- Hand-Painted Signage & Vernacular Lettering Pairs well · Sign painting revived alongside it; paint the badge on the shop window or chalkboard so the lettering is made by hand instead of aged with a texture filter.
- Cottagecore Contrasts · Shares handmade, small-batch values, but swap its black-and-white urban badges for soft colour and florals to get cottagecore.
- European Heraldry Contrasts · The craft badge borrows heraldry's air of lineage with an 'Est.' date and crossed arrows on kraft paper, while a real coat of arms is a granted or inherited, blazoned identity in strong tinctures; set the two side by side to show the difference between quoting heritage and holding it.
- Newtro (Korean New-Retro) Contrasts · Both dress a product in the past, but hipster badges invent a Victorian heritage for a new firm while newtro reissues a real firm's own recent archive.
With Phototype Expressive Typography
- Push Pin Style Pairs well · Push Pin revives old styles through drawn figures and Lubalin through the letters themselves; pair a Push Pin illustration with a swash, tightly kerned Lubalin headline for full 1970s New York warmth.
- Blue Note Jazz Sleeve Modernism Pairs well · Same New York years and the same belief that the title can be the picture; give a Miles-style tinted photograph a Lubalin logotype whose letters touch and interlock instead of a plain blown-up grotesque.
- Emigre & Early Digital Type Contrasts · Both were made by a new type technology; Emigre's bitmap and PostScript faces end the phototype era, so set a Lubalin ligature against a coarse bitmap word to show how the tool shapes the letter.
- International Typographic Style Contrasts · Even spacing, flush-left grotesque and a grid against letters squeezed until they fuse into one centred logotype: put the two side by side to decide whether type should stay neutral or carry the joke.
- Di Tella Graphic Design (Instituto Torcuato Di Tella) Pairs well · Both made the word the picture in the same years; add Lubalin's tight, playful letter-joins to Di Tella's blunt flat-ink title for a headline-led identity.
- Post-Binary Typography (Bye Bye Binary and Inclusive French Type) Contrasts · Both make new meaning by interlocking letters into ligatures, but Lubalin's phototype ligatures are tight-set display wit for headlines and logotypes, while post-binary ligatures carry gender inside the word, in running French text as well as on banners; choose Lubalin for a witty headline, post-binary glyphs when the grammar of the word is the message.
- Fluxus Graphics (Maciunas) Contrasts · Same New York years and the same habit of locking letters together until they touch, but Lubalin kerned polished phototype for advertising while Maciunas pressed leftover dry-transfer letters into puzzle monograms on kraft; choose between the commercial ligature and the scavenged one.
- Vyaz (Ornamental Slavonic Lettering) Pairs well · Lubalin's phototype logotypes also merge neighbouring letters into ligatures and crowd them into a single shape; borrow vyaz's shared stems and nested small letters for a Cyrillic logotype, and keep it to one or two words so it stays readable.