Stylogeny combining Hipster Artisanal Revival × Newtro

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Style combination · Contrasts

Hipster Artisanal Revival × Newtro

Both dress a product in the past, but hipster badges invent a Victorian heritage for a new firm while newtro reissues a real firm's own recent archive.

From the research on Newtro (Korean New-Retro)

Mix them and make something Hipster Artisanal Revival Newtro

DAYDREAMHipster Artisanal × Newtro2007 · 2017
A sample layout drawn from the recipe: shapes from Newtro, their arrangement from Hipster Artisanal Revival, the finish from Hipster Artisanal Revival. Not a real work, and not an image of either style.

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What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Hipster Artisanal Revival Newtro (Korean New-Retro)

Type from Hipster Artisanal Revival
Colour from Newtro
Form from Newtro
Composition from Hipster Artisanal Revival
Surface from Hipster Artisanal Revival

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The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Hipster Artisanal Revival

Daydream

Jost, standing in for Futura (Paul Renner, Bauer, 1927), as on the Field Notes cover

Text · Newtro

A South Korean branding trend, named 'Going New-tro' in Seoul National University's Trend Korea 2019 (October 2018), in which heritage firms reissue their own postwar to 1990s labels, trademarks and mascots, polished for young buyers. Jinro's sky-blue bottle and toad label (2019) and Gompyo flour's white bear on beer cans (2020) set the look: centred labels and badges, two or three flat colours on pale grounds, brush, cursive or hand-drawn logotypes, often Hanja with Hangul beside them, and a cartoon mascot as hero. Its source is the recent consumer past, reinterpreted, not reproduced.

Zen Maru Gothic; Newtro used Revived label logotypes in Hanja with Hangul beside them, such as Jinro's Hanja name from its 1970s–80s labels and Daesun soju's cursive lettering from its 1965 launch and Thick brush and hand-drawn Hangul display lettering of postwar Korean packaging and shop signboards

03

The colours

The ground and leading colours come from Newtro, with a counter-accent from Hipster Artisanal Revival. The ink reads on the ground at 4.5:1 or more.

Hipster Artisanal Revival Newtro (Korean New-Retro)

  • #f4ecd8 ground · 36%
  • #1c1c1c ink · 14%
  • #f0b929 accent · 18%
  • #8e2f25 accent · 14%
  • #d7322b accent · 10%
  • #c4a27a accent · 8%

As CSS

:root {
  --ground: #f4ecd8;
  --ink: #1c1c1c;
  --accent-1: #f0b929;
  --accent-2: #8e2f25;
  --accent-3: #d7322b;
  --accent-4: #c4a27a;
  --font-display: "Jost", sans-serif;
  --font-text: "Zen Maru Gothic", sans-serif;
}

Use it with care

Hipster Artisanal Revival: The hipster fashion and branding of the same years also borrowed pseudo-Native 'tribal' dress: Adrienne Keene's Native Appropriations (2010) answered the fashion for 'hipster headdresses' by noting that eagle feathers 'have to be earned', and in 2012 the Navajo Nation sued Urban Outfitters over goods sold under the 'Navajo' name. Keep to arrows, triangles and trade-mark devices; do not add feathered headdresses, war bonnets or 'tribal' and 'Navajo' patterns as a heritage shorthand.

Newtro (Korean New-Retro): Newtro revives a firm's own archive: for any other client draw on that client's history, not Jinro's toad or Gompyo's bear, which their owners guard. In 2023 the first cans of 7Bräu's Daepyo Wheat Beer, which kept Gompyo's colour scheme and a bear, drew Daehan Flour Mills' warning that copying the brand's design could be unfair competition, and 7Bräu promised a redesign with a tiger. Keep Hangul and Hanja correct and legible, and do not swap in Japanese Shōwa-retro or colonial-era 'Gyeongseong' imagery: a 2018 JoongAng Ilbo column called restaurants that mix Japanese food with Gyeongseong nostalgia 'tasteless', since those who lived through the occupation remember it as 'shameful and painful'.

04

The two styles

A distressed rust-red oval badge on cream paper contains snowcapped mountains, pine trees, a lake, and a sun with radiating rays. The words “WILDSTONE SUPPLY” sit above crossed arrows, a small pine tree, and “EST. 2018.” 2007–2018 · North America, Global / networked Hipster Artisanal Revival The trade-mark look of the 2007–2018 craft boom, which dressed new coffee roasters, breweries and stationers as nineteenth- and early-twentieth-century firms. A centred one-ink badge holds a line-drawn icon, crossed arrows or an X with words in its quadrants, a triangle and an 'Est.' date for a firm a year old, in tracked sans capitals and a flowing script on kraft, cream or chalkboard. Stock 'Hipster Badges' made it a template; by 2012–13 trend reports and parodies called it overdone, and by 2018 it had matured into colourless, detailed monoline badges that left the arrows and scripts behind. A smiling cartoon tiger wearing a white cap holds a bottle of milk beneath large blue Korean lettering. Mountains, farms, wheat stalks, flower motifs and a small cow emblem fill an ornate blue, red and cream border. 2017–present · East Asia Newtro (Korean New-Retro) A South Korean branding trend, named 'Going New-tro' in Seoul National University's Trend Korea 2019 (October 2018), in which heritage firms reissue their own postwar to 1990s labels, trademarks and mascots, polished for young buyers. Jinro's sky-blue bottle and toad label (2019) and Gompyo flour's white bear on beer cans (2020) set the look: centred labels and badges, two or three flat colours on pale grounds, brush, cursive or hand-drawn logotypes, often Hanja with Hangul beside them, and a cartoon mascot as hero. Its source is the recent consumer past, reinterpreted, not reproduced.

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