Stylogeny combining Chicano Screenprint Poster × Lotería Card Imagery

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Style combination · Pairs well

Chicano Screenprint Poster × Lotería Card Imagery

Chicano artists from Carmen Lomas Garza's 1972 tablas onward redraw the lotería card as a sign of Mexican-American home life; frame a screenprinted slogan or portrait as a numbered, named card to borrow that recognition.

From the research on Lotería Card Imagery (Mexican Lotería)

Mix them and make something Chicano Screenprint Poster Lotería Card Imagery

TOGETHERChicano Screenprint × Lotería Card Imagery
A sample layout drawn from the recipe: shapes from Chicano Screenprint Poster, their arrangement from Lotería Card Imagery, the finish from Chicano Screenprint Poster. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Chicano Screenprint Poster Lotería Card Imagery (Mexican Lotería)

Type from Lotería Card Imagery
Colour from Chicano Screenprint Poster
Form from Chicano Screenprint Poster
Composition from Lotería Card Imagery

Chicano Screenprint Poster avoids modular grid: this is where the two pull against each other.

Surface from Chicano Screenprint Poster

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Lotería Card Imagery

Together

Londrina Solid, standing in for Hand-drawn capitals on homemade tablas and artists' redrawn decks

Text · Chicano Screenprint Poster

The screenprinted poster of the Chicano Movement and its heirs, made from the mid-1960s in community workshops across California and the Southwest for farmworker strikes and boycotts, teatro, dances, anti-war marches and immigrant rights. Flat opaque inks, posterised portraits and bilingual slogans recast Mexican icons (the UFW eagle, the Virgin of Guadalupe, Posada's calaveras, Mexica glyphs) for the US barrio, often by parodying American packaging.

Archivo; Chicano Screenprint Poster used Hand-cut screen-stencil lettering and Bold sans and hand-drawn capitals for bilingual strike and boycott slogans

03

The colours

The ground and leading colours come from Chicano Screenprint Poster, with a counter-accent from Lotería Card Imagery. The ink reads on the ground at 4.5:1 or more.

Chicano Screenprint Poster Lotería Card Imagery (Mexican Lotería)

  • #f2eadb ground · 36%
  • #141414 ink · 14%
  • #f4a11c accent · 18%
  • #c62f2a accent · 14%
  • #86c8e6 accent · 10%
  • #7a2d8c accent · 8%

As CSS

:root {
  --ground: #f2eadb;
  --ink: #141414;
  --accent-1: #f4a11c;
  --accent-2: #c62f2a;
  --accent-3: #86c8e6;
  --accent-4: #7a2d8c;
  --font-display: "Londrina Solid", cursive;
  --font-text: "Archivo", sans-serif;
}

Use it with care

Chicano Screenprint Poster: The Virgin of Guadalupe is a devotional image for many Mexicans and Chicanos, and Chicana feminist reworkings of her have met protest. Mexica glyphs and calendar imagery carry Indigenous meaning, and the UFW black eagle is the union's own emblem, not a free motif. Use them with community context, credit the movement, and commission Chicanx printmakers rather than lifting the look for marketing.

Lotería Card Imagery (Mexican Lotería): Lotería is a living family game, played across Mexico and much of the United States and in parts of Central America, and a marker of Mexican and Mexican-American identity, so do not use it as generic 'Mexican' party decoration for products with no tie to those communities, and commission and credit Mexican, Central American and Chicanx artists when you redraw it. The standard deck's nine human figures are all stereotypes of Indigenous people, upper-class white people and Afro-Latinos (TIME, citing Gloria Arjona), most plainly El Negrito (No. 26) and El Apache (No. 38), stock figures of a Black man and a Native American, and other decks carry the same kind of figure (the feathered Indio with bow and arrow on Lomas Garza's 1972 tablas): do not reproduce them as period charm; replace them, as new decks freely do. The owners of Don Clemente Gallo (Pasatiempos Gallo) hold the registered trademark of the original images, so draw new emblems rather than tracing them, and write card names in correct Spanish instead of mock-Spanish.

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More combinations

With Chicano Screenprint Poster

All 11 combinations with Chicano Screenprint Poster

With Lotería Card Imagery

Every style combination