Stylogeny combining West African Barbershop × Lotería Card Imagery

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Style combination · Contrasts

West African Barbershop × Lotería Card Imagery

Both lay out named, numbered pictures in rows and columns, but a barbershop sign is one hand-painted menu of heads that differ only in their hairstyle, under the shop's boast, while a lotería tabla is a printed board of unrelated emblems, one of a set of boards that each hold a different selection from the same deck.

From the research on Lotería Card Imagery (Mexican Lotería)

Mix them and make something West African Barbershop Lotería Card Imagery

SQUAREWest African × Lotería Card Imagery
A sample layout drawn from the recipe: shapes from Lotería Card Imagery, their arrangement from West African Barbershop, the finish from West African Barbershop. Not a real work, and not an image of either style.

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What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

West African Barbershop & Hair Salon Signs Lotería Card Imagery (Mexican Lotería)

Type from Lotería Card Imagery
Colour from West African Barbershop
Form from Lotería Card Imagery
Composition from West African Barbershop
Surface from West African Barbershop

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Lotería Card Imagery

Square

Londrina Solid, standing in for Hand-drawn capitals on homemade tablas and artists' redrawn decks

Text · West African Barbershop

Hand-painted boards advertising barbershops and braiding salons across West and Central Africa, made by self-taught, often anonymous sign painters since the mid-20th century. Unlike lettering-led shop fascias they work as a picture menu: rows of naive, frontal heads, each modelling one named hairstyle, are laid out like a specimen chart under the shop name and boasts such as 'Extra O' (extraordinary).

Oswald; West African Barbershop used Outlined, drop-shadowed block capitals by sign painters and Brush-painted style names and numbers as captions

03

The colours

The ground and leading colours come from West African Barbershop, with a counter-accent from Lotería Card Imagery. The ink reads on the ground at 4.5:1 or more.

West African Barbershop & Hair Salon Signs Lotería Card Imagery (Mexican Lotería)

  • #f4efe6 ground · 36%
  • #151515 ink · 14%
  • #f2c230 accent · 18%
  • #c62f2a accent · 14%
  • #86c8e6 accent · 10%
  • #2f7fc1 accent · 8%

As CSS

:root {
  --ground: #f4efe6;
  --ink: #151515;
  --accent-1: #f2c230;
  --accent-2: #c62f2a;
  --accent-3: #86c8e6;
  --accent-4: #2f7fc1;
  --font-display: "Londrina Solid", cursive;
  --font-text: "Oswald", sans-serif;
}

Use it with care

Lotería Card Imagery (Mexican Lotería): Lotería is a living family game, played across Mexico and much of the United States and in parts of Central America, and a marker of Mexican and Mexican-American identity, so do not use it as generic 'Mexican' party decoration for products with no tie to those communities, and commission and credit Mexican, Central American and Chicanx artists when you redraw it. The standard deck's nine human figures are all stereotypes of Indigenous people, upper-class white people and Afro-Latinos (TIME, citing Gloria Arjona), most plainly El Negrito (No. 26) and El Apache (No. 38), stock figures of a Black man and a Native American, and other decks carry the same kind of figure (the feathered Indio with bow and arrow on Lomas Garza's 1972 tablas): do not reproduce them as period charm; replace them, as new decks freely do. The owners of Don Clemente Gallo (Pasatiempos Gallo) hold the registered trademark of the original images, so draw new emblems rather than tracing them, and write card names in correct Spanish instead of mock-Spanish.

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More combinations

With West African Barbershop

With Lotería Card Imagery

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