Stylogeny combining Chicano Screenprint Poster × Corporate Identity Modernism

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Style combination · Contrasts

Chicano Screenprint Poster × Corporate Identity Modernism

Chicano parody works by quoting the clean corporate mark and corrupting it; study the brand's grammar before you subvert it.

From the research on Chicano Screenprint Poster

Mix them and make something Chicano Screenprint Poster Corporate Identity Modernism

AtlasChicano Screenprint × Corporate Identity
A sample layout drawn from the recipe: shapes from Chicano Screenprint Poster, their arrangement from Corporate Identity Modernism, the finish from Chicano Screenprint Poster. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Chicano Screenprint Poster Corporate Identity Modernism

Type from Corporate Identity Modernism
Colour from Chicano Screenprint Poster
Form from Chicano Screenprint Poster
Composition from Corporate Identity Modernism
Surface from Chicano Screenprint Poster

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Corporate Identity Modernism

Atlas

Inter Tight, standing in for Helvetica

Text · Chicano Screenprint Poster

The screenprinted poster of the Chicano Movement and its heirs, made from the mid-1960s in community workshops across California and the Southwest for farmworker strikes and boycotts, teatro, dances, anti-war marches and immigrant rights. Flat opaque inks, posterised portraits and bilingual slogans recast Mexican icons (the UFW eagle, the Virgin of Guadalupe, Posada's calaveras, Mexica glyphs) for the US barrio, often by parodying American packaging.

Archivo; Chicano Screenprint Poster used Hand-cut screen-stencil lettering and Bold sans and hand-drawn capitals for bilingual strike and boycott slogans

03

The colours

The ground and leading colours come from Chicano Screenprint Poster, with a counter-accent from Corporate Identity Modernism. The ink reads on the ground at 4.5:1 or more.

Chicano Screenprint Poster Corporate Identity Modernism

  • #f2eadb ground · 36%
  • #141414 ink · 14%
  • #f4a11c accent · 18%
  • #d7261e accent · 14%
  • #0a4fa0 accent · 10%
  • #7a2d8c accent · 8%

As CSS

:root {
  --ground: #f2eadb;
  --ink: #141414;
  --accent-1: #f4a11c;
  --accent-2: #d7261e;
  --accent-3: #0a4fa0;
  --accent-4: #7a2d8c;
  --font-display: "Inter Tight", sans-serif;
  --font-text: "Archivo", sans-serif;
}

Use it with care

Chicano Screenprint Poster: The Virgin of Guadalupe is a devotional image for many Mexicans and Chicanos, and Chicana feminist reworkings of her have met protest. Mexica glyphs and calendar imagery carry Indigenous meaning, and the UFW black eagle is the union's own emblem, not a free motif. Use them with community context, credit the movement, and commission Chicanx printmakers rather than lifting the look for marketing.

04

The two styles

A bold illustrated screen reads “PLANTA JUNTOS” above a braided woman and a man wearing a wide-brimmed hat, framed by corn plants and a rising sun. A seedling and red agricultural rows fill the foreground, with four circular navigation icons along the bottom. 1965–present · North America Chicano Screenprint Poster The screenprinted poster of the Chicano Movement and its heirs, made from the mid-1960s in community workshops across California and the Southwest for farmworker strikes and boycotts, teatro, dances, anti-war marches and immigrant rights. Flat opaque inks, posterised portraits and bilingual slogans recast Mexican icons (the UFW eagle, the Virgin of Guadalupe, Posada's calaveras, Mexica glyphs) for the US barrio, often by parodying American packaging. A blue circle sits above two mirrored red tapered shapes separated by a widening white gap. Large, bold black lettering reading “Apex” appears underneath on a white background. 1955–1990 · North America, Western Europe, Global / networked Corporate Identity Modernism Modernist reduction applied to corporate communication. A company's whole public face (trademark, logotype, stationery, packaging, vehicles and signage) was unified by an abstract symbol, a single typeface and one colour, all policed by a graphic standards manual. Pioneered by Paul Rand, Chermayeff & Geismar, Unimark and Lippincott & Margulies, it made the reductive mark and the grid the visual language of multinational business and government.

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More combinations

With Chicano Screenprint Poster

All 11 combinations with Chicano Screenprint Poster

With Corporate Identity Modernism

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