Stylogeny combining Amazigh Sign System × Contemporary Arabic

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Style combination · Pairs well

Amazigh Sign System × Contemporary Arabic

Matched Arabic–Latin families such as Qandus and Awal add Tifinagh as a third script. Give Tifinagh the same weight and baseline as its partners on trilingual signs.

From the research on Amazigh Sign System & Tifinagh

Mix them and make something Amazigh Sign System Contemporary Arabic

CivicAmazigh Sign System × Contemporary Arabic
A sample layout drawn from the recipe: shapes from Amazigh Sign System, their arrangement from Contemporary Arabic, the finish from Amazigh Sign System. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Amazigh Sign System & Tifinagh Contemporary Arabic & Dual-Script Type Design

Type from Contemporary Arabic
Colour from Amazigh Sign System
Form from Amazigh Sign System
Composition from Contemporary Arabic
Surface from Amazigh Sign System

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Contemporary Arabic

Civic

Fira Sans, standing in for Frutiger Arabic and Helvetica Arabic (Nadine Chahine)

Text · Amazigh Sign System

The visual language shared by Amazigh communities from the Rif, Atlas and Kabylie to the Aurès and the Tuareg Sahara. Women weave a common repertoire of geometric signs (lozenges, chevrons, triangles, crosses, zigzags, dots) into rugs and capes, paint it on pottery and tattoo it on the face, and smiths, many of them Jewish in Morocco and Kabylie until the 1950s, cast and engrave it in silver. Its script, Tifinagh, descends from Libyco-Berber writing. Since 2003 Neo-Tifinagh has marked Amazigh identity on Moroccan public signs; the red yaz ⵣ has stood on the Amazigh flag since 1970.

Jost; Amazigh Sign System used IRCAM standard Neo-Tifinagh and Noto Sans Tifinagh

03

The colours

The ground and leading colours come from Amazigh Sign System, with a counter-accent from Contemporary Arabic. The ink reads on the ground at 4.5:1 or more.

Amazigh Sign System & Tifinagh Contemporary Arabic & Dual-Script Type Design

  • #efe7d6 ground · 36%
  • #1b1916 ink · 14%
  • #c48a2c accent · 18%
  • #c1272d accent · 14%
  • #0f6e6e accent · 10%
  • #1f4f8f accent · 8%

As CSS

:root {
  --ground: #efe7d6;
  --ink: #1b1916;
  --accent-1: #c48a2c;
  --accent-2: #c1272d;
  --accent-3: #0f6e6e;
  --accent-4: #1f4f8f;
  --font-display: "Fira Sans", sans-serif;
  --font-text: "Jost", sans-serif;
}

Use it with care

Amazigh Sign System & Tifinagh: These signs belong to living Amazigh communities, and much of the repertoire is women's work: weavers, potters, and older women whose facial tattoos belong to a fading practice that many Moroccans now regard as sacrilegious. Signs and jewellery are worn for protection against the evil eye and to mark region, tribe and life stage, so do not merge regional motifs into a generic 'Berber' pattern or put tattoo signs on throwaway goods. The best-known photographs of Kabyle women's facial tattoos, Marc Garanger's portraits of 1960, were made by a French army conscript for compulsory identity cards, with the women made to unveil; do not use them as neutral pattern sources, and prefer documentation made with the women's consent or by Amazigh researchers. The choice of script is itself political: IRCAM's 2003 adoption of Neo-Tifinagh was a palace compromise that many Amazigh activists criticised, most Moroccan speakers and Kabyle writers use Latin script, and Tuareg Tifinagh is its own living variant. Have any Tifinagh text spelled and checked by a speaker and set it in a proper Unicode font rather than inventing pseudo-letters. The yaz and the Amazigh flag are political emblems of the Amazigh identity movement, and the flag was banned in Algeria during the 2019 Hirak. Much historical Moroccan and Kabyle 'Berber' silver was made by Jewish silversmiths, and Tuareg pieces by Tuareg smiths: credit them accurately, commission and credit Amazigh weavers, potters and type designers, and do not sell printed 'Berber' rug pattern as hand-woven.

Contemporary Arabic & Dual-Script Type Design: Arabic must be set with correct contextual shaping and right-to-left direction; disconnected or reversed letters are a common and offensive error. Have every Arabic word checked by a fluent reader, avoid setting Qur'anic verses or the names of God and the Prophet as decorative texture, and commission or credit Arabic type designers rather than deriving Arabic glyphs from a Latin font.

05

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