Stylogeny combining Finnish Bold Print × Pop Art Graphics

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Style combination · Pairs well

Finnish Bold Print × Pop Art Graphics

Contemporaries in saturated flat colour at a giant scale; borrow pop's isolated, enlarged object for a poster, but drop its halftone and irony to keep Marimekko's sincerity.

From the research on Finnish Bold Print (Marimekko Modernism)

Mix them and make something Finnish Bold Print Pop Art Graphics

HELLOHELLOFinnish Bold Print × Pop Art Graphics
A sample layout drawn from the recipe: shapes from Finnish Bold Print, their arrangement from Finnish Bold Print, the finish from Pop Art Graphics. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Finnish Bold Print (Marimekko Modernism) Pop Art Graphics

Type from Pop Art Graphics
Colour from Finnish Bold Print
Form from Finnish Bold Print

Pop Art Graphics avoids non-representational: this is where the two pull against each other.

Composition from Finnish Bold Print
Surface from Pop Art Graphics

Finnish Bold Print avoids halftone & ben-day dots: this is where the two pull against each other.

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Pop Art Graphics

Hello

Bangers; Pop Art Graphics used Comic-book hand lettering and Franklin Gothic

Text · Finnish Bold Print

The printed-cotton modernism of Marimekko, founded in Helsinki in 1951 by Armi and Viljo Ratia out of Viljo's printing firm Printex. Its designers, chiefly Maija Isola, the first (1949-1987), with Vuokko Nurmesniemi (1953-1960) and from 1960 Annika Rimala, painted or cut one motif (stones, a poppy, waves, stripes), enlarged it to repeats often over half a metre and screen-printed it edge to edge in a few flat inks, often on white. It turns the Nordic ideal of good everyday things into one pattern for dress, curtain and home; from 1974 Fujiwo Ishimoto added brushstroke and calligraphic marks.

Inter; Finnish Bold Print used The Marimekko wordmark (in use since 1954) and Selvedge inscriptions repeated along the edge of the cloth, naming designer, pattern, maker, country and year

03

The colours

The ground and leading colours come from Finnish Bold Print, with a counter-accent from Pop Art Graphics. The ink reads on the ground at 4.5:1 or more.

Finnish Bold Print (Marimekko Modernism) Pop Art Graphics

  • #f7f5f0 ground · 36%
  • #141414 ink · 14%
  • #ef7d1a accent · 18%
  • #ffd400 accent · 14%
  • #d4211c accent · 10%
  • #e8478b accent · 8%

As CSS

:root {
  --ground: #f7f5f0;
  --ink: #141414;
  --accent-1: #ef7d1a;
  --accent-2: #ffd400;
  --accent-3: #d4211c;
  --accent-4: #e8478b;
  --font-display: "Bangers", sans-serif;
  --font-text: "Inter", sans-serif;
}

Use it with care

Finnish Bold Print (Marimekko Modernism): Many of the best-known patterns, Unikko and Kivet among them, are still produced by Marimekko and remain protected designs, so work in the manner rather than copying them. Folk sources carry two further, separate risks. Anonymous folk ornament can be living devotional material: the käspaikka, the Karelian linen towel named in Isola's 1959 print, is still used to dress icons in Orthodox churches and homes, so abstract such ornament rather than quote it, and keep it out of contexts that trivialise it. A named folk artist's work is authored, not a shared tradition: in 2013 Kristina Isola admitted that her 'Metsänväki' (2007), by then painted on a Finnair aircraft, copied elements of Maria Prymachenko's 1963 painting 'Rat on a Journey'; Finnair undertook to repaint the plane and Marimekko ended its collaboration with Kristina Isola in September 2013.

05

More combinations

With Finnish Bold Print

All 19 combinations with Finnish Bold Print

With Pop Art Graphics

All 33 combinations with Pop Art Graphics

Every style combination