Stylogeny combining Minimalist Graphic Design × African Wax

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Style combination · Contrasts

Minimalist Graphic Design × African Wax

A single giant wax motif against a minimal white layout gives maximum impact; the full repeat is the opposite of minimal restraint.

From the research on African Wax & Fancy Print

Mix them and make something Minimalist Graphic Design African Wax

GiltMinimalist Graphic × African Wax1965 · 1880
A sample layout drawn from the recipe: shapes from Minimalist Graphic Design, their arrangement from Minimalist Graphic Design, the finish from African Wax. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Minimalist Graphic Design African Wax & Fancy Print

Type from Minimalist Graphic Design
Colour from African Wax

Minimalist Graphic Design avoids full polychrome: this is where the two pull against each other, which is the point of the contrast.

Form from Minimalist Graphic Design
Composition from Minimalist Graphic Design

African Wax avoids generous white space: this is where the two pull against each other, which is the point of the contrast.

Surface from African Wax

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Minimalist Graphic Design

Gilt

Inter Tight, standing in for Helvetica Neue (light weights)

Text · African Wax

Industrially printed cotton made for West and Central African markets, first by Dutch and British mills that imitated Javanese batik with resin resist, and later by African mills. Giant emblematic motifs, an indigo key with offset colours and crackle veining repeat across the cloth, and traders name designs after proverbs and events. Cheaper one-sided fancy prints turn the cloth into commemorative media with portraits, emblems and slogans.

Bodoni Moda; African Wax used Selvedge captions and Bold capitals in ribbon banners for slogans and dates on commemorative fancy cloth

03

The colours

The ground and leading colours come from African Wax, with a counter-accent from Minimalist Graphic Design. The ink reads on the ground at 4.5:1 or more.

Minimalist Graphic Design African Wax & Fancy Print

  • #141414 ground · 36%
  • #f3ead6 ink · 14%
  • #f2b705 accent · 18%
  • #8c8a86 accent · 14%
  • #c1272d accent · 10%
  • #1b7f4a accent · 8%

As CSS

:root {
  --ground: #141414;
  --ink: #f3ead6;
  --accent-1: #f2b705;
  --accent-2: #8c8a86;
  --accent-3: #c1272d;
  --accent-4: #1b7f4a;
  --font-display: "Inter Tight", sans-serif;
  --font-text: "Bodoni Moda", serif;
}

Use it with care

African Wax & Fancy Print: Wax print is shared popular culture, but its designs carry names and messages given by African traders and wearers, and commemorative cloths carry political and religious portraits. Learn a design's name and meaning before reusing it, do not use commemorative portraits or party emblems out of context, and credit African designers, mills and traders rather than presenting a European brand or a generic 'African print' as the source.

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More combinations

With Minimalist Graphic Design

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With African Wax

Every style combination