Stylogeny combining Finnish Bold Print × Op Art Graphics

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Style combination · Contrasts

Finnish Bold Print × Op Art Graphics

Both fill a field edge to edge with one repeated module in the 1960s, but op art's ruled precision makes the eye vibrate while Finnish bold print keeps hand-cut edges and calm flat shapes; choose between perceptual shock and relaxed joy.

From the research on Finnish Bold Print (Marimekko Modernism)

Mix them and make something Finnish Bold Print Op Art Graphics

YAY!Finnish Bold Print × Op Art Graphics
A sample layout drawn from the recipe: shapes from Op Art Graphics, their arrangement from Finnish Bold Print, the finish from Finnish Bold Print. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Finnish Bold Print (Marimekko Modernism) Op Art Graphics

Type from Op Art Graphics
Colour from Finnish Bold Print
Form from Op Art Graphics

Finnish Bold Print avoids optical pattern: this is where the two pull against each other, which is the point of the contrast.

Composition from Finnish Bold Print
Surface from Finnish Bold Print

Op Art Graphics avoids painterly brushwork: this is where the two pull against each other, which is the point of the contrast.

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Op Art Graphics

Yay!

Monoton, standing in for Mexico 68 multiline lettering (Lance Wyman)

Text · Finnish Bold Print

The printed-cotton modernism of Marimekko, founded in Helsinki in 1951 by Armi and Viljo Ratia out of Viljo's printing firm Printex. Its designers, chiefly Maija Isola, the first (1949-1987), with Vuokko Nurmesniemi (1953-1960) and from 1960 Annika Rimala, painted or cut one motif (stones, a poppy, waves, stripes), enlarged it to repeats often over half a metre and screen-printed it edge to edge in a few flat inks, often on white. It turns the Nordic ideal of good everyday things into one pattern for dress, curtain and home; from 1974 Fujiwo Ishimoto added brushstroke and calligraphic marks.

Inter; Finnish Bold Print used The Marimekko wordmark (in use since 1954) and Selvedge inscriptions repeated along the edge of the cloth, naming designer, pattern, maker, country and year

03

The colours

The ground and leading colours come from Finnish Bold Print, with a counter-accent from Op Art Graphics. The ink reads on the ground at 4.5:1 or more.

Finnish Bold Print (Marimekko Modernism) Op Art Graphics

  • #f7f5f0 ground · 36%
  • #141414 ink · 14%
  • #ef7d1a accent · 18%
  • #e3001b accent · 14%
  • #0050b5 accent · 10%
  • #e8478b accent · 8%

As CSS

:root {
  --ground: #f7f5f0;
  --ink: #141414;
  --accent-1: #ef7d1a;
  --accent-2: #e3001b;
  --accent-3: #0050b5;
  --accent-4: #e8478b;
  --font-display: "Monoton", sans-serif;
  --font-text: "Inter", sans-serif;
}

Use it with care

Finnish Bold Print (Marimekko Modernism): Many of the best-known patterns, Unikko and Kivet among them, are still produced by Marimekko and remain protected designs, so work in the manner rather than copying them. Folk sources carry two further, separate risks. Anonymous folk ornament can be living devotional material: the käspaikka, the Karelian linen towel named in Isola's 1959 print, is still used to dress icons in Orthodox churches and homes, so abstract such ornament rather than quote it, and keep it out of contexts that trivialise it. A named folk artist's work is authored, not a shared tradition: in 2013 Kristina Isola admitted that her 'Metsänväki' (2007), by then painted on a Finnair aircraft, copied elements of Maria Prymachenko's 1963 painting 'Rat on a Journey'; Finnair undertook to repaint the plane and Marimekko ended its collaboration with Kristina Isola in September 2013.

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More combinations

With Finnish Bold Print

All 19 combinations with Finnish Bold Print

With Op Art Graphics

All 16 combinations with Op Art Graphics

Every style combination