Stylogeny combining Finnish Bold Print × Norwegian and Finnish National Romantic Graphics

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Style combination · Contrasts

Finnish Bold Print × Norwegian and Finnish National Romantic Graphics

Later Finnish flat printing abstracts into large repeat patterns what this style still draws as myth figures; put a Kalevala frieze against a bold abstract field to show the shift.

From the research on Norwegian and Finnish National Romantic Graphics (Munthe & Karelianism)

Mix them and make something Finnish Bold Print Norwegian and Finnish National Romantic Graphics

BloomFinnish Bold Print × Norwegian and1951 · 1880
A sample layout drawn from the recipe: shapes from Norwegian and Finnish National Romantic Graphics, their arrangement from Finnish Bold Print, the finish from Norwegian and Finnish National Romantic Graphics. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Finnish Bold Print (Marimekko Modernism) Norwegian and Finnish National Romantic Graphics (Munthe & Karelianism)

Type from Norwegian and Finnish National Romantic Graphics
Colour from Finnish Bold Print
Form from Norwegian and Finnish National Romantic Graphics
Composition from Finnish Bold Print
Surface from Norwegian and Finnish National Romantic Graphics

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Norwegian and Finnish National Romantic Graphics

Bloom

UnifrakturMaguntia, standing in for The hand-lettered text of Draumkvæde (1904): a pen hand of blackletter character with long swashed ascenders and descenders, modelled on Norse saga manuscripts of the 13th and early 14th centuries, above all Codex Frisianus (c. 1300–1325), with ornamented capitals in red, some roman and some blackletter; drawn by Aug. Sørensen after Munthe's models

Text · Finnish Bold Print

The printed-cotton modernism of Marimekko, founded in Helsinki in 1951 by Armi and Viljo Ratia out of Viljo's printing firm Printex. Its designers, chiefly Maija Isola, the first (1949-1987), with Vuokko Nurmesniemi (1953-1960) and from 1960 Annika Rimala, painted or cut one motif (stones, a poppy, waves, stripes), enlarged it to repeats often over half a metre and screen-printed it edge to edge in a few flat inks, often on white. It turns the Nordic ideal of good everyday things into one pattern for dress, curtain and home; from 1974 Fujiwo Ishimoto added brushstroke and calligraphic marks.

Inter; Finnish Bold Print used The Marimekko wordmark (in use since 1954) and Selvedge inscriptions repeated along the edge of the cloth, naming designer, pattern, maker, country and year

03

The colours

The ground and leading colours come from Finnish Bold Print, with a counter-accent from Norwegian and Finnish National Romantic Graphics. The ink reads on the ground at 4.5:1 or more.

Finnish Bold Print (Marimekko Modernism) Norwegian and Finnish National Romantic Graphics (Munthe & Karelianism)

  • #f7f5f0 ground · 36%
  • #141414 ink · 14%
  • #ef7d1a accent · 18%
  • #c9932e accent · 14%
  • #d4211c accent · 10%
  • #a3342b accent · 8%

As CSS

:root {
  --ground: #f7f5f0;
  --ink: #141414;
  --accent-1: #ef7d1a;
  --accent-2: #c9932e;
  --accent-3: #d4211c;
  --accent-4: #a3342b;
  --font-display: "UnifrakturMaguntia", serif;
  --font-text: "Inter", sans-serif;
}

Use it with care

Finnish Bold Print (Marimekko Modernism): Many of the best-known patterns, Unikko and Kivet among them, are still produced by Marimekko and remain protected designs, so work in the manner rather than copying them. Folk sources carry two further, separate risks. Anonymous folk ornament can be living devotional material: the käspaikka, the Karelian linen towel named in Isola's 1959 print, is still used to dress icons in Orthodox churches and homes, so abstract such ornament rather than quote it, and keep it out of contexts that trivialise it. A named folk artist's work is authored, not a shared tradition: in 2013 Kristina Isola admitted that her 'Metsänväki' (2007), by then painted on a Finnair aircraft, copied elements of Maria Prymachenko's 1963 painting 'Rat on a Journey'; Finnair undertook to repaint the plane and Marimekko ended its collaboration with Kristina Isola in September 2013.

Norwegian and Finnish National Romantic Graphics (Munthe & Karelianism): In Norway the fascist Nasjonal Samling (1933–45) took a golden sun cross on red, which it claimed as St Olav's shield, for its emblem, leaned heavily on Viking art and symbolism and built on romantic nationalism, so keep saga warriors, dragon ships and the Olav cross away from ethnic-nationalist framing. Old signs near this material, the othala rune, the sun cross (also called Odin's cross) and Odin's valknut, are used by neo-Nazis and other white supremacists, though non-racist pagans also use the othala rune and the valknut: check how such a sign reads in context before borrowing it. Gallen-Kallela's 1918 insignia for the White Army's Order of the Cross of Liberty set a golden swastika into the cross: do not borrow it. Karelianism cast Karelia as a refuge of authentic Finnishness, and some of its ideas later fed the irredentist Greater Finland project, so do not present Karelian or Orthodox folk culture as merely Finland's past: Karelians are a living people with their own language and crafts. In these decades Norway's Norwegianisation policy pressed the Sámi to assimilate: do not fold Sámi duodji motifs into this Norse ornament.

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More combinations

With Finnish Bold Print

All 19 combinations with Finnish Bold Print

With Norwegian and Finnish National Romantic Graphics

Every style combination