Style combination · Contrasts
Belle Époque Lithographic Poster × Cuban Tobacco Lithography
Both are colour lithography of the same decades, but the Paris poster puts one figure on a wall at a distance, while the cigar label packs medals, arms and views into a matched set read in the hand; borrow the poster's single figure when a label grows too crowded.
Mix them and make something Belle Époque Lithographic Poster Cuban Tobacco Lithography
01
What each style brings
Each part of the design comes from the style with the stronger say in it, and each style gives at least two.
Belle Époque Lithographic Poster Cuban Tobacco Lithography (Habilitaciones & Marquillas)
- Type from Cuban Tobacco Lithography
- Colour from Belle Époque Lithographic Poster
- Form from Cuban Tobacco Lithography
- Composition from Cuban Tobacco Lithography
- Surface from Belle Époque Lithographic Poster
02
The type
Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.
Display · Cuban Tobacco Lithography
Wow
Elsie; Cuban Tobacco Lithography used Shaded, outlined and inline display capitals drawn by the lithographers and marquistas on the stone; J. R. Bermúdez (La imagen constante, 2000, quoted by Calzadilla) credits their wide repertoire of letters and ornaments with influencing type founders and sign painters and Brand and factory names on banners, ribbons and cartouches
Text · Belle Époque Lithographic Poster
The large colour lithographic street poster that turned Paris into an open-air gallery, from Jules Chéret's first posters of 1866 to Leonetto Cappiello before the First World War. One dominant, animated figure, flat or vaporous colour printed from a few stones, and lettering drawn by the artist directly on the stone sell cabarets, spectacles, drinks and bicycles at a glance.
Bodoni Moda; Belle Époque Lithographic Poster used Artist's lettering drawn directly on the lithographic stone and Chéret's bouncing, irregular display capitals
03
The colours
The ground and leading colours come from Belle Époque Lithographic Poster, with a counter-accent from Cuban Tobacco Lithography. The ink reads on the ground at 4.5:1 or more.
Belle Époque Lithographic Poster Cuban Tobacco Lithography (Habilitaciones & Marquillas)
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#1b1a1aground · 36% -
#f3e7c9ink · 14% -
#f0b62baccent · 18% -
#b51f2eaccent · 14% -
#c9a23faccent · 10% -
#2b4f8caccent · 8%
As CSS
:root {
--ground: #1b1a1a;
--ink: #f3e7c9;
--accent-1: #f0b62b;
--accent-2: #b51f2e;
--accent-3: #c9a23f;
--accent-4: #2b4f8c;
--font-display: "Elsie", sans-serif;
--font-text: "Bodoni Moda", serif;
}
Use it with care
Cuban Tobacco Lithography (Habilitaciones & Marquillas): Many marquillas trade in racist caricature: series such as 'Vida y muerte de la mulata' sexualise mixed-race women and mock Black Cubans in bozal speech, and some labels show enslaved workers on tobacco estates or bare-breasted 'aboriginal' women as exotic decoration; do not reproduce these figures as period charm. Names and dressings such as H. Upmann, Partagás, Punch and Romeo y Julieta are live Habanos trademarks, so draw new marks rather than copying them, and treat images of the Virgen de la Caridad del Cobre, Cuba's patron saint, as devotional, not decorative.
04
The two styles
05
More combinations
With Belle Époque Lithographic Poster
- Isotype Pictorial Statistics Contrasts · Neurath's neutral pictograms are the opposite of this seductive, personal figure; use the contrast to separate information from persuasion.
- Die Neue Typographie Contrasts · Swap the hand-drawn lettering and painted figure for set sans-serif and photography to see exactly what the modernists rejected.
- Hand-Painted Signage & Vernacular Lettering Pairs well · Both letter by hand at street scale; combine sign-painter lettering with one bold figure for a lively event or shopfront poster.
- Push Pin Style Pairs well · Push Pin revived this exuberance; pair a Chéret-style dancing figure with bouncy display lettering for nostalgic entertainment graphics.
- Beggarstaffs Poster (Nicholson & Pryde) Contrasts · Lithographic tone and drawn line against flat cut shapes.
- Ukiyo-e Woodblock Prints Pairs well · Use the flat silhouette and keyline of ukiyo-e inside a lithographic poster, as Toulouse-Lautrec did, to read at a distance.
- Italian Liberty Poster (Ricordi and the Stile Liberty Affiche) Pairs well · Take the French poster's single-figure punch but add Ricordi's framed, theatrical symmetry and floral borders.
- Egyptian Painted Film Poster Pairs well · Both are colour-lithographed street posters; borrow the Belle Époque's flat colour and single animated figure to calm a crowded star montage.
With Cuban Tobacco Lithography
- Shanghai Modern & Yuefenpai Pairs well · Shanghai's calendar posters were also given away by tobacco firms; pair their softly modelled women and ornamental borders with the Havana label's medals and arms for a cross-continental tobacco or spirits heritage line.
- Victorian Letterpress & Wood Type Contrasts · The same century's display capitals, borders and medals, but jobbing print leads with type in one or two flat inks while the Havana label leads with a stone-printed picture in many inks, gold and relief; set them side by side to choose between a loud notice and a luxury seal.
- Hipster Artisanal Revival Contrasts · The craft-boom badge borrows the medal, the banner and the 'Est.' date in one ink on kraft; go back to the Havana label's full colour, bronze gold and embossing when a heritage brand needs real opulence rather than a quotation of it.
- Cuban Revolutionary Poster (OSPAAAL & ICAIC) Contrasts · A century later in the same city, ICAIC and OSPAAAL posters used flat silhouettes, few inks and one conceptual image; compare them to see what the revolution's graphics stripped away from Havana's commercial ornament.
- Hand-Painted Signage & Vernacular Lettering Pairs well · The Cuban historian J. R. Bermúdez (quoted by Calzadilla) credits the label lettering with influencing type founders and sign painters; take the shaded, outlined brand capitals off the label and onto a shop window or bar fascia to carry a tobacco-house identity into the street.
- Egyptian Cigarette Packaging (Cairo Tobacco Houses) Pairs well · Borrow the Havana labels' embossed medals and ribbon banners for a richer lid, but keep the Cairo tin's calm pale ground so it does not tip into clutter.
- Spanish Bullfight Poster (Cartel Taurino) Contrasts · Both are lithographic trades of the Spanish-speaking world that print naturalistic paintings, but the Havana label frames allegories, medals and arms in borders within borders around a brand lettered on the stone, while the cartel vignettes one scene and sets a long programme below it in type.
- Plain Tobacco Packaging Contrasts · The gilded, embossed and bordered cigar label is everything a plain pack is forbidden to be; set the two side by side to show how much of tobacco's appeal was carried by ornament alone.