Stylogeny combining Hauntology × Neo-Swiss Revival

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Style combination · Contrasts

Hauntology × Neo-Swiss Revival

Swiss revival uses the modernist grid straight, crisp and current; hauntology keeps a grid but ages its pictures with grain and halftone and lets something uncanny into them.

From the research on Hauntology & Ghost Box Design

Mix them and make something Hauntology Neo-Swiss Revival

Wow.Hauntology × Neo-Swiss Revival2004 · 2005
A sample layout drawn from the recipe: shapes from Hauntology, their arrangement from Neo-Swiss Revival, the finish from Hauntology. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Hauntology & Ghost Box Design Neo-Swiss Revival

Type from Neo-Swiss Revival
Colour from Hauntology
Form from Hauntology
Composition from Neo-Swiss Revival
Surface from Hauntology

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Neo-Swiss Revival

Wow.

Inter Tight, standing in for Neue Haas Grotesk (Christian Schwartz revival)

Text · Hauntology

Sleeves and print that rebuild a misremembered British past from the public graphics of roughly 1958–1978. At Ghost Box, founded in London in 2004, Julian House gave every release one template after the Penguin paperback grid and library-music LPs: bold grotesque type in a ruled Penguin-style band over a single saturated colour field and an eerie collage of textbook, science and occult imagery. Reynolds and Fisher called it hauntology; Richard Littler's Scarfolk turned it into sinister public-information posters.

Archivo; Hauntology used Monotype Grotesque (MT Grotesque), the main face of the Ghost Box front covers, chosen over Helvetica and Clarendon (Bitstream's cut) on Ghost Box back covers and booklets

03

The colours

The ground and leading colours come from Hauntology, with a counter-accent from Neo-Swiss Revival. The ink reads on the ground at 4.5:1 or more.

Hauntology & Ghost Box Design Neo-Swiss Revival

  • #efe9d8 ground · 36%
  • #1e1b18 ink · 14%
  • #f9a61a accent · 18%
  • #ff4a1c accent · 14%
  • #01b2de accent · 10%
  • #1d3bff accent · 8%

As CSS

:root {
  --ground: #efe9d8;
  --ink: #1e1b18;
  --accent-1: #f9a61a;
  --accent-2: #ff4a1c;
  --accent-3: #01b2de;
  --accent-4: #1d3bff;
  --font-display: "Inter Tight", sans-serif;
  --font-text: "Archivo", sans-serif;
}

Use it with care

Hauntology & Ghost Box Design: The Ghost Box sleeves and logo, Littler's Scarfolk images and Frances Castle's Clay Pipe sleeves are in copyright, and much of what they imitate (Penguin covers, government public information posters, textbook illustrations, archive photographs) has its own rights holders: build a new fictional institution from public-domain or licensed material rather than copying a Ghost Box sleeve or Penguin's trade dress.

05

More combinations

With Hauntology

All 12 combinations with Hauntology

With Neo-Swiss Revival

All 14 combinations with Neo-Swiss Revival

Every style combination