Stylogeny combining Flat Design × Hand-Painted Signage

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Style combination · Contrasts

Flat Design × Hand-Painted Signage

Against flat, machine-perfect UI, one hand-painted wordmark signals human craft; keep everything else flat so it stands out.

From the research on Hand-Painted Signage & Vernacular Lettering

Mix them and make something Flat Design Hand-Painted Signage

HelloHelloFlat Design × Hand-Painted Signage2010 · 1800
A sample layout drawn from the recipe: shapes from Flat Design, their arrangement from Flat Design, the finish from Hand-Painted Signage. Not a real work, and not an image of either style.

01

What each style brings

Each part of the design comes from the style with the stronger say in it, and each style gives at least two.

Flat Design Hand-Painted Signage & Vernacular Lettering

Type from Hand-Painted Signage
Colour from Flat Design
Form from Flat Design
Composition from Flat Design

Hand-Painted Signage avoids modular grid: this is where the two pull against each other, which is the point of the contrast.

Surface from Hand-Painted Signage

02

The type

Open fonts standing in for each style’s own type, which is often hand-drawn or commercial.

Display · Hand-Painted Signage

Hello

Yellowtail, standing in for Brush script

Text · Flat Design

An interface and illustration language that stripped screens of simulated materials, replacing bevels, gloss and textures with solid fields of colour, clean sans-serif type and reduced pictograms. Formalised in Microsoft's Metro design language (Windows Phone 7, 2010) and made mainstream by Apple's iOS 7 (2013), it applied Swiss modernist reduction to responsive, touch-first screens.

Inter; Flat Design used Segoe UI and Helvetica Neue

03

The colours

The ground and leading colours come from Flat Design, with a counter-accent from Hand-Painted Signage. The ink reads on the ground at 4.5:1 or more.

Flat Design Hand-Painted Signage & Vernacular Lettering

  • #ecf0f1 ground · 36%
  • #2c3e50 ink · 14%
  • #f1c40f accent · 18%
  • #c99a2e accent · 14%
  • #e74c3c accent · 10%
  • #b8262b accent · 8%

As CSS

:root {
  --ground: #ecf0f1;
  --ink: #2c3e50;
  --accent-1: #f1c40f;
  --accent-2: #c99a2e;
  --accent-3: #e74c3c;
  --accent-4: #b8262b;
  --font-display: "Yellowtail", cursive;
  --font-text: "Inter", sans-serif;
}

05

More combinations

With Flat Design

All 20 combinations with Flat Design

With Hand-Painted Signage

All 29 combinations with Hand-Painted Signage

Every style combination